Training and Development Commons^™

Scholarly Pursuits: Business Insights From Driehaus Faculty Research

Business Exchange

Lessons in Marketing from the "Obama Model"; Lack of Self-Awareness at Work Hurts Team Performance; Award-Winning Research Sheds Light on Shareholder Activism

Debunking The Myths Of Performance Management, C. Allen Gorman

ETSU Faculty Works

No abstract provided.

Using Incentive To Motivate Students During A Professional Selling Class Project, Ramon A. Avila, Scott. A. Inks

Atlantic Marketing Association Proceedings

Experiential learning methods are an important part of a robust sales curriculum. Sales call role-play, an experiential learning tool, is common in introductory and advanced sales call courses. While role-plays have several advantages, they are by definition, not “real-world.” Addressing this issue, some sales courses include sales projects/exercises in which students sell real products to real customers. This paper discusses how sales incentives were incorporated into a real-world sales exercise and the impact of those incentives on sales volume.

Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna

Atlantic Marketing Association Proceedings

Many organizations employ marketing initiatives to “assist” in launching new efforts to both internal and external audiences and weave marketing throughout as part of being “market oriented.” The primary motivation behind a market orientation is improvement of market performance, according to the literature (Narver and Slater, 1990; Kohli and Jaworski 1990).

There is literature on workforce composition and different types of workers and this includes concepts of talent workers and knowledge workers (Chowdhury 2003) and HEROes (Bernoff and Schadler 2010) but there is little to nothing on the type of workers employed by highly market-oriented organizations. …

Do Our Graduates Know What Companies Are Seeking In An Employee, And, Perhaps More Importantly, Do We?, Michael A. Jones, George Stone, April Kemp

Atlantic Marketing Association Proceedings

University marketing faculty teach and embrace a concept referred to as the Marketing Concept, which places an emphasis on customer needs as a central focus in managing the marketing effort. Understanding customer needs through marketing research is thus essential to the process. If college marketing programs are to prepare students for their customers, the companies that hiring these students, the question then follows: do college marketing faculty and college marketing graduates know what qualities employers are seeking? This exploratory study reports the results of a survey of employers who were attending a Career Fair at a Southeastern US state …

The Dos And Don'ts Of Teaching Online: Practical Advice And Suggestions For Teaching Online, Anita Whiting

Atlantic Marketing Association Proceedings

Many colleges and universities are focusing heavily on online learning (Holzweiss, Joyner, Fuller, Henderson, & Young 2014). Over sixty-six percent of higher education institutions report that online learning is an important part of their long term strategy (Allen & Seaman, 2014). Over seven million students took online courses at higher education institutions in 2012 (Baran & Correia 2014).

Demand for online classes is growing. Students are expecting more online teaching and universities are requesting that more classes be taught online. According to Hart (2014), online teaching has become almost expected at most universities.

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …

The Staff Is More Important Than The Price: A Study Of The Consumer Loyalty Model In A Coffee Shop In Korea, Mikyoung Ha, Ji Young Jung, Hyo Jin Eom

Atlantic Marketing Association Proceedings

The market of a coffee shop has matured and competition among coffee shops has gotten fierce in Asia. In Korea, the number of take-out coffee shops has increased by 21.6% per year since Starbucks launched in 1999. Sustaining customer loyalty has been regarded as an effective strategy for the profitability enhancement of companies in the maturity stage. Since loyalty has been defined in both behavioral and attitudinal perspective, attitudinal loyalty was measured by repurchase intention of each brand and behavior loyalty was measured by repurchase behaviors (Olsen, 2002; Yi & La, 2004). This study aims to analyze both attitudinal and …

All Together: How To Make Hr Processes Really Work, Singapore Management University

Perspectives@SMU

Build consensus with a distinct, visible, consistent message

Training "In A Good Way": Evaluating The Effect Of A Culturally Responsive Pre-Training Intervention On Learning And Motivation, Adam Thomas Murry

Dissertations and Theses

Employee Training and Development (T&D) is a crucial component to an organization’s success and its ability to remain competitive. Although researchers in the field have discovered ways to enhance the effectiveness of training programs through the design, delivery, and evaluation process, research has not provided empirically-based recommendations for how to best train individuals whose cultural backgrounds may influence receptiveness of training curriculum. This is particularly relevant for employees whose cultural groups have been historically discriminated against, where cultural norms implicit in the training design may be met with resistance on behalf of the trainees. In the field of multicultural education, …

Research On The Training And Certification Of Dual-Purpose Seafarers In China, Bin Liu

Maritime Safety & Environment Management Dissertations (Dalian)

No abstract provided.

The Relationship Between University Employees’ Work Engagement And The Perception Of Their Influence On Student Integration And Retention, Janea Sims Mcdonald

Dissertations

The retention of college students is an issue that affects the student, the university, and the workforce. When a student does not graduate, they often either earn less over the period of their lifetime, or are unable to find a job. The workforce is affected because this means fewer qualified applicants to fill positions. Universities are impacted in many ways, including financially. Lower retention rates lead to less income from tuition and decreased funding from state and federal sources which base funding formulas on performance outcomes (National Conference of State Legislatures, 2014).

One way to increase the likelihood of student …

Creative Collaboration On A Creativity Book, Jane Harvey

Creativity and Change Leadership Graduate Student Master's Projects

Based on existing roles as writer and designer, two Master’s students partnered on one project. This project was dually about the creative product and creative process. The final product result is a book on creativity, but much of the project learning was about collaboration during the creative process itself. The project included the creation of written and visual content and a production-ready book layout on the subject of creativity. This paper describes the process followed to create a fast reading, jargon-free book with a special academic end section.

Training Needs Of A Worldwide Military Exchange Salesforce, Chelsea Camarda

OTS Master's Level Projects & Papers

The problem of this study was to determine the training needs of a worldwide military exchange salesforce to enhance their ability to train store personnel on product knowledge and customer service at military exchange stores.

Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, Kristine E. Menn

MA TESOL Collection

"Vérité en deçà des Pyrénées, erreur au-delà"

(There are truths on this side of the Pyrenees that are falsehoods on the other)

Blaise Pascal (Moran, Harris & Moran, 2007, p. 2).

This paper is a reflection on an intercultural communication workshop developed for sixteen upper-level Japanese executives who work with their U.S. American counterparts in a U.S.A.-based global corporation. This training session was only one part of a much larger training program initiative which was carried out in five countries in Asia as well as in several locations across the U.S.A. Throughout my paper, I will apply the …

Student Writing Competition

International Journal of Nuclear Security

No abstract provided.

Cover

International Journal of Nuclear Security

No abstract provided.

Masthead

International Journal of Nuclear Security

No abstract provided.

From The Editor

International Journal of Nuclear Security

No abstract provided.

Preparing Future Faculty (Pff) Program Annual Report, 2014-2015, Wie Yusuf

Career Pathways

It is the mission of the Preparing Future Faculty (PFF) Program at Old Dominion University (ODU) to introduce graduate students and post-doctoral fellows to the diverse roles, the responsibilities, and the rewards of an academic career. In doing so it focuses particularly on the teaching and service roles sometimes not included in doctoral training. Fundamental research skills, such as grant writing, publishing, and academic job searching, are also addressed.

The PFF program offers a ‘Preparing Future Faculty Certificate’ to graduate students who document completion of specific activities related to preparing for an academic career. Any ODU and NSU degree-seeking graduate …