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Full-Text Articles in Education

An Interdisciplinary Approach To Experiential Learning In Cyberbiosecurity And Agriculture Through Workforce Development, Kellie Johnson, Tiffany Drape, Joseph Oakes, Joseph Simpson, Ann Brown, Donna M. Westfall-Rudd, Susan Duncan Oct 2023

An Interdisciplinary Approach To Experiential Learning In Cyberbiosecurity And Agriculture Through Workforce Development, Kellie Johnson, Tiffany Drape, Joseph Oakes, Joseph Simpson, Ann Brown, Donna M. Westfall-Rudd, Susan Duncan

Journal of Cybersecurity Education, Research and Practice

Cyberbiosecurity and workforce development in agriculture and the life sciences (ALS) is a growing area of need in the curriculum in higher education. Students that pursue majors related to ALS often do not include training in cyber-related concepts or expose the ‘hidden curriculum’ of seeking internships and jobs. Exposing students through workforce development training and hands-on engagement with industry professionals can provide learning opportunities to bridge the two and is an area of growth and demand as the workforce evolves. The objectives of this work were 1) to learn key concepts in cybersecurity, including data security, visualization, and analysis, to …


Implementing A Short-Term Field-Based Experiential Learning Activity: The Retail Scavenger Hunt, Pam Richardson, Rebeca Perren Jan 2023

Implementing A Short-Term Field-Based Experiential Learning Activity: The Retail Scavenger Hunt, Pam Richardson, Rebeca Perren

Atlantic Marketing Journal

This article introduces the Retail Scavenger Hunt (RSH)—a short-term field-based experiential learning activity. This flexible pedagogical tool enables students to experience first-hand what is commonly referred to in the consumer-packaged goods industry as “the store check.” Although initially designed as an instructor-led activity, the authors adapted the exercise during the pandemic to be executed as a self-directed, app-based field activity. As a result, this research can compare student impressions across implementation modes.


Supporting Mba Students In A Team-Based Experiential Learning Environment, Teresa Williams Mar 2020

Supporting Mba Students In A Team-Based Experiential Learning Environment, Teresa Williams

Transforming Libraries for Graduate Students

The Lacy School of Business at Butler University (Indianapolis) has embraced an experiential approach for the school’s Master of Business Administration (MBA) degree program by combining traditional classroom instruction with opportunities for students to learn through partnerships with local businesses. Beginning with the MBA Gateway Experience course, graduate students are tasked with conducting team research to present informed recommendations to business owners and community leaders. The related support provided by the Butler Business Librarian for MBA students complements the experiential nature of the program by engaging students with the real-world challenges of collecting and evaluating business information for applied problem-solving. …


Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson May 2015

Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson

Atlantic Marketing Journal

This article describes an experiential method for teaching customer orientation by directing students to use their own experience with a business to write either an e-mail letter of praise or complaint to that business. Students complete a survey that asks them to rate businesses on customer orientation measures at the time they send the e-mail and, again, at the end of the semester after having had time to receive a response. Results of the surveys are analyzed and recommendations are given for conducting an interactive discussion that allows students to see the variability of the firms’ commitment to customer orientation.