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How Effective Are Virtual Reality Experiences As Destination Marketing Tools?, Alessandra Marasco, Piera Buonincontri, Mathilda van Niekerk, Marissa Orlowski, Fevzi Okumus 2020 Institute for Research on Innovation and Services for Development

How Effective Are Virtual Reality Experiences As Destination Marketing Tools?, Alessandra Marasco, Piera Buonincontri, Mathilda Van Niekerk, Marissa Orlowski, Fevzi Okumus

Rosen Research Review

How did you decide where to go on your last holiday? Did you see a picture-perfect paradise promoted on your social media feed? Once upon a time, planning your perfect holiday was organized with a trip to the local travel agency. In recent years you are more likely to pick your destination based on the most attractive advertisements at the top of an online travel agency website. Dr. Mathilda van Niekerk, Dr. Marissa Orlowski and Dr. Fevzi Okumus from Rosen College of Hospitality Management, along with Allessandra Marasco and Dr. Piera Buonincontri from the National Research Council's Institute for research …


Holiday Research: How Academia Is Informing A Destination Marketing Organization, Misty Johantgen 2020 Experience Kissimmee

Holiday Research: How Academia Is Informing A Destination Marketing Organization, Misty Johantgen

Rosen Research Review

Destination marketing is a changing industry; the advent of the internet and smartphones has led to an explosion in the number of destination marketing companies looking to be the reason you visit somewhere. So how does one destination marketing organization (DMO) stand out from another? How much has the role of DMOs altered in recent years? Misty Johantgen, Chief Operating Officer of Experience Kissimmee, one of the largest DMOs in Florida, is here to tell us more.


The Role Of Hospitality Service Quality In Third Places For The Elderly, Denver E. Severt, Ji-Eun Lee 2020 University of Central Florida

The Role Of Hospitality Service Quality In Third Places For The Elderly, Denver E. Severt, Ji-Eun Lee

Rosen Research Review

As a result of the ageing baby-boomer generation and increasing average life expectancy, the active elderly is a growing population who enjoy their later lives. In order to support these individuals, it is essential to provide appropriate housing and services. In addition to the provision of these resources, it is also important that theses are of a high quality in order to adequately meet resident needs. Dr. Denver Severt and Dr. Ji-Eun Lee from Rosen College of Hospitality Management have explored the role of hospitality service quality in a Continuing Care Retirement Community (CCRC) setting.


Shopping Around: Can Good Corporate Social Responsibility Lead To Positive Service Recoveries?, Heidi Albus, Hee Jung Ro 2020 University of Central Florida

Shopping Around: Can Good Corporate Social Responsibility Lead To Positive Service Recoveries?, Heidi Albus, Hee Jung Ro

Rosen Research Review

We have all experience 'bad service,' whether it be at the hands of ill-tempered waiting staff or a poorly trained shot manager, and you wouldn't be alone if you had regaled the story to friends and claimed, 'they've lost me a a customer forever!' But have you even been won back? And if you were, what was it that persuaded you to return? Some of the latest research from Ms. Heidi Albus and Dr. Heejung Ro at Rosen College for Hospitality Management investigates whether knowledge of a company's corporate social responsibility might have a significant effect on 'service recovery.'


Out With The Old, In With The New: Education In The Hospitality Industry, Louis A. Lenglet, Sebastien Bazin 2020 University of Central Florida

Out With The Old, In With The New: Education In The Hospitality Industry, Louis A. Lenglet, Sebastien Bazin

Rosen Research Review

What does it mean to be Chief Executive Officer (CEO) of the largest hotel group in the world outside of the United States? How do you effectively lead a company that manages so many different brands and franchises? And how is it best to train new employees to be part of that shared vision? Accor is one of the largest hospitality companies in the world, with resorts, hotels and vacation properties across the globe. current CEO Sebastien Bazin is hoping to bring together the world of hospitality and education to build a bright and sustainable future for the company. Rosen …


Nick Thomas On Hospitality Industry Trends And Hospitality Leadership Education, University Marketing and Communications, Nick Thomas 2020 DePaul University

Nick Thomas On Hospitality Industry Trends And Hospitality Leadership Education, University Marketing And Communications, Nick Thomas

DePaul Download

In the 10 years since DePaul’s School of Hospitality Leadership was established, the hospitality industry has seen dramatic changes. Advancements in technology are improving how hotels, restaurants and convention centers operate; new trends are reshaping the travel experience; and far-off destinations are more within reach. How does DePaul prepare students to enter this fast-growing sector? With a combination of classroom instruction led by professors with industry experience and hands-on training. In this episode, Nick Thomas, the school’s director, talks about how hospitality leadership educators are meeting the challenge of evolving with the industry—and shares what he’s learned from spending time …


The Choice Between Ebooks And Printed Books: A Study Among Hospitality And Tourism Educators And Learners, Senthilkumaran Piramanayagam PhD, Partho Pratim Seal 2020 Manipal Academy of Higher Education

The Choice Between Ebooks And Printed Books: A Study Among Hospitality And Tourism Educators And Learners, Senthilkumaran Piramanayagam Phd, Partho Pratim Seal

Library Philosophy and Practice (e-journal)

The emergence of electronic books (ebook) changed the position of printed books in the learning space. This study examines the perceptions and preferences of hospitality and tourism educators and learners. Similarities and dissimilarities in the preference, perception and its link with gender, and scope of the degree course what the respondents teach and learn are analyzed. Data was collected from both students and teachers of hospitality, tourism and culinary degree program at a private university located in Karnataka, India. A structured questionnaire was used to collect data from the respondents. The result of the study shows that printed books are …


When Do Abusive Leaders Experience Guilt?, Cass Shum, Anthony Gatling, Min-Hsuan Tu 2020 University of Nevada, Las Vegas

When Do Abusive Leaders Experience Guilt?, Cass Shum, Anthony Gatling, Min-Hsuan Tu

Hospitality Faculty Research

Purpose: Drawing from the appraisal theory, this paper aims to examine the conditions under which abusive leaders experience guilt and suggests that guilt motivates leaders to help followers. Design/methodology/approach: A scenario study with a sample of 285 hospitality supervisors was used to test the theoretical model. Path analyses were conducted to test the three-way-moderated mediation model. Findings: Results show a three-way interaction among enacted abuse, managerial abuse and agreeableness on the guilt: leaders are more likely to experience guilt over their enacted abusive supervision when they do not perceive their direct manager as abusive and when they are agreeable. Moreover, …


Winning The Battle: The Importance Of Price And Online Reviews For Hotel Selection, Olena Ciftci, Katerina Berezina, Muhittin Cavusoglu, Cihan Cobanoglu 2020 University of Mississippi

Winning The Battle: The Importance Of Price And Online Reviews For Hotel Selection, Olena Ciftci, Katerina Berezina, Muhittin Cavusoglu, Cihan Cobanoglu

Faculty and Student Publications

Traditionally, price has been one of the main revenue management levers that allow hotels to sell the right product to the right customer at the right time. Recent research in the area of electronic word-of-mouth has found that travelers' online reviews may also be an influential factor affecting other customers' booking decisions. However, it is challenging to determine the value of online reviews for customer decision making and to compare this value to hotel room prices. Therefore, the main goal of this study is to investigate which factors (room rate, online reviews' rating score, or the number of reviews by …


The Wild Atlantic Way: A Tourism Journey, Kevin A. Griffin, Gerard Dunne 2020 Technological University Dublin

The Wild Atlantic Way: A Tourism Journey, Kevin A. Griffin, Gerard Dunne

Articles

The Wild Atlantic Way is possibly the most celebrated, high profile tourism initiative to be launched in Ireland in recent years. It consists of a defined touring route along the western seaboard, one of the most scenic, remote, and sensitive stretches of Irish landscape. This paper presents the principal findings from a survey of 341 tourism and hospitality product providers along the Wild Atlantic Way. The main aim of the research was to investigate the perceived impacts (economic, environmental, and socio-cultural) of this new tourism initiative on the local areas through which it passes. The results paint a generally positive …


Nice Food: A Nonprofit Food Truck, Nathan Brooks 2020 Western Kentucky University

Nice Food: A Nonprofit Food Truck, Nathan Brooks

Mahurin Honors College Capstone Experience/Thesis Projects

This document is a snapshot of Nice Food, a nonprofit food truck. The truck uses a pay-what-you-can model so that anyone may eat there, regardless of their ability to pay. The chief goal of Nice Food is to lower food insecurity in its community, which will initially be Louisville, KY. The company will be an addition to the strong effort against hunger in Louisville, bringing the additional strength of mobility to the fight.

This document exists to map out the path of a startup for a student, as well as to provide a clear picture of what Nice Food is …


Thei Student Applied Research Presentations Sarp 2020, Research Office, Technological and Higher Education Institute of Hong Kong 2020 Vocational Training Council

Thei Student Applied Research Presentations Sarp 2020, Research Office, Technological And Higher Education Institute Of Hong Kong

THEi Student Applied Research Presentations (SARP)

No abstract provided.


Business Continuity Planning For A Medium-Sized Hotel Under Covid-19 Outbreak, Arunlak Tangtanapaiboon 2020 Faculty of Engineering

Business Continuity Planning For A Medium-Sized Hotel Under Covid-19 Outbreak, Arunlak Tangtanapaiboon

Chulalongkorn University Theses and Dissertations (Chula ETD)

Business Continuity Planning is a subjective conceptual framework prominently used in operations related to supply chain, information technology, or governmental organizations. In this research, we have applied the concept of business continuity planning to a service business during the COVID–19 outbreaks, whose aim is to determine the business continuity objective with the maximum operational tolerable period. The proposed framework has been evaluated based on the ANOVA Test of a guest's service questionnaire of a hotel in Rayong, Thailand. We find that, by reducing business operating cost via staff working hours reduction and limiting service functions of the hotel to the …


An Inside Look Into Event Planning, Anastasia Goebel 2020 Central Washington University

An Inside Look Into Event Planning, Anastasia Goebel

Undergraduate Honors Theses

This paper will summarize the planning process, methods, and results of a local Ellensburg, Washington event and student project, “Mickey’s Countdown to Christmas.” This event was a fundraiser taking place during the holiday season, where the goal was to raise money for the Ellensburg High School Band (EHS). The EHS Band takes a biannual educational trip to The Disneyland Resort, and as over 100 kids want to go in the year 2020, it has become an expensive endeavor. The hope for the fundraiser was to raise some extra money that could be deposited directly into student accounts, so that more …


Antecedents Of Tendency To Help The Victims Of Human Trafficking From The Perspective Of High-Contact Service Employees In The Lodging Industry, Melissa Farboudi Jahromi 2020 University of Central Florida

Antecedents Of Tendency To Help The Victims Of Human Trafficking From The Perspective Of High-Contact Service Employees In The Lodging Industry, Melissa Farboudi Jahromi

Electronic Theses and Dissertations, 2020-2023

International Labor Organization estimated that 40.3 million people were victims of human trafficking in 2016. The high rate of human trafficking has drawn policymakers' attention to this issue and made them enforce anti-trafficking laws and regulations. However, their legal measures have not been based on solid empirical evidence due to the lack of academic research on human trafficking. The scant research available on human trafficking has been mainly descriptive or an investigation of sex trafficking cases to provide help to survivors. Thus, there is a need for research to explore human trafficking as a human rights issue through various perspectives …


An Econometric Evaluation Of Localism And Other Potential Success Factors In California’S Craft Brewing Industry, Connor Sinclair 2020 Claremont Colleges

An Econometric Evaluation Of Localism And Other Potential Success Factors In California’S Craft Brewing Industry, Connor Sinclair

CMC Senior Theses

As growth of the American craft brewing industry slows and smaller firms account for a greater proportion of expansion, I test whether traits that are indicative of smaller firms have an effect on brewery success. I hypothesize that firms which utilize localist strategies such as geographical branding, use of local ingredients, charitable giving, and/or sustainable practices are more successful than others and therefore produced more barrels of beer in 2017. To test my hypothesis, I estimate ordinary least squares regressions with robust standard errors using data collected from the Brewers Association and the websites of 362 California craft breweries. I …


Recognising The Place Of Food Tourism In Ireland: An Autoethnographic Perspective, John D. Mulcahy 2020 Technological University Dublin

Recognising The Place Of Food Tourism In Ireland: An Autoethnographic Perspective, John D. Mulcahy

Doctoral

This is an autoethnographic account, utilising prior publications, of my role in positioning food as a critical ingredient in Ireland’s tourism policy and strategy since 2009. As the architect and instigator of this project, my priorities were threefold: first, working from the ground up identifying local activists across the food tourism landscape to create an active and vibrant network; second, providing thought leadership for food tourism; and third, encouraging and funding others to conduct and disseminate similar research. I have chosen six book chapters, published as a result of my advocacy strategy, for this PhD by prior publication. They are …


Enacting A Culture Of Access In Our Conference Spaces, Adam Hubrig, Ruth Osorio, Neil Simpkins, Leslie R. Anglesey, Ellen Cecil-Lemkin, Margaret Fink, Janine Butler, Tonya Stremlau, Stephanie L. Kerschbaum, Brenda Jo Brueggemann, Anonymous, Cody A. Jackson, Christina V. Cedillo 2020 Old Dominion University

Enacting A Culture Of Access In Our Conference Spaces, Adam Hubrig, Ruth Osorio, Neil Simpkins, Leslie R. Anglesey, Ellen Cecil-Lemkin, Margaret Fink, Janine Butler, Tonya Stremlau, Stephanie L. Kerschbaum, Brenda Jo Brueggemann, Anonymous, Cody A. Jackson, Christina V. Cedillo

Women's & Gender Studies Faculty Publications

The article offers information on periodical's rhetoric and writing studies conference held in September 2020. Topics discussed include prioritizing access in the service of love, justice, connection and liberation; proposing expansive frameworks for access in designing accessible writing classrooms and professional events; and major principles of definition of access, which reflect access's complexity and liberatory potential such as dynamic, relational and intersectional.


Not All Job Stressors Are Harmful: The Role Of Employees’ Psychological Capital, Hyounae (Kelly) Min, Hyun Jeong Kim 2020 California State Polytechnic University Pomona

Not All Job Stressors Are Harmful: The Role Of Employees’ Psychological Capital, Hyounae (Kelly) Min, Hyun Jeong Kim

ICHRIE Research Reports

Human resources are an important asset for the hospitality industry; however, long working hours, low pay, and demanding customers are known to increase hospitality employees’ job stress. Work stress contributes to a high turnover rate in the hospitality industry; thus, it is critical for hospitality practitioners to understand work-related stressors and aid employees in coping with their stress. Challenge stressors can be viewed as beneficial to employees, while hindrance stressors tend to bring little benefit to employees. Through a survey of 232 hotel employees, we examined the role of psychological capital in the association between job stressors and employee burnout …


Dispositional, Place Perceptions, And Imagination: The Interactive Network Of Authenticity, Ying Chao 2020 University of Central Florida

Dispositional, Place Perceptions, And Imagination: The Interactive Network Of Authenticity, Ying Chao

Electronic Theses and Dissertations, 2020-2023

The purposes of this dissertation are threefold: to define and operationalize different types of authenticity, to test the interactive network of different types of authenticity, and to test the relationships between authenticity and tourist outcome variables including transformation, place attachment, and loyalty. In psychology, authenticity is typically conceptualized to be subject-based in nature, referring to a person's state of being true to oneself across contexts and against external influences. This type of authenticity has been termed "dispositional authenticity" and operationalized in this study in dimensions of authentic living, accepting external influence, and self-alienation. In tourism, authenticity is usually considered to …


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