Business Commons^™

Sakura Hanami: Celebrating The Japanese Cherry Blossom, Exhibit Brochure, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

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Sakura Hanami: Celebrating The Japanese Cherry Blossom, Exhibit Sign, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

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2024 Bloom Forecast Dates, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

See more items from this exhibit

Japan Cherry Blossom Map, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

See more items from this exhibit

Concern Or Control?: Gender Stereotyping And Hospitality Leaders, Bendegul Okumus, Wei Xiong, Shiyun Chen, Fang Fan

Rosen Research Review

Although most managers in the global hospitality industry are still male, an increasing number of women are taking on leadership roles. But how exactly do employees perceive masculine and feminine leadership styles? New research led by UCF Rosen College of Hospitality Management's Associate Professor Bendegul Okumus and the research team she works with looks at gender stereotypes and finds that the most successful managers, in the eyes of their staff, have a management style that combines both masculine and feminine leadership traits.

Mind The Service Gap: Lgbt+ Customers' Hospitality Experience, Heejung (Cheyenne) Ro

Rosen Research Review

Hospitality managers could be missing out by not paying enough attention to lesbian, gay, bisexual, and transgender (LBGT+) guests. New research by Associate Professor Heejung Ro, UCF Rosen College of Hospitality Management, looks at this growing and valuable customer segment, and studies how sexual minority guests perceive they are welcomed by hospitality staff. In one of the first studies of its kind, Dr. Ro finds that delivering the right service experience is about more than just flying the rainbow flag.

The Impact Of Lgbt Friendliness On Sexual Minority Travelers Perceptions, Heejung Ro

Rosen Research Review

There is a rise in niche travel for the LGBT (lesbian, gay, bisexual and transgender) community. However, few studies have investigated how the hotel industry can best appeal to these customers. At UCF Rosen College of Hospitality Management, Dr. Heejung Ro has undertaken the first study focusing on how LGBT friendliness and the attitudes of service employees may impact upon LGBT customers' perceptions and future intentions. While the findings revealed these two factors are regarded independently, it is important that hotels signal LGBT friendliness, as well as ensuring these travelers are treated respectfully.

Erasing The Past For Marketability: The Effects Of Selling National Myth In Ybor City's Public Historical Narrative, Janine A. Galindo

Graduate Thesis and Dissertation 2023-2024

Ybor City is a historical neighborhood in Tampa, Florida, and a tourist attraction known for its immigrant roots and once-thriving cigar industry. This thesis places Ybor City into the context of the burgeoning heritage tourism market, examining how cities financially reliant on tourism often sanitize their public historical narrative. I identify the main actors involved in Ybor City's marketing and preservation by investigating contemporary newspaper articles and multiple National Park Service documents, thereby uncovering the motivations and decisions that led to Ybor's cultural image of a bustling, relatively peaceful early 20th-century "Latin" community. To correlate Ybor's aestheticized public image with …

Site, Sight, Swipe, Prada Marfa: A Case Study In Public Art, Cultural Tourism, And Image-Based Social Media Engagement, Ha'ani Joy Hogan

Graduate Thesis and Dissertation 2023-2024

Through a case study of Prada Marfa, a site-specific public art sculpture located in West Texas, this dissertation examines the connection of public art, cultural tourism, and image-based social media engagement. Little scholarship that combines all three areas of study exists. To fill this gap, this study incorporates five methods of research to determine how one public art sculpture's existence can contribute to its surrounding community by prompting economic activity and influencing the way that community is seen through a public lens. The five methods encompass a historical analysis of news articles about The City of Marfa and Prada …

The Viking Age As A Themed Experience: Representing Hitorical Narrative Through Research Based Design, Edward D. Macpherson

Graduate Thesis and Dissertation 2023-2024

I intend to design an interactive educational experience that teaches guests about the culture, society, and beliefs of Scandinavian peoples during the Viking age. The concepts are illustrated through a dynamic narrative designed to be experienced through exploration of a themed environment. Immersion into the narrative is intended to instill a sense of active participation with the culture itself. This interaction is intended to inspire guests to further investigate the culture and history outside the limits of the experience. These qualities, unique to an immersive environmental themed experience, capture the lasting attention of an audience such as other mediums may …

Developing A Scale To Measure Destination Gender, Tingting Zhang

Rosen Research Review

Whether they depict the rugged landscape of the American West or the seductive charm of a South Asian beach, photographs and their accompanying text are powerful drivers of tourism demand. But what lies behind our response to such tourism tropes? Rosen College researchers have produced a new study which reappraises destination marketing through a gender-based lens. Led by Dr. Tingting Zhang, the study has developed and validated a cross-cultural scale to determine ‘destination gender’, or whether a location should be thought of as having masculine or feminine gender traits and appeal.

A Theoretical Prototype For Narrative And Interactive Development Within A Theme Park Parade, Carson Luter

Electronic Theses and Dissertations, 2020-

While theme park parades have developed with technology and guest demands, there is an opportunity to continue innovating the medium with additional guest interactivity. This thesis tracks experiential comparatives that provide iterative components to be utilized for a new theme park parade concept; parade "show stops" that allow for guests to approach the parade floats up-close, participatory entertainment offerings with live actor-driven branching narratives, roleplay and gameplay-driven interactive experiences, and theme park parades that follow a direct linear narrative. What follows is a theme park parade design concept, accompanied by a production and operational plan, that combines the existing spectacle …

Integration Of Video Game Play And Storytelling In Theme Park Environmental Design, Alexandria Marcello

Electronic Theses and Dissertations, 2020-

This thesis presents a visual design exploration of video game storytelling in physical themed environments, specifically, theme parks. The theme park industry has only recently begun to tap into the video game market, with seasonal attractions and events in parks, and the first fully video game dedicated land, Super Nintendo World at Universal Studios Japan. As theme park companies further seek out the most popular and profitable video game Intellectual Properties (IP), it will be imperative to create the most authentic video game experiences possible. The guest experience will hinge upon the successful adaptation of gameplay; creating the story around …

Creating Themed Accessible Spaces Through Hospitality Design, Sidney Wolf

Electronic Theses and Dissertations, 2020-

This thesis summarizes available literature about the individual requirements and specific design attributes needed to understand, apply, develop, and design a themed hotel with an emphasis in accessibility and inclusivity. This thesis contains a visual project and design guide that focuses on creating a themed space that offers modern means of accessibility for mobility aids, or for those who are deaf, hard of hearing, blind, or partially sighted. The guide summarizes literature on existing codes and explores other resources to adapt them to create an inclusive narrative environment. The visual project applies the material found in the guide and produces …

Sensory Overload: Creating Autism-Friendly Areas In Theme Parks Through Universal Design Principles, Lindsey Leffel

Electronic Theses and Dissertations, 2020-

This thesis project explores the application of Universal Design principles to the development of purpose-built rest and play spaces within United States theme parks that provide places of refuge for children with autism and their families. The goal is to offer ideas on how to create spaces where families and individuals can take a break from the over-stimulation of the traditional theme park environment in an area that has been specifically designed with their sensory needs in mind. Though the target demographic for these spaces is children with autism and their families, the ideas offered to create space will not …

Journey To The Dragon's Gate: A Study Of Hybrid Ride Systems And How They Enhance Attraction Storytelling, Matthew Moore

Electronic Theses and Dissertations, 2020-

The purpose of this thesis is to explore a new type of ride design which integrates one or more transitions between formats. Theme Park visitors have come to expect a certain type of immersive experience from attractions. Most rides in the parks are very predictable such as roller coasters which offer loops, drops, speed and quick turns, while dark rides offer a slower pace with the attention on storytelling. The solution to this situation is to combine two ride systems or more into a single ride. The ride system for my attraction begins with a free-floating boat ride navigating its …

Theme Park Queues As Diegetic Worlds: Using Star Wars: Rise Of The Resistance As A Case Study For Core Design Elements, Jordan Zauha

Electronic Theses and Dissertations, 2020-

This thesis seeks to establish core design elements for use by theme park designers to complement the guidelines established by Ledbetter and his colleagues for theme parks. Building upon Rose Biggin's "strands of enquiry" for examining immersive theatre, the suggested core design elements for immersive theme park queues serve as guidance to craft queues where audiences can actively engage with the queue's storyworld and narrative. Implementation of the core design elements alongside the already established queue design guidelines should assist designers in crafting queues that minimize discomfort and maximize narrative immersion. Theme parks offer location-based narrative landscapes, often contributing to …

Breaking The Mold: Haunted Attraction Mazes; A Study In Reducing Predictability & Increasing Intensity, Within Unconventional Halloween Attraction Experiences, Amy Avalos

Electronic Theses and Dissertations, 2020-

Every enchanted Fall season, a segment of the public flocks to a multitude of haunted Halloween attractions across the U.S., to experience fear as a form of amusement and entertainment. Psychologists continue to research the physiological and cognitive behaviors that are associated with fear and the "fight or flight" responses that are triggered when individuals are engaged in a heighten sense of danger. However, as guests traverse through these haunted attraction experiences, it's commonplace for guests to enter into these typical modes of "fight or flight" behaviors very quickly. Once this response kicks in, the guests' instinct is to scramble …

Wish You Were Here, Exhibit Sign, Judy Kuhns, Stephen Ford

Rosen Library Exhibits

On display: August-December 2021

Featured items: Postcards from 1907-1915 during The Golden Age of Postcards, materials on loan from Special Collections, books from the Rosen Library Collection, and souvenirs. Primary Curators: Judy Kuhns and Stephen Ford

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Wish You Were Here, Exhibit Brochure, Judy Kuhns, Stephen Ford

Rosen Library Exhibits

On display: August-December 2021

Featured items: Postcards from 1907-1915 during The Golden Age of Postcards, materials on loan from Special Collections, books from the Rosen Library Collection, and souvenirs. Primary Curators: Judy Kuhns and Stephen Ford

See more items from this exhibit

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.

Improving Country And Destination Image Can Bring More American Tourists To Cuba, Suja Chaulagain, Jessica Wiitala, Xiaoxiao Fu

Rosen Research Review

Country image, how an entire country is perceived by potential tourists, and the more specific destination image are important concepts in tourism marketing. They have a profound impact on a person's intent to travel to a particular destination. Suja Chaulagain, Jessica Wiitala and Xiaoxiao Fu of Rosen College of Hospitality Management have used the example of Cuba to examine the impact of country image and destination image on U.S. tourists' travel intentions. Their work provides guidance for Cuba's tourist marketing industry for attracting more tourists from the United States.

Lgbt Events: Sense Of Belonging For Lgbt Travelers, Jeeyeon (Jeannie) Hahm, Heejung Ro

Rosen Research Review

A successful event or festival can be a huge draw to a tourist destination. As lesbian, gay, bisexual, and transgender (LGBT) travelers are increasingly recognized as a growing market for tourism, events aimed at this demographic are expanding in number and scale. It is therefore useful to understand what factors influence attendance. In a study designed to do just this, Dr. Jeeyeon Hahm and Dr. Heejung Ro from the Rosen College of Hospitality Management looked at psychological variables related to social identity to examine what influences satisfaction and repeat attendance at LGBT events.

Human-Machine Communication: Complete Volume. Volume 1

Human-Machine Communication

This is the complete volume of HMC Volume 1.

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

2019 Cnsjf: A Tantalizing Entertainment Experience Benefiting Curacao's Economy, Manuel A. Rivera, Robertico R. Croes

Dick Pope Sr. Institute Publications

The 2019 Curaçao North Sea Jazz Festival (CNSJF) was held during the U.S. Labor Day Weekend between August 29 and August 31. The festival has generated beautiful memories for many and is a compelling magnet for bringing people together. Its sizeable economic contribution, promotional value, and its appeal to new and affluent market segments are the most significant benefits of the CNSJF to the destination. These gripping results make the festival the flagship platform shaping Curaçao's future.

The festival attracted 5,008 international attendees, which spent US$2,522 per trip per person, and US$413 per day per person. Spending per person was …

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …

Exploring A Three-Dimensional Narrative Medium: The Theme Park As "De Sprookjessprokkelaar," The Gatherer And Teller Of Stories, Carissa Baker

Electronic Theses and Dissertations

This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. This was accomplished using a mixed methods approach drawing data from interviews with creative professionals, archival research, fieldwork, and an analysis of more than eight hundred narrative attractions. The survey of narrative attractions revealed the most common narrative expressions to be dark rides and stage shows. Source material tends to be cultural tales (legends, fairy tales) or intellectual properties (generally …

The Oakland Nomads, Richard C. Crepeau

On Sport and Society

The announcement last week that the Oakland Raiders would, for the second time in its history, leave the city of Oakland came as a shock to no one. The synergistic relationship between the greed of the National Football League and the greed of the principal owner of the Raiders, made such a move an inevitability on the wheel of time. Such “loyalty” to the city of Oakland and its rabid football fans will not go unrewarded. Indeed, both the Raiders owner and the NFL will make out like bandits once again.

The Week In Woman's Sport, Richard C. Crepeau

On Sport and Society

While much of the country was caught up in the final weekend of March Madness in Phoenix, the biggest stories were taking place in Women’s sport, both on and off the field of play.