Business Commons^™

Korean Marketing Association 제17권 제1호 목차

Asia Marketing Journal

No abstract provided.

A Study On Green Consumer Segmentation Based On Socio-Demographics And Behavioral Responses, Young Doo Kim

Asia Marketing Journal

In the 21^st century, green consumer behavior, playing one of the core roles of sustainability, is still an important issue to green-related stakeholders. Because one of the major objectives of green-consumer research is an improvement of behaviors aligned with greening, this paper revisited socio-demographic variables and shed light on segmenting and profiling green consumers based on their connectedness between socio-demographic variables and green behaviors. Using correlations, factor analysis, analysis of variance, k-means cluster analysis and χ²-tests, this paper shows that socio-demographic variables differentially impact green-consumer behaviors. In order to profile green consumers, this paper additionally attempts to segment green-consumer …

How To Build A Learning Capability For Innovation? A Framework Of Market-Based Learning Process, Hyun Jung Lee, Jeong Eun Park, Jae Hyun Pae

Asia Marketing Journal

Learning organization has been an important issue in both management and marketing areas. Also learning capability is a key construct of innovation process in a firm. Especially, in marketing context, several researchers have studied market-based learning and its relation with performance. Previous studies have shown that market-based learning has a positive impact on overall firm performance. However, there has been inconsistency in the concept of market-based learning itself and its relationships with antecedents and consequences. Given this conflicting and inconsistent results of previous research, this study has two main objectives. First, this paper proposed a conceptual framework that marketbased learning …

Can Brand Equity Explain Excess Behavioral Loyalty?, Sang Uk Jung

Asia Marketing Journal

Despite the well-known predictive power of Dirichlet model on customer loyalty, deviations of share of category requirement (SCR) predicted by Dirichlet model from actual SCR have been repeatedly reported. It has been shown that these deviations can be systematically explained by some factors such as brand’s market share, product positioning strategy, purchase volume and retail marketing mix strategies. Presuming that brand equity would be additional sources of these deviations, current study assesses the incremental predictive power of brand equity by using over 4,000 brand-level observations for the consumer packaged goods industry in the U.S. Our model estimations indicate that brands …

The Lifespan Of Social Hub In Social Networking Sites, Sangman Han, Christopher L. Magee, Yunsik Kim

Asia Marketing Journal

This paper examines a highly used social networking site (SNS) by studying the behavior of more than 11 million members over a 20 month period. The importance of the most highly active members to the overall network is demonstrated by the significant fraction of total visits by extremely active members in a given period but such members have surprisingly short lifespans (an average of only 2.5 months) as social hubs. We form and test a number of hypotheses concerning these social hubs and the determinants of their lifespan. We find that the speed of achieving social hub status increases the …

Sales Control Systems And Behavioral Responses, Jaewon Yoo

Asia Marketing Journal

Built on regulatory focus theory, this article develops a research model proposing the relationship between management controls (outcome, activity and capability), sales employees’ prevention and promotion focus and their behavioral responses (feedback seeking from different sources and relationship investment). The model also suggests that salesperson perceived organizational fit (P-O fit) contributes by influencing the situational self-regulatory mechanism based on regulatory fit theory.
To analyze the data, a structural equation model procedure using LISREL 8.5 was employed. To access the potential common method bias, the MV” marker method was applied using a scale theoretically unrelated to at least one scale in …

Consumer Reactions To Products Of Social Enterprises, Sangman Han, Jongyoung Lee, Jungyun Kang, Kim

Asia Marketing Journal

Social enterprises that seek to pursue socially desirable goals through economic profits have received considerable attention in recent years. Despite the widespread attention paid to social enterprises, they often achieve limited success in markets. This research examines how types of enterprises affect consumer judgments. This research considers two types of enterprises: social and for-profit enterprises. Building on the stereotype content model, we propose that consumers perceive social enterprises using the dimensions of warmth and competence. Study 1 shows that a product of a for-profit enterprise is judged as having higher performance, but being less meaningful; in contrast, a product of …

Utilization Of Social Media In Marketing Classes, Charlotte Allen

Bright Ideas Conference

The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.

Music Education (Sc 2901), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 2901. Advertising contracts and rate sheet for the Bluegrass Music News, a publication of the Kentucky Music Educators Association; choral program and constitution and by-laws of the Third District Music Educators Association.

2015-April-29-Students Elect New Student Government Association Officers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-28-Etsu Offers Renaissance Child Summer Camps Johnson City, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-28-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-28-Happy Birthday, Thomas The Tank Engine, From Carter Railroad Museum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-28-Etsu Sports Management Students Are Racing Ahead To Future Careers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

2015-04-27-Daniel Boner Featured In Guitar Magazine, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Leaving Our Legacy, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Levine, Behringer To Speak At Commencement Ceremonies, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Graves Wins Weatherford Award In Poetry, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Kathryn Duvall Is Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Medical Library Official Receives Prestigious Award, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Etsu Biologist Receives Major Nsf Grant, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Staff Appreciation Week, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Study: College-Age Individuals Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-April-25-Etsu Response Website Activated To Assist Victims Of Nepal Earthquake, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-24-Jcchc Receives $50k To Establish Medical-Legal Partnership, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-24-John P. Kee And New Life To Headline Gospel Extravaganza Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-24-Ornl Official Dr. Benjamin Thomas To Speak On Friday Johnson City, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Managing The Credibility Of A Nonprofit Organization In The Face Of Unexpected Publicity, Regan Crowell

Honors Theses

Ethical conduct of a nonprofit organization was suspected to impact the credibility of the organization as perceived by its stakeholders. This study uses secondary research for three nonprofit organizations in order to gain a closer look at the ethical issues of compensation, conflicts of interest, and the combined issues of accountability and strategic management. The nonprofit organizations discussed are United Way, Susan G. Komen, and The ALS Association. Each faced unexpected publicity, either positive or negative, and managed the organization’s credibility through dealing with one of the named ethical issues. Based on the case studies conducted for the three nonprofit …

2015-April-23-Student Group Earns National Award For Impacting Policy, Legislation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.