Education Commons^™

The Role Of Educational Technology In Design And Delivery Of Curricula Programmes: A Case Of Steps At A University Of Technology, Patient Rambe Dr

The African Journal of Information Systems

While Universities of Technologies (UoTs) regard the adoption of educational technology for the creation of effective learning environments as one of their defining features, there is limited research on these universities’ innovative use of technologies to transform their curricula design and delivery. This research explores the extent to which educational technology has been integrated into the implementation of new and recurriculated educational programmes under the Strategic Transformation of Educational Programmes and Structures (STEPS) at a UoT. The research employed document analysis and interview data from middle level managers (Deans), curriculum designers and educational technologists. The findings suggest that, except for …

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Association Proceedings

Textbook selection is just one of the many decisions a professor has to make when teaching a class. These selection decisions are sometimes made by the individual professor while other times it is made by committee or department. In many cases, students are not taken into consideration when making these decisions. However considering many professors complain that students do not buy or use the required textbook (Kingkade 2014, Paxhia 2011, Robinson 2011), maybe it is time to think about student’s attitudes and preferences before making textbook adoption decisions. Unfortunately there are only a few studies (e.g. Daniel and Woody 2013) …

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

Job shadowing has a long history of utilization. It is primarily considered a way for youth to become aware of the world-of-work through programs sponsored by schools or social organizations. For example, Junior Achievement International, in cooperation with several government agencies, has sponsored Groundhog Job Shadow Day for nearly 20 years. A quick internet search for job shadowing yielded over 24 million hits with the vast majority of those focused on programs aimed at high school students. Internet offerings detail anecdotal accounts of experiences, methods for setting up and executing programs, and extolment of the virtues of shadowing as a …

The Dos And Don'ts Of Teaching Online: Practical Advice And Suggestions For Teaching Online, Anita Whiting

Atlantic Marketing Association Proceedings

Many colleges and universities are focusing heavily on online learning (Holzweiss, Joyner, Fuller, Henderson, & Young 2014). Over sixty-six percent of higher education institutions report that online learning is an important part of their long term strategy (Allen & Seaman, 2014). Over seven million students took online courses at higher education institutions in 2012 (Baran & Correia 2014).

Demand for online classes is growing. Students are expecting more online teaching and universities are requesting that more classes be taught online. According to Hart (2014), online teaching has become almost expected at most universities.

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …

Beyond Downton Abbey: Remembering The Great War’S Fallen Through Education And Marketing, Nina M. Ray, Andrew T. Mink

Atlantic Marketing Journal

This paper explores the expanding marketing and education mission of the American Battle Monuments Commission (ABMC). Superintendents at overseas cemeteries and battle sites must continue their job of “keeping the headstones white and the grass green” but also must market specific events such as the 70^th anniversary of D-Day at the Normandy location and an upcoming 100^th anniversary of the end of the Great War in 2018. Part of the effort is passing the memory on to the next generation via materials relevant to young people today. U.S. history teachers who received ABMC grants to travel to Meuse-Argonne …

Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson

Atlantic Marketing Journal

This article describes an experiential method for teaching customer orientation by directing students to use their own experience with a business to write either an e-mail letter of praise or complaint to that business. Students complete a survey that asks them to rate businesses on customer orientation measures at the time they send the e-mail and, again, at the end of the semester after having had time to receive a response. Results of the surveys are analyzed and recommendations are given for conducting an interactive discussion that allows students to see the variability of the firms’ commitment to customer orientation.

2015 - The Twentieth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twentieth Annual Symposium of Student Scholars, held on April 16, 2015. Includes abstracts from the presentations and posters.

Predictors Of Enrolling In Online Courses: An Exploratory Study Of Students In Undergraduate Marketing Courses, Renee J. Fontenot, Richard E. Mathisen, Susan S. Carley, Randy S. Stuart

Faculty and Research Publications

An exploratory study of undergraduate students enrolled in marketing courses at a Southeastern regional university was conducted to determine the motivations and characteristics of marketing students who plan to be online learners and examined for differences between those who have taken and those who have not taken online classes. An online survey of Likert scales, openended questions and demographic questions was sent via class learning management websites. A total of 165 students of the 438 invited to participate completed the survey. A structural model was developed using SMART-PLS to estimate the relationships of constructs that predict taking online courses. Results …

Reducing Cheating Opportunities In Online Test, Dale Varble

Atlantic Marketing Journal

Abstract

This paper focuses on reducing cheating opportunities of online test assessment. Increasing use of online test in all course presentation formats (online, blended/hybrid or facilitated) has elevated faculty concerns of cheating. Efforts by educators to reduce cheating have been ongoing and with some success but, as the results of a study reported here more is needed.

Two sections of a course, one online and one onsite were offered the same semester, with the same instructor, syllabus, textbook and tests. The online students took all tests online. The onsite students took all exams online except the last two tests and …

Using Marketing Research And Positioning Techniques To Create Imc Campaigns For Private, Charter, Or Public Magnet Schools, John M. Mcgrath Ph.D.

Atlantic Marketing Journal

This article describes how two common tools of consumer marketers, marketing research and positioning analysis, were used to promote enrollment at a private elementary school that draws students from across district lines. The case study uses literature in the relevant fields to follow the process from the development, methodology, and results of the marketing research study to their inclusion in a positioning analysis and map of the school’s perceived strengths and weaknesses, to the final integrated marketing communications (IMC) campaign that resulted.

2014 - The Nineteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Nineteenth Annual Symposium of Student Scholars, held on April 17, 2014. Includes abstracts from the presentations and posters.

Elearning Cost Analysis Of On-Premise Versus Cloud-Hosted Implementation In Sub-Saharan Countries, Joel Samson Mtebe, Roope Raisamo

The African Journal of Information Systems

The cost of acquiring, managing, and maintaining ICT infrastructure is one of the main factors that hinder educational institutions in Sub-Saharan countries to adopt and implement eLearning. Recently, cloud computing has emerged as a new computing paradigm for delivering cost effective computing services that can be used to harness eLearning. However, the adoption of cloud computing in higher education in Sub-Saharan countries is very low. Although there are many factors that may influence educational institutions to adopt cloud services, cost effectiveness is often a key factor. Far too little is known on how much the use of cloud computing can …

Operating A Very Large-Section, Hybrid Principles Of Marketing Class At A Public University: Lessons Learned Over Ten Years, Bruce Robertson, Kevin Kelly

Atlantic Marketing Journal

This case study describes the development and operation of a very large-section, hybrid Principles of Marketing Class. The authors describe the original structure of the class, major adaptations and decisions related to its development over time, and discuss four lessons learned through this process: (1) The non-traditional format needs a lot of explaining, (2) This will always be an experimental class, (3) Plan in advance and have contingency plans, (4) It is easier to share the work than it is to share the budget. They conclude by suggesting Principles of Marketing is a logical entry point for innovative technology.

Exploring Consumer Behavior Using Student Constructed Photographic Essays And Film Projects, Seth Ellis

Atlantic Marketing Journal

Millennials can be characterized by a preference for classroom discussion rather than lecture, working in small collaborative groups, and a desire for structure and steady feedback. This paper describes an undergraduate course, Visual Methods for Exploring Consumer Behavior, where students examine topics in consumer behavior by constructing photographic essays and films as primary research vehicles. We discuss how the course is operationalized, how to encourage and support students in their endeavors, and how to avoid some of the pitfalls we have encountered.

A Hybrid Course Designed To Increase Managerial Export Motivation And Export Engagement, John Andy Wood, Cyril Logar, William Riley

Atlantic Marketing Journal

The paper reviews and explains a new course format at West Virginia University. The content of this course focuses on initiating exporting by companies located in the home state of the university. The attendees include university students and representatives of companies that are interested in starting to export. The content of the course and the participation by company representatives created the need for an atypical delivery of Friday evenings and all day Saturday meeting at two to four week intervals between class sessions. Practical exporting experience is shared by experts from the Department of Commerce, the Export Council, and representative …

Engaging Students Through A Virtual Live Case, John M. Zych

Atlantic Marketing Journal

Students are motivated to engage in their education when they understand how mastery of course content will translate to practical skills needed in the job market. In marketing education, live cases often are used to help students make a clear connection between course content and its application to real-world business problems. There are times, however, when a live case is not feasible or available. For these circumstances, the author has developed an innovative approach which approximates a live case. The approach combines components of a live case with historical analysis to have students perform an in-depth market strategy analysis of …

The Collaborative Classroom: New Technology Brings New Paradigm, Ben Clapp, James Swenson

Atlantic Marketing Journal

Today, technology is the agent of change that is revolutionizing education. The collaborative classroom, where teachers and students openly gather and share information to empower one another for the purpose of learning, is quickly replacing the existing reality of the traditional classroom where teachers lecture and provide their expertise.

Collaboration is a tool used in classrooms not only to engage students but also to bring them together and teach them how to work together. Peer review is an important collaborative technique that allows students to share their work and ideas for the purposes of improvement and shared learning. With the …

Quality Of Student Effort: Improving Through Achievement Mastery And Psychological Needs, Michael W. Pass

Atlantic Marketing Journal

Instructors shaping the classroom experience with a variety of innovative teaching methods may improve the quality of student effort. This study facilitates effective innovation by developing and testing a model that shows how the quality of student effort is influenced by an achievement mastery goal orientation in tandem with the student’s fulfillment of three psychological needs. Findings reveal the influence of these factors, thus highlighting their importance and suggesting that instructors give attention to each one of them when deciding to take steps to increase student effort. Achievement Goal Theory and Self-Determination Theory are drawn upon to advance hypotheses that …

Using Technology To Teach Pricing Concepts, Kathy Winsted, Judy Graham

Atlantic Marketing Journal

This paper identifies a useful technology tool that aids in the teaching of pricing strategies and allows students to experience the interactive effects of decisions involving pricing, production levels, and promotional spend. This innovative technology tool can be easily implemented either online or in the classroom. Concepts related to pricing strategy do not typically evoke enthusiasm from students, and in many cases, both students and professors would welcome an engaging, innovative way to teach the key concepts of pricing strategy. In the past, attempts to convey pricing concepts through experiential learning have involved large-scale simulations that extend throughout the length …

Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction, P. Raj Devasagayam, Nicholas R. Stark, Ryan Watroba

Atlantic Marketing Journal

This study is based on perceptions of students regarding the integration of laptops in classroom endeavors. Empirical findings are based on data collected from a sample of 392 students in undergraduate and graduate universities in twelve states of the USA. Three key findings related to the integration of laptop technology into classrooms of higher education are reported. First relates to student perceptions and feelings surrounding laptop use in the classroom. Secondly, we report how these perceptions vary depending on personal characteristics of students. Lastly, we examine the role these perceptions play in student learning, as well as student satisfaction. Traditionally, …

Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning, Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, William J. Lundstrom

Atlantic Marketing Journal

This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

Facilitating Executive Learning: Development And Application Of A Conceptual Model, Anthony J. Mento, Raymond M. Jones

Journal of Executive Education

We developed our required ten-week Executive MBA Leading Organizational Change course to specifically maximize meaningful learning according to the stipulations of Ausubel’s (1968) cognitive assimilation theory. The centerpiece of our work is the implementation of an eight-step explicit conceptually transparent learning model whose components are internally consistent and require the assimilation of new concepts and propositions into existing conceptual frameworks held by the learner. Concept maps (Novak, 1998), which are presented, help explicate our model, and generalizations to other learning milieus are addressed. While we address specific strengths and weaknesses with our approach, we conclude that we have met Ausubel’s …

E.M.B.A. International Field Studies: A Comparative Perspective, John S. Cotner, Darlene Brannigan Smith

Journal of Executive Education

Almost 80% of EMBA programs include a significant international study experience. The content and process, though, vary considerably in length, location, and method. To provide insight to the scope, format, of different approaches, the researchers conducted extensive interviews with 40 EMBA program directors. Results of the investigation are presented providing information that EMBA directors, faculty and administrators may find useful in improving the quality and effectiveness of their international field studies.

Adapting Stock-Trak® In Executive M.B.A. Investment Education, Weiyu Guo, Curt Bayer, Dave Blair

Journal of Executive Education

STOCK-TRAK®’s on-line stock market game, adapted to the Executive M.B.A. format, provides a valuable, motivational learning tool for the program’s more mature and experienced students. At the University of Nebraska at Omaha, Executive MBA student reaction to STOCK-TRAK® has been overwhelmingly positive each of the three years it has been employed. Given Executive M.B.A. programs’ focus on applicative knowledge, STOCK-TRAK® provides a relevant, hands-on investment experience that promotes learning, retention and application. Educational values derived from use of STOCK-TRAK® can be better assured by understanding the limitations of the game, particularly when employed in an Executive M.B.A. program delivery format.

University Certification Of Work-Based Learning In The U.K., Christopher Prince

Journal of Executive Education

This paper explores a number of important issues surrounding the certification of work-based learning (known as accreditation in the UK) for the award of university level qualifications. The paper is divided into two main sections. Section one of the paper defines, and explores the historical development of work-based certification and qualifications in the UK. This is followed in section two by defining various types of certification that are open to organizations, drawing upon real life case histories. The paper concludes by highlighting a number of factors certificating institutions and potential clients should consider when entering the certification marketplace.

The Enron/Andersen Collapse: Ongoing Implications For Executive M.B.A. Programs, David J. Springate

Journal of Executive Education

[This article is based on David Springate’s presentation at the 2002 E.M.B.A. Council meeting in Keystone, Colorado, USA.]

The premise of this article is that we can help develop leadership among the business men and women that are our executive students and, at the same time, serve society and the economy better if we move to modify Executive MBA programs given recent events. Given corporate and ethical lapses by some executives, our programs need some new emphasis, courses and exposures. Parts of our existing programs need tweaking. Further there is need for increased emphasis on judgment formation. I offer below …

An Integrated Emba For An Integrated World, Douglas R. Moodie, Deborah M. Roebuck

Journal of Executive Education

Internal and external stakeholders to the academic community have expressed concern about the MBA and have urged systemic transformation in curriculum content and course delivery. Corporations want business leaders who can provide creative solutions for problems that cut across business functions. Organizations want business graduates who have been taught how to think about business not as a series of functional smokestacks but as an integrated whole.

Toward A Competency Model For Directors Of Management And Executive Development, Jan Varner, Barry Bales, William Lindsey

Journal of Executive Education

In addition to academic programs, many universities across the country offer continuing professional development courses and programs through centers focused on management and executive development. Although these centers fall under the broad umbrella of continuing education, the location of these centers in schools of business or public affairs and their program emphasis on management development cause these centers to differ from traditional divisions of continuing education. The general dividing line between management/executive development and continuing education lies in audience focus and reporting hierarchy within the institution.