Hospitality Administration and Management Commons^™

#Thirsty4change: Bubble Tea Goes Sustainable, Singapore Management University

Social Space

The global bubble tea market was valued at US$1.96 billion in 2016 and is projected to reach US$3.21 billion by 2023. However, the bubble tea craze comes as a heavy price to the environment. Since plastic cups and straws—used to contain and consume the drinks—are non-biodegradable, most of these end up in oceans and cause severe harm to animals that mistake the plastic for food. Used bubble tea cups also cannot be placed into “Plastics”-designated recycling bins as they contain too much liquid and leftover “pearls”, usually made of tapioca. To date, there have been efforts to address bubble-tea-related waste, …

Follow The Leader: A Followership Perspective In Restaurants, Courtney Troxtel

Graduate Theses and Dissertations

While leadership has been a popular research topic in the hospitality industry, followership has a limited amount of research contributing to the body of knowledge. Followers are a key aspect of the leadership equation; therefore, it is important to understand their role in the industry. The purpose of this study is to explore the leadership theory of followership in restaurants to examine the connections between followership training, voice behavior and employee turnover rates. The study adds to the existing knowledge of followership in the hospitality industry and provides ideas for future research and practical implications.

A descriptive survey was made …

Chefs' Perceptions Of Zero Waste Cooking In Restaurants, Josephine Reardon

Graduate Theses and Dissertations

The purpose of this study is to examine chefs’ perceptions and practices relative to current and potentially future efforts to decrease food waste. Through qualitative inquiry, this research aims to identify food waste reduction practices in Northwest Arkansas restaurants; chef’s perceptions of these practices and zero waste cooking; the impact these practices have on successfully implementing sustainability; and the biggest challenges in reducing food waste in restaurants. The results of this study will assist chefs and restaurant owners by providing guidance on practices easily utilized in restaurants currently.

An interview protocol, with five sections, was conducted with ten chefs at …

An Exploratory Study Of Generational Coffee Preferences, Lindsey Falkner

Honors College Theses

This research focuses on generational differences in preferences towards coffee-style beverages. The aim of this research is to provide recommendations to marketers within the saturated coffee industry. An online exploratory study was conducted with two-hundred and fifty-two participants from Amazon Mechanical Turk. The results show that differences exist between the coffee preferences across all generations, especially when it comes to the current trends (e.g., premiumization, convenience, and sustainability). Further, the results reveal several factors that may cause these generational differences. Finally, the study explored several ways that marketers in the coffee industry can appeal to different generations’ preferences, especially utilizing …

The Role Of Brand Credibility And Brand Experience In Post-Consumption Outcomes Of Hotel Choice Among Malaysian Muslim Consumers, Rosli Nadzirah

Student Works (2020-2029)

This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumption outcomes which consisted of satisfaction, revisit intention and word-of-mouth, as well as travel motivation and Islamic religiosity. A total of 474 valid and usable self-administered questionnaires were collected through purposive sampling technique. Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model and the research hypotheses. The result indicates that brand experience fully mediates the relationship between …

Twin River Worldwide Stepping It Up.”, David Schwartz

Executive Vice President & Provost Faculty Research

Twin River Worldwide Holdings Inc. (TRWH) announced that it was acquiring three casino resorts from Eldorado Resorts Inc. and Caesars Entertainment Corp. The two gaming companies are in the process of consummating a merger.

What Are The Impacts Of Local Food Systems?, Jamie Chadwick

Hospitality Graduate Student Scholarship

Sourcing products locally is not just a trend, it is also an important step towards sustainable business practices. Sustainable business depends on balancing sales with the ability to maintain growth. Sustainability is a complex concept. In the charter for the UCLA Sustainability Committee, sustainability is defined as: “the physical development and institutional operating practices that meet the needs of present users without compromising the ability of future generations to meet their own needs, particularly with regard to use and waste of natural resources. Sustainable practices support ecological, human, and economic health and vitality. Sustainability presumes that resources are finite and …

Social Media’S Impact On Customer Satisfaction In The Hospitality Industry, Alexander Freund

Hospitality Graduate Student Scholarship

No abstract provided.

The Sars Pandemic And Its Impact On The Hospitality Industry For Crisis Mitigation, Rachel Robie

Hospitality Graduate Student Scholarship

This article proves that pandemics greatly affect the hospitality and tourism industry. Certain infectious diseases and pandemics spread rapidly in hospitality settings and lead to global outbreak. Global outbreak of deadly diseases has the capability to financially hurt the hospitality and tourism industry. It’s important for the hospitality industry to have knowledge of previous global pandemic outbreak cases and their influences and effects on the industry. The following research article focuses specifically on the SARS pandemic outbreak’s impact on the hospitality industry. The information in this research article provides factual advice that can be applied and contributed to hospitality crisis …

Social Media In Experiential Marketing, Miyosha Biggs

Hospitality Graduate Student Scholarship

Through targeted tourism-related practices, the hospitality industry has been able to grow broadly over time. It has also been able to accommodate each new generation of tourists seeking unique experiences on a global level. To do so, the industry continues to successfully leverage technological advancements and improvements in business practices and experiential marketing efforts. All of which has helped the industry maintain both stability and sustainability. A significant advancement in particular involves the personalization of preferences instigated by consumers themselves, who by making such decisions become even more informed, and confident patrons, users, and customers. Much of the latter is …

The Effects Of Employee Engagement And Morale On Workforce Retention, Taryn White

Hospitality Graduate Student Scholarship

The intent of this research article is to determine the effects of employee engagement and morale on workforce retention in the hospitality industry specifically. To that end, an investigation was conducted into the role that engagement, motivation (both extrinsic and intrinsic), professional development, work related stress, talent management, organizational culture, and leadership satisfaction play, or could play, in employee retention in this industry, which historically has experienced high turnover rates. Potential revenue is lost due to disengaged employees and reduced productivity (Attridge, 2009; Saks, 2006). In the supporting studies, questionnaire-based surveys were used to gather and subsequently analyze the assessments …

Feeding The Need For Instagram, Nicole Caplan

Hospitality Graduate Student Scholarship

This research evaluated psychological motives of Instagram influencers to give insight on what elements a small independent restaurant may utilize to draw attention. A closer look into the connection of those motives and a comparison between the importance of aesthetics versus product quality was done, to aid small restaurants to maximize their efforts for more profitable decisions. Information within contains both quantitative and qualitative data, the latter being majority of the material. There is a myriad of motivators and reasons why and how millennial influencers use social media. Depending on a restaurants target market, specific considerations may be more helpful …

Turnover Rates In The Hospitality Industry And The Factors Contributing To Employee Loss Or Retention, Vincenzo Cicerale

Hospitality Graduate Student Scholarship

The predominant purpose of this paper is to determine if the hospitality industry does in fact have the highest turnover of any industry, and if so, what are the implicating factors in the lack of retention. Throughout the research conducted, a common theme that developed was the lack of training in the hospitality industry and its impact and perception employees have of their leaders, and thus its affect on retention and turnover. Moreover, another aspect to consider is the generational implications, specifically generation Y, otherwise known as millennials, who are regarded as not being loyal to their employer (Gursoy, Maier, …

Event Management: Defining Digital Marketing Trends, Teresa Gray

MBA Student Scholarship

The purpose of this paper is to define and explore the trends of digital marketing in event management. As confirmed by Hensel and Deis (2010), digital and social media must be employed in a way that will ultimately improve that will improve marketing efficiency (as cited in Cole, DeNardin & Clow, 2017). Research by Cesaroni and Consoli (2015) further established that it is important how small businesses in particular social media -as many event management firms are utilizing digital and social media in such a way that they take full advantage of every feature and tool that are available and …

Sin City: How To Shut Down A City That Never Closes, David Schwartz

Executive Vice President & Provost Faculty Research

The casino closures that swept through the United States were entirely unprecedented. Never before had an entire hospitality industry been shut down overnight. While we don’t know when Americans will be free to gamble in casinos once more—or, indeed, what casino operations will look like when casinos reopen—the simple fact that casinos are closed gives us plenty to think about.

Premier: The Magazine Of The Unlv Harrah College Of Hospitality, Matt Jacob

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

A Study On The Preferences Of Generation Z On Hotel/Lodging Amenities, Maya Carter

Undergraduate Research Conference

No abstract provided.

From The Pits To The People, William J. Robertson

Senior Theses

This thesis explores the current and future status of authentic barbeque in the State of South Carolina. It begins by introducing the topic, exploring the background of barbeque in the state, and then introduces the issues at hand – the importance of advertising the restaurants and the impending question of age of the restaurants’ owners, operators, and pitmasters. In the literature review, the issues are given background and the typical authentic barbeque restaurant is described. Five restaurants are examined in the methodology and research, selected due to their locations in each of the regions of South Carolina (Midlands, Lowcountry, Upstate, …

Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore

Senior Theses

This paper attempts to analyze how local alcohol vendors maintain their inventory throughout the year in Columbia, attempting to manage factors such as the season, sporting events, and other public gatherings and events. The research question resulted in contacting over 30 local alcohol vendors in Columbia, to ask them questions regarding their strategy in alcohol inventory management. The responses to these questions were then used to organize the vendors into groups by whether or not they utilize a reorder point to purchase/brew alcohol, or if they utilize periodic ordering. The vendors were also asked to rank the seasons from most …

The Impact Of Hotel Service Robot Appearance And Service Attributes On Customer Experience, Chuhan Thomsen

Theses and Dissertations

In the past decade, an increasing discussion has taken place regarding the employment of hotel service robots. One critical issue is the impact service robots exhibit on customer experience. However, most of the existing studies focus on service robots’ technical functions or customer’s adoption behavior instead of customers’ psychological or attitudinal reactions toward the robot. Meanwhile, the emergence of humanoid robots has raised great attention from both researchers and industry practitioners. Humanlike features (e.g. facial expressions, emotions, and motions) inherently affect customer experience in a hotel environment. Nevertheless, limited literature exists in incorporating service robots’ anthropomorphism and service attributes into …