Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Sociology (2542)
- Quantitative, Qualitative, Comparative, and Historical Methodologies (2225)
- Education (321)
- Public Affairs, Public Policy and Public Administration (248)
- Community-Based Research (186)
-
- Medicine and Health Sciences (180)
- Psychology (161)
- Economics (156)
- Demography, Population, and Ecology (139)
- Arts and Humanities (138)
- Regional Sociology (138)
- Physical Sciences and Mathematics (129)
- Social Work (128)
- Social Justice (116)
- Business (115)
- Place and Environment (110)
- Political Science (110)
- Law (98)
- Public Health (95)
- Higher Education (87)
- Civic and Community Engagement (86)
- Public Policy (85)
- Statistics and Probability (82)
- Social Welfare (79)
- Social Policy (77)
- Communication (73)
- Family, Life Course, and Society (69)
- Other Social and Behavioral Sciences (68)
- Institution
-
- Nova Southeastern University (2043)
- University of Nebraska - Lincoln (97)
- City University of New York (CUNY) (75)
- Old Dominion University (72)
- Central Bank of Nigeria (40)
-
- WellBeing International (27)
- California State University, San Bernardino (18)
- Clark University (17)
- Portland State University (17)
- University of Central Florida (17)
- Claremont Colleges (16)
- University of New Hampshire (16)
- South Dakota State University (15)
- University of Arkansas, Fayetteville (15)
- Western Michigan University (15)
- Southwestern Oklahoma State University (12)
- Marshall University (11)
- University of Massachusetts Boston (11)
- University of South Florida (11)
- University of Southern Maine (11)
- Cal Poly Humboldt (10)
- Chapman University (10)
- Purdue University (10)
- SIT Graduate Institute/SIT Study Abroad (10)
- Bemidji State University (9)
- The University of San Francisco (9)
- The University of Southern Mississippi (9)
- Universitas Indonesia (9)
- University of Kentucky (9)
- Bowling Green State University (8)
- Keyword
-
- Qualitative Research (303)
- Qualitative research (200)
- Autoethnography (100)
- Grounded Theory (89)
- Phenomenology (88)
-
- Ethnography (69)
- Qualitative (69)
- Case Study (58)
- Reflexivity (57)
- Education (37)
- Surveys (37)
- Identity (36)
- Methodology (36)
- Quality of life (35)
- Hampton Roads (34)
- Narrative (30)
- Thematic Analysis (30)
- Focus Groups (29)
- Interviews (29)
- Women (28)
- And Qualitative Research (27)
- Qualitative Inquiry (27)
- Qualitative Methods (27)
- Demographics (26)
- Ethics (26)
- Content Analysis (25)
- Qualitative Data Analysis (24)
- Research (24)
- Gender (23)
- Higher Education (23)
- Publication Year
- Publication
-
- The Qualitative Report (2039)
- Life in Hampton Roads Survey Report (70)
- Nebraska Annual Social Indicators Survey (NASIS) (39)
- Publications and Research (25)
- CBN Journal of Applied Statistics (JAS) (23)
-
- Dissertations, Theses, and Capstone Projects (22)
- Dissertations (21)
- Electronic Theses and Dissertations (18)
- Electronic Theses, Projects, and Dissertations (17)
- Department of Sociology: Faculty Publications (16)
- Mosakowski Institute for Public Enterprise (16)
- Nebraska Student Health and Risk Prevention Surveillance System (SHARP) (16)
- Census Data Center News Releases 2015-2017 Archive (15)
- Demography and Statistics for Companion Animal Populations Collection (15)
- Sociology (13)
- Theses and Dissertations (13)
- ANNUAL SECURITY & FIRE REPORTS (12)
- Management and Control of Companion Animal Populations Collection (12)
- Bullion (11)
- Numeracy (11)
- Open Educational Resources (11)
- Master's Theses (10)
- Honors Projects (9)
- Institute for Social and Behavioral Science (ISBS) (9)
- Capstone Projects and Master's Theses (8)
- Adultspan Journal (7)
- Political Science Theses and Capstones (7)
- Student Theses (7)
- ThinkWork! Publications (7)
- Capstone Collection (6)
- Publication Type
- File Type
Articles 1471 - 1500 of 3080
Full-Text Articles in Social Statistics
Impact Of Weather On Serious Injury Rates Of Flight Crews, Morgan Eudy
Impact Of Weather On Serious Injury Rates Of Flight Crews, Morgan Eudy
Human Factors and Applied Psychology Student Conference
No abstract provided.
The Erasmus Teaching Staff Mobility: The Perspectives And Experiences Of Turkish Elt Academics, Enisa Mede, Filiz Tuzun
The Erasmus Teaching Staff Mobility: The Perspectives And Experiences Of Turkish Elt Academics, Enisa Mede, Filiz Tuzun
The Qualitative Report
The purpose of this study is to investigate the perspectives and experiences of the Turkish ELT academics about joining ERASMUS Teaching Staff Mobility Program. Under the light of former studies and literature, this study attempts to investigate the preferences of the ELT academics for participating in the ERASMUS Teaching Staff Mobility, to examine the contribution of the enrollment in this program to their professional development and home institution, and finally, to learn about the problems they faced during the mobility period(s). Purposive sample method was used to select seventeen Turkish ELT academics to participate in this study. The data were …
Walking On Eggshells: The Lived Experience Of Partners Of Veterans With Ptsd, Tiffany A. Beks
Walking On Eggshells: The Lived Experience Of Partners Of Veterans With Ptsd, Tiffany A. Beks
The Qualitative Report
This phenomenological study examined the descriptions of lived experience among female partners of veteran men with combat-related posttraumatic stress disorder (PTSD) via internet discussion forums. Personal, self-initiated written accounts of 30 partners were analyzed with respect to meaning, challenges, coping responses, and role in veterans’ healing and rehabilitation. Following data analysis, five descriptive themes emerged: all-consuming effect of the illness, walking on eggshells, ambiguous loss, alone, and facing PTSD as a unit. The central meaning of these themes describes the widespread priority of the veterans’ illness, and the resulting isolation, grief, and apprehension experienced by intimate partners as they assume …
The Impact Of Cultural Values On Chinese Students In American Higher Education:, Min Wang
The Impact Of Cultural Values On Chinese Students In American Higher Education:, Min Wang
The Qualitative Report
Chinese students who pursue their higher education in America benefit from the high quality of education in this country, which includes a richness and diversity of subjects, facility of research resources, and high academic standards. At the same time, they are under pressure, which results from culture shock and includes fear of failing, the language barrier, lack of class participation, homesickness, and isolation from their host culture, resulting in mental problems such as depression, frustration, and students dropping out. This study reveals the negative influence of Chinese cultural values on these students in American higher education by making use of …
A Qualitative Research On Foreign Language Teaching Anxiety, Selami Aydin
A Qualitative Research On Foreign Language Teaching Anxiety, Selami Aydin
The Qualitative Report
While research mainly focuses on identification of anxiety, its causes and effects on the learning process and the ways to allay anxiety among foreign language learners, foreign language teaching anxiety has remained a research area that has not attracted much attention. Therefore, in the context of teaching anxiety among pre-service teachers of English as a foreign language (EFL), the current study aims to investigate the sources of foreign language teaching anxiety (FLTA). The sample group in the study consisted of 60 pre-service teachers. A background questionnaire, interviews, reflections and essay papers were used to collect qualitative data. The results indicated …
The Practice Of Survey Research Theory And Applications: A Review, Jeff Nelson
The Practice Of Survey Research Theory And Applications: A Review, Jeff Nelson
The Qualitative Report
The Practice of Survey Research: Theory and Applications is a practical text written for the beginning researcher at either the graduate or undergraduate level. This text not only includes the foundation of key concepts and theories of survey research, but is also a practical framework for the researcher. It bridges the gap between the survey tool and quantitative analysis.
Diving Into Autoethnographic Narrative Inquiry: Uncovering Hidden Tensions Below The Surface, Brooke B. Eisenbach
Diving Into Autoethnographic Narrative Inquiry: Uncovering Hidden Tensions Below The Surface, Brooke B. Eisenbach
The Qualitative Report
As a graduate student, I was awakened to the world of autoethnographic narrative inquiry. It was a world I was eager to traverse as I completed my doctoral coursework, and engaged in my final dissertation research. Yet, I was unaware of my naiveté at inviting others to share in my lived experience. As I engaged in an autoethnographic narrative inquiry of my first year as an online teacher, I found myself entangled in a world of hidden tensions I never expected to uncover. In this article, I share the personal tensions that surfaced as I entered into the world of …
The Nature Of Teacher Learning In Collaborative Data Teams, Robert Michaud
The Nature Of Teacher Learning In Collaborative Data Teams, Robert Michaud
The Qualitative Report
As data teams have grown in popularity in recent years, they have been increasingly looked to by educational researchers because of the tantalizing prospect of combining teachers’ on the job professional development with increased and effective data use to drive instruction. Data teams have been increasingly implemented within schools by educational leaders attempting to take advantage of what teachers learn from each other in the context of a data team. Many conceptual models of data team function have been proposed, but few empirical studies have examined how teachers learn from collaborating with each other in a data team. This paper …
Data Driven: An Autoethnographic Short Story, Peter Joseph Gloviczki
Data Driven: An Autoethnographic Short Story, Peter Joseph Gloviczki
The Qualitative Report
In this paper, I use an autoethnographic short story (Jago, 2005, 2011) to examine data-driven life in media culture (Kellner, 1995) and the emergence of a quantified self (Wolf, 2010).
Socioeconomic Segregation And The Location Of Assisted Living Facilities In Wa State, Miranda M. Anderson
Socioeconomic Segregation And The Location Of Assisted Living Facilities In Wa State, Miranda M. Anderson
Symposium Of University Research and Creative Expression (SOURCE)
This research project looks at the relationships between segregation by socio-economic status, race & ethnicity, and the location of assisted living facilities in the state of Washington. We know that segregation affects a variety of living conditions and life chances and outcomes, such as employment, housing, and school success rates. We lack research, however, on the effects of segregation on the location of assisted living facilities. Are assisted living homes being located in heavily segregated neighborhoods? Assisted living homes are not subject to the standard regulations that a nursing home is, and often the residents of these homes are not …
The Death Divergence: Urban Vs. Rural, Census Data Center
The Death Divergence: Urban Vs. Rural, Census Data Center
Census Data Center News Releases 2015-2017 Archive
The 2016 the National Advisory Committee on Rural Health & Human Services (NACRHHS) held a discussion on their most recent policy brief about the drop in the life expectancy and increased mortality of rural Americans. Based on the findings from a study, the brief reports that from 2005-2009, the morality rate in rural counties (defined as non-metro counties in the study) was 13 percent higher than in metro counties; metro and non-metro life expectancies were two years apart (78.8 years and 76.8 years, respectively).
New Web Tools, Census Data Center
New Web Tools, Census Data Center
Census Data Center News Releases 2015-2017 Archive
This document provides information on new web tools available for gathering census and demographic data the U.S. Census Bureau.
Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson
Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson
Communication Studies
This project was designed and intended for the use of Cal Poly's Sustainability and Energy department. This project will ultimately influence the upcoming development and implementation of an official Cal Poly Sustainability Newsletter.
The Influence Of Situated And Experiential Music Education In Teacher-Practitioner Formation: An Autoethnography, Leon R. De Bruin
The Influence Of Situated And Experiential Music Education In Teacher-Practitioner Formation: An Autoethnography, Leon R. De Bruin
The Qualitative Report
This study explores how my musical background, teaching and performance skills, understandings, and knowledge acquired from both formal and informal influence has shaped myself as musician, teacher and researcher. The study reveals various learning cultures and social networks that frame my multiple professional identities that have themselves developed from my understandings of being a performer, an educator and researcher. This study explores three aspects to my being: personal identity, professional identity and my perception of the impact this has on my students through my teaching and performing. An autoethnographical method is used to investigate my background that is initially formed …
Preservice Teachers’ Perceptions Of Students With Learning Disabilities: Using Mixed Methods To Examine Effectiveness Of Special Education Coursework, Renée A. Greenfield, Megan Mackey, Gretchen Nelson
Preservice Teachers’ Perceptions Of Students With Learning Disabilities: Using Mixed Methods To Examine Effectiveness Of Special Education Coursework, Renée A. Greenfield, Megan Mackey, Gretchen Nelson
The Qualitative Report
As the number of K-12 students with learning disabilities educated in general education classrooms grow, it is essential to examine the preparation and perceptions of pre-service teachers (N=15) who will educate students with learning disabilities. Within the context of an undergraduate learning disabilities method course, this study examined how pre-service teachers perceived students with learning disabilities as well as the effectiveness of particular course experiences, including fieldwork with students with learning disabilities, video vignettes, lesson planning, assigned reading, and center-based instruction, in shifting perceptions. Using a convergent, mixed method design, teacher educators at a university in the northeast used surveys, …
The Corporate Social Responsibility In Lidl’S Communication Campaigns In Croatia And The Uk, Martina Topic, Ralph Tench
The Corporate Social Responsibility In Lidl’S Communication Campaigns In Croatia And The Uk, Martina Topic, Ralph Tench
The Qualitative Report
The purpose of the paper was to investigate whether Lidl uses CSR communication in their Advertising and Communication Campaigns in two different business contexts, and if so, how. The paper built upon existing analyses of CSR Communication by analysing Lidl’s websites in both countries, and went step forward and analysed TV adverts of the company in both countries as well. The analysis discovered importance of the social context in using CSR to promote business, as well as a different communication management strategy where Lidl does not communicate with UK public as extensively as with the Croatian public due to different …
Crafting An Effective Brand Oriented Strategic Framework For Growth-Aspiring Small Businesses: A Conceptual Study, Christian Nedu Osakwe
Crafting An Effective Brand Oriented Strategic Framework For Growth-Aspiring Small Businesses: A Conceptual Study, Christian Nedu Osakwe
The Qualitative Report
The main objective of this study was to theorize and conceptualize a model that could be used by scholars and practitioners in understanding the contingent roles that certain organizational drivers and/or resources play in shaping the brand orientation strategy of small businesses, especially growth-aspiring small businesses in emerging economies. To this end, this paper explicates the critical roles that decision-making rationality, entrepreneurial capability, enterprise core values, market orientation, Internet technology orientation, and learning climate might play as processual antecedents to brand orientation strategy in the small businesses setting. Furthermore, the author highlights the moderating effects of the twin foci of …
A Reflexive Eye On A Collaborative Action Research Project In School, Kitt Lyngsnes
A Reflexive Eye On A Collaborative Action Research Project In School, Kitt Lyngsnes
The Qualitative Report
This article presents a reflexive analysis of a collaborative action research project based on the “Nordic tradition” of action research. In this project I, in the role of researcher, worked with a team of four teachers in a Norwegian primary/lower secondary school to develop teaching practice focused on students’ learning. I have retrospectively analysed data from my research diary, meetings and interviews. The article describes how the collaboration and the relationship between the teacher team and the researcher developed, and how this process contributed to the teachers’ professional development. The results shed light on the complexity of teacher- researcher- relationships, …
Look Up In The Sky: Latent Content Analysis Of The Real Life Superhero Community, Daniel White, Marianna Szabo, Niko Tiliopoulos, Paul Rhodes, Michael Spurrier, Scott Griffiths
Look Up In The Sky: Latent Content Analysis Of The Real Life Superhero Community, Daniel White, Marianna Szabo, Niko Tiliopoulos, Paul Rhodes, Michael Spurrier, Scott Griffiths
The Qualitative Report
The Real Life Superhero (RLSH) subculture is a growing global community of individuals who adopt the superhero motif and are motivated by prosocial goals. Although the community has been the focus of documentaries, news articles and numerous internet forums, little academic research has been conducted on the composition of this subculture. Through the use of an online survey, socio-demographic information about this community was collected. This data was compiled and analysed via qualitative means to develop not only an overarching review of the composition of the subculture but also how members perceived themselves and other members. Membership and identity within …
Patterns Of Similarity Of Corporate Frauds, Joshua Onome Imoniana, Fernando Dal-Ri Murcia
Patterns Of Similarity Of Corporate Frauds, Joshua Onome Imoniana, Fernando Dal-Ri Murcia
The Qualitative Report
The current study examined the patterns of the similarity of corporate frauds. It used written scenarios of the frauds experienced from workplace. Participants were 10 graduate MBA students in a controllership program of the Presbyterian Mackenzie University, located in São Paulo, Brazil, during the period of December 2013. In our study, they described the recent types of fraud they witnessed. A premise supports the similarity of frauds in regard to misappropriation of asset following the flaws in internal control and the authorising schemes. Our study concludes for the scenarios holding for similarity in misappropriation of assets plus monetary theft and …
The Role Of Service-Learning And Mentoring In The Early Career Development Of A Research Methodologist, Cheryl H. Keen, Heather Pease
The Role Of Service-Learning And Mentoring In The Early Career Development Of A Research Methodologist, Cheryl H. Keen, Heather Pease
The Qualitative Report
Anxiety about statistics may impede new scholars from developing quantitative research skills and from sharing those skills in service-learning, internship, and work settings. Using an interpretive case study design with a convenience sample of one emerging student leader in a collaborative university-community service-learning research project, we explored the question “How did the career path of a quantitatively skilled researcher develop?” Data collected over a 3-and-a-half-year period included 7 semi-structured interviews with the student during her master’s and doctoral program and interviews with 3 mentors, 2 peers, and 2 community partners, as well as observations and documents. A constant comparison analysis …
Lived Experiences Of A Hong Kong Physical Education Teacher: Ethnographical And Phenomenological Approaches, Raymond Kim Wai Sum, Teng-Yao Shi
Lived Experiences Of A Hong Kong Physical Education Teacher: Ethnographical And Phenomenological Approaches, Raymond Kim Wai Sum, Teng-Yao Shi
The Qualitative Report
This study employed ethnographical and phenomenological methods to explore the lived experiences and career of a Hong Kong secondary school physical education (PE) teacher (Wharton) in order to embody his versatile roles through phenomenological description of a lived body itself and the lived world. The central research question is “How does a male secondary school PE teacher manage his work life and the embodiment of his professional roles?” Data collection techniques were in-depth interviewing, participant observation and field notes, participant’s reflection documentation and visual elicitation. Concepts of “play to learn,” “professional development” and “political empowerment” were used to examine Wharton’s …
Trusting Telework In The Federal Government, Courtney Brown, Pearl R. Smith Phd, Nancy Arduengo, Martha Taylor
Trusting Telework In The Federal Government, Courtney Brown, Pearl R. Smith Phd, Nancy Arduengo, Martha Taylor
The Qualitative Report
Despite an Executive Office mandate to permit federal workers to telework, federal managers still deny employees this benefit. Several factors have been attributed to their aversion, including lack of trust. Findings from a hermeneutic phenomenological study exploring the lived experiences and perceptions of 12 federal government managers who prohibit their employees from teleworking (Brown, 2013) was analyzed to identify themes related to trust. Of the eight themes Brown identified, five focused on lack of trust. This paper discusses those five trust-related themes and recommends success factors for enabling leaders’ trust of telework are discussed.
Qualitative Research For Social Marketing: One Organization’S Journey To Improved Consumer Insight, Kim Longfield, Reid Moorsmith, Katia Peterson, Isolda Fortin, James Ayers, Oana Lupu
Qualitative Research For Social Marketing: One Organization’S Journey To Improved Consumer Insight, Kim Longfield, Reid Moorsmith, Katia Peterson, Isolda Fortin, James Ayers, Oana Lupu
The Qualitative Report
Population Services International (PSI) is an international NGO working to improve outcomes in developing countries through behavior change communications and the social marketing of health products and services. Consumer insight is central to PSI's social marketing strategy because it informs which messages to promote and which products and services to offer to make the concept of healthy behavior change attractive to consumers. Qualitative research provides rich insight by exploring consumers' values, feelings, thoughts, intentions, barriers, motivators, culture, and social norms that affect their behaviors and use of products and services. In this paper, we describe how PSI's qualitative research program …
Are Stem Syllabi Gendered? A Feminist Critical Discourse Analysis, Laura Parson
Are Stem Syllabi Gendered? A Feminist Critical Discourse Analysis, Laura Parson
The Qualitative Report
This study explored the gendered nature of STEM higher education institution through a feminist critical discourse analysis of STEM course syllabi from a Midwest research university. I explored STEM syllabi to understand how linguistic features such as stance and interdiscursivity are used in the syllabus and how language and discourses used in the syllabus replicate the masculine nature of STEM education. Findings suggest that the discourses identified in the syllabi reinforce traditional STEM academic roles, and that power and gender in the STEM syllabi are revealed through exploration of the themes of knowledge, learning, and the teaching and learning environment …
Translational Research Design: Collaborating With Stakeholders For Program Evaluation, Kari Morris Carr, Jill Bradley-Levine
Translational Research Design: Collaborating With Stakeholders For Program Evaluation, Kari Morris Carr, Jill Bradley-Levine
The Qualitative Report
In this article, the authors examine researcher collaboration with stakeholders in the context of a translational research approach used to evaluate an elementary school program. The authors share their experiences as evaluators of this particular program to demonstrate how collaboration with stakeholders evolved when a translational research approach was applied to program evaluation. Beginning with a review of literature regarding stakeholder participation in evaluation and other qualitative research, the article reflects on a method for conceptualizing participant involvement and collaboration within the translational framework. The relationship between researchers and stakeholders is articulated according to this method. We interpose these descriptions …
Anonymity As A Double-Edge Sword: Reflecting On The Implications Of Online Qualitative Research In Studying Sensitive Topics, Karen L. Bouchard
Anonymity As A Double-Edge Sword: Reflecting On The Implications Of Online Qualitative Research In Studying Sensitive Topics, Karen L. Bouchard
The Qualitative Report
In this article, I reflect on the potentials of using online qualitative data collection methods to elicit narratives from adolescent participants who have experienced victimization within their friendships. Specifically, this article examines the impact of anonymity on participants’ self-disclosure, while also considering the potential limitations of online qualitative research, namely, building rapport amongst participants and the researcher, participant authenticity, and participant safety. It is the hope that other novice researchers will benefit from these methodological and ethical reflections of using online qualitative data collection methods for research on sensitive topics.
One More Step In Childhood Research Discovery. A Review Of Doing Mental Health Research With Children And Adolescents. A Guide To Qualitative Methods, Olga Savinskaya
One More Step In Childhood Research Discovery. A Review Of Doing Mental Health Research With Children And Adolescents. A Guide To Qualitative Methods, Olga Savinskaya
The Qualitative Report
In “Doing mental health research with children and adolescents. A Guide to qualitative Methods” (2014), Michell O’Really and Nicola Parker present a highly practical guide to conduct qualitative research with children what extremely easy to follow. The authors show a research process step-by-step with special attention to communicative, ethical and legal issues. The guide is provided by overview of the theories, the importance of research for evidence construction, and most popular qualitative data collection and analysis techniques. In the last chapter, authors discover the successful practice of knowledge dissemination.
Lessons Learned: Feasibility Of A Discussion Prompting Tool To Increase Fertility Risk Discussion Among Adolescent Oncology Families, Devin Murphy, Caprice A. Knapp, Kelly K. Sawczyn, Susan T. Vadaparampil Ph.D, Alice Rhoton-Vlasak, Gwendolyn P. Quinn
Lessons Learned: Feasibility Of A Discussion Prompting Tool To Increase Fertility Risk Discussion Among Adolescent Oncology Families, Devin Murphy, Caprice A. Knapp, Kelly K. Sawczyn, Susan T. Vadaparampil Ph.D, Alice Rhoton-Vlasak, Gwendolyn P. Quinn
The Qualitative Report
The purpose of this study was to explore the feasibility of distributing a prompting tool (stress egg) in order to increase discussions about fertility risk and preservation (FP) among female adolescent oncology patients, parents, and healthcare providers (HCP). 200 eggs were distributed to four pediatric oncology centers. Qualitative interviews were completed with healthcare staff (N=7) after 6 months of distribution to newly diagnosed female oncology patients ages 12-18. Interviews showed that the main barriers to distribution of the prompt were: forgetting to distribute the eggs; uncertainty about the significance of fertility; and uncertainty about fertility issues in general for female …
Factors Influencing Online Buying Behavior Of College Students: A Qualitative Analysis, Vilasini Jadhav, Monica Khanna
Factors Influencing Online Buying Behavior Of College Students: A Qualitative Analysis, Vilasini Jadhav, Monica Khanna
The Qualitative Report
Online retailing in India has shown tremendous growth in the recent years. However as compared to the other countries leading in online retailing, India is still in its initial stage of development. The purpose of this study was to explore the factors influencing the online buying behavior of the college students. Convenience sampling method was used to select the sample of 25 college students and qualitative content analysis was used for analyzing the textual content of the depth interview data. The main influencing factors for online shopping were identified as availability, low price, promotions, comparison, convenience, customer service, perceived ease …