Business Commons^™

Just Looking: Tourist Gaze And The Theme Park Experience, Wei Wei, Yanyan Zheng, Nathaniel Line, Lu Zhang

Rosen Research Review

What makes a memorable theme park experience? New research led by UCF Rosen College of Hospitality Management's Assistant Professor Wei Wei looks at how visitor experience is influenced by the 'tourist gaze'—the consumption of visual experiences, as well as other services, in a tourism destination. With important implications for theme park operators and managers, the study focuses on visitors' visual interactions with fellow visitors and finds they have a significant impact on visitors' emotions and the quality of their overall experience.

Theme Park Visitors Prefer Human-Like Robots In Customer Service Interactions, Ady Milman, Asli D.A. Tasci

Rosen Research Review

Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. UCF Rosen College of Hospitality Management researchers, Dr. Ady Milman and Dr. …

Saba Dutch Caribbean: Strategic Tourism Master Plan, A Beautiful Life Awaits, Robertico Croes, Kelly Semrad, Manuel Rivera, Sergio Alvarez

Dick Pope Sr. Institute Publications

This report documents the Saba Strategic Tourism Master Plan, 2023-2028. The report provides directions to help Saba capitalize on new tourism related opportunities and overcome challenges that have emerged post pandemic. The plan is the outcome of a participatory process that includes multiple layers of tourism stakeholders including the residents, government officials, business owners, NGOs, community leaders, local organizations, and tourists. The plan observes that overall, there is a disconnect in the stakeholders’ message regarding the value of Saba. Tourists appreciate the value and beauty of Saba’s natural resources and authentic culture, yet residents undervalue themselves and Saba due to …

Collecting Disney, Exhibit Sign, Judy Kuhns, Gina Rippens

Rosen Library Exhibits

On display: January-April 2023
Featured items: Disney souvenirs and cast member awards, and books from the Rosen Library Collection. Primary Curators: Judy Kuhns and Gina Rippens
See more items from this exhibit

Collecting Disney, Exhibit Brochure, Judy Kuhns, Gina Rippens

Rosen Library Exhibits

On display: January-April 2023
Featured items: Disney souvenirs and cast member awards, and books from the Rosen Library Collection. Primary Curators: Judy Kuhns and Gina Rippens

See more items from this exhibit

Motivating Employees Through Servant Leadership, Fevzi Okumus

Rosen Research Review

Meeting customer expectations is critical for success within the hospitality industry and frontline employees play a key role in delivering customer satisfaction. Leaders who display a servant leadership style put the interests of employees and the organization above their own. To investigate how this leadership style influences employee motivation and behavior, Dr. Fevzi Okumus, UCF Rosen College of Hospitality Management, and his collaborators have put forward and evaluated a model of the interrelationships between servant leadership and employee engagement, job satisfaction, and absenteeism. They found that leaders evidencing this style positively impacted work engagement and absenteeism. Their findings offer important …

Time + Talent + Treasures = Partnerships For Success, Susan Vernon-Devlin, Marcela Defaria

Rosen Research Review

The tools for philanthropy and successful development do not come in a box with instructions. Instead, they are crafted through building positive relationships over time, which unleashes potential in like-minded individuals, enriches the human experience, and propels broad-based prosperity for the many communities positively impacted by the outcomes. At UCF Rosen College of Hospitality Management, we are working to make a difference and transform lives.

The Impact Of Lgbt Friendliness On Sexual Minority Travelers Perceptions, Heejung Ro

Rosen Research Review

There is a rise in niche travel for the LGBT (lesbian, gay, bisexual and transgender) community. However, few studies have investigated how the hotel industry can best appeal to these customers. At UCF Rosen College of Hospitality Management, Dr. Heejung Ro has undertaken the first study focusing on how LGBT friendliness and the attitudes of service employees may impact upon LGBT customers' perceptions and future intentions. While the findings revealed these two factors are regarded independently, it is important that hotels signal LGBT friendliness, as well as ensuring these travelers are treated respectfully.

Expectation Disconfirmation = The Hidden Menace Of Positive Airbnb Reviews, Wei Wei

Rosen Research Review

The integrity of the peer-to-peer accommodation industry relies on peer assessment and the assumption that positive reviews are more likely to guide towards positive outcomes. But problems can occur when hosts go out of their way to accommodate their guests, hoping to score positive reviews. Dr. Wei Wei from UCF Rosen College of Hospitality Management and fellow researchers have found that such reviews create an online trail that encourages expectation, which is not necessarily a good thing.

Resident Satisfaction In Continuing Care Retirement Communities, Suja Chaulagain, Abraham Pizam

Rosen Research Review

The senior living industry is big business and growing fast, thanks to increasing life expectancy. According to the U.S. Census, there were 53 million Americans aged over 65 in 2019. That figure is set to rise by 55% to 82 million—one in five of the population—by 2050. More and more seniors are already attracted to continuing care retirement communities (CCRCs). But what impacts resident satisfaction in this increasingly competitive market? New research led by Dr. Suja Chaulagain and Dr. Abraham Pizam at UCF Rosen College of Hospitality Management finds that above all, it's the social environment.

Measuring Transformational Experiences In Tourism, Asli D.A. Tasci, Maksim Godovykh

Rosen Research Review

What makes a tourist's experience transformational? It's an important question given the growth of the types of tourism that seek to secure meaningful experiences. For decades, researchers have offered different definitions to guide practitioners. Drs. Asli Tasci and Maksim Godovykh of the UCF Rosen College of Hospitality Management have gone a step further and developed an empirical model for measuring whether experiences are transformational. The research has produced more than a few surprises.

Exploring Resident Empowerment Within Tourism, Kayode D. Aleshinloye, Asli D.A. Tasci

Rosen Research Review

Despite the importance of involving residents in local tourism, few research studies have investigated the concept of empowerment. A novel study conducted by UCF Rosen College of Hospitality Management researchers Dr. Kayode D. Aleshinloye and Dr. Asli D.A. Tasci and their collaborators explores the drivers of empowerment within tourism and, in turn, the factors that empowerment influences. Their research highlights the potential benefits for residents, such as improved quality of life and attachment to their surroundings, and has important practical implications for tourism planners and policymakers.

Fostering A Culture Of Hospitality In The Auto Industry, Robert Valle, Manuel Rivera

Rosen Research Review

Robert Valle has been the CIO of Mazda North American Operations since 2017. In an interview with Dr. Manuel Rivera, Rob tells us about the benefits of adopting a hospitality culture in the auto industry, and how research into this field can have a transformative impact on buisiness.

The Importance Of Social Sustainability Practices In The Post-Pandemic Context, Cynthia Mejia

Rosen Research Review

Consumer perceptions regarding social sustainability practices within the hospitality industry are ever more important for hospitality businesses. Consumers are increasingly conscious of whether a business pursues sustainable practices, both in its treatment of employees and in supply chain purchases. Consumers' views on how well a business performs on these indicators can impact on consumer decisions and business viability. UCF Rosen College of Hospitality Management researcher Dr. Cynthia Mejia and collaborators have undertaken a study to understand how much importance restaurant consumers attach to specific social sustainability actions, and the way in which consumers perceive restaurants to be performing in the …

Travel And Life – A Development Perspective, Xiaoxiao Fu

Rosen Research Review

Whether we travel to discover the unknown or to simply take a break from our daily routine, it's often said that travel broadens the mind. But how exactly does travel impact life, and how does the relationship between travel and life change at different life stages? In new research, Associate Professor Xiaoxiao Fu at UCF Rosen College of Hospitality Management and her collaborators take a developmental perspective on tourism consumption and look at how travel and life inform and shape each other, from childhood to maturity.

Resetting Coastal And Marine Tourism In A Post-Covid World, Alan Fyall, Sergio Alvarez, Robertico Croes, Jorge Ridderstaat, Maksim Godovykh

Rosen Research Review

Marine and coastal zones have long been exploited for tourism revenue, and the health of many coastal and marine environments has declined. The near-global shutdown of tourism due to the COVID-19 pandemic has offered a unique opportunity to rebuild the tourism industry using a new model. Researchers from UCF Rosen College of Hospitality Management joined a team of international researchers to present a framework for such change at the 2022 United Nations (UN) Ocean Conference in Lisbon.

Vulnerability And Resilience In A Tourism Destination, Sergio Alvarez, Alan Fyall

Rosen Research Review

In an industry that is critically vulnerable to hazards, some destinations are hit harder than others by the same or similar events. UCF Rosen College of Hospitality Management researchers, Dr. Sergio Alvarez and Dr. Alan Fyall, have developed a conceptual model that sees the destination's vulnerability as the sum of its physical, social-cultural, economic, ecological/environmental, and institutional vulnerabilities, nestled within its level of exposure to different hazards. Their framework offers to better equip destination management organizations (DMOs) by identifying vulnerabilities and facilitating more effective planning and decision making.

How Hurricanes Impact Florida's Tourism Industry, Arthur Huang

Rosen Research Review

Almost every year, hurricanes bear down upon the state of Florida. The storms appear to be growing in occurrence and severity. While the media cover the damage and death toll, the impacts on the state's critical tourism sector remain largely anecdotal. The full story lies buried in data. Dr. Arthur Huang from UCF's Rosen College of Hospitality Management has investigated different data sets to understand the impact of hurricanes on the tourism industry. What has been uncovered has significance not only for Florida but for tourism sectors elsewhere affected by these giant storms.

Implications Of An Exogenous Shock (Covid-19) On Wine Tourism Business: A Portuguese Winery Perspective, Alexandre Guedes, Britta Niklas, Robin M. Back, Joao Rebelo

Faculty Scholarship and Creative Works

This study investigates the impact of an exogenous and unexpected shock (COVID-19) on the wine tourism business from the winery's perspective. A sample of 146 Portuguese wineries was surveyed. The econometric results show that the share of wine tourism sales, the amount of dependence on exports and the assertiveness of brand recognition have a structural effect on direct-to-consumer tasting room wine sales, even when the winery's business is disrupted by a shock that degrades the dynamics and flows of international trade. The research establishes a starting point that allows to understand the implications of an exogenous shock on the structure …

Propaganda Of Car Ecotourism In Glacier National Park, Hanna Y. Mohammed

Honors Undergraduate Theses

This paper discusses the promotion of car ecotourism and its impact on Glacier National Park. Coinciding with the creation of the park's flagship Going-to-the-Sun Road from 1921 to 1932, both the state and the private sector presented the image of the newly commodified automobile as a vehicle to explore nature with. Historically, national parks have served the interests of the middle and upper classes, by suppressing marginalized communities, primarily through forced relocation in order to clear the lands for creation of the parks. The public's conception of the “wilderness” drastically changed during the time the car was commodified, as nature …

Understanding The Interactions Between Conservation Agencies And Rangers: A Mixed-Methods Approach, Christina M. Burton

Graduate Thesis and Dissertation 2023-2024

Research describing conservation agencies has generally been exploratory and limited in the use of theory. Similarly, organizational theories can provide an understanding for how organizations change and adapt to their given environments, but they have not been applied to conservation agencies with unique challenges and strains from other public bureaucracies or private corporations. In expanding this body of literature, not only were these theories applied conservation agencies, but they were also explored in what Powell and Colyvas (2008, p. 276) called "microfoundations" of organizations, which focuses on the interplay between individuals and organizations. To explore this, a convergent mixed-methods design …

Erasing The Past For Marketability: The Effects Of Selling National Myth In Ybor City's Public Historical Narrative, Janine A. Galindo

Graduate Thesis and Dissertation 2023-2024

Ybor City is a historical neighborhood in Tampa, Florida, and a tourist attraction known for its immigrant roots and once-thriving cigar industry. This thesis places Ybor City into the context of the burgeoning heritage tourism market, examining how cities financially reliant on tourism often sanitize their public historical narrative. I identify the main actors involved in Ybor City's marketing and preservation by investigating contemporary newspaper articles and multiple National Park Service documents, thereby uncovering the motivations and decisions that led to Ybor's cultural image of a bustling, relatively peaceful early 20th-century "Latin" community. To correlate Ybor's aestheticized public image with …

Site, Sight, Swipe, Prada Marfa: A Case Study In Public Art, Cultural Tourism, And Image-Based Social Media Engagement, Ha'ani Joy Hogan

Graduate Thesis and Dissertation 2023-2024

Through a case study of Prada Marfa, a site-specific public art sculpture located in West Texas, this dissertation examines the connection of public art, cultural tourism, and image-based social media engagement. Little scholarship that combines all three areas of study exists. To fill this gap, this study incorporates five methods of research to determine how one public art sculpture's existence can contribute to its surrounding community by prompting economic activity and influencing the way that community is seen through a public lens. The five methods encompass a historical analysis of news articles about The City of Marfa and Prada …

The Viking Age As A Themed Experience: Representing Hitorical Narrative Through Research Based Design, Edward D. Macpherson

Graduate Thesis and Dissertation 2023-2024

I intend to design an interactive educational experience that teaches guests about the culture, society, and beliefs of Scandinavian peoples during the Viking age. The concepts are illustrated through a dynamic narrative designed to be experienced through exploration of a themed environment. Immersion into the narrative is intended to instill a sense of active participation with the culture itself. This interaction is intended to inspire guests to further investigate the culture and history outside the limits of the experience. These qualities, unique to an immersive environmental themed experience, capture the lasting attention of an audience such as other mediums may …

What Makes Travelers Choose Japan Over Other Destinations: The Application Of Customer-Based Brand Equity Theory And Tourism Xenophilia, Midori Yamazaki

Graduate Thesis and Dissertation 2023-2024

Customer-based brand equity (CBBE) has been extensively applied to examine a variety of travelers' behavioral intentions and tourism destination choices. However, from the perspective of competition among destinations, the use of the overall destination brand equity (ODBE) dimension is still in its experimental stage. The objective of this research is to determine the impact of destination brand awareness (DBA), image (DBI), quality (DBQ), and value (DBV) on ODBE. Specifically, this study focuses on the case of Japan tourism from the view of American travelers. Moreover, this study aims to incorporate tourism xenophilia (TXI), which is an emerging concept in tourism …

Soft Skills In Stem, Mariana Sorroza Aguilar

Honors Undergraduate Theses

Those working in science, technology, engineering, and math (STEM) fields are delivering world-changing solutions to the problems we face and are saving lives every day. Some of them do surgeries, some design airplanes and cars, others study the wildlife around us, and others create processes to facilitate the manufacturing of devices we use often. In order to do this, the engineers, scientists, doctors, and other professionals in STEM disciplines need to possess hard skills. Hard skills are often called technical skills and are measurable abilities and skills that are needed to perform tasks effectively. The tasks done share something in …

The Joint Effect Of Mindsets And Consequence Awareness On Task Performance, Melinda F. Ammon

Honors Undergraduate Theses

Auditors face strong incentives to execute tasks efficiently and meet deadlines; these conditions are both conducive to – and rewarding of – implemental mindsets. However, an implemental mindset may deprioritize careful analysis and thoughtful decision-making, leading to suboptimal performance and audit quality. Conversely, deliberative mindsets promote critical thinking and open-mindedness – and research suggests auditors in a deliberative mindset perform complex tasks more effectively than auditors in an implemental mindset. Additionally, auditors encounter frequent reminders about the consequences of audit failures. This study examines how these factors (i.e., mindsets and consequence reminders) jointly influence auditors' performance on complex tasks. I …

An Experimental Mixed Methods Pilot Study For U.S. Army Infantry Soldiers - Higher Levels Of Combined Immersion And Embodiment In Simulation-Based Training Capabilities Show Positive Effects On Emotional Impact And Relationships To Learning Outcomes, Fred Martin, Jr

Electronic Theses and Dissertations, 2020-

This pilot study examines the impact of combined immersion and embodiment on learning and emotional outcomes. The results are intended to better enable U.S. Army senior leaders to decide if dismounted infantry Soldiers would benefit from a more immersive simulation-based training capability. The experiment's between-subject design included a sample of 15 participants randomly assigned to one of three system configurations representing different levels of combined immersion and embodiment. The control group was a typical desktop, and the two experimental groups were a typical configuration of a Virtual Reality headset (VR) and a novel configuration using VR supported by an omnidirectional …

Two Essays On The Airbnb Market, Debanjana Dey

Electronic Theses and Dissertations, 2020-

This dissertation analyses the Airbnb market in Orange County, FL to provide insight on the performances of short-term vacation rentals listed on the platform. In the first essay we examine the factors affecting the demand and supply of this real estate sector before and after the Covid-19 pandemic, using occupancy, pricing and revenue models. The results identify the aspects of the Airbnb peer-to-peer sharing model that do and those that do not recover quickly after local covid restrictions are lifted. In particular, host experience, professional management, and proximity to major tourist attractions are some of the key factors that generate …

It Is Time To Change The Way We Change, Thane Keller

Electronic Theses and Dissertations, 2020-

Seventy percent of organizational change initiatives fail. Among organizations where change and adaptation are necessary for survival, the U.S. military stands at the top. The disparity between desired health and fitness behaviors and actual behaviors is a glaring reminder that change is difficult to implement and that current change systems struggle. Merit-based systems offer a solution by rewarding and reinforcing good behavior to generate lasting change. This paper evaluates Kotter's Change Model and Nudge Theory and found them insufficient because they do not sufficiently address reinforcement learning or the temporal tie between behaviors and rewards for reinforcement. This paper then …