Education Commons^™

The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson

Georgia Library Quarterly

This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.

A Guide For Early Career Success In Academic Research, Obinna O. Obilo, William B. Locander, David A. Locander

Atlantic Marketing Journal

Balancing the research, teaching, and service facets is important to achieving success in academia. Doctoral programs should prepare their students to successfully navigate and balance all three of these facets. We focus on the research facet in this study and draw from the experience of a panel of accomplished researchers within the discipline, to compile a set of guidelines for doctoral students and new faculty. Analyzing the qualitative results from the panel interviews, we find that to ensure success within the research facet, one must effectively manage three emergent focal distinctions; a relationship with: oneself, others, and with the work.

The Balanced Scorecard And Curriculum Integration In An Executive Mba Program, Darlene Brannigan Smith, Harold D. Fletcher

Journal of Executive Education

The Executive MBA Program at Loyola College recently undertook a comprehensive revision of its program. The goal of this revision was to develop a program that provided an integrated and systematic view of the enterprise, along with a basic understanding of all management functions and a cross-functional approach to complex organizational issues. To achieve these goals, the Balanced Scorecard became a key, integrating component in the second year curriculum. This paper presents the development of the EMBA program, in general, and demonstrates the use of the Balanced Scorecard as an integrating framework.

Training New Executive Mba Faculty And Staff: A Case Approach, Daniel M. Gropper

Journal of Executive Education

Teaching new faculty and staff how to handle Executive MBA students can be an interesting challenge. Even skilled and experienced educators may not be prepared to translate what has worked well for them with other student groups to the EMBA world.

It is generally well established that case teaching can be an effective way to teach Executive level students (Barnes, et. al. 2001). They engage in active learning, and often can bring their experiences to bear on issues in a case that others did not see.

Epiphany: A Story Of Improving Teaching Effectiveness In An Executive Mba Economics Course, Anthony J. Mento, John Larson

Journal of Executive Education

This paper discusses the reengineering of an executive MBA economics principles course. Traditional lecture-test structure was changed to a seminar style. Events leading to this change are described. Many years of evaluation results are presented to quantitatively and qualitatively depict the dramatic impacts of the changes. Learning theories that help explain the effects are then discussed, especially as they may help others redesign their teaching methodologies. Non-theoretic learning strategies for students and seven research-based principles for more effective teaching are also presented to help explain the results achieved.

Financial Literacy After Sarbanes-Oxley: Building It; Sustaining It, Edwin I. Malet

Journal of Executive Education

The core theme of the article is that financial literacy is a challenging goal, but an achievable one. Contrary to popular belief, finance is a diverse subject and the meaning of “financial literacy” varies on a business-by-business, job-by-job basis. Practically speaking, “financial literacy” is interwoven with “business literacy”, i.e., understanding the transactions, processes, markets, stakeholders, etc., that together comprise a business. This makes it hard to deploy generic educational solutions. Some managers need more than others. Some need different than others. My recommendation is not to look for a universal definition of literacy, but rather to treat your company as …

The Global Competitive Challenge For Emba Students, Thomas W. Sharkey, Don R. Beeman

Journal of Executive Education

This article describes the birth and development of an innovative international business course called the Global Competitive Challenge. The paper highlights the process of developing the course and how the course is being updated to meet the requirements of current participants in an EMBA program.

Opportunities For Non-Degree Executive Education In Taiwan, Robert D. Winsor, Annie Liu, Xiaoyan Yu, Kim Huynh-Willis

Journal of Executive Education

Few organizations today have remained untouched by globalization. Whether they are in direct competition with multinational businesses or simply experiencing the pressure of operating within a large competitive universe, virtually all firms now operate in a global economy. As a result of this global competition, U.S. and foreign executives alike have been confronted with the need to broaden their conceptualization and understanding of the impacts of these trends. In response to these needs, both universities and independent training organizations have developed innovative programs for executive training and education. Observers predict that demand for this type of education will grow substantially …

Incorporating Customer Experience Management Concepts Within Your Executive Mba Program, Francis Petit

Journal of Executive Education

The primary thesis of this research is to illustrate the importance of Customer Experience Management (CEM) and why CEM principles must be rigorously applied to the successful management and execution of Executive MBA programs.

Expectations Of Executive Mbas, Ernest A. Capozzoli, David Gundersen

Journal of Executive Education

Currently there are over 200 EMBA programs worldwide. These programs have grown in popularity and have increased by over a third in the last three years. Overall, schools are aggressively marketing their EMBA programs, and, as a consequence, prospective EMBA participants have numerous options for EMBA program enrollment. To successfully compete in the current environment, EMBA programs must understand and market to the expectations of prospective EMBAs. This paper explores the suitability of using the Teaching Goals Inventory (TGI) developed by Angelo and Cross (1993) as an instrument to analyze the expectations of EMBA candidates in the United States and …

Human Capital Indicators And Academic Success In Executive Mba Programs: A Multi-Program Study, Bradley K. Hobbs, Daniel M. Gropper

Journal of Executive Education

This paper investigates various human capital indicators as predictors of academic success for students in Executive MBA programs. Previous literature has focused on student performance in traditional full-time MBA programs and typically only for a single school. Data was examined from two different universities, with over 130 Executive MBA students. Undergraduate GPA had a statistically significant, positive relation to academic success in the Executive MBA program, while other factors, including GMAT scores and age, were not found to be as important in predicting academic success in the Executive MBA programs.

The Impact Of An Accounting Simulation On Performance And Perception In Accounting Courses, Steve Smalt, Gary L. Selden

Journal of Executive Education

The accounting profession has given ever-increasing focus and attention to the effectiveness and nature of accounting education. Executive education struggles with how to make accounting understandable and applicable to those responsible for other functions. Graduates of Executive MBA programs often have a negative perception of the accounting field before entering the EMBA. Adult education literature clearly touts the value of simulation, gaming theory, and modeling. This empirical study was designed to investigate the effect of integrating an accounting simulation, The Accounting Game, into an accounting course, on students’ self-reported perceptions and on course performance. Additionally, the simulation was instituted …

Enhancing Global Executive Education: A Pedagogy That Changes Perceptions About International Business, John Gallagher, Glen Schuler

Journal of Executive Education

The University of Tennessee (UT) has pioneered an innovative approach to development of global executives in its Senior Executive MBA (SEMBA) program. The program, which has always required an international residency in emerging economies, has adapted a methodology developed by Pankaj Ghemawat that takes into account cultural, administrative, geographic, and economic distance factors and is known by its acronym, CAGE. The methodology demands that executives more closely examine these distance factors—similarities and differences between the home and the emerging economies—in the context of a specific, but hypothetical, investment decision. This paper provides an overview of the CAGE approach as modified …

Integrating Principle-Centered Leadership Into The Business Curriculum: Lessons From The Lmu Experience, William Lindsey, Larry Pate

Journal of Executive Education

This article focuses on the challenge of designing and administering executive education programs that both educate students to be competitive in the job market and that also encourage personal growth and personal responsibility. We believe that graduate business education should not be limited to providing content knowledge, but should also include helping students mature and use better judgment. This article represents a “progress report” on our efforts at LMU in Los Angeles to integrate principle-centered leadership into our Executive MBA (EMBA) curricula. This effort emphasizes self-awareness and self-reflection as well as skills and competencies. This article discusses the challenges inherent …

Integrating Macroeconomics And Corporate Finance In Executive Education, A. Frank Adams Iii, Peter T. Calcagno

Journal of Executive Education

Executive education is increasingly using team teaching and an integrated approach to curriculum development and delivery. We outline one example of how economic policy and basic finance concepts can be connected. Specifically, we utilize a simple model to illustrate the impact that monetary and fiscal policy, via interest rate and tax rate changes, can have on the growth capacity and dividend paying capacity of the firm.

Education For The Educated: An Administrative Perspective, John S. Jahera Jr.

Journal of Executive Education

This article will present some of the challenges and opportunities from the perspective of administrative leaders in executive education programs. Executive education encompasses degree programs as well as non-degree programs, and there are differences between the two types of programs both organizationally and operationally. The value of the programs may be viewed differently among the various constituencies of administrators, faculty, alumni, and students.

Taking The Tablet: An Introspective Perspective On Using Pen-Based Computing In The Executive Case Class, Leyland F. Pitt, Frank J. Krzystofiak

Journal of Executive Education

The predicament of modern classrooms is that they are usually designed by administrators, architects and technicians, without, or despite the advice of experienced case instructors. By the time the instructor gets to teach in the class it is often too late, and generally too expensive to change anything. While the classrooms are long on technology and aesthetics, they are often very short on teaching comfort and convenience. In this short introspective paper (and here I follow in the tradition of consumer researchers such as Holbrook 1995) I suggest the use of a Tablet PC to overcome most of the problems …

The Doctoral Learning Journey And Outcomes For Business Leaders And Corporate Managers, Barry Elsey

Journal of Executive Education

International education is big business in Australia and the University of South Australia (UniSA) is a leading player, particularly in the Asia Pacific region (Ciccarelli, 2007). Forced by government to generate income beyond public subsidy Australian universities have had little choice but to enter the competitive private sector marketplace offshore to attract international students. In the case of UniSA special attention has been paid to marketing offshore ‘executive’ doctoral programs for those in leadership roles in business and corporate affairs. These business and corporate leaders drawn to these doctoral programs is the subject of this paper.

Executive Education: Mired In A Leadership Theory Jungle, William R. Mcnay

Journal of Executive Education

The purpose of this paper is to briefly scan the intent and content of executive education in the twentieth century, identify the major changes that took place in the business world in the 1970s, and describe their impact on the work of executives in the highly competitive, turbulent environment of the new century. The thesis of this paper is that executive education is being impacted by a “leadership theory jungle”, resulting in confusion as to the right content and context of leadership and how to teach it.

An Exploratory Analysis Of The Impact Of Price On The Search And Selection Process For Executive Mba Programs, Francis Petit

Journal of Executive Education

The purpose of this research is to determine the role of price (tuition costs) and its impact for prospective students during the Executive MBA search and selection process. To determine this information, a survey was recently distributed and completed by current Executive MBA students enrolled in programs in the Northeast United States in which the students were asked to rate various attributes, in terms of importance, while they were searching and selecting a program. The main findings of this study indicate that price took on an increasingly important role during the program selection process, as opposed to the search process, …

Beyond Problems And Cases: Discussion Materials For Accounting In Executive Programs Business School, Sharon M. Bruns, William J. Bruns

Journal of Executive Education

Selection or development of classroom materials for an accounting class in an executive program is complicated by the fact that some students enter the program with a substantial knowledge of accounting while others may have no background at all. Furthermore, general management programs do not usually focus on making all students equally knowledgeable about what accountants do and how to use the information that accounting provides. Problems and cases are sometimes not successful as discussion materials in the mixed audience class because some students are not challenged while others are overwhelmed because of their lack of exposure to the methods …

Effects Of Personality On Attitudes Toward Academic Group Work, William R. Forrester Jr., Armen Tashchian

Faculty and Research Publications

This study investigated the effects of personality on attitudes toward academic group work among a sample of 225 business students. Data were collected using pre-existing scales for measuring personality and attitudes toward academic group work. Specifically, the Neo-FFI scale was used to measure the five personality dimensions of openness, agreeableness, extroversion, conscientiousness and neuroticism. Regression analysis indicated that extroversion was the best predictor of respondents' attitudes toward academic group work. Individuals with high extroversion scores had positive attitudes toward academic group work. Neuroticism, agreeableness and conscientiousness were also related to respondents' preference for group work and discomfort with group work. …

Developing A Customized Program Assessment Methodology For Assurance Of Learning: A Case Study, Hope Baker, Dorothy Brawley, Jane E. Campbell, Ernest Capozzoli, Linda Malgeri, Gary B. Roberts

Faculty and Research Publications

For most academic institutions, selecting and/or designing a Program Assessment methodology for Assurance of Learning is a challenging task. This paper describes the steps taken to establish goals, values and criteria driving this process for a College of Business. In this case analysis, we document the options we explored in finding the right vehicle for our particular situation. Our experience with a beta test and full rollout of our Program Assessment is detailed. After considerable research and a trial and error process, we have implemented a hybrid Program Assessment approach for our undergraduate students. This approach includes a business simulation …

Use Of An Advising Team, Jane E. Campbell, Randy Stuart

Faculty and Research Publications

The Michael J. Coles College of Business at Kennesaw State University uses selected faculty members on an Advising Team, and provides access to them through walk-in advising hours. Compared to our previous approach of assigning students to all faculty members, the benefits of this system for the students are more efficient and effective advising. Students have access to advising at more times, and are more likely to get correct answers quickly. The benefits for the faculty are that the faculty members on the Team enjoy advising and can have their performance expectations tailored to include advising, while those faculty members …

Family Business Research: The Evolution Of An Academic Field, Barbara Bird, Harold Welsch, Joseph H. Astrachan, David Pistrui

Faculty and Research Publications

The establishment of a field of study or a discipline with academic or professional standing requires, among other things, a body of knowledge that expands understanding of that domain. This paper looks at the literature on establishing a unique field of study, reviews the foundational research in family business (1980s) and four recent years (1997-2001) of published family business research found in several outlets. We find that family business research is becoming increasingly sophisticated and rigorous. This bodes well for the development of an independent field for family business. Recommendations are offered to further the professionalization of family business as …