Journalism Studies Commons^™

The Unification Of Germany Under The Leadership Of Bismarck, Virginia Katherine Hunt

Bachelors’ Theses

The hand of Otto Von Bismarck was the hand that fashioned the German ship of state. It was Bismarck, who, out of huddled mass of little states, created the great German Empire. With the aid of indefatigable energy, clear foresight, an almost superhuman perseverance in the face of seemingly insurmountable obstacles, he brought his country out of obscurity and gave her a place in the universe.

Virgil's Legacy To Milton, Margaret Mary Nagle

Bachelors’ Theses

Poetry is vitally the translation or interpretation of life in its highest terms. In its advance through the centuries, it gives expression to man's attempt to find, under the confused appearance of things as we see them, life's real truth and beauty. Latin poetry is one of the great incarnations of this endless progress through the ages and the Prince of Poets, Virgil, stands in one of the foremost places in the line of torch-bearers. The masterpieces of Latin literature are of great importance in the present age. They are supreme works of art,of an excellence unsurpassed and in some …

The Industrial Advertising Dollar, Arthur H. Nicolaus

Bachelors’ Theses

Although our time may be called the era of big business and extensive advertising, I believe that the day of intensive advertising is still young. Millions have been expended on placing selling copy before the reader and a surprising amount of that expenditure has been spent without any economic calculation of its return.

Cicero's Belief In The Immortality Of The Soul, Madeleine Julian Donahue

Bachelors’ Theses

In the darkness before the dawn of Christianity, Marcus Tullius Cicero, the pagan philosopher and moralist, lived. He was of that last generation~ floundering in a world devoid of all religion, blank as to any ideas of a God. Religion only meant gods as things to swear by, or things to be amused by, or things from which, if times were bad, some doubtful assistance might perchance come. It was a century in which the old religions had lost their hold, and Christianity had not yet emerged.

Increasing Newspaper Circulation, Silvester N. Scherer

Bachelors’ Theses

In considering the successful financial enterprises in the country today it is shocking to note what a small number of newspapers can be properly listed amongst them. There are proportionately more newspaper businesses operating at a loss than any other kind. Regarding the commercial value of its output each year the publishing and printing industry ranks sixth in the nation, but in credit it is at the bottom of the list.

The History Of American Literature Is The History Of The American Magazine, Regina Margaret Murphy

Bachelors’ Theses

Eminent authorities are not agreed as to the origin of American literature. Some credit John Smith with contributing the nucleus to native literature, others maintain that the North American Review gave the first impetus to letters, still others make the history of American letters synonymous with the establishment of the Atlantic Monthly. These divergences of opinion exist not because the production of works is denied, but because critics do not ascribe the same relative merits to these productions, however evidence reveals the fact that American authors have been in¬ separably associated with American magazines, hence the history of American literature …

The Value Of Magazine Advertising To National Producers, Catherine M. Havlichek

Bachelors’ Theses

Many and varied have been the experiences and careers of the magazine in America. But perhaps no more colorful fact stands out than the circumstances encompassing its origin, its checkered progress, and its present development.

The Influence Of The Editorial In American Newspapers Is Waning, M. Ruth Reynolds

Bachelors’ Theses

The jointed thumbs of old man Public Opinion are turning slowly downward, and the press is out of tune with the old medley popularly called "Editorial Influence". The time honored power of the members of the Fourth Estate to guide the embryo opinions of a reading public into channels properly directed by the policy of a paper is slowly being metamorphosed into a condition in which the newspapers themselves will be subject to public opinion and dependent upon it, for whatever power and influence they are to possess.

The Value Of Newspaper Advertising, Amy Evelyn Wagner

Bachelors’ Theses

If Shakespeare were living today he could truly say, "All the world’s a stage set for advertising," The setting, so elaborately intricate, enticing and compelling in its demands would no doubt be a picture of modern commerce, and upon the throne of this great power would be seated the King of Advertising, newspaper advertising. Justly so, for in order that commerce may create a desire for her wares, it "needs that power, with its skill, thought, resources and judgment, virile energy, largeness of mental growth and equipment, combined with a creative force that accomplishes things, which is called advertising,"

The Relations Of The English Periodical Essay To The Development Of The English Novel In The Eighteenth Century, Madeline Jane O'Brien

Bachelors’ Theses

The literature of the eighteenth century was outward and finite-outward in the absence of a deep penetration into the heart and mind of man; and finite in the subjects and the arbitrary laws of style and verse to which it was confined. A philosophy of sensualism, a morality of expediency and a poetry of fancy-"Creamy Smoothness"- were the main characteristics of the age.

The Relation Of The Mind To The Voice And Body In Expression, Helen Brockman

Bachelors’ Theses

Expression is the manifestation of mental activity; the outward sign of inward life. Every action of the face or hand, every modulation of the voice is simply an outward effect of an inward condition. We get the thoughts, feelings, and character of our fellow-being from the action of his body or from what we hear from his voice. Hence, we see that expression is not of the body, but through the body; it is manifested by motions and actions of the body, by tones and modulations of the voice. But "it is the soul that speaks."

Newspaper Ethics, David M. Delany

Bachelors’ Theses

Practically every newspaper before 1900 had been a law unto itself. Journalism was without a code of ethics or a system of self-restraint and self-respect. This is well shown by the fighting attitude of the early editor who left his newspaper office to visit a rival editor arid force his opinion upon him with physical force if necessary. Early journalism had no sure standards of either work or duty. Its intellectual landscapes were anonymous; its moral destination was confused. From that time the journalistic standards have continued to raise until today it is said that the ethics of journalism are …

The Psychology Of Advertising, Clarence Sievert

Bachelors’ Theses

Psychology of advertising. Just what does this term mean to the average mind and what is its significance?

We speak of the psychology of advertising, politics, history, color, the mob, the crowd, imitation and many other things. The term psychology is applied in much the same way as when we speak of the 'art' of this and that thing. The art of anything concerns the way it is done and the psychology of it would refer to the affects it has on the mind of those concerned.

Opportunities In Country Journalism, Edward A. Harrigan

Bachelors’ Theses

Opportunities in the field of rural journalism are fre­quently overlooked. Schools and colleges of journalism are turning out annually, thousands of young men and women, who have been fitted for reporting and editing as well as other forms of writing. Many of these obviously do not intend to be merely reporters all of their lives. Again, there are scores in the ranks of city newspaper work, who are tired of the grind, and nerve wracking rush.

Characters In Ink, Max Resnick

Bachelors’ Theses

This thesis has been written from the Creative Student's point of view; the student who not alone has a liking for the world of letters but at the same time is guided by the age-old wanting to express himself in that medium which is to him the Alpha and the Omega of all human expression. The serious student sees not alone the completed work but between the lines he can read the character of the author, determine the life he lead, tell of the things he dreamt and longed for, feel the people with whom the author cam in contact …

Catholic Church Versus Socialism, Ethel M. Theisen

Bachelors’ Theses

On account of the great diversity of socialistic doctrines, it is very difficult to give an exact and all embracing definition of socialism. The word socialism has been used to convey a variety of meanings, and is only gradually assuming a definite significance. An earlier term by which socialism was known is communism. Efforts to distinguish communism from socialism cannot be said to have been successful. Sometimes communism is used to refer to the voluntary organization of small bodies of men who have common property and who carry on production in common. They share among themselves the fruit of their …

The Permanency Of Journalism Or Some Newspapers Have A Historical Value, Raymond H. Pfau

Bachelors’ Theses

The one big criticism of the use of newspapers in the writing of historical happenings is that the newspapers are unreliable. I grant that there are errors in the newspapers, but in my thesis, I say that some newspapers are of a historical value. In the first place I shall show that newspapers, as chronicle of facts, are valuable to historians and again the general makeup and the entire contents of newspapers are reflections of the physical, mental and moral conditions of the times. This matter I shall treat first. After showing the newspapers in this light, I shall try …

Psychology As Used In Advertising, Martin Lang

Bachelors’ Theses

Advertisers many years ago made little use of psychology in their campaigns — at least they claimed the same. But when their advertisements are alalyzed and the motives found to which they appealed in their copy, it is seen that they acted according to the everyday tendencies if mankind and truthfully employed psychology.

Business Value Of Trade Journalism, Arthur Joseph Hantschel

Bachelors’ Theses

Tightened competition, increased specialistic production and service, demand that a large field be covered thoroughly with specific knowledge and information on marketable goods and service in order to enable producers and manufacturers to increase sales, or to maintain a consistent output of any product; this requires that all possible avenues of distribution be utilized, some of these avenues extending thousands of miles from the center of production or manufacture, into foreign territory, and in competition with many articles of the same kind or related utility. Such thorough knowledge and information is supplied to those who most require it through the …