Social and Behavioral Sciences Commons^™

ภาพสะท้อนประเทศไทยในซีรีส์เกาหลีที่ถ่ายทำในประเทศไทย, รวินท์นิภา ทองสาริ

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยนี้เป็นงานวิจัยเชิงคุณภาพ มีวัตถุประสงค์ 1) เพื่อศึกษาภาพสะท้อนประเทศไทยในซีรีส์เกาหลีที่ถ่ายทำในประเทศไทย 2) เพื่อศึกษาปัจจัยที่มีผลต่อภาพสะท้อนประเทศไทยในซีรีส์เกาหลีที่ถ่ายทำในประเทศไทย 3) เพื่อสร้างข้อเสนอแนะในการส่งเสริมภาพสะท้อนเชิงบวกของประเทศไทยในซีรีส์เกาหลีที่ถ่ายทำในประเทศไทย โดยใช้วิธีศึกษาการวิเคราะห์ภาพสะท้อนประเทศไทยในซีรีส์เกาหลีที่ถ่ายทำในประเทศไทย โดยการศึกษาจากซีรีส์ที่ออกอากาศทางโทรทัศน์เกาหลีใต้ในช่วงปี พ.ศ. 2547-2566 ระยะเวลา 19 ปี เป็นเรื่องที่ออกอากาศทางช่องโทรทัศน์ของสถานีเกาหลีใต้ 5 สถานี ได้แก่ KBS, SBS, MBC, JTBC และ TVN โดยศึกษาจากซีรีส์ที่มีฉากในประเทศไทยและเดินทางเข้ามาถ่ายทำในประเทศไทยจำนวน 11 เรื่อง ร่วมกับการการสัมภาษณ์เชิงลึก ผู้ที่มีส่วนเกี่ยวข้องในการเข้ามาถ่ายทำซีรีส์เกาหลีในประเทศไทยและนักวิชาการเกาหลีศึกษา จากการศึกษาการวิเคราะห์ภาพสะท้อนประเทศไทยในซีรีส์เกาหลีที่ถ่ายทำในประเทศไทย แบ่งออกเป็น 3 ประเภท ได้แก่ ภาพสะท้อนประเทศไทยเชิงบวก แบ่งออกเป็น 5 ด้าน ได้แก่ ด้านการท่องเที่ยว ด้านอาหาร ด้านวัฒนธรรม ด้านความสัมพันธ์ระหว่างประเทศ ภาพสะท้อนประเทศไทยเชิงลบ แบ่งออกเป็น 4 ด้าน ได้แก่ ด้านคมนาคม ด้านสังคม ด้านความปลอดภัย ภาพสะท้อนประเทศไทยเชิงผสม แบ่งออกเป็น 2 ด้าน ได้แก่ ด้านภูมิอากาศ ด้านศาสนา ปัจจัยที่มีผลต่อภาพสะท้อนประเทศไทยในซีรีส์เกาหลีที่ถ่ายทำในไทย ได้แก่ ความสัมพันธ์ไทย-เกาหลีใต้ที่ดี การสนับสนุนจากรัฐบาลไทย ความเหมาะสมของบทและเนื้อเรื่อง นโยบายและเป้าหมายของเกาหลีใต้ อุตสาหกรรมภาพยนตร์ไทยที่มีทีมงานเชี่ยวชาญ และสถานที่ถ่ายทำที่หลากหลาย ข้อเสนอแนะเชิงบวกในการส่งเสริมภาพสะท้อนประเทศไทย ได้แก่ ส่งเสริมความร่วมมือทางวัฒนธรรม นำเสนอภาพสะท้อนที่ตรงกับความเป็นจริง เน้นเอกลักษณ์และความหลากหลายทางวัฒนธรรม สนับสนุนนโยบายและสิทธิประโยชน์ทางการเงิน โปรโมตจุดเด่นของไทยตลอดปี ส่งเสริมวัฒนธรรมไทยผ่านสื่อ ประสานงานกับชุมชนในพื้นที่ถ่ายทำ โปรโมตในเทศกาลภาพยนตร์นานาชาติ และใช้กลยุทธ์ Product Placement

Fans Perceptions And Fans Engagement Of “Bed Friend Series”, Fiona Paramatmika

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of the research is to explore the fan perception and fan engagement of “Bed Friend Series”. The research used In-depth interview method from 20 key informants from the fandom living in different countries. The research examines how fans perceive the series’ themes, characters, and storylines, as well as their interaction with its leading actors, Net Siraphop and James Su. Utilizing qualitative methods, twenty informants from diverse backgrounds were interviewed to understand their emotional connections and participatory behaviors across online and offline platforms. Findings reveal that fans hold the series in high regard for its portrayal of relationships and …

Indian Tourists’ Perceptions Of Inclusive Tourism In Thailand With A Focus On Media Influence And Cultural Differences, Shikha Patwal

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examined Indian tourists’ perceptions of LGBTQ+ inclusivity in Thailand, with a focus on the roles of media influence and cultural differences. As Thailand is a prominent destination for LGBTQ+ tourism in Southeast Asia, understanding how cultural nuances impact Indian tourists' experiences offers valuable insights. The research employs a qualitative approach, gathering data through in-depth interviews with 10 Indian tourists who have visited Thailand. The findings suggest that Indian tourists generally perceive Thailand as a welcoming and safe space for LGBTQ+ individuals, contrasting with India’s more conservative social landscape. Media representations, including social media, significantly shape expectations of inclusivity, …

Thailand As Gay-Friendly Destination In Indonesian Gay Men’S Perception, Sarah Geraldine Wullur

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research explores the perception of Indonesian gay men toward Thailand as a gay-friendly destination. This study employs a qualitative approach, conducting in-depth interviews with 15 respondents aged 18 to 45 who identify as Indonesian gay individuals and have traveled to Thailand at least once, engaging in gay-related activities during their visit. The findings indicate that Indonesian gay men perceived Thailand favorably as a gay-friendly destination, due to its welcoming and progressive atmosphere. The society was viewed as accepting of gay culture, regardless of how individuals express themselves or their preferences. Moreover, the Y series emerged as the most significant …

Influence Of Out-Of-Home Advertising Value On Consumer Attitude And Purchase Intention Of Samsung Smartphones, Napat Kusolrerkdee

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research investigates the influence of out-of-home (OOH) advertising value on consumer attitudes and purchase intention towards Samsung smartphones. Data were collected via an online survey from 304 male and female respondents, aged 25 to 60 years, residing in Bangkok, who had encountered at least one of Samsung's OOH advertisements, including outdoor, transit, and in-store advertisements, in the past week. The study reveals that all five dimensions of advertising value (i.e. informativeness, credibility, entertainment, irritation, and overall advertising value) significantly influenced attitude towards the advertisement while the credibility dimension was the sole dimension of advertising value impacting attitude towards the …

Thai Millennial Consumers’ Behavior Towards Nutrition And Health Claims On Food Packaging, Ruth Maura Prabaswara Wijayanti

Chulalongkorn University Theses and Dissertations (Chula ETD)

This survey study examines the Thai millennial consumers' behavior towards nutrition and health claims (NHCs) on food packaging by studying the influences of consumers' perception on understanding, attitude, and purchase intention respectively. Data was collected through an online questionnaire from 272 Thai respondents, aged 28 to 43, and who had purchased food products with NHCs on the packaging. The findings reveal that among the influences between the four variables, consumer understanding has the highest degree of influence towards consumer attitude, followed by influences of consumer perception towards understanding, and consumer attitude towards purchase intention. The study concluded that consumer behavior …

Generation Z'S Consumer Attitudes, Social Media Engagement, And Purchase Intentions In The Art Toys Blind Box Market, Supanut Anuwongpukdeechat

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores Generation Z's consumer attitudes, social media engagement, and purchase intentions within the art toy blind box market, a niche yet rapidly growing industry driven by this demographic’s unique preferences. Using a quantitative approach, this research surveyed 205 Thai Generation Z respondents aged 18-27 to assess the relationship between their attitudes, levels of social media engagement, and purchase intentions related to art toy blind boxes. The findings reveal a strong positive correlation (r = 0.797) between social media engagement (M = 3.94) and purchase intentions (M = 4.07), highlighting the significant impact of online interactions on consumer behavior …

The Impact Of Customer Engagement On User Retention In E-Commerce Apps In Vietnam, Vu Nguyen Tran

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how customer engagement impacts user retention in Vietnamese e-commerce apps, focusing on symbolic, hedonic, and utilitarian dimensions. A survey of 465 Vietnamese Millennials and Gen Z users (18–34) who used Shopee and/or Lazada in the past six months found symbolic engagement, aligning apps with users' values and identity, to be the strongest predictor of retention. Hedonic engagement showed a minor negative impact, while utilitarian engagement had no significant effect. The findings underscore the importance of symbolic engagement in offering actionable insights for branding and retention strategies in Vietnam’s e-commerce market.

Nostalgia, Satire, And Subcultural Capital At The Drive-In: Examining Horror Host Joe Bob Briggs As A Cultural Intermediary, Lisa Ellen Williams

Funded Scholarship

This article explores how journalist, cult icon, and Shudder host Joe Bob Briggs has used visual and verbal rhetorical devices to become a fixture in genre subcultures. Created and performed by John Bloom, the Briggs persona utilizes traits of past successful horror hosts while also implementing his own astute knowledge of film history and theory to confront questions about ‘good’ and ‘bad’ taste in film. Even though his work has been controversial, the evolution of his use of satire and parody has sustained his position as a cultural, or a subcultural, intermediary and transmedia celebrity. This article presents a variety …

Religious Symbolism In Rhetoric Of Right Populist Parties, Serhii Kostiuchkov, Dmytro Garaschuk, Viacheslav Serhieiev, Kateryna Volkova

Occasional Papers on Religion in Eastern Europe

This article explores the use of religious symbolism in the populist rhetoric of Poland's Law and Justice (PiS) party and Hungary's Fidesz party. Both parties leverage historical and cultural narratives emphasizing Christianity's role in their national identities to legitimize their political agendas and mobilize support. The study examines how these populist leaders incorporate religious imagery and language to create a moral dichotomy between the “righteous people” and the “corrupt elite,” thereby deepening societal divisions and undermining democratic governance. In Poland, the PiS party's close alignment with the Catholic Church reinforces its nationalist and anti-EU stance, while in Hungary, Fidesz employs …

A Word From The Writing Team (January 2024), Pam Walter, Mfa, Liz Declan, Ma, Mfa

A Word From the Writing Team (Newsletter)

This issue includes:

• Virtual Writing Retreats Return in February
• The OPWPC Canvas Page Offers Helpful Tools
• Academic Commons Will Host a Presentation on Refugee Health in Philadelphia
• Publication Spotlight
• The OPWPC Helps with Scholarly Communication and Publication
• Scott Memorial Library Renovations Continue
• Wiley Open Access Fees Waived for Jefferson Authors

An Internal And External Contextual Autoethnography Of A Single Mother's Experience As It Intersects With Misogyny, Patriarchy, And Hegemonic Masculinity, Heidi Sampson

Antioch University Dissertations & Theses

This dissertation is a contextual autoethnography of my lived experience with stigmatization, stereotypes, and institutional obstructions as a divorced single mother who previously experienced intimate partner violence and was diagnosed with post-traumatic stress disorder. The purpose of the study is to shed light on the complexity of the single motherhood experience, both internally and externally. From 2009 to 2019, the institutions I accessed for assistance as a single mother and those I interacted with for my children, my job, my health, and even within the church were unnecessarily burdensome financially, physically, and emotionally. This dissertation takes a contextual look at …

I Can't Look Away: Parasocial Relationships With Dance Mom Characters Across Tv And Social Media, Kennedy Kay Pirlet

Electronic Theses and Dissertations

In 2019, Dance Moms ended its airing on Lifetime at the completion of the eighth season. However, the show and its cast members remained popular on social media platforms like TikTok, but we still didn’t know the relationship between watching the show and following cast members on multiple social media platforms or who audiences were closest to. To answer this question, the celebrity-persona parasocial interaction scale and experience of parasocial interaction scale were utilized. These scales were used in this study and found reliable. Snowball recruitment focusing on social media platforms and emails yielded 180 eligible sample participants. Through a …

Organizational Culture's Impact On Job Satisfaction: A Reconceptualization Of The Competing Values Framework, Isaac Thor Erickson

Electronic Theses and Dissertations

Academic job satisfaction has been decreasing in the U.S. which has profound negative impacts such as burnout and decreased well-being of employees. One way that job satisfaction can be increased is through understanding and changing organizational cultures through better communication. The Competing Values Framework (CVF; Quinn & Rohrbaugh, 1983; Belasen & Frank, 2010; Lund, 2003) has been used to understand how organizational cultures and their communicative norms relate to job satisfaction. However, the CVF relies on categorical measures sitting on two axes that are not orthogonal. As such, the study posits breaking these two axes into four dimensions of organizational …

Advancing Karl Jaspers: The Connection Between The Theory Of Existential Communication And Mentoring Satisfaction, Nolan Patrick Bowers

Electronic Theses and Dissertations

Existential philosopher Karl Jaspers’s theory (1932/1970; 1935/1971b) of existential communication is understood to be his most important contribution to existentialism. Additionally, this theory has unique ties to the phenomena of communication, begging its use as a dialogic theory. However, Jaspers’s theory has been relatively untouched by academia. This thesis understands the theory of existential communication through an operationalization of its aspects and explicitly connecting them to communicative behaviors. These aspects of existential communication are (1) vulnerability, (2) open-mindedness, and (3) equality. This study set out to determine whether these aspects could be found within mentoring relationships and support the aspects …

Examining Systemic And Dispositional Factors Impacting Historically Disenfranchised Schools Across North Carolina, Raketa Ouedraogo-Thomas

Dissertations

This mixed method sequential explanatory study provided analysis of North Carolina (NC) school leaders’ dispositions in eliminating opportunity gaps, outlined in NC’s strategic plan. The study’s quantitative phase used descriptive and correlation analysis of eight Likert subscales around four tenets of transformative leadership (Shields, 2011) and aspects of critical race theory (Bell, 1992; Ladson-Billings, 1998; Ladson-Billings & Tate, 2006) to understand systemic inequities and leadership attitudes.

The qualitative phase comprised three analyses of education leadership dispositions and systemic factors in NC schools. The first analysis of State Board of Education meeting minutes from 2018–2023 quantified and analyzed utterances of racism …

Emotional Expression Between Ceo And Chairperson As A Micro-Foundation Of Organizational Capabilities: An Exploratory Mixed Methods Study, John Paul Stephens

Faculty Scholarship

The work relationships between CEOs and Chairpersons are key to the functioning of the firm. This study uses survey and interview data to explore how these work relationships serve as a micro-foundation for an organization's communication climate. Survey data suggested that CEO-Chairperson relationships can be characterized by emotional carrying capacity (ECC; constructively expressing more positive and negative emotions). The survey-based model further demonstrated that CEOs and Chairpersons perceive their ECC to positively predict organizational communication climate and, in turn, knowledge creation capabilities. The latter, in turn, are positively associated with firm performance. CEO-Chairperson dyadic interview data supplemented the associations identified …

Social Media Sanctuaries: A Discourse Analysis Of Indian International Students' Agency And Liminality During The Russian-Ukrainian Conflict, Bhavika Sicka, Nadiya Ungo, Dennis Gregory

Educational Leadership & Workforce Development Faculty Publications

This study used a social media discourse analysis approach to illuminate the narratives of Indian international students in Ukraine who experienced displacement and upheaval because of the Russo-Ukrainian war. We used agency and liminality as analytic lenses to highlight how this uniquely situated population used Facebook to navigate conflict, voice their demands, support each other, challenge hegemonic narratives, re/construct their diasporic identities, and re-orient their futures. Findings indicate that Indian international students in Ukraine displayed insurmountable courage and resilience during the war, enacting agency from the margins to amplify their voices and actuate desired futures. Furthermore, South Asian students in …

Corporate Governance Through Social Media, Christina M. Sautter

Faculty Journal Articles and Book Chapters

Retail investors and other stakeholders are vigorously and loudly taking positions regarding corporate governance issues on social media. They are gathering on social media to discuss which stocks to invest in and to debate and collectively act on corporate governance-related matters. Propelled by new technologies and social media, retail investor engagement has shifted away from traditional venues like corporate voting and shareholder proposals. Retail investors have opened tens of millions of new brokerage accounts since 2020. These new retail investors, primarily Millennials and GenZ’ers, are adept at using technology and naturally gather and obtain information on social media. A co-author …

From Trails To Triumph: Documenting Two Decades Of Impact With Adventure Wv, Sean Lowdermilk

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research paper and accompanying short film (https://youtu.be/gTnXbvkX0MA) examines the impact of experiential learning through the lens of Adventure WV, an outdoor orientation program at West Virginia University. Using Kolb's Experiential Learning Theory as a foundation for the research, this study explores how outdoor and expeditionary learning fosters personal and professional growth, builds a community, and deepens students' connection to the state and the institution. Through interviews with the program's founder, as well as current students and administration paired with archival footage and modern video, the research highlights Adventure WV's role in student retention, professional development, and student …

Breaking The Silence: International Students’ Communication About Sexual Assault And Opportunities For Improved Prevention Messaging, Samaha Ghani

Graduate Theses, Dissertations, and Problem Reports (ETD)

The beginning of college campus life is one of the most exciting phases of student life. However, for some students, it might pose a threat in the form of sexual violence. In the United States, sexual violence is highly pervasive, placing college students at a greater risk of victimization. Currently, there is a lack of data on sexual crimes within the international student population on U.S. college campuses due to cultural and language barriers. As such, the purpose of this study is to explore international students’ communication needs around the topic of sexual consent and sexual violence. This vulnerable and …

Between Wages And Wellbeing: Examining The Role Of Employers In Increasing Covid-19 Vaccine Uptake In The State Of West Virginia, Nathaniel Udoh Godwin

Graduate Theses, Dissertations, and Problem Reports (ETD)

The novel coronavirus disease 2019 (COVID-19) stretched public health systems globally, with millions of cases confirmed across all continents of the world. The United States health systems struggled as the country grappled with emerging variants of the virus, differing levels of vaccine acceptance, misinformation, and disparity in health outcomes. As COVID-19 vaccines emerged, the U.S. Government sought to bolster uptake through myriad measures, including announcing vaccine requirements for federal employees, which was met with mixed reactions. Accordingly, some employers and businesses adopted a “no jab, no job” policy, while others stopped short of mandates but encouraged and incentivized vaccine uptake …

Investigating The Effect Of Using Humorous Threats In Recreation Area Rules Signage To Influence Behavioral Intentions, Jacob Timothy Vargas

Graduate Theses, Dissertations, and Problem Reports (ETD)

Communicating the importance of rules and warnings to visitors of recreational parks through signage can be difficult. However, it is one of the most important things to keep visitors safe. Oftentimes, these signs use fear of punishment or injury to discourage certain behaviors. According to studies following the Extended Parallel Processing Model (EPPM), using threats can backfire and cause visitors to use maladaptive fear responses to counteract a threat message if the content is too extreme or too psychologically close. Humor is a versatile tool that can be used to grab attention, temper perceptions, and influence decision-making. Comedians like Jon …

Pepperoni Roll Studios: Prototype Design For Creating And Operating A Podcast And Audio Production Student Organization At West Virginia University, Nicholas Kirk Kratsas

Graduate Theses, Dissertations, and Problem Reports (ETD)

As technology and audience demand change the traditional media landscape, student organizations at the university level, such as West Virginia University’s Student Media, are looking for ways to expand experiential learning opportunities for their students. This professional project seeks to address this need at West Virginia University by proposing and developing a prototype for a stand-alone community of practice for podcasting and audio editing as a student organization under the management of an advisor and professional staff. This project will not only justify the importance and timeliness of an experiential learning environment centered on podcasting but also culminate in generating …

A Test Of The Extended Theoretical Model Of Communal Coping Among Graduate Students: Investigating The Influence Of Communal Coping On Graduate Students’ Psychological Well-Being, Rebekah M. Chiasson

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this dissertation was to test the extended theoretical model of communal coping (T. Afifi et al., 2020) in a graduate student sample by exploring predictors and outcomes of communal coping processes among 554 graduate students. The extended theoretical model of communal coping specifies that communal coping occurs when individuals within a community—such as graduate students within an academic program—perceive stressors as shared and are willing to take joint action to overcome those stressors. Results of this dissertation provided evidence that graduate students’ academic stress and the severity of individual academic stressors negatively impacted their psychological well-being. The …

Zoo Communication: A Study Of Stewardship With Animal Conservation In Zoos Across The United States, Abby Rachelle Lester

Graduate Theses, Dissertations, and Problem Reports (ETD)

This thesis investigates the communication strategies employed by zoo professionals to promote engagement and advanec animal conservation education. Through in-depth interviews with zoo experts, the stidy explores the intricate connections between communication practices and stewardship princliples within zoo facilities. Findings from this study contribute to the understanding of effective communication in the realm of animal conservation, with implications for both zoo practitioners and conservation educators. The study delves into the effective strategies for identifying and fostering relationships with environmental stewards, alongside encouraging their involvement in zoo-based animal conservation initiatives. The theoretical implications highlight gaps in existing models, emphasizing the need …

You Belong With Me: What Communication Professionals Can Learn From Swifties, Rachel Belle Johnson

Graduate Theses, Dissertations, and Problem Reports (ETD)

Pop powerhouse Taylor Swift has managed to create a dedicated fanbase that has the power to disrupt national sporting leagues and boost the American economy. Her Swifties are an exemplar in the world of fandom. Taylor Swift’s online interactions with fans, especially in the early days of her career, are partially responsible for her success in creating and maintaining this fanbase. Using principles of social informational processing theory (SIPT), this research examines what aspects of Taylor Swift’s computer-mediated communication with fans have fostered such intense feelings of community in her fandom of Swifties. Using in-depth interviews to explore the relationships …

Human-Ai Teams In Aviation: Considerations From Human Factors And Team Science, Jenna Korentsides, Joseph R. Keebler, Crystal M. Fausett, Sabina M. Patel, Elizabeth H. Lazzara

Journal of Aviation/Aerospace Education & Research

Artificial Intelligence (AI) has transformed the way human-computer interaction (HCI) teams can collaborate and coordinate in various domains, including aviation and crew resource management (CRM). AI's transformative capabilities enhance teamwork, efficiency, and safety, particularly in risk management. AI's ability to process vast amounts of data and provide real-time insights enables informed decision-making and automation of repetitive tasks in aviation. By combining the strengths of AI and humans, outlined in our modified version of the ‘HABA-MABA’ framework, a dynamic teamwork relationship emerges, provided roles are successfully allocated. AI systems are able to act as intelligent assistants, offering timely recommendations, fostering effective …

Social Media News Consumption By College Students Using The Elaboration Likelihood Model, Colin Horning

Dissertations and Theses @ UNI

Social media usage has become a cornerstone of the everyday lives of Americans. From the years 2012 through 2021, the percentage of U.S. adults who say they use the social media platforms of YouTube, Facebook, Instagram, TikTok, Reddit, X/Twitter and Snapchat have grown exponentially, according to data from the Pew Research Center (Auxier & Anderson, 2021). Primarily among young people (those age 18-29) social media growth share has been the most prevalent, with this age range being mostly made up of Millennials and Generation Z (or Gen Z). The same Pew Research study found stark differences in the social media …

Educational Technologies And Assessment Practices: Evolution And Emerging Research Gaps, Lim Ming Soon Tristan, Gottipati Swapna, Michelle L. F. Cheong

Research Collection School Of Computing and Information Systems

This chapter examines the integration and trajectory of ubiquitous, adaptive, and immersive technologies in educational assessments, based upon qualitative predictions from Horizon Report and quantitative bibliometric analysis. Through network analysis, the authors identified key educational technological trends and their interconnectedness within the academic domain. These findings underscored the ascendance of adaptive assessments for personalized real-time feedback, the role of virtual immersive assessments adding layers of complexity, variability, and adaptability that a physical environment might not offer, and the pervasive reach of ubiquitous assessments in crafting contextually anchored evaluations. Grounded in pedagogical underpinnings, the chapter presents pressing research gaps, theoretical and …