Mass Communication Commons^™

Research Articles: Section Introduction

Basic Communication Course Annual

No abstract provided.

Call For Editor

Basic Communication Course Annual

No abstract provided.

Editor's Page, Joseph P. Mazer

Basic Communication Course Annual

No abstract provided.

Front Cover, Title Page, Contents, Editorial Board

Basic Communication Course Annual

No abstract provided.

Influence Of Fake News In Twitter During The 2016 Us Presidential Election, Alexandre Bovet, Hernán A. Makse

Publications and Research

The dynamics and influence of fake news on Twitter during the 2016 US presidential election remains to be clarified. Here, we use a dataset of 171 million tweets in the five months preceding the election day to identify 30 million tweets, from 2.2 million users, which contain a link to news outlets. Based on a classification of news outlets curated by www.opensources.co, we find that 25% of these tweets spread either fake or extremely biased news. We characterize the networks of information flow to find the most influential spreaders of fake and traditional news and use causal modeling to …

Let's Take A Selfie! Living In A Snapchat Beauty Filtered World:The Impact It Has On Women's Beauty Perceptions, Angelina Cruz

Electronic Theses and Dissertations

Snapchat's beauty filters have become a prominent force in the social media realm. It's vital in understanding the impact in how Snapchat's beauty filters shape beauty standards among young women. This became the primary motivation of conducting this qualitative study. Six focus groups were conducted to explore the depths of why female college students between the ages of 18-25 decide to post either selfies with Snapchat's beauty filters applied or natural images. Dialectical tensions theory was used as the foundation for this study to explore both the internal and external discursive struggles young women face when deciding to post natural …

The Unacceptable Rise: An Investigation Of School Shootings In The United States, Tracy Gulliford

Electronic Theses and Dissertations

This research study examined teachers' understanding of risk factors and characteristics of potential perpetrators of school shootings, as well as the steps to take when they are identified in students. Participants completed a survey that contained Likert-type scale items regarding self efficacy and open-ended questions regarding school violence experiences. A mixed methods analysis revealed three primary conclusions. First, teachers have high levels of self-efficacy regarding the importance of and ability to deal effectively with troubled students. This conclusion suggests that teachers do internalize the relevance of this issue to them. Second, this study revealed a gap in terms of the …

Understanding Flu Vaccination Acceptance Among U.S. Adults: The Health Belief Model And Media Sources, Tong Xie, Connor Grady, Michael Cacciatore, Glen Nowak

International Crisis and Risk Communication Conference

Based on previous studies about the Health Belief Model (HBM) and the reinforcing relationship between media selectivity or preference and individual’s behavior, this study used a national representative adult sample to assess flu vaccination as the result of an appraisal of relevant health beliefs, trust towards the authoritative entities (e.g. CDC & FDA) and vaccine-related media information, in addition to one’s existing behavior pattern. Results showed that not-vaccinated individuals differ significantly in their vaccine-related health believes and the trust towards the authoritative information sources. This group acquired less recommendation from health care providers and more negative sentiments about flu vaccine …

Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson

International Crisis and Risk Communication Conference

An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of …

Perceptions Of Risk Of Health Disparities Amid Previously Identified Political Corruption And Ageism In Slovakia, Marta N. Lukacovic, Deborah D. Sellnow-Richmond, Monika Durechova

International Crisis and Risk Communication Conference

This study examines the role of traditional versus new media’s impact on citizens’ perceptions of risk within elder care. We analyzed survey data from 112 Slovak citizens regarding their social network activity and perceptions of corruption, ageism, and health disparities in the Slovak elder care system. Previous research (Lukacovic, Sellnow-Richmond, & Durechova, under contract) identified three prominent sociopolitical issues present in the Slovak medical system among Slovak UGC discourse regarding Slovak healthcare inequity: corruption, threats to dignity, and discrimination. Here, we examined the extent to which social media users perceive the prevalence and subsequent risk of experiencing health disparities within …

Political Communication, Marita Gronnvoll

Syllabi

The purpose of this course is to explore various aspects of political communication in the UnitedStates. Our first topic will be presidential rhetoric and the rhetorical presidency. As we explorethis topic, we will investigate the historical development of presidential communication and themajor genres which help shape and structure that communication. Our second topic will bepolitical campaigns and the evolution of the “long campaign,” particularly its inescapableconnection to mass media. Our third topic will be grassroots and resistance politicalcommunication. Here, our focus will be on the nontraditional approaches taken by ordinarycitizens and citizen groups as they strive to have their voices …

Television Criticism, Scott Walus

Syllabi

Television remains the greatest shared cultural force for explaining the world and providing possibilitiesfor living in that world. The average household spends 59.5 hours a week watching televisual content.From early childhood through old age viewers connect with characters who they will never meet andinvest deeply into a narrative that will never end. This course takes an in-depth examination into howtelevision keeps us watching and the complex meanings present in even the most innocuous programming.

Persuasion, Marita Gronnvoll

Syllabi

This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.

Topics In Media History, Jeffrey Owens

Syllabi

Topics in Media History provides an in-depth study of the history of one particular medium (e.g. film, radio, television, or the internet). It will cover the development of media technology, the structure of media institutions and their regulation, and the social and cultural significance of these media. This class is repeatable with change in topic.

Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2019-20 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's softball team for 2019.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's track and field teams for 2019.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2019.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's volleyball team for 2019.

Ua18/1 Facet - Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the Faculty Center for Excellence in Teaching (FaCET).

Ua99/6/2 Bowling Green Business University Student Affairs Student Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by students of the Bowling Green Business University. These include newspapers, magazines and yearbooks.

Ua99/9 Bowling Green Business University Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Bowling Green Business University, includes publicity pieces used in student recruitment.

Ua8/3/2 Information Technology - Wkyu-Tv, Wku Archives

WKU Archives Collection Inventories

Records created by and about WKYU-TV.

Ua66/7/2 Ogden College Of Science & Engineering Chemistry Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the WKU Chemistry department.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Archives

WKU Archives Collection Inventories

Press releases regarding WKU Athletics, sports teams and individual athletes.

Ua12/11/2 Leadership & Volunteerism, Wku Archives

WKU Archives Collection Inventories

Records created by and about Leadership & Volunteerism.

Ua41/1 University College Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by University College.

Ua12/6/2 Diversity Programs - Events, Wku Archives

WKU Archives Collection Inventories

Events sponsored by the Diversity Programs office.

Who Posted That Story? Processing Layered Sources In Facebook News Posts, Anne Oeldorf-Hirsch, Christina Devoss

2019 Faculty Bibliography

With social media platforms becoming primary news sources, concerns about credibility judgments and knowledge grow. This study (N = 233) experimentally tests the effects of multiple source cues on Facebook news posts on credibility and knowledge. Judgments of story credibility were directly influenced by media source cues, but not friend source cues. Involvement in the source topic moderated the effects of these source cues, such that particular combinations influenced credibility differently, and also influenced cognitive elaboration about the topic. Theoretical implications for cognitive mediation model of learning from the news and the heuristic-systematic model of information processing are presented.

Ua25/2 Memoranda, Wku Human Resources

WKU Administration Documents

Memoranda issued by WKU Human Resources to faculty & staff via email.

• Human Resources' Staffing & Services
• General Update - Compensation & Performance Management/Development Projects
• Pension Reform Update
• 2019 Special Legislative Session Update