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Full-Text Articles in Education

Are America's Top Business Students Steering Clear Of Accounting?, Dana R. Hermanson, Roger H. Hermanson, Susan H. Ivancevich Apr 1995

Are America's Top Business Students Steering Clear Of Accounting?, Dana R. Hermanson, Roger H. Hermanson, Susan H. Ivancevich

Faculty and Research Publications

Examines top business students' perceptions of the accountancy profession and how these perceptions may influence the students' career choices. Assertion that students choose accounting for financial reasons; Appeal of accounting work to nonaccounting students; Implications for the recruitment of top business students.


Attracting African American Honor Students Into Accounting, Dana Hermanson, Susan H. Ivancevich, Roger H. Hermanson Jan 1995

Attracting African American Honor Students Into Accounting, Dana Hermanson, Susan H. Ivancevich, Roger H. Hermanson

Faculty and Research Publications

The percentage of minority professionals in the major accounting firms has risen only 2 percentage points since 1976. Black members of a national collegiate honor society were surveyed to see if their perceptions of the accounting profession lead them to select other majors. The nonaccounting students perceived the accounting profession very positively in providing long-term financial rewards and availability of employment. The nonfinancial characteristics of lifestyle, work environment, and nature of accounting work were perceived poorly by respondents. It is vital that black students gain a better understanding of the nonfinancial nature of accounting work and of the role of …