Journalism Studies Commons^™

Mrs. Consumer And The Retailer, Harriet Isabel Kussrow

Bachelors’ Theses

Material for this thesis was obtained from a general survey of The Milwaukee Journal and The Wisconsin News. Additional information was secured from books, written by authoritative authors, who have had actual experience in the Advertising field, and are prominent business people.

How The New York Daily Tribuen Treated The Morocco Crisis Of 1905: With Chronologies Of The Events Leading Up To The World War And The Chief Events Of The World War, Edith Judith Nelson

Bachelors’ Theses

The purpose of this thesis is twofold - first, to give a complete account of how the New York Daily Tribune treated one of the causes of the World War, the Morroco Crisis of 1905, first and second, to form a basis for further research work on the World War.

The Manner In Which Milwaukee Newspapers Have Been Treating Immigration: Particularly With A View To Determine Whether Or Not They Have Helped To Assimilate The Immigrant, Bernice Irene Graham

Bachelors’ Theses

The purpose of this thesis is to show the manner in which Milwaukee newspapers have been treating immigration during the years from 1926 through 1930, particularly with a view to determine whether or not they have helped to assimilate the immgrant.

Theatrical Publicity In Milwaukee Newspapers During 1931, Gerald P. Caffrey

Bachelors’ Theses

For a better understanding of the various papers' treatment of theatrical publicity, it is advisable to consider the system of organization under which the dramatic writers work in each of the newspaper offices.

A Study Of The Content Of The Editorial Page Of Selected Editions Of The Milwaukee Wisconsin News Over A Period Of Six Months, Edward Mcnamara

Bachelors’ Theses

The purpose of this thesis is to study the international, national, state, local and essay types of editorials contained in the Wisconsin News over a representative period of six months and to determine the method of appeal, both psychological and factual.

A Study Of The Makeup And Content Of Selected Milwaukee House Organs, Philip A. Mcclosky

Bachelors’ Theses

The purpose of this thesis is to state in a comprehensive written report the complete characteristics of several representative house organs published in Milwaukee. In this survey are included six separate types of publications, each closely allied to its field of endeavor, each striving to attain its main objective as an informative and good will building magazine, newspaper, or periodical for use among its readers.

Editorial Policy Of The Milwaukee Sentinel On A Number Of Pertinent Questions From January 1, 1931 To October 1, 1931, Edward Joseph Byrne

Bachelors’ Theses

The purpose of this thesis is to point out the editorial policy of the Milwaukee Sentinel on a number of questions of importance and to inspect the editorials of the paper over a representative period thereby determining how the policy has been carried out. Choosing the nine-month period from January 1, 1931 to October ·1, 1931, I have attempted to point out whether the paper has bean consistent in its policy on these questions over this period.

Editorial Policy Of The Milwaukee Journal On A Number Of Important Questions Covering A Period From January 1, 1931 To April 30, 1931, Norbert Vander Zanden

Bachelors’ Theses

It is intended in this thesis to indicate the policy of the Milwaukee Journal, a daily and Sunday paper published in the city of Milwaukee, Wisconsin, over a period of four months, from January 1, 1931 to April 30, 1931, indicating by excerpts from editorials the stand taken on various important questions of that period. The continuity of purpose will be shown and any digression from policy indicated.

A Correlative Study Of The News And Advertising Of A Weekly Country Newspaper, Cody C. Ochs

Bachelors’ Theses

To analyze in detail the growth and progress of numerous country weekly newspapers would present a far too stupendous a task for the immediate need of this treatise and would result in no accurate and acceptable conclusion to apply to each established weekly newspaper. The weeklies must vary with the individual publisher, policy, locality, type of readers and equipment and finances.

The Much-Maligned Press: A Modern Defense Of Journalism, Dorothy K.M. Axt

Bachelors’ Theses

One frequently hears disparagement and depreciation of the work of the mighty power called the Press. It seems a strangely human trait to notice flaws rather than good points. When two gossips get together the faults of their mutual acquaintances are thoroughly discussed, rather than the excellent characteristics they possess. Just so: when any given group discusses journalism, it seems the faults are overplayed in the discussion. An internationally fam­ous sociologist sneers at the work of journalism and all its accomplishments . Another educator of some note looks down on the Press with. a supercilious expression and a shrug of …

Guaranteeing Advertising In Newspapers And Magazines, Emmett F. Brachmann

Bachelors’ Theses

Dishonesty, fraud and untruthfulness in advertising have been accorded space in works of authors ranging from a few lines or a paragraph to several pages or an entire chapter. It is estimated that the loss in health and morale due to this advertising is tremendous and the loss in· money runs into millions of dollars each year.

These facts have been placed before advertisers; advertising agencies, publishers and to some consumers. With these facts the question was put, "What can be done about it?"

As a result of the bringing to light of the existing condition in all sorts of …

A Style Book, Francis Leroy Mcelligott

Bachelors’ Theses

The basic principle of this thesis is to compile a style book to be submitted for use by the publications of Marquette university, particularly for the Marquette Tribune, weekly publication of the University.

An Introduction To The Study And Interpretation Of The Incomes Of Selected Weekly Newspapers In Wisconsin, J. Gerald Purtell, William J. Liermann

Bachelors’ Theses

The publishing of a weekly newspaper is generally considered to be a profitable enterprise. However, like any other business it has its examples of outstanding financial successes and dismal failures. In such instances there are many factors which have determined the fate of the papers. Ignoring the editorial policies entirely, the purpose of this thesis will be to determine as far as possible the reasons for the financial destiny of the weekly from a business standpoint.

Editorial Studies In Wisconsin Weekly Newspapers, Fannie L. Grossman

Bachelors’ Theses

The purpose of this thesis was to get a better understanding and knowledge of weekly newspapers in the state of Wisconsin and to see the enterprises carried out for the community’s interests. The idea was to observe the various layouts, balance, typography, place of materials and to see which newspaper had the best appearing page and the finest types of editorials. Constructive criticism was to be given for the benefit of the newspaper and the writer.

Newspaper Gag Laws, Robert J. Goetz

Bachelors’ Theses

It is almost Inevitable that a writer should be forced to use as much vigilance and care in the exclusion of extraneous matter as he does in the corralling and presentation of facts, relevant and necessary to the proper exposition of his topic. Libel, the right of privacy, and freedom of the press are all but inextricably woven with the subject of Newspaper Gag Laws; yet to swerve excessively from a restricted outline would in all probability be seriously detrimental, if not wholly disastrous, to the task at hand. The writer believes that no amount of personal criticism would favorably …

Case Studies Of Advertising Policies And Practices Of The Three Schuster Stores, Raymond J. Voss

Bachelors’ Theses

The purpose of this thesis is to set down in readable and summary form the main advertising policies, practices and operations of a modern department store. This thesis will attempt to explain operations of the Schuster Advertising Department under the headlines and phases set forth in the accompanying table.

Ghost Writing In Modern Journalism, William Letwin

Bachelors’ Theses

The purpose of this thesis is to study a trend in journalism known as ghost writing. Ghost writing is a phase of authorship which consists in producing material for publication under the name of one who does not do the actual writing.

Case Studies Of The News Contents Of Selected College Dailies, Semi-Weeklies And Weeklies, Donald L. Mclaughlin

Bachelors’ Theses

The Purpose of this thesis is to learn by studying the editorial contents of a certain number of selected college and university newspapers what is considered important news for those papers and what position Is given to the best news stories.

To gain this information three fields of such newspapers are studied. The thesis attempts to outline the news stories carried in each edition and to describe the subject handled in each of these stories. Also it tells what position each story occupied on the page, thus determining its relative news merit.

Further the study attempts to show generally what …

The Suburban Weekly, Henry V. Straka

Bachelors’ Theses

Until recent years, there were only two classes or· types of journalism, metropolitan and community, their products being the city daily and the small town weekly. With changing social and industrial conditions, however, and a consequent growth or' suburban communities, another and distinct type of journalism has grown up. This is the suburban weekly. Just as the community newspaper is radically different from the metropolitan daily, so is the suburban weekly distinct from either. It is not a glorified country paper, neither is it a small-scale city newspaper. While it embodies some of the features of both, it is yet …

Modern Elements In The Graphic Arts, Carroll Arimond

Bachelors’ Theses

The purpose of this thesis is to define and illustrate what is meant by the word "modernism" as applied to art, and how it has evidenced itself in the graphic arts - namely, printing, lithography, and the other applied arts which appeal to the sense of sight. The samples of the graphic arts used in the compilation of this thesis are from the pages of America's leading magazines portraying to the reader the influence of the new school on the advertising industry. Hence the ultimate purpose will be to show how advertising has been revolutionized in its mechanics and to …

The Influence Of Business Upon Country Newspapers, Robert J. Burt

Bachelors’ Theses

This thesis is intended to point out the effect which business conditions have exerted upon the typical country weekly newspaper.in point of editorial policy, treatment of the news, and the handling of advertising. Particular emphasis is laid on the effects of the current business depression, although some of the practices enumerated are undoubtedly of long standing and have no direct connection with present conditions.

Although some of the points to be discussed are to be classified among the faults of newspapers, this is not intended as a wholesale condemnation of the country news­ paper. In editorial optimism and overdisplay of …

The History Of American Dramatic Criticism, Philip W. Behling

Bachelors’ Theses

The purpose of this thesis is to dev­elop a historical background for the craft of the modern dramatic critic. Since no one is more criticized than the critic it is only just that his place in literature be establish­ed and his rights enforced.

The gradual development of theatrical criticism in America has been an interesting succession of problems and difficulties. Yet under these circumstances the newspaper has suc­cessfully maintained its independent attitude and today the theatrical page has become a popular feature in every paper.

Thus in this thesis the chief purpose is to summarize the history of criticism while …

Bibliography For Journalism Students, Margaret Fitzgerald

Bachelors’ Theses

It is a lamentable fact that, in the past, very few people have seen fit to make a bibliography of journalistic material for reference for journalism students, newspaper workers, and others who have made or intend to make writing a vocation. The need of such a bibliography is evident. Practically all other fields of endeavor have at their disposal unlimited material with which to work. In journalism, as much as in any other work, it is essential to have a fund of references on hand which are easily available at all times. It is for this reason that I have …

The Decrease Of Population In Towns And Its Effect On The Country Weekly, Cyril B. Hegy

Bachelors’ Theses

The purpose of this thesis is to find out what effect the decrease of population in towns has had on the newspapers in them and to compare this effect with the other reasons advanced for the numerical decline of the country weekly.

The size of the town taken for this investigation was set between 5,000 and 1,000 population. The maximum was taken as 5, 000, in spite of the fact that the U.S. census considers over 2,500 population as urban, as being more rural from the viewpoint of newspapers. Towns under 1,000 population were omitted as no figures for these …

The Milwaukee Edition Of The Chicago Tribune, Robert C. Lablonde

Bachelors’ Theses

This thesis will outline the progress of the Milwaukee edition of the Chicago Tribune from the time it started in September, 1929, to the present writing. Because the ’’long distance” newspaper is a new venture in American journalism, the story presented herewith will consider the idea from its conception, all through the various stages of development, down to the present status of the organization.

Selected Case Studies In Editorial Pages Of Representative Weekly Papers In Wisconsin, Melvin Hartley Larson

Bachelors’ Theses

No abstract provided.

Case Studies In Special Anniversary Editions Of Weekly Newspapers, Harry Horgan

Bachelors’ Theses

The purpose of this thesis is to show whether or not special editions, and especially anniversary editions of weekly newspapers, are a profitable venture for publishers. This will be gone about by taking each paper and pointing out in it the advertising that was secured merely for this one edition. Besides this the regular advertising that was increased for this issue will be pointed out. With the amount of extra advertising known, conclusions will be drawn as to which of these special editions were profitable and how much advertising is needed to make them so.

Selected Case Studies In The Right Of Privacy, Cedric J. Voglewede

Bachelors’ Theses

The purpose of this thesis is to discover how far and in what particular way the right of privacy of an individual is recognized by law, in decisions, common law and statute.

This is done with a view to finding the principles upon which the right of privacy is now based, so that a proper interpretation of the present situation will result in a better understanding of the rules which must be considered by newspapers and other publications in regard to this right of the individual, and to estimate the probable course of the development of the law pertaining to …

Publicity Regarding Family Welfare Societies, Edgar A. Thompson

Bachelors’ Theses

This thesis, presenting a resume of publicity granted welfare organizations by Milwaukee newspapers, over a period extending from 1928 to 1931, is intended to indicate the method in which social news, welfare appeals, and activities notes are handled. Especially during the present economic depression, the need for this type of news is urgent. The public must be constantly stimulated to assist the charities, and consequently the newspapers are used for what is generally considered the best medium to present the appeals. In the publication of these requests, different newspapers handle the material in different forms. The same notice is changed …

Newspaper Propaganda During Time Of War, Evelyn L. Senn

Bachelors’ Theses

Twelve years have elapsed since the World Powers engaged in a great conflict. Nationality and sanity have taken the place of war frenzy. Bias, hate, and prejudice should have lost their sting. A paper on the newspaper's part in war propaganda would be difficult to write during a war or just after one, because it would be difficult to treat sanely; now, however, the vast world public can see impartially how efforts were made to forge public opinion.