Journalism Studies Commons^™

The Teaching Of Current Events, Muriel M. Shallow

Bachelors’ Theses

For more than a quarter of a century current-events has been taught successfully and with good results, in connection with other subjects; but as a separate subject it failed to get recognition for its true worth. It has proved popular to both teachers and students but has received little scientific investigation and encouragement at the hands of curriculum-builders and reorganizers. Theorists who have tried to work with it find it baffling for it is a difficult subject to classify. From year to year its content differs and it is everlastingly encroaching upon and overlapping various subjects. This makes it very …

The Influence Of The Radio Broadcast Of News Events Upon The Newspaper, Frances Agnes Murphy

Bachelors’ Theses

Radio broadcasting and the newspaper overlap each other in several ways. Not only does the radio, by its very nature, derive its revenue in the same way as the newspaper gains the greater part of its funds, but it is daily increasing its score of followers by reporting such events as heretofore were confined to the newspaper alone. Both the division of advertising between the newspaper and the radio and their influence on each other as disseminators of news are problems which bear thorough investigation. Because of the magnitude of each angle of similarity, however, only the latter will be …

The World Court, James M. Lecount

Bachelors’ Theses

This thesis attempts to estimate the influence of the American Press in creating public opinion in favor of America's entrance into the World Court. Public opinion is an intangible something that is not easily measured according to any hard and fast rule. Still, the fact remains, it is an important power in determining the course of the ship of state.

Increased Use Of Foreign News In American Newspapers In The Present Century, James J. Strebig

Bachelors’ Theses

This thesis sets out to show that due to certain circumstances, certain turns of events affecting the nation politically and economically and through the manner of handling foreign news by American editors, there has grown up in the United States during the last quarter of a century a distinct demand for foreign news; that this demand was created by events which were in their nature sufficient to cause world-wide interest, that the demand was made continuous and larger by the methods of American editors. Its main theme is to be found in the increased amount of foreign news printed in …

Privileged Publications Vs. Libel, James P. Kegel

Bachelors’ Theses

The purpose of this thesis is to define the dividing line, as closely and as clearly as possible, between privileged publication and libel. The method of research is a review of the cases that have come up before the Wisconsin Supreme Court relative to this subject with supplementary notes and comments from class lectures and approved textbooks on the Law of Journalism.

Libel And Its Defenses, Harry M. Bednarski

Bachelors’ Theses

In a work of this length justice could not be done to a subject as important as libel. Therefore, a limitation is set to include only two phases: a thorough definition of libel, what constitutes it and how it arises; and a setting forth of defenses.

It is endeavored to present a basic knowledge of libel as limited to the phases explained above. To bring this about without going into an unusual length of presentation, four chief sources of material are used; namely, two volumes on newspaper libel and two works of a purely legal nature dealing with the subject.* …

A Study Of The School Of Journalism At Marquette University Based On The Opinions Of 70 Alumni And Other Former Students, Margaret O. Harrigan

Bachelors’ Theses

This study was made to learn from the alumni and other former students enrolled in the College of Jour­nalism at Marquette University what professional and non­ professional courses have been of greatest assistance to them in their work since leaving. school, which have been of least assistance; what defects there are in the school as it now exists, or did exist, and how they would correct these; to obtain their opinions on methods of improving the school curriculum and on graduate work in Journalism.

The Power Of Injunction And The Freedom Of The Press, Evelyn Hirsch

Bachelors’ Theses

1. Determine the actual scope and application of the power of injunction
2. Determine its constitutionality
3. Determine the stand of newspapers
4. Determine the stand of judges
5. Estimate the future employment of the power

Advertising Radio To The American Public, Herman W. Nicolaus

Bachelors’ Theses

Millions of dollars are spent each year for advertising radios. Each season these appropriations are being increased. Although, much has been wasted, it nevertheless must be admitted that radio owes it's prominence today to advertising.

In presenting this topic an endeavor will be made to show what media are employed and also the general trend in this field.

Religious Journalism, Helene M. Doyle

Bachelors’ Theses

The purpose of this thesis is to show the progress of religious journalism, especially Catholic journalism, in the United States; the present state of' the religious press; and the need for an active church press.

The Newspapers Are Justified, Both In Reader Interest And In Circulation Increase, In The Amount Of Space They Now Devote To Professional And Amateur Sports, Leo William Loftus

Bachelors’ Theses

In this thesis, an attempt will be made to show that the modern newspaper is justified in giving the large amount of space to sporting events that it now finds necessary. A fair and impartial view of the problem will be taken and an earnest endeavor will be made to show both sides of the question, and thus present a fair and unbiased attitude. The benefits and good points of the sports page amid its Influence will be shown as well as the abuses and evils that have crept in. An effort will be made to give a clear and …

Newspaper Feature Syndicates, Evelyn M. Exceen

Bachelors’ Theses

The purpose of this thesis is to give as completely as possible a survey of the Feature Syndicate Field in the United States, the events which led in the establishment of this branch of service for newspapers, and the results which such establishment have produced in the newspaper world. The modern Newspaper is not complete without a feature service. Spot news is of prime importance, necessarily, but there are a thousand and one stories in the day's events that are not always of prime importance, but nevertheless worthwhile and interesting. Feature Syndicates present these stories daily.

The Place Of The House Organ In The Business World, Joseph W. Berg

Bachelors’ Theses

The business of producing house organs is intimately a part of advertising and is precariously linked up with the problem of salesmanship. More generously house organs are the consolidated specialized effort of producing the wide­ spread use of an advertised product. It is well to consider the construction of this widely misunderstood term involving direct advertising, from the foundation of advertising in general.

Advertising is an art older than history, though in its present· forms it is rather recent. The newest of all its developments, of course, is that phase in which we are most interested since it involves the …

The Service Of Trade Publications, Arthur L. Fischer

Bachelors’ Theses

The trade publishing field is a necessity in business as it is carried on today. Early business transactions were conducted by the spoken word; this was replaced by the printed page; the page became a booklet, which in turn, due to rapid industrial progress, was succeeded by the frequent periodical for each trade. Thus literature of all industry was inaugur­ated.

The Country Newspaper Is Improving, Not Declining, Louis F. Hoffmann

Bachelors’ Theses

It is a common impression among city dwellers that the country newspaper is declining. The weekly sheet served its purpose in the early days of our nation's history, it is said, but to-day it has outgrown its utility. For doesn't the city daily go into the small town and give the backwoods citizen all the information he needs?

The Metropolitan Newspaper's Promotion Enterprise, Harry A. Friedman

Bachelors’ Theses

In the heterogeniety of modern civilization, the newspaper commands a position of prominence rivaled only by the greatest of the industrial and commercial corporations. Too many idealists, however, fail to comprehend the really stupenduos growth of the newspaper as a business. To the idealist, the newspaper is the champion of public rights, the defender of the weak, the voice of the people, the combatant of all that is evil. It is granted, of course, that the newspaper is all of that and more, but primarily the newspaper must be a highly organized business before it can function in its idealistic …

Radio In Newspaper Promotion, Donald Mcneill

Bachelors’ Theses

Radio in newspaper promotion! Here is a subject which ten years ago would have been chaffed at by the ordinary newspaper publisher.

Continuity In Editorial Policies Of Modern Newspapers, Al Jay M. Gee

Bachelors’ Theses

Much criticism of newspapers has been on the accusation of lacking courage to carry through editorial opinion on a subject open to argument. It is not unusual, the denouncers say, to see a newspaper change its policy or retreat from its hold merely because of fear of opposition and adverse comment. The newspaper fears it will lose readers if it opposes their views, these critics claim.

News Services Of The Community Newspaper, Rupert J. Mulchaey

Bachelors’ Theses

In the development of contemporary American life with its Main Streets and Babbitts has come the in vitable passing of the country printer-edit-or who served in every capacity necessitated by his business. Today, such significant changes have occurred in the field of community journalism that instead of the traditional country printer-editor we perceive a new enlightened era in which the community newspaper rises out of lethargy to new importance beside the best of city dailies. Just as the development of American rural life has been something which we might attribute to education it is also plausible for us to credit …

The Importance Of The Community Newspaper Has Not Decreased But The Function Has Been Changed By Improved Transportation And Communication Facilities, Thomas P. Mannion

Bachelors’ Theses

Greater than a citizen's self assertiveness or his frequent lapses into petty strife is his fundamental tendency to work and live in union with his fellow men. Neighborliness is one of the more personal expressions of the universal tendency to cohesion among human beings and every means available that tends to concentrate and centralize this social demand is necessarily brought into play. From the beginning of time people have formed themselves into clans, tribes and communities, comprised of those interested in similar ideas and things, all working for the development and progress of themselves and their particular group. For centuries, …

Many Authors And Writers Have Been Developed In Some Phase Of Journalistic Work, Margaret Baleen

Bachelors’ Theses

A university professor in characterizing journalists said,"I have always considered the journalists the alert of the alert. Perhaps there may be some arguments against this statement by those engaged in other professions but the fa.ct remains that a journalist to be successful must be one vitally interested in every phase of life and ¢ust have a true sense of news values in discovering the interesting facts in society as he sees it. He must know what will hold the interest of his readers and must be ready at any time to obtain that bit of news which rill interest his …

The Country Weekly In Wisconsin: Its' Possibilities And Its' Deficiencies, Harold C. Brunner

Bachelors’ Theses

Nineteen country weekly newspapers, representative of the various sections cf Wisconsin, have been selected by the writer as a basis for this thesis. In the mind of the reader there may be some doubt as to the representativeness of the papers selected by the writer, but in each instance they have been chosen for certain definite reasons.

The Passing Of Editorial Leadership, Lucy K. Doles

Bachelors’ Theses

American newspapers have gone through many eras of marked change. In no country has the press enjoyed the freedom it has here. In no other country has it wielded the influence it has here. In no other country .have as sweeping changes of policy taken place as have here.

Interesting Phases In The Development Of Early American Journalism, Audrey Louise Schumaker

Bachelors’ Theses

Journalism is the business of writing. It includes many classes of writing, but more particularly the writing of news and events, the history of each day. The Journalist is primarily a historian, and it is upon his ability to recognize news and record it faithfully that his career depends. For this reason the history of journalism is a history of peoples, and of nations, and of human interests. Journalism in the American colonies, and later in the States of the Union was definitely a part of the government and society of the day, and it is in this light that …

Ethic Of Modern Day Advertising, J Edward Giebish

Bachelors’ Theses

The purpose of this thesis is to show that there is ethics in modern day newspaper and magazine advertising. There are thousands of critics in the country today who daily upraid modern advertising as being untrue and unethical. This thesis will refute these opinions and advance arguments which show that a great amount of ethics still exists both in the work of the advertising writer and in the mental attitude of the publishers of magazines and newspapers.

The Growth And Development Of Banking Advertising, Gretchen Wagner

Bachelors’ Theses

Banks have only recently cashed in on advertising. Large banks in all sections of the United States have been notably increasing both the frequency and size of their current advertisements for the comparatively brief period of the past ten years. Until the Great War was thrust upon our nation, advertising was looked upon by bankers, as well as other businessmen, as an expense, while at present, it is quite generally regarded in its proper light ... as an investment.

The Freedom Of The Press As It Exists In The World Today, Deborah M. Rothlisberg

Bachelors’ Theses

The original draft of the Constitution of the United States did not mention freedom of the press. The guarantee is among one of the ten forced into the document by Thomas Jefferson. Yet even Jefferson could not go to the length of affirming that freedom of the press is "an unalienable right, an absolute good, comparable to life, liberty, and the pursuit of happiness.'' What he said was merely that Congress should make no law abridging it. This does not mean that it should never be abridged, only it is a denial that Congress is the authority by whom it …

Chain-Stores And Their Relation To Present Day Advertising, Marion Helene Witmer

Bachelors’ Theses

Modern distribution is becoming a science. Standardization in buying and selling goods is approaching the precision already reached in producing goods. Just as machines are used in packing food and making dresses, so are machines used to sell this food and these dresses. Efficient production is making more goods with less effort in less time. Efficient distribution is selling more goods with less effort in less time. Chain-stores form the machinery of modern distribution. Each chain is a sales factory, where every effort is directed toward making more sales per person per day. Each store or link in the chain …

Newspaper Fights And Campaigns For The Public Good, Matthew Jerome Berlowitz

Bachelors’ Theses

Many newspaper editors consider the newspaper merely as a business concern with news as the product. The newspaper is more than that. It is a sort of public utility and as such must function in the public interest other than getting out the various editions. It must aid in bettering the society that comes within its influence. There are two ways of doing this, internal and external. The internal method consists in the actual publication of both news and advertising. By following a strict ethical policy in its columns the newspaper can be of an infinite benefit to its readers.

The Economic Value Of Advertising To The Manufacturer And The Consumer, Edward D. O'Keef

Bachelors’ Theses

Advertising is something that has not as yet been accurately defined. When a dictionary of recognized authority falls so short of defining the modern significance of advertising, it is not surprising that a careful analysis and summary of the economic functions fulfilled by advertising is needed at this time. The business man and the trained economist have frequently been misled in their efforts to classify and interpret this tremendous force which, despite the opposition of some powerful business factors, has grown into almost universal use within two centuries.