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Articles 12781 - 12810 of 16674
Full-Text Articles in Business
2013-July-24-Women Coal Miners, University Marketing And Communications, East Tennessee State University
2013-July-24-Women Coal Miners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-23-Welcome International Students, University Marketing And Communications, East Tennessee State University
2013-July-23-Welcome International Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-23-Violence Against Women, University Marketing And Communications, East Tennessee State University
2013-July-23-Violence Against Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema
Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema
MBA Student Scholarship
Does social media affect consumer decision-making? Social media becomes an important communication tool that people use to connect to other people or organization. People use social media to share their experiences, reviews, information, advice, warnings, tips and/or any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media as the guideline for their future purchase or planning their future trip. Also, social media is used as an advertising for the marketer. Marketers take this advantage and create …
2013-July-19-Nursing Dean, University Marketing And Communications, East Tennessee State University
2013-July-19-Nursing Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-19-Stor-Etry Slam July, University Marketing And Communications, East Tennessee State University
2013-July-19-Stor-Etry Slam July, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-17-Arts Initiative, University Marketing And Communications, East Tennessee State University
2013-July-17-Arts Initiative, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-17-Saltville Dig, Summer 2013, University Marketing And Communications, East Tennessee State University
2013-July-17-Saltville Dig, Summer 2013, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-17-Rr Heritage Day, University Marketing And Communications, East Tennessee State University
2013-July-17-Rr Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Psychological Effects Of Perceived Scarcity On Consumers’ Buying Behavior, Shipra Gupta
The Psychological Effects Of Perceived Scarcity On Consumers’ Buying Behavior, Shipra Gupta
College of Business: Dissertations, Theses, and Student Research
This research seeks to provide an understanding of consumers’ psychological responses to the scarcity environments that are strategically created by retailers. A mixed method design provides both qualitative and statistical understanding of this phenomenon. The findings across four studies define a new construct that captures consumers’ understanding of the product shortage that is strategically created by the retailer, differentiates it from scarcity situations where the retailer does not necessary limit the supply of the product, and suggests that consumers react differently in the varied conditions. The study suggests that strategically controlled environments, by creating product uncertainty, are able to motivate …
2013-July-17-Business Tax Seminar, University Marketing And Communications, East Tennessee State University
2013-July-17-Business Tax Seminar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-16-Child Study Center Openings, University Marketing And Communications, East Tennessee State University
2013-July-16-Child Study Center Openings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-16-Jonesborough At Slocumb, University Marketing And Communications, East Tennessee State University
2013-July-16-Jonesborough At Slocumb, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-16-Service Learning For Qcom Article, University Marketing And Communications, East Tennessee State University
2013-July-16-Service Learning For Qcom Article, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-16-Nursing Dnp Program, University Marketing And Communications, East Tennessee State University
2013-July-16-Nursing Dnp Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-15-Theatre And Dance, University Marketing And Communications, East Tennessee State University
2013-July-15-Theatre And Dance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-15-Storytelling Concert, University Marketing And Communications, East Tennessee State University
2013-July-15-Storytelling Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-15-Rr Photo Contest, University Marketing And Communications, East Tennessee State University
2013-July-15-Rr Photo Contest, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-11-Islam Film, University Marketing And Communications, East Tennessee State University
2013-July-11-Islam Film, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-10-Chloe Glass Quillen, University Marketing And Communications, East Tennessee State University
2013-July-10-Chloe Glass Quillen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-10-Railroad Museum Grant, University Marketing And Communications, East Tennessee State University
2013-July-10-Railroad Museum Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-09-Pharmd-Mba, University Marketing And Communications, East Tennessee State University
2013-July-09-Pharmd-Mba, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-09-Rainbows At Sunburst, University Marketing And Communications, East Tennessee State University
2013-July-09-Rainbows At Sunburst, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-02-Dr. Stephen Geraci, University Marketing And Communications, East Tennessee State University
2013-July-02-Dr. Stephen Geraci, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Assessing Oregon Wineries' Facebook And Website Content, Katherine Byers, Katelyn Henson, Ashley Streich, Shelby Vandebergh
Assessing Oregon Wineries' Facebook And Website Content, Katherine Byers, Katelyn Henson, Ashley Streich, Shelby Vandebergh
2013 Projects
The Keck Summer Collaborative Research Program provides opportunities for Linfield College students and faculty to conduct research on issues related to the Pacific Northwest, and to bring the research findings back into the classroom within the subsequent academic year. Students partner with faculty to conduct research and present their work to other students, Linfield staff and faculty, and community members during a series of brown bag lunches. Kathie Byers, Katelyn Henson, Ashley Streich, and Shelby VandeBergh conducted research with Sharon Wagner and Lisa Weidman and gave this presentation during the summer of 2013.
Yunus Abdullah - Use Of Social Media By Businesses: A New Opportunity For Consulting Services By Accounting Firms, Yunus Abdullah
Yunus Abdullah - Use Of Social Media By Businesses: A New Opportunity For Consulting Services By Accounting Firms, Yunus Abdullah
Ronald E. McNair Scholars Program 2013
In the last 10 years, social media has been restructuring business policies and practices creating new business models. These models are shaping the internal and external aspects of businesses, improving efficiency, and hopefully yielding higher profits while reducing costs. At the same time, social media is being implemented in such internal operations as employee training, recruiting, communication within organizations, and building business loyalty. Businesses are becoming more dependent on social media, making social media an inevitable expectation of effective business models. The millennial are the new generation of adults who are taking over the business world. This generation of young …
Toni M. Conley - An Empirical Analysis Of How Purchase Decision Makers Arrive At A Fair Price For Subscription-Based Crm, Toni M. Conley
Toni M. Conley - An Empirical Analysis Of How Purchase Decision Makers Arrive At A Fair Price For Subscription-Based Crm, Toni M. Conley
Ronald E. McNair Scholars Program 2013
Internet based technologies have played an important role in the development of modern CRM applications over the last several years. They have been the critical driving force behind the rise of on-demand CRM, and have also enabled on-premise CRM vendors to dramatically simplify deployment and administration. As a result of this, business purchase decision makers are in the midst of a recent and accelerating shift in how they acquire marketing support solutions for their enterprises. They are moving from a CAPEX (capital expenditure) to an OPEX (operational expenditure) model. Many time, marketing support solutions acquired via an on-demand model (OPEX) …
Retailer Television Advertising: Consumers' Skepticism Of Informational Vs. Emotional Ads, Janna Michelle Parker
Retailer Television Advertising: Consumers' Skepticism Of Informational Vs. Emotional Ads, Janna Michelle Parker
Doctoral Dissertations
The bombardment with ads that consumers face daily has led to increased Skepticism toward Advertising. This increased advertising costs billions of dollars, yet, the research has shown conflicting results (Stafford and Day 1995) (Obermiller and Spangenberg 1998) (Obermiller, Spangenberg and MacLachlan 2005) regarding which strategies work best for reducing the negative influence of Skepticism toward Advertising.
For over a decade, retailers have ranked #2 in television advertising spending (Advertising Age 2002-2012). Television advertising research has focused on advertising by manufacturers. These findings should not be generalized to retailers because retailers and manufacturers have different goals, use different promotional tools, and …
2013 July, Office Of Communications & Marketing, Morehead State University.
2013 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2013.
2013-July-01-Reece: Shining Light, University Marketing And Communications, East Tennessee State University
2013-July-01-Reece: Shining Light, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.