Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (704)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (667)
-
- Singapore Management University (478)
- De La Salle University (300)
- Technological University Dublin (250)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (195)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (162)
- University of Nevada, Las Vegas (155)
- Illinois State University (146)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (133)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- MMU Press (113)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (82)
- Western Michigan University (82)
- Keyword
-
- Marketing (1022)
- Social media (277)
- Advertising (193)
- Consumer behavior (188)
- Branding (164)
-
- Social Media (136)
- Sustainability (125)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- Innovation (78)
- COVID-19 (77)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Ethics (75)
- Consumer Behavior (74)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (64)
- Marketing strategy (62)
- Tourism (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (567)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (320)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (252)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (166)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- International Journal of Management, Finance and Accounting (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- Publication Type
- File Type
Articles 12181 - 12210 of 16674
Full-Text Articles in Business
2014-February-21-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University
2014-February-21-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-20-Nashville Railroads At Carter Railroad Museum’S February Heritage Day, University Marketing And Communications, East Tennessee State University
2014-February-20-Nashville Railroads At Carter Railroad Museum’S February Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-20-Academy Award-Nominated Filmmaker Lee Daniels To Visit Etsu, University Marketing And Communications, East Tennessee State University
2014-February-20-Academy Award-Nominated Filmmaker Lee Daniels To Visit Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-20-Reality Vs. Make-Believe, University Marketing And Communications, East Tennessee State University
2014-February-20-Reality Vs. Make-Believe, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-19-'Simple Gifts' To Be Performed By Cashore Marionettes, University Marketing And Communications, East Tennessee State University
2014-February-19-'Simple Gifts' To Be Performed By Cashore Marionettes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-18-Leon Kiser Memorial Tribute Concert To Support Etsu Scholarships, University Marketing And Communications, East Tennessee State University
2014-February-18-Leon Kiser Memorial Tribute Concert To Support Etsu Scholarships, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-17-'Freedom Summer' Focus Of Black History Month Talk Thursday, University Marketing And Communications, East Tennessee State University
2014-February-17-'Freedom Summer' Focus Of Black History Month Talk Thursday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-16-Planetarium Show To Focus On ‘Where In Space Are We?’, University Marketing And Communications, East Tennessee State University
2014-February-16-Planetarium Show To Focus On ‘Where In Space Are We?’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-16-Trumpet/Organ Recital, University Marketing And Communications, East Tennessee State University
2014-February-16-Trumpet/Organ Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-15-Jeff Cogburn, University Marketing And Communications, East Tennessee State University
2014-February-15-Jeff Cogburn, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-11-Etsu To Host North Carolina Poet Thomas Rain Crowe, University Marketing And Communications, East Tennessee State University
2014-February-11-Etsu To Host North Carolina Poet Thomas Rain Crowe, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-11-Eastman Credit Union, University Marketing And Communications, East Tennessee State University
2014-February-11-Eastman Credit Union, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-09-‘Java And Jazz’ Series Featuring Greyscale Expands For Spring Semester, University Marketing And Communications, East Tennessee State University
2014-February-09-‘Java And Jazz’ Series Featuring Greyscale Expands For Spring Semester, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-07-Students Urged To Complete Fafsa Form, University Marketing And Communications, East Tennessee State University
2014-February-07-Students Urged To Complete Fafsa Form, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-05-Signing Day, University Marketing And Communications, East Tennessee State University
2014-February-05-Signing Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-05-Etsu To Hold ‘7 Habits Of Highly Effective People’ Workshop, University Marketing And Communications, East Tennessee State University
2014-February-05-Etsu To Hold ‘7 Habits Of Highly Effective People’ Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-05-Etsu’S Rotc Signs Allura Sutter At Contracting Ceremony, University Marketing And Communications, East Tennessee State University
2014-February-05-Etsu’S Rotc Signs Allura Sutter At Contracting Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-05-Emergency Notification Systems, University Marketing And Communications, East Tennessee State University
2014-February-05-Emergency Notification Systems, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-04-Black Faculty/Staff Banquet, University Marketing And Communications, East Tennessee State University
2014-February-04-Black Faculty/Staff Banquet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-04-Tsbdc At Etsu Will Offer February Small Business Training Classes, University Marketing And Communications, East Tennessee State University
2014-February-04-Tsbdc At Etsu Will Offer February Small Business Training Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-04-Basa Auction Guitar, University Marketing And Communications, East Tennessee State University
2014-February-04-Basa Auction Guitar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-03-Mary Alexander To Speak On Dr. Hezekiah Hankal's Role In City History, University Marketing And Communications, East Tennessee State University
2014-February-03-Mary Alexander To Speak On Dr. Hezekiah Hankal's Role In City History, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-03-Roan Class Of 2018, University Marketing And Communications, East Tennessee State University
2014-February-03-Roan Class Of 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-03-Dr. Melissa Schrift Named Chair Of Sociology And Anthropology, University Marketing And Communications, East Tennessee State University
2014-February-03-Dr. Melissa Schrift Named Chair Of Sociology And Anthropology, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-03-‘Valentine’S Day Fundraiser Concert’ A, University Marketing And Communications, East Tennessee State University
2014-February-03-‘Valentine’S Day Fundraiser Concert’ A, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-03-Natural History Museum To Celebrate Darwin Day, University Marketing And Communications, East Tennessee State University
2014-February-03-Natural History Museum To Celebrate Darwin Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-01-Kristen Campbell, University Marketing And Communications, East Tennessee State University
2014-February-01-Kristen Campbell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014 February, Office Of Communications & Marketing, Morehead State University.
2014 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2014.
The Odd-Ending Price Justification Effect: The Influence Of Price Endings On Hedonic And Utilitarian Consumption, Jungsil Choi, Yexin J. Li, Priyamvadha Rangan, Promothesh Chatterjee
The Odd-Ending Price Justification Effect: The Influence Of Price Endings On Hedonic And Utilitarian Consumption, Jungsil Choi, Yexin J. Li, Priyamvadha Rangan, Promothesh Chatterjee
Business Faculty Publications
This paper examines how odd-ending pricing influences consumption of hedonic and utilitarian products. Four studies test the hypothesis that the discount image associated with odd-ending prices reduces anticipated guilt and provides justification for hedonic consumption – an effect the authors label the odd-ending price justification effect (OPJE). Study 1 reveals people are more likely to choose hedonic over utilitarian products when they have odd-ending prices. Study 2 finds that the effect of odd-ending prices on hedonic consumption is mediated by guilt reduction. Study 3 reveals a boundary condition for the OPJE – purchase likelihood of hedonic products increases only when …
2014-January-31-Football Signing Day, University Marketing And Communications, East Tennessee State University
2014-January-31-Football Signing Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.