Mass Communication Commons^™

Ua19/16/1/5 Lady Topper Golf 2018-19 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2018-19 women's golf team season.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for 2019.

The Visual Presidency Of Donald Trump's First Hundred Days: Political Image Making And Digital Media, Ryan T. Strand

Senior Honors Projects, 2010-2019

From frequent scrum photos of the president holding up signed executive orders in the Oval Office to images of the president energetically sitting behind the wheel of a Mack truck parked outside his back door, like previous administrations, visuals have been central to Donald Trump's presidency. This chapter analyzes the visuals on White House social media accounts (i.e., Twitter and Facebook) in Trump's first 100 days office and explores how his administration used visuals as an essential vehicle for storytelling, image building, and persuading. Building on previous research on the communicative functions of visual symbols in politics, the chapter finds …

Ua66/10/2 Ogden College Of Science & Engineering Mathematics Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Mathematics department.

Communication & Popular Culture, Marita Gronnvoll

Syllabi

This course examines popular culture and the emergence of mass culture in the United States. Itstarts from the premise that popular culture, far from being a frivolous or debased alternative to“high culture”, is in fact an important site of popular expression, social instruction, and culturalconflict, and thus deserves critical attention. We examine theoretical texts that help us to “read”popular culture, even as we study specific forms and artifacts of popular culture: from televisionshows to Hollywood movies, graphic novels to advertisements, and popular music to fiction.Throughout the course, we ground what we call “culture” in political, economic, and socialcontexts. We pay …

Television & Video Development, Scott Walus

Syllabi

This course focuses on the development process of both the creation of television and video content aswell as that of the individual producer. Students will learn about the industry, future careers, the resourcesand opportunities available at EIU, pre-production formats (scripts, storyboard, pitches), the narrativestructure, logistics, and types of productions. This course prepares students for navigating productions, amajor or minor in media, and their profession after graduation.

Containing The Jeremiad: Understanding Paradigms Of Anxiety In Global Climate Change Experience, Brian Glaser

English Faculty Articles and Research

This essay uses Bion’s concept of “containing” to read the psychological dynamics of jeremiads about global climate change, arguing that their structure reveals a strategy of communication that may be useful for more broadly raising awareness about this challenging state of the planet. More specifically, I argue that contemporary global climate change jeremiads have a structure that first elicits alarm and then moves to discuss solutions, and that this structure may be beneficial to those who are awakening to the reality of global climate change by rendering anxiety bearable and therefore open to purposive and creative response.

Ua3/10 Announcing Wku's New Evp For Strategy, Operations & Finance, Wku President's Office - Caboni

WKU Administration Documents

President's Message re: hiring of Susan Howarth as Executive Vice President for Strategy, Operations & Finance.

Ua62/4/2 Gordon Ford College Of Business Accounting Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Accounting Department.

Ua66/13/3 Ogden College Of Science & Engineering Public Health Publications, Wku Archives

WKU Archives Collection Inventories

Publications by and about the Department of Public Health, previously known as Health & Safety.

Ua3/7/7 President's Office-Alexander Scrapbook File, Wku Archives

WKU Archives Collection Inventories

Scrapbooks created by and about Kern Alexander administration.

Ua1c11/100 College Heights Herald Photograph Collection, Wku Archives

WKU Archives Collection Inventories

Artificial collection of College Heights Herald images scanned for researchers.

Ua19/16/1/5 Hilltopper Golf 2018-19 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2018-19 men's golf team season.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2019 memoranda issued by the WKU Provost to faculty & staff via email.

• Center for Innovative Teaching & Learning
• Comprehensive Academic Program Evaluation Committee Membership
• Updates from the Provost
• Academic Affairs Personnel Update
• College of Health & Human Services Dean Search Update
• Potter College Leadership Update
• Provost Council
• Office of the Provost Personnel Updates
• Welcome Back!
• August 29th Class Schedules & Football Game Parking
• CAPE & Curriculum Review
• SIF Commitments
• WKU Undergraduate Curriculum Expedited Review Workflow
• WKU Undergraduate Curriculum Full Review Workflow
• Diversity, Equity & Inclusion Plan
• Gray Associates
• Fifth Week Check-in
• Strategic Enrollment Planning Committees
• Updates from the Provost …

Ua3/6/9 President's Office-Zacharias Scrapbooks, Wku Archives

WKU Archives Collection Inventories

Scrapbooks created during Donald Zacharias' tenure as president of WKU.

Ua12/9 Wku Counseling & Testing Center, Wku Archives

WKU Archives Collection Inventories

Unprocessed records created by and about the WKU Counseling & Testing Center.

Ua19/16/1 Hilltopper Football 2019 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for 2019.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's tennis teams for 2019.

Ua12/8 Annual Campus Safety & Security Report, Wku Police

WKU Administration Documents

This report is designed to provide students, potential students, parents, facility and staff with crime statistics and information on university services and crime prevention programs.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, meet statistics and photos related to the WKU golf team in 2019.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's soccer team for 2019.

Ua19/16/1 Lady Topper Volleyball 2019 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua19/16/1/1 100 Seasons Of History, 2019 Wku Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2019 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Hilltopper Basketball 2019-20, Wku Athletic Media Relations

WKU Administration Documents

2019-20 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Introduction To Communication Theories, Richard Jones

Syllabi

How does communication work? Why does communication work thatway? Scholars in communication studies begin to answer these questions through the applicationof communication theory. This course serves as an introduction to a broad range ofcommunication theories related to interpersonal, group and public, intercultural, media, gender,and organizational communication. This core course is required for communication majorsbecause it serves as a building block for upper level communication courses that depend upon aworking knowledge of communication theories and processes. This course serves as part of youroverall training as a communication scholar/professional in regards to critical thinking, analyticthinking, critical reading, and listening skills. In this …

Media Criticism, Scott Walus

Syllabi

This course is an overview to studying media content, producers, and audiences. This empirical andcritical overview maps the current state of mass communication and media studies research through boththeoretical and applied pieces. Specifically it provides the foundations to entering a conversation on mediastudies, the methodology and theory behind producer studies, various theoretical approaches to textualanalysis, and approaching audience and reception studies.

Florida Newspaper History Chronology, 1783-2001, David Shedden

USF St. Petersburg Campus Faculty Publications

This resource guide about the history of Florida newspapers begins in 1783 during the last days of British rule and ends with the first generation of news websites.

#Metoo And The Politics Of Collective Healing: Emotional Connection As Contestation, Allison Page, Jacquelyn Arcy

Communication & Theatre Arts Faculty Publications

Participants in the #MeToo movement on Twitter expressed emotions like rage, pain, and solidarity in their personal accounts of sexual violence. This article explores the digital circulation of these affects and considers how the outpouring of tweets about sexual harassment and abuse contribute to a feminist politics centered on collective healing. The particular emotions expressed in the #MeToo Twitter archive subvert the logics of quantification and visibility that undergird popular feminism and the attention economy, and produce an affective excess that works toward movement founder Tarana Burke’s original project of “mass healing.” At a moment wherein popular feminism emphasizes individual …

The Relationship Between Consumers’ Digital Media Usage And Their Purchasing Behavior On Marketing Training Courses., Kulthida Phithakwongwatthana

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research is to study the relationship between digital media usage and purchasing behavior on marketing training courses by using 5 steps of purchasing behavior. Online questionnaire is used as a tool to collect data via online survey. The sample size was 200 Young Entrepreneurs Chamber of Commerce (YEC) members from 5 regions, aged between 20 to 45 years. The study found a positive relationship between digital media usage and the respondents' purchasing behavior on marketing training courses. The result found that the most popular channel for respondents to purchase online courses is Facebook and website, Also …

อิทธิพลของประเภทผู้ทรงอิทธิพลทางความคิดในอินสตาแกรม และรูปแบบการรีวิวผลิตภัณฑ์บำรุงผิวหน้าที่เป็นมิตรต่อสิ่งแวดล้อมที่มีต่อทัศนคติและความตั้งใจซื้อ, อัญมณี คงเจริญ

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยนี้เป็นการวิจัยเชิงสำรวจโดยประยุกต์ร่วมกับการวิจัยกึ่งทดลอง (Quasi-Experiment Research) แบบ 3x2 แฟกทอเรียล มีจุดประสงค์เพื่อศึกษาอิทธิพลหลักและอิทธิพลรวมกันของ 2 ปัจจัย อันได้แก่ (1) ประเภทผู้ทรงอิทธิพลทางความคิดในอินสตาแกรมในรูปแบบต่าง ๆ (เอ็นโดมอร์ฟี มีลักษณะ ท้วม และร่าเริง เมโซมอร์ฟี มีลักษณะ เป็นนักกีฬา ร่างกายสมส่วน และใจกว้าง และเอ็กโตมอร์ฟี มีลักษณะ ผอม และโลกส่วนตัวสูง) และ (2)รูปแบบการรีวิว (การทําซีดดิง และการไม่ซีดดิง) ที่ส่งผลต่อ ทัศนคติผู้ทรงอิทธิพลทางความคิดในอินสตาแกรม ทัศนคติต่อผลิตภัณฑ์และความตั้งใจซื้อ โดยเก็บข้อมูลจากนิสิตนักศึกษาระดับอุดมศึกษาจํานวน 180 คน ในช่วงเดือนเมษายน พ.ศ. 2563 ผลการวิจัยพบว่า ลักษณะประเภทผู้ทรงอิทธิพลทางความคิดในอินสตาแกรมที่แตกต่างกันมีอิทธิพลต่อทัศนคติและความตั้งใจซื้อของผู้บริโภคอย่างมีนัยสําคัญทางสถิติ ส่วนรูปแบบในการรีวิวผลิตภัณฑ์บํารุงผิวหน้าที่เป็นมิตรต่อสิ่งแวดล้อมที่แตกต่างกันไม่มีอิทธิพลต่อทัศนคติและความตั้งใจซื้อของผู้บริโภคอย่างมีนัยสําคัญทางสถิติ และเมื่อพิจารณาอิทธิพลร่วมกันพบว่าลักษณะประเภทผู้ทรงอิทธิพลทางความคิดในอินสตาแกรมและรูปแบบในการรีวิวผลิตภัณฑ์ดังกล่าวที่แตกต่างกันมีอิทธิพลร่วมต่อทัศนคติและความตั้งใจซื้อของผู้บริโภคอย่างมีนัยสําคัญทางสถิติ เมื่อนำค่าเฉลี่ยของกลุ่มการทดลองออกทั้งหมด 6 กลุ่ม รูปแบบการรีวิวแบบซีดดิงและลักษณะประเภทผู้ทรงอิทธิพลที่มีลักษณะ ผอมและโลกส่วนตัวสูง มีค่าเฉลี่ยสูงกว่ากลุ่มอื่น จึงนำไปประยุกต์ในการสื่อสารการตลาดทางอินสตาแกรม หากต้องการให้กลุ่มเป้าหมายที่เป็นนักศึกษาเกิดทัศนคติเชิงบวกและความตั้งใจซื้อผลิตภัณฑ์บํารุงผิวหน้าที่เป็นมิตรต่อสิ่งแวดล้อมแล้ว ควรใช้รูปแบบการรีวิวแบบซีดดิงและลักษณะประเภทผู้ทรงอิทธิพลที่มีลักษณะผอมและโลกส่วนตัวสูง