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Articles 1 - 20 of 20
Full-Text Articles in Education
Students' Perceptions Of Interactive Technology As A Learning Tool In Legal Studies Courses, Cristen W. Dutcher, Sonia J. Toson
Students' Perceptions Of Interactive Technology As A Learning Tool In Legal Studies Courses, Cristen W. Dutcher, Sonia J. Toson
Faculty and Research Publications
This article attempts to further the literature on technology in the classroom by performing an initial investigation on an innovative new textbook technology in an undergraduate legal studies course, such as the Legal Environment of Business. First, we discuss the traditional methods of teaching the law at both the law school and undergraduate levels. We also review the history and effectiveness of using technology in law school and legal studies classrooms. Next, we look the use of textbooks in legal education. Then, we introduce LearnSmart, an adaptive and interactive textbook technology and compare it to other electronic texts in the …
Predictors Of Enrolling In Online Courses: An Exploratory Study Of Students In Undergraduate Marketing Courses, Renee J. Fontenot, Richard E. Mathisen, Susan S. Carley, Randy S. Stuart
Predictors Of Enrolling In Online Courses: An Exploratory Study Of Students In Undergraduate Marketing Courses, Renee J. Fontenot, Richard E. Mathisen, Susan S. Carley, Randy S. Stuart
Faculty and Research Publications
An exploratory study of undergraduate students enrolled in marketing courses at a Southeastern regional university was conducted to determine the motivations and characteristics of marketing students who plan to be online learners and examined for differences between those who have taken and those who have not taken online classes. An online survey of Likert scales, openended questions and demographic questions was sent via class learning management websites. A total of 165 students of the 438 invited to participate completed the survey. A structural model was developed using SMART-PLS to estimate the relationships of constructs that predict taking online courses. Results …
Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel
Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel
Faculty and Research Publications
AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.
Social Media: Changing Advertising Education, Deborah A. Lester
Social Media: Changing Advertising Education, Deborah A. Lester
Faculty and Research Publications
Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …
Information Technology In The Undergraduate Accounting Curriculum, Dana Hermanson, Mary C. Hill, Daniel M. Ivancevich
Information Technology In The Undergraduate Accounting Curriculum, Dana Hermanson, Mary C. Hill, Daniel M. Ivancevich
Faculty and Research Publications
This study examines the extent to which undergraduate accounting programs are integrating information technology (IT) across the curriculum. Based on responses from nearly 70 accounting programs, respondents believe that integrating IT into the curriculum is important, but (1) few departments have an IT policy, (2) coverage of general IT topics is minor to moderate, and (3) student usage of computer applications is fairly low. The main technical barriers to IT integration are inadequate lab personnel and continual changes in technology.
Short-Term Study Abroad: An Exploratory View Of Business Student Outcomes, Susan Carley, Randy Stuart, M. P. Daily
Short-Term Study Abroad: An Exploratory View Of Business Student Outcomes, Susan Carley, Randy Stuart, M. P. Daily
Faculty and Research Publications
Acknowledging the importance of fostering global perspectives in students, business educators stress the role that international study plays in increasing interpersonal skills, and broadening knowledge of global business practices. Traditionally offered as semester- or year-long programs, today's programs are more often short-term in nature, raising questions about student outcomes of abbreviated tours. This longitudinal study of students who participated over a nine-year period examines the benefits and limitations of short-term tours. Results suggest that schools of business give careful consideration to desired student outcomes, learning objectives and how these might best be accomplished if delivered in a compressed time frame.
Effects Of Personality On Attitudes Toward Academic Group Work, William R. Forrester Jr., Armen Tashchian
Effects Of Personality On Attitudes Toward Academic Group Work, William R. Forrester Jr., Armen Tashchian
Faculty and Research Publications
This study investigated the effects of personality on attitudes toward academic group work among a sample of 225 business students. Data were collected using pre-existing scales for measuring personality and attitudes toward academic group work. Specifically, the Neo-FFI scale was used to measure the five personality dimensions of openness, agreeableness, extroversion, conscientiousness and neuroticism. Regression analysis indicated that extroversion was the best predictor of respondents' attitudes toward academic group work. Individuals with high extroversion scores had positive attitudes toward academic group work. Neuroticism, agreeableness and conscientiousness were also related to respondents' preference for group work and discomfort with group work. …
The Impact Of Physical Classroom Environment On Student Satisfaction And Student Evaluation Of Teaching In The University Environment, Mary C. Hill, Kathryn K. Epps
The Impact Of Physical Classroom Environment On Student Satisfaction And Student Evaluation Of Teaching In The University Environment, Mary C. Hill, Kathryn K. Epps
Faculty and Research Publications
Recently, many colleges and universities have made significant investments in upgraded classrooms and learning centers, incorporating such factors as tiered seating, customized lighting packages, upgraded desk and seat quality, and individual computers. To date, few studies have examined the impact of classroom environment at post-secondary institutions. The purpose of this study is to analyze the impact of classroom environment factors on individual student satisfaction measures and on student evaluation of teaching in the university environment. Two-hundred thirty-seven undergraduate business students were surveyed regarding their perceptions of classroom environment factors and their satisfaction with their classroom, instructor, and course. The results …
Database Security: What Students Need To Know, Meg C. Murray
Database Security: What Students Need To Know, Meg C. Murray
Faculty and Research Publications
Database security is a growing concern evidenced by an increase in the number of reported incidents of loss of or unauthorized exposure to sensitive data. As the amount of data collected, retained and shared electronically expands, so does the need to understand database security. The Defense Information Systems Agency of the US Department of Defense (2004), in its Database Security Technical Implementation Guide, states that database security should provide controlled, protected access to the contents of a database as well as preserve the integrity, consistency, and overall quality of the data. Students in the computing disciplines must develop an …
A Model For Using A Capstone Experience As One Method Of Assessment Of An Information Systems Degree Program, Meg C. Murray, Jorge Pérez, Mario Guimaraes
A Model For Using A Capstone Experience As One Method Of Assessment Of An Information Systems Degree Program, Meg C. Murray, Jorge Pérez, Mario Guimaraes
Faculty and Research Publications
Student attainment of educational outcomes is a core purpose of any institution of higher education and assessment provides a vehicle through which a program of study is able to ascertain how well it is achieving its stated learning outcomes and how program improvement might be achieved. Assessment of student learning begins with the clear definition and articulation of learning outcomes, followed by offering learning experiences, assessing student achievement of learning outcomes and using the results to improve teaching, learning, planning and allocation of resources (Middle States Accreditation Commission, 2005). A renewed emphasis on assessment is leading to the identification and …
Exploring Voice As Integration: A Direction For Assessing Student Work In Learning Communities With Composition, Keisha L. Hoerrner, Ruth Goldfine, Amy Buddie, Charlotte Collins, Emily Holler, Nancy Prochaska, Brian Wooten
Exploring Voice As Integration: A Direction For Assessing Student Work In Learning Communities With Composition, Keisha L. Hoerrner, Ruth Goldfine, Amy Buddie, Charlotte Collins, Emily Holler, Nancy Prochaska, Brian Wooten
Faculty and Research Publications
Kennesaw State University’s team of interdisciplinary scholars qualitatively assessed student learning within theme-based learning communities to determine whether content from one discipline was evident in student work produced within another discipline. Faculty concluded that they were likely expecting more disciplinary integration than first-semester college students were capable of providing, and that they were likely not asking for the integration they were expecting. By examining student work as evidence, the researchers became more acutely aware of the assignment instructions, prompting them to work more closely with colleagues in their future learning communities to develop interdisciplinary assignments with explicit expectations for integration.
Expanding The Database Curriculum, Meg Murray, Mario Guimaraes
Expanding The Database Curriculum, Meg Murray, Mario Guimaraes
Faculty and Research Publications
As database concepts and technologies continue to evolve there exists a need to expand the topics included in database curricula. This is challenging given the restraints on the number of courses that can be included in a typical CS or IS program. While a set of commonly identified core concepts and principles exists, there is little consensus on what supplemental materials should be included in database courses. Through an NSF proof-of-concept grant, we designed and developed courseware incorporating the use of animations to deepen and enrich standard presentations of core database concepts and to complement database teachings as found in …
Developing A Customized Program Assessment Methodology For Assurance Of Learning: A Case Study, Hope Baker, Dorothy Brawley, Jane E. Campbell, Ernest Capozzoli, Linda Malgeri, Gary B. Roberts
Developing A Customized Program Assessment Methodology For Assurance Of Learning: A Case Study, Hope Baker, Dorothy Brawley, Jane E. Campbell, Ernest Capozzoli, Linda Malgeri, Gary B. Roberts
Faculty and Research Publications
For most academic institutions, selecting and/or designing a Program Assessment methodology for Assurance of Learning is a challenging task. This paper describes the steps taken to establish goals, values and criteria driving this process for a College of Business. In this case analysis, we document the options we explored in finding the right vehicle for our particular situation. Our experience with a beta test and full rollout of our Program Assessment is detailed. After considerable research and a trial and error process, we have implemented a hybrid Program Assessment approach for our undergraduate students. This approach includes a business simulation …
Journey To The Center Of The Core: Computers And The Internet In The Core Curriculum, Jorge Pérez, Meg C. Murray
Journey To The Center Of The Core: Computers And The Internet In The Core Curriculum, Jorge Pérez, Meg C. Murray
Faculty and Research Publications
Computers, digitalization and the Internet have transformed modern society. Commerce, education, communication and socialization will never be the same. Surprisingly, many universities do not require a computing course in the core curriculum. Critical information technology (IT) competencies are often taken for granted, to the detriment of students who lack computing and Internet skills. This paper describes an initiative undertaken by a computer science and information systems department to assess and remediate IT skills needed by all university students, regardless of major. The project is evolving along several dimensions: identification of discipline-independent IT competencies, assessment of IT skills among current and …
Personality And Programming, Amy B. Woszczynski, Tracy C. Guthrie, Sherri Shade
Personality And Programming, Amy B. Woszczynski, Tracy C. Guthrie, Sherri Shade
Faculty and Research Publications
Information systems students continue to struggle to successfully complete computer programming classes. Learning how to program is difficult, and failure and attrition rates in college level programming classes remain at an unacceptably high rate. Since many IS students take a programming course as part of their program of study, IS educators should better understand why IS students tend to achieve low success rates in programming courses and what can be done to improve success rates. Little research to date has addressed potential reasons for student failure in programming principles courses. Many educators simply assume that high failure rates are acceptable …
Use Of An Advising Team, Jane E. Campbell, Randy Stuart
Use Of An Advising Team, Jane E. Campbell, Randy Stuart
Faculty and Research Publications
The Michael J. Coles College of Business at Kennesaw State University uses selected faculty members on an Advising Team, and provides access to them through walk-in advising hours. Compared to our previous approach of assigning students to all faculty members, the benefits of this system for the students are more efficient and effective advising. Students have access to advising at more times, and are more likely to get correct answers quickly. The benefits for the faculty are that the faculty members on the Team enjoy advising and can have their performance expectations tailored to include advising, while those faculty members …
Family Business Research: The Evolution Of An Academic Field, Barbara Bird, Harold Welsch, Joseph H. Astrachan, David Pistrui
Family Business Research: The Evolution Of An Academic Field, Barbara Bird, Harold Welsch, Joseph H. Astrachan, David Pistrui
Faculty and Research Publications
The establishment of a field of study or a discipline with academic or professional standing requires, among other things, a body of knowledge that expands understanding of that domain. This paper looks at the literature on establishing a unique field of study, reviews the foundational research in family business (1980s) and four recent years (1997-2001) of published family business research found in several outlets. We find that family business research is becoming increasingly sophisticated and rigorous. This bodes well for the development of an independent field for family business. Recommendations are offered to further the professionalization of family business as …
Are America's Top Business Students Steering Clear Of Accounting?, Dana R. Hermanson, Roger H. Hermanson, Susan H. Ivancevich
Are America's Top Business Students Steering Clear Of Accounting?, Dana R. Hermanson, Roger H. Hermanson, Susan H. Ivancevich
Faculty and Research Publications
Examines top business students' perceptions of the accountancy profession and how these perceptions may influence the students' career choices. Assertion that students choose accounting for financial reasons; Appeal of accounting work to nonaccounting students; Implications for the recruitment of top business students.
Attracting African American Honor Students Into Accounting, Dana Hermanson, Susan H. Ivancevich, Roger H. Hermanson
Attracting African American Honor Students Into Accounting, Dana Hermanson, Susan H. Ivancevich, Roger H. Hermanson
Faculty and Research Publications
The percentage of minority professionals in the major accounting firms has risen only 2 percentage points since 1976. Black members of a national collegiate honor society were surveyed to see if their perceptions of the accounting profession lead them to select other majors. The nonaccounting students perceived the accounting profession very positively in providing long-term financial rewards and availability of employment. The nonfinancial characteristics of lifestyle, work environment, and nature of accounting work were perceived poorly by respondents. It is vital that black students gain a better understanding of the nonfinancial nature of accounting work and of the role of …
Management Accounting & Academe, Heather M. Hermanson, Dana R. Hermanson
Management Accounting & Academe, Heather M. Hermanson, Dana R. Hermanson
Faculty and Research Publications
Management accounting offers rewarding research opportunities. If researchers are able to identify more efficient ways to analyze internal accounting data, these new methods can be adopted immediately by interested companies. Breakthroughs in management accounting research do not have to filter through a standard-setting body before they can have an impact on practice. Due to the absence of management accounting rules, the great demand for management accounting research, and the availability of management accounting data, it is not surprising that academic research is beginning to drive the field of management accounting.