Journalism Studies Commons^™

The Attitude Of The Metropolitan Daily Toward Neighborhood Advertising, John William Conroy

Bachelors’ Theses

The material for this thesis has been gathered from personal letters, accompanied by a questionnaire, which were sent to the advertising managers of thirty-five newspapers throughout the country and Canada.

After a thorough investigation it was found that there are no books that dwell directly on the subject and the questionnaire and letter that follow directly after the bibliography were sent to gain the information.

Many of the advertising managers went to a lengthy discussion on the subject but the majority of answers were returned, written on the back of the questionnaire. These were very meager in the information that …

American Women In The Field Of Journalism, Dorothy Duffy

Bachelors’ Theses

The status of women in the field of Journalism today would scarcely indicate the long struggle and many rebuffs the early women writers were forced to undergo before they were accepted in the high position which wom­en now occupy in the sphere of newspaper writing.

Legislation Tends To Unshackle The Press, James Philip Mccloskey

Bachelors’ Theses

No abstract provided.

The Relation Of Journalism To Literature In America, Kenneth F. Crane

Bachelors’ Theses

Literature in America has led an eventful career for almost three hundred years . There were first, the almost barren years of the early settlers, when the task of sustaining life left little leisure time for either reading or writing, and the lack of printing facilities discouraged the rearing of a literature. Among the literary pioneers who surmounted these difficulties were the Pur­itan historians, sermonists and poets.

More fruitful years followed. The essayists, the New York school. the New England school, the poets and prose writers of the South, and finally the breezy Westerners all had their hand in producing …

Ford Madox Ford: A Conscious Artist, J. Wallace Carroll

Bachelors’ Theses

He had often said that he would never write a worthwhile novel until he was forty, and that prediction proved quite true. Perhaps he had correctly estimated his own ability, or perhaps he had failed to put forth his best efforts merely to keep faith with his judgment. Such a course of action would be entirely consistent with the character of the conscious artist who is Ford Madox Ford.

Sensational Versus Conservative Makeup In Newpapers, Ruth Elizabeth O'Brien

Bachelors’ Theses

Sensational and conservative newspaper makeup presents a problem of vital interest to the age we are living. We are faced with the difficulty of placing before the public, stalking headlines; or on the contrary merely a cut and dried statement of facts. Of these two the former would result in the "headline readers"; while the latter would result in the well read public - those who would read the papers at all.

Appropriate Copy -- A Necessity Of Good Advertising, Marion Purtell

Bachelors’ Theses

One word may make or mar an advertisement- such is the power of the written word, such the effect of the word on the human mind that often between the use of the correct appropriate, word and the ill-chosen carelessly- written word there rests the difference between the making of a sale and the losing of a customer.

Catholic Newspapers, To Succeed Must Improve, Eunice Allene Murphy

Bachelors’ Theses

Has the Catholic press succeeded? Has it obtained the results hoped for when it was established? Undoubtedly, in some countries, it has accomplished what it attempted. But has the Clerical press been successful in the United States where journalism, in general, has reached the highest development

The Era Of Metternich, Mary Jeanne Mannix

Bachelors’ Theses

When the French people, in 1789, burst out in fury against the existing order of things, in what is known as the French Revolution; when they carelessly flung crowned and noble heads hither and yon, and in their rebellious passion thoroughly wrecked the old social, religious, and political systems, substituting "Liberty, Equality, Fraternity" for them, all Europe looked on, horrified and amazed. Her, hitherto, complacently "divine" monarchs plucked neverously [sic] at their crowns, and deadly terror hung onto their thrones.

Advertising: A Necessity To Railroad Progress, Arabella Warren

Bachelors’ Theses

The railroads of the United States, foremost in the internal development of the country, have had to overcome a greater sentiment of animosity on the part of the public than have any other large corporations. They have combated this commercial opposition through the channels of advertising and publicity which have led them out into the realms of Prosperity.

Women In George Eliot's Novels, Rose G. Biller

Bachelors’ Theses

It is given to us, to aid our inadequate intellects, that we may understand not only by simple comprehension of a statement of fact, but by the process of comparison and contrast. Thus, to plumb the depths of George Eliot's peculiar greatness, we compare and contrast her to Charles Dickens. She is everything that he is not. Whereas he had the utmost power of rendering the external traits of people, she had the utmost power of rendering their internal traits, their psychological characters, their conceptions of life, and their emotions. Charles Dickens takes the human creature and portrays his behavior; …

What Constitutes News, Leo J. Hartnett

Bachelors’ Theses

The news is accelerated literature. Accelerated literature must be produced by organized authorship.

The Ethics Of A Newspaper, Joseph A. Hussa

Bachelors’ Theses

In writing this thesis, it shall not be our purpose to set up a list of rules for the editor or reporter, there are plenty such prepared by able journalists, but to discover and examine those ethical principles which underlie the publishing of news as it is ordinarily done, through the newspapers. Every journalist worthy of the name is guided by a set of rules which he had drawn up for himself or his employer has set up for him. Generally it is a set of working rules with especial attention to the business side of journalism, but the ethics …

The Trade Press As An Advertising Medium, Edwin J. Nally

Bachelors’ Theses

"Good advertising consists in making a favorable impression on a possible customer."

That the above statement or definition is true the majority of modern business men will agree, but as to the means or media of reaching the possible customer they will disagree. There are those who claim that this or that particular media is the best and most effective means of reaching a certain clientele or market, and there are almost as many more who will claim that one of the other mediums is more effective.

The Structure Of The Gothic Romance And Its Influence On Poe, Catherine Doyle

Bachelors’ Theses

The tale of terror has thrilled men of all ages. Man desires, not only to be amused, but also to be roused to pity and terror. The ancient people wondered at the might of the thunder-bolt, the swiftness of the lightening, the rising of the sun. They invented tales personifying the elements, inspiring awe and terror.

The Origin Of The English Drama And Its Connection With The Sacred Ceremonials Of The Catholic Church, Mary Pauline Ganser

Bachelors’ Theses

Human nature is a curious mixture of spiritual and material as. well as of tears and smiles. The humorous and the sublime jostle each other in every character, not only today, but from the very dawn of history. Perhaps that is why we find the theatre, the field of popular amusements, an outgrowth of the sublimity of divine worship. It has long been recognized that Greek drama originated in religious sacrificial rites, that it continued, indeed, throughout its history to be considered a part of religious worship. On the other hand it has not so long been acknowledged that English …

Contributions Of The University Wits To Elizabethan Comedy, William E. Schwendeman

Bachelors’ Theses

The University Wis (Lyly, Greene, Peele, Lodge, and Nash) setting their pens to paper in the latter decades of the sixteenth century, just prior to the initial efforts of the Avon bard, gradually affected that tremendous change in dramatic technique which was to make possible that grand legacy of dramatic literature which we have inherited. They were to open the way for the Elizabethan masterpieces; masterpieces that were to exhibit a development so startling in its advance when compared with such crude efforts as Roister Doister and Gammer Gurton's Needle.

Cicero And Lactantius: Pagan And Christian, Lorena Magdalen Scherkenbach

Bachelors’ Theses

It was Pica del Mirandula, one of the Renaissance scholars who first called Lucius Caelius Firmianus Lactantius the "Cicero of the Christians".(1) True it is, however, that the resemblance between the famous old Pagan orator and philosopher and the Christian apologist was remarked long before the age of Mirandula. Saint Jerome at the close of the fourth century said (2) that one would find in the writings of Lactantius an abridgement, so to speak, of the philosophical dialogues of Cicero. But the similarity once noted has never been completely shown; strangely enough too, for a comparison and contrast of two …

The Picaresque Novel In Spain, Genevieve M. Meyers

Bachelors’ Theses

The progenitor of all the true picaroe as antiheroes of the picaresque novels was born in Spain. Originally the term "picaro" was applied to a kitchen-boy, but in the sixteenth century it was ascribed to those rogues or vagabond wanderers who, by birth, choice or misfortune, were at the foot of the social ladder and who, without any particular trade or profession, managed to obtain a living by means of their wits at the expense of other people. "The picaro is neither a hero nor a villain, but an antihero He is distinguished from the typical villain in that a …

The Value Of The Newspaper As An Advertising Medium, Edwin J. Morrison

Bachelors’ Theses

America Is a bargain hunting nation. A merchant advertises a sale: the people rush madly to his store, force their way to the counters, trample other people under foot and ruin the clothes they are wearing. With a sigh of content, their bargains under their arms, these people trudge homeward.

The Influence Of Politics On The Press Is Waning, Julia Margaret Kearney

Bachelors’ Theses

One of the outstanding characteristics of present day journalism is the absence of political influence on the press, which was so prevalent several decades past. It would be an exceedingly difficult matter to definitely point out a paper, which is really important and influential, as a party organ. They are of course, many large dailies which favor certain parties in general, but no important newspaper is guided al together in its whole editorial policy by politics. Politics has completely lost its former control of the press. One by one the party organs are vanishing and becoming obsolete or they are …

The Influence Of Editorials Is Increasing, Lawrence A. Keating

Bachelors’ Theses

Doubtless the average individual would experience grave difficulty in defining the term "editorial" or the words "editorial matter." Although he reads editorials and editorial matter daily in his newspapers, although he utilizes evenings in scanning the offerings of modern periodicals, he would be at a loss to define clearly what "editorial" means, what an editorial is.

The Origin And Development Of Imagistic Poetry In Modern American Literature, With Special Reference To Its Artistic Limitations, Olive M. Pfefferle

Bachelors’ Theses

Perhaps one of the strongest proofs that any idea or movement is worth considering lies in the fact that the conservatives have become alarmed and have arisen in protest. For their ranks are so small that they have little influence except to concentrate the attention of the public on such questions as are disturbing them. This must be the reason, then, for the wide-spread interest in the "new movement" in poetry. It has been criticized and condemned as much as, if not more than, any new idea or movement that has ever originated, until poets, as well as readers, have …

The Influence Of Ibsen On The English Drama; With Reference To Pinero And Shaw, Elvira Ritter

Bachelors’ Theses

The modern Theatre is the Theatre of experiment. It is a product of the age of Reason, in which everything is looked on with suspicion until a plausible scientific theory is advanced to dignify it with the garb of authority. At a time when the critical and uncritical people which make up any audience preferred to have all articles labeled before purchasing, this pigeonholing mania had been advanced to the extent of naming dramatists, novelists, and poets according to their type of thinking.

Galdos As A Dramatist, Catherine Dempsey

Bachelors’ Theses

No abstract provided.

The Conflict Of The Stoic And The Epicurean In Horace, Eleanore Frances Carpenter

Bachelors’ Theses

In the estimation of many, the classics are all a waste of precious time and a needless expenditure of energy. If one should suggest to those same people that Horace could visit the twentieth century and not be a curiosity in regard to his philosophy of life, they would probably look at you askance and murmur things about absurdities. It is not strange, however, that we should find Horace and his philosophy of life interesting when we peruse the pages of history only to realize that human nature has remained the same throughout the ages despite the succession of wonders …

The Relation Of Painting To Poetry With Reference To The Works Of Dante Gabriel Rossetti, Helen Marie Friar

Bachelors’ Theses

Art may be defined as the adequate and harmonious expression of some phase of man's life in true relation to the whole. Architecture, sculpture, painting, music and poetry are the five principal five arts. Each of these fulfills its own function and in addition is united with the others in a common bond through the pleasure which is their aim.

A Comparative Study Of The Stoicism Of Seneca And Marcus Aurelius, Helen Caroline Boemer

Bachelors’ Theses

Socrates it was who taught men to think aright, to love knowledge and goodness, to realize the worth of friendship, courage and wisdom. To him as a consequence many subsequent philosophers went for their ideas. Hence after his death we find that many schools of philosophy came into existence. Besides the schools of Plato, Aristotle and Epicurus, there arose also the Cynic School of Antisthenes and the Megaric School of Euclid, all of which incorporated some of the fundamental doctrines of Socrates or contained elements of pre-Socratic systems, modified by the influence of their common master.

The Financial And Economical Aspects Of The World War, Aileen Louise Esser

Bachelors’ Theses

A war period necessarily forces the consideration of many important problems. The greatest of these might well be called "the financial difficulty." Seemingly there are greater and graver situations but upon contemplating them, we are forced to acknowledge that it is the financial problem which carries on or closes a war. This difficulty af­fects not only the fighting forces but the general populous as well.

Sensationalism In Dickens, Lorraine Catherine Kusta

Bachelors’ Theses

Dickens once said, that a book of all things ought " to stand, by itself. It is a picture of life but one that not only portrays but shows the significance of its subject. Its form is uniquely elastic because its art is the handmaid of its purpose which is to illustrate the true and aggrandize the good, as well as to express the beautiful. Its sole artistic standard is fitness; its measure the adaptedness of means to end. Dealing in this way with all of life, it is not sufficient for the novelist to love like Keats "the principle …