Nevada State Gaming Control Board
Las Vegas Casino Revenue In An Expanding Gambling Market,
2026
University of Nevada, Las Vegas
Las Vegas Casino Revenue In An Expanding Gambling Market, Kaden A. Villa-Real
Undergraduate Economics Working Paper Series
This study examines whether expanding gambling substitutes disrupt the Las Vegas gambling industry using quarterly data from 2014 through 2025. Las Vegas casino revenue is used as the benchmark to gauge the health of Las Vegas, adjusted to Quarter 1 2014 dollars and using an OLS regression model. The results imply that online sports betting is a poor substitute for Las Vegas revenue, while online gambling shows a positive and statistically significant relationship with revenue. The findings indicate that Las Vegas is resilient despite the introduction of more competition and gambling alternatives within an industry it has traditionally known to …
Gambling Behaviors: How Do Gambling Losses Affect Future Wagers?,
2026
University of Nevada, Las Vegas
Gambling Behaviors: How Do Gambling Losses Affect Future Wagers?, Ashley Talavera, Hannah Lopez Ibarra, Roman Rozbitskyy
Undergraduate Economics Working Paper Series
This study looks at how previous gambling losses affect future betting behavior in online cryptocurrency gambling markets. Using roughly 50,000 real betting observations from Bustabit, the paper tests whether gamblers become more aggressive after losses or instead pull back and bet more cautiously. Using both OLS and Fixed Effects regression models, the results show that players generally reduce their wager sizes following losses rather than engage in strong loss-chasing behavior. After controlling for individual player tendencies, the Fixed Effects models show statistically significant decreases in future bet sizes after losses, suggesting that caution and loss aversion may play a larger …
Can A Slot Machine’S Allocation Of Pay Table Variance Affect A Gambler’S Time On Device?,
2026
University of Nevada, Las Vegas
Can A Slot Machine’S Allocation Of Pay Table Variance Affect A Gambler’S Time On Device?, Anthony F. Lucas, A.K. Singh
UNLV Gaming Research & Review Journal
Modified pay tables from a licensed reel slot machine were altered to examine whether two games with equal variance and par could produce meaningful differences in the duration of play, at the level of the individual gambler. To the best of our knowledge, this was the first study to examine this possibility. Industry executives consider time on device (TOD) to be a critical measure of gaming value, especially for losing players. Additionally, TOD experiences are theorized to produce knock-on effects related to loyalty behaviors. The results of 18 simulations featuring six different player engagement protocols supported the ability of differences …
A Mechanistic Model Of The Wash Shuffle And Monte Carlo Exploration Of Its Impact On Card Shuffling In Texas Hold’Em,
2026
Villanova University
A Mechanistic Model Of The Wash Shuffle And Monte Carlo Exploration Of Its Impact On Card Shuffling In Texas Hold’Em, Michael A. Alexeev, Peter B. Chi
UNLV Gaming Research & Review Journal
In casino games using a standard deck of cards, a wash shuffle is sometimes performed prior to the rest of the card shuffling procedure. Unlike other methods of shuffling, the wash shuffle has not yet been well studied. To this end, we first develop a mechanistic model of the wash shuffle based on our observation of how cards tend to move when a wash shuffle is being performed. Then, we use this model to simulate the card shuffling procedure used in casino poker rooms, and explore the resulting impact on where the cards are dealt in the context of Texas …
When Price Varies Across Otas: How Room Rate Disparity Shapes Switching Behavior And Brand Trust,
2026
Old Dominion University
When Price Varies Across Otas: How Room Rate Disparity Shapes Switching Behavior And Brand Trust, Ling Ling, Chich-Chien Chen, Zvi Schwartz
Human Movement Studies & Special Education Faculty Publications
This study investigates how room rate disparity across Online Travel Agencies (OTAs) influences consumers’ switching behavior and perceptions of hotel brand integrity. Employing a scenario-based experimental design with a sample of 430 Chinese consumers, we explored price differences interact with loyalty status, price trajectory information, and brand consistency. Our findings reveal a complex non-linear inverse sigmoid relationship between rate disparity and channel switching. Contrary to expectations, loyalty membership did not reduce switching intent or increase discount thresholds. Moreover, rate disparity triggered brand integrity concerns, with brand doubt consistently exceeding switching intent. While price trajectory information did not change switching likelihood, …
How Casino Match Play Promotions Can Hook Gamblers (And Non-Gamblers),
2025
Georgia College and State University
How Casino Match Play Promotions Can Hook Gamblers (And Non-Gamblers), Brent Evans, Douglas Walker
UNLV Gaming Research & Review Journal
Casino operators frequently use promotional gambling vouchers, free play and match play. In the case of free play, customers are offered gambling credits that function much like real money and patrons are able to quickly turn their promotional play into cash without risking their own money. Match play, however, can only be employed at table games and their use necessitates gamblers to wager their own funds. We conduct a thorough analysis of how match play can affect gamblers’ individual behavior. First, we assess the value of match play promotions, which we argue is ambiguous. Then, using behavioral economics concepts, we …
Gambling Behaviors, Perceptions, And Risks Among Nevada Adults,
2025
University of Nevada, Las Vegas
Gambling Behaviors, Perceptions, And Risks Among Nevada Adults, Andrea Dassopoulos
International Gaming Institute Faculty Research
This study presents a statewide assessment of gambling behaviors, perceptions, and gambling-related risk among 1,078 Nevada adults. Using a mixed-source, population-calibrated survey developed by UNLV and NORC, the research measures gambling participation, motivations, venue exposure, and attitudes toward harm, treatment, and regulation. The Problem Gambling Severity Index (PGSI) identifies substantial levels of harm: nearly half of past-year gamblers show some degree of risk, with the highest rates among younger adults, racially diverse groups, gaming and hospitality workers, and those who gamble in neighborhood bars or slot parlors. The survey also documents public beliefs about gambling addiction, youth exposure, stigma, and …
Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania,
2025
Sokoine University of Agriculture
Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray
Journal of Humanities and Social Sciences
The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …
The Perceptions And Receptiveness To Responsible Gambling By College Men Who Sports Bet: A Focus Group Study,
2025
1. Department of Psychology, University of Memphis; 2. Tennessee Institute for Gambling Education & Research
The Perceptions And Receptiveness To Responsible Gambling By College Men Who Sports Bet: A Focus Group Study, Chance V. Dow, Matthew D. Andersland, Emily A. Velandia, Rory A. Pfund, James P. Whelan
UNLV Gaming Research & Review Journal
Responsible Gambling (RG) includes prevention messages aimed at mitigating harms. Research examining the experiences of college students who sports bet is lacking, hindering efforts to tailor messaging to college students. This qualitative study explored how college men who sports bet perceive and respond to existing RG messages, gathering their feedback on the characteristics of messages they find effective. Online focus groups were conducted with college men who sports bet (N = 12) using a semi-structured interview guide. The discussions were recorded, transcribed, and analyzed using an open coding Thematic Analysis approach. Codes were independently identified and analyzed resulting in …
‘High-Stakes’ Security: Current And Emerging Trends In Casino Gaming Cybersecurity,
2025
University of Nevada, Las Vegas
‘High-Stakes’ Security: Current And Emerging Trends In Casino Gaming Cybersecurity, Ernest Adams, Jared Bischoff, Mehmet Erdem
UNLV Gaming Research & Review Journal
Alongside the digital evolution of the casino gaming industry, cybercrimes have emerged as a prominent threat to gaming businesses across the entire world. With the growing frequency of high-profile cyberattacks against major casino resorts and casino operators, the gaming industry has responded by implementing innovative cybersecurity strategies and resources to prevent and mitigate potential future assaults. This paper aims to examine cyber events in the gaming industry, how the industry has responded by enhancing its security posture, and what experts in the industry prioritize as security topics for future research. To accomplish this, a literature review was first performed to …
Financial Inducements In Gambling Marketing: An Information Disclosure Proposal To Inform Gamblers Of Their True Economic Value,
2025
University of Bristol
Financial Inducements In Gambling Marketing: An Information Disclosure Proposal To Inform Gamblers Of Their True Economic Value, Philip Newall, Dominic Cortis, Jamie Torrance
UNLV Gaming Research & Review Journal
Financial inducements such as free bets are frequently-used gambling marketing offers which temporarily improve a gambler’s usual pattern of risk and potential return. Previous research has shown that there are up to 15 distinct types of financial inducements in common use, and that gamblers frequently misunderstand inducements’ play-through requirements and other complex terms and conditions. The Australian government has therefore recently banned play-through requirements for inducements shown to new customers, and the Great British regulator the Gambling Commission has recently announced a maximum play-through requirement of 10 times. The present work describes an alternative and yet potentially complementary approach based …
Breaking The Odds: A Gendered Analysis Of Women And Gambling Behaviors,
2025
University of Nebraska-Lincoln, Lincoln, Nebraska
Breaking The Odds: A Gendered Analysis Of Women And Gambling Behaviors, Rowland Edet
UNLV Gaming Research & Review Journal
Gambling is increasingly recognized as a complex public health issue with wide-ranging implications for individuals, families, and communities. While traditionally male-dominated, recent shifts reveal a growing participation among women, facilitated by gender-specific gambling products, targeted marketing, and evolving societal norms. This paper critically examines the prevalence, motivations, and harms associated with gambling among women, drawing on theoretical perspectives such as social capital theory, cultural geography, and gender role theory. By synthesizing existing literature, this review highlights distinct gendered patterns in gambling behaviors, including the use of gambling as a coping mechanism for stress, isolation, and caregiving burdens, and the role …
Leveraging College Men’S Sports Betting Experiences To Inform Responsible Gambling: A Focus Group Study,
2025
1. Department of Psychology, University of Memphis; 2. Tennessee Institute for Gambling Education & Research
Leveraging College Men’S Sports Betting Experiences To Inform Responsible Gambling: A Focus Group Study, Chance V. Dow, Matthew D. Andersland, Emily A. Velandia, Rory A. Pfund, James P. Whelan
UNLV Gaming Research & Review Journal
College students are especially vulnerable to the harms associated with sports betting. Responsible Gambling (RG) strategies aim to mitigate these harms. However, research on the relevance and adoption of RG strategies among college students is limited and lacks insight from consumer experiences. The current study conducted a qualitative investigation to examine the experiences of college men who sports bet to provide guidance on how these experiences can subsequently inform RG. Three online focus groups with college men who sports bet (n = 12) were conducted using a semi-structured interview guide. Discussions were recorded, transcribed, and analyzed using an open …
Ai Governance In The Gaming Industry: A Proposal For A Use Case Registry,
2025
University of Nevada, Las Vegas
Ai Governance In The Gaming Industry: A Proposal For A Use Case Registry, Cesar D. Lozoya Martinez
Student Research
Artificial intelligence (AI) is increasingly integrated into everyday life. From customer service chatbots and marketing strategies to player protection tools and surveillance systems, casino operations are embracing the trend. However, without a systematic framework to track the current and emerging use cases across the industry, concerns about transparency, ethical use, and potential consumer harm continue to grow. Rather than aiming to establish binding regulatory practices for an industry and technology that are both quickly evolving, this policy brief advocates for the creation of an AI-use case registry. The registry would comprehensively track gaming companies that are using AI. The growing …
The Nexus Of Sports Fandom And Sports Wagering: A Scoping Review,
2025
San Diego State University
The Nexus Of Sports Fandom And Sports Wagering: A Scoping Review, Brandon Mastromartino, Michael L. Naraine, Henry Wear
UNLV Gaming Research & Review Journal
This scoping review examines the intersection of sports fandom and sports betting, with a particular focus on the marketing considerations involved in this relationship. Sports fandom, driven by strong emotional investments and team identification, plays a critical role in shaping betting behaviors. As this relationship becomes increasingly complex, it is essential to explore the underlying motivations and behaviors of sports fans who engage in betting, the ethical implications of marketing practices targeting this group, and the methodologies used to study this intersection. To address these relationships, this review examines four key areas: motivations for sports fans to engage in betting, …
Slot Floor Layout Strategy: Optimizing Revenues Vis-À-Vis Game Location And Popularity,
2025
University of Nevada, Las Vegas
Slot Floor Layout Strategy: Optimizing Revenues Vis-À-Vis Game Location And Popularity, Anthony F. Lucas, Jungsun (Sunny) Kim
UNLV Gaming Research & Review Journal
Slot revenues are critical to the success of many of the world’s casinos. The rising cost of slot machines has often resulted in fewer games on the floor and fewer purchases of new games. Such conditions create choices for operators seeking to optimize slot revenues with their existing game mix, which invariably includes both high- and low-performing titles. Like game titles, the quality of all bank locations on the slot floor is not the same. Thus, operators must decide whether it is better to place the popular titles in the best locations and the less popular titles in the challenging …
Examining The Relationship Between Casino Employee Gambling Involvement, Demographic Characteristics, And Responsible Gambling Program Perceptions,
2025
University of Nevada, Las Vegas
Examining The Relationship Between Casino Employee Gambling Involvement, Demographic Characteristics, And Responsible Gambling Program Perceptions, Tiange (Patrick) Xu, Shane W. Kraus, Brett Abarbanel, Eric R. Louderback, Heather M. Gray, Debi A. Laplante, Bo J. Bernhard
UNLV Gaming Research & Review Journal
This study investigated past-year gambling involvement (i.e., frequency and breadth) among employees at MGM Resorts International (MGM) and their views on the effectiveness of MGM’s responsible gambling (RG) program (i.e., GameSense). It also examined associations between these views and employees’ gambling behavior, as well as their demographic and work-related characteristics. We used cross-sectional data drawn from a broader research project, which surveyed a large sample of MGM employees (n = 814) in 2020. Our analysis revealed that gambling frequency varied by ethnicity, department affiliations, and property location, while gambling breadth differed based on gender and department affiliations. We employed …
Examining Factors Affecting Consumers’ Daily Fantasy Sports And Sports Betting Participation: Comparing Motivation And Perception Of Skill Versus Luck,
2025
University of Northern Colorado
Examining Factors Affecting Consumers’ Daily Fantasy Sports And Sports Betting Participation: Comparing Motivation And Perception Of Skill Versus Luck, Koo Yul Kim, Colin Lopez
UNLV Gaming Research & Review Journal
With the Supreme Court lifting the federal ban on sports betting, dominant Daily Fantasy Sports (DFS) operators including DraftKings and FanDuel have entered the sports gambling market and operate in legalized states in the United States. These providers of both DFS and sports betting are making efforts to better understand the characteristics of both DFS and sports betting consumers and develop effective marketing strategies to target each consumer segment. This research investigates the differences in motivation to participate and perception of skill vs. luck between DFS and sports betting participants. 934 adults (sports betting = 434, DFS = 500) were …
Adapting To Win: Churchill Downs Inc. And The New Era Of Entertainment And Betting.,
2025
University of Louisville
Adapting To Win: Churchill Downs Inc. And The New Era Of Entertainment And Betting., Mahesh Gupta, William Ferko, Thomas E. Lambert
Faculty and Staff Scholarship
This paper provides a comprehensive analysis of Churchill Downs Inc. (CDInc), a cornerstone of the Thoroughbred racing industry and the distinguished host of the Kentucky Derby. Situated at a critical juncture in the rapidly evolving spheres of gambling and entertainment, CDInc faces unique challenges and opportunities to maintain its preeminence and adapt to new market demands. Utilizing the Service Triangle framework, this study offers a deep dive into CDInc’s strategic operations, service delivery, and competitive positioning. The framework helps illuminate how shifts in consumer behavior, technological innovations, and regulatory changes are reshaping the industry. Despite facing challenges such as declining …
Guest Retention For Casinos: An Analysis Of Online Versus In-Person Gambling,
2024
Metropolitan State University of Denver
Guest Retention For Casinos: An Analysis Of Online Versus In-Person Gambling, Xitlalic Rodriguez, Kiyan Shafieizadeh
ICHRIE Research Reports
Over time, technological advancements have led to a shift from physical gambling to online platforms. While physical casinos thrive, the escalating popularity of online gambling poses a challenge to customer retention. This study explores the impact of online gambling on casino resorts and devising strategies for market survival. Through qualitative interviews with casino managers and directors of sales and marketing in the United States, the study aims to elucidate the implications of online gambling platforms, reasons for choosing casinos, and operational adjustments for effective competition. This study can contribute valuable insights for casino managers by analyzing guest motivations for gambling, …
