Social and Behavioral Sciences Commons^™

Public Relations Planning & Strategy, Gary Carlin

Lynn University Digital Press Books

Public Relations Planning and Strategy is a comprehensive compilation of open access resources for college students seeking to understand PR planning and strategy essentials. This book presents a practical approach to developing effective PR plans that align with an organization's goals and objectives. Through case studies and real-world examples, readers will learn the critical elements of successful PR campaigns, including conducting research, identifying target audiences, creating messages, selecting media channels, and measuring results. This book also addresses emerging trends and PR issues, like the role and impact of social media and the importance of ethical considerations. With its practical approach …

Reliability And Validation Of An Attitude Scale Regarding Responsible Conduct In Research, Samar Abd Elhafeez, Mohamed Salem, Henry J. Silverman

Faculty Journal Articles

Several studies reveal a problematic prevalence of research misbehaviors. There are several potential causes of research misconduct but ensuring that scientists hold attitudes that reflect norms of acceptable behaviors is fundamental.

Promoting Development Of Urban-Rural Integration By Urban Agriculture, Qichang Yang

Bulletin of Chinese Academy of Sciences (Chinese Version)

How to solve the widening gap between urban and rural areas caused by the rapid development of urbanization and its siphonic effect has become the focus of the whole society. The unique role of urban agriculture in expanding urban agricultural space, enhancing the elasticity of urban food supply, ensuring residents' physical and mental health, improving the ecological environment, and reducing carbon footprint was discussed, from the perspectives of urban agriculture's connotation and denotation, morphological characteristics and functions. Besides, the potential role of urban agriculture in solving the issues of rural and urban development and the method and strategies of integration …

The Reckoning That Never Happened, Katherine Seltzer

Student Research Submissions

Five years after the UMW men’s rugby team was suspended for a violent and misogynistic chant, I am writing about whether the school has fully reckoned with the rugby team’s culture of sexual hostility. The school has mandated sexual harassment training for all athletes, hired a Title IX expert, and settled a lawsuit with Feminists United Club, which sued the school in 2015 for failing to protect members from more than 700 harassing messages over the anonymous app Yik Yak. The club was met with violent rape and death threats following their criticism of the rugby team’s chant. But, as …

Affection Exchange Theory, Alexandra Farber

Communication Theory: In Our Words

The following materials are a collection of student works that aid in demystifying Affection Exchange Theory by portraying the theory through a variety of lenses.

Materials:

• Affection Exchange Theory In My Words
• Affection Exchange Theory Analysis & Critique
• Learning Your Workplace ‘Love Language’ Presentation

The Online Disinhibition Effect, Alexandra Eigen

Communication Theory: In Our Words

The following materials are a collection of student works that aid in demystifying Online Disinhibition Effect by portraying the theory through a variety of lenses.

Materials:

• The Impact of the Online Disinhibition Effect
• Online Disinhibition Effect Theory Evaluation

Stigma Management Theory, Jade Larson

Communication Theory: In Our Words

The following materials are a collection of student works that aid in demystifying Stigma Management Theory by portraying the theory through a variety of lenses.

Materials:

• Stigma Management Theory Evaluation
• Communication Theory Project Website

Communication Accommodation Theory, Mccade Ivarsen

Communication Theory: In Our Words

The following materials are a collection of student works that aid in demystifying Communication Accommodation Theory by portraying the theory through a variety of lenses.

Materials:

• Communication Theory in My Words
• Imposter Phenomenon Interview Protocol
• Imposter Phenomenon Theory Evaluation

Post-Colonialism Theory, Larissa Durkin

Communication Theory: In Our Words

The following materials are a collection of student works that aid in demystifying Post-Colonialism Theory by portraying the theory through a variety of lenses.

Materials:

• Ripple Effect Interview Transcription
• Post-Colonialism Theory Evaluation
• Final Analysis Grant Research Project-Decolonizing Research Methods

Spiral Of Silence Theory, Madison Vanwalleghen

Communication Theory: In Our Words

The following materials are a collection of student works that aid in demystifying Spiral of Silence Theory by portraying the theory through a variety of lenses.

Materials:

• Women in the Sports Media and Broadcast Industry: A Qualitative Interview Study

Diffusion Of Innovation Theory, Kirsten Barott

Communication Theory: In Our Words

The following materials are a collection of student works that aid in demystifying Diffusion of Innovation Theory by portraying the theory through a variety of lenses.

Materials:

• Diffusion of Innovation Theory Evaluation
• A Narrative Inquiry of the Brookings Area Chamber of Commerce’ CEO Guided by a Critical Analysis, Strategic Planning Methods, and Comparison to the Zorro’s Circle Concept Through the Lens of a Hope Theorist.
• Diffusion of Innovation In My Words

Bona Fide Group Perspective, Nicholas French

Communication Theory: In Our Words

The following materials are a collection of student works that aid in demystifying Bona Fide Group Perspective Theory by portraying the theory through a variety of lenses.

Materials:

• Bona Fide Group Perspective Theory Evaluation
• Using The Collective Story Harvest to Decolonize Western Research Methodologies Presentation

Mummy Cave; North Fork Shoshone River; Park County, Wyoming, Timothy Andrews

Conspectus Borealis

Mummy Cave represents the silence of the Sheepeater Shoshone. Little evidence of human occupation can survive this close to the river. The bank is low and rocky, with a thin deposit of alluvial soil, from the present shoreline to the angle of the ridge, where the ruddy breccia and tuff rise acutely, providing a rockface where the erosive action of the frigid mountain water could lap over eons at the igneous wall to form a shallow overhang. Camp placement in this proximity to a river was likely common, making use of a broad level riverbank to live close to water …

“Moderated”; How Facebook And Youtube Recreate The Meaning Of The Societal Public Square, Dylan John Kreisman

Journalism

This study investigates the prevalence of content moderation systems on digital intermediaries and the influence those systems have on the spread of information. It primarily analyzes the content moderation systems of Facebook and YouTube. Since Facebook and YouTube are two of the most used online platforms in the world, the way content is shared and viewed can have implications towards a person’s perspective on a subject. Social media and online intermediaries are growing as people’s source of news, so the primary way people view news in the near future will most likely be from intermediaries such as Facebook or YouTube. …

Two Drug Epidemics In A Racist World: Comparing The Crack Crisis With The Opioid Epidemic, Téa Franco

Showcase of Undergraduate Research and Creative Endeavors (SOURCE)

America has faced two nationwide drug addictions: the crack crisis and the opioid epidemic. Despite several similarities in the spread of the addictions, the two garnered vastly different reactions from the media, society, and the government. It has become apparent that the reason for these different reactions is the race of those typically afflicted by each addiction. The crack crisis predominantly affected impoverished communities of color, whereas the opioid epidemic has affected more white Americans. Through journalistic methods including FOIA requests, government documents, interviews, and the gathering of primary and secondary sources, I have examined the way that race plays …

The Promise Of Happy Cows: How American Milk Brands Persuade Consumers Regarding Farm Animal Welfare Conditions And How Consumers Respond To Incidents Of Being Misled, Chelsea Newson

Student Theses and Dissertations

The purpose of this research is to examine how American dairy companies employ language and imagery in brand communications (marketing, advertising, and public relations) to persuade consumers regarding farm animal welfare (FAW) conditions on supplier farms, and to examine how consumers respond in instances in which conditions on supplier farms are shown to be counter to what is depicted in brand communications. In other words, it examines how the dairy industry communicates its FAW-related values and promises to consumers and investigates consumer tolerance for being misled regarding FAW conditions. This project is thus intended as an exploration of the intersection …

Getting Them In The Door: A Study Of Programming Within Boys & Girls Clubs Of Vermont, Hannah Macon

Capstone Collection

While it is clear that strong, evidence-based youth-centered programming has a significant impact within an organization, there are often challenges and barriers which can significantly impact these programs. To understand these barriers more fully, it is important to understand the context through which these programs are being operated in, and by analyzing the perceptions surrounding what makes a program successful or sustainable over time. The Boys and Girls Club of Brattleboro is a local non profit which strives to grow and increase its impact on the youth members of the community. The purpose of this research was to collect and …

The Never-Ending Lap, Ennica D. Jacob, Alexis Reese

Capstones

This personal film documents the journey of a Haitian-American woman dealing with sexual trauma in a culture that doesn’t speak candidly on the topic. How can women of the African- American diaspora break the cycle of sexual trauma and what are coping mechanisms to navigate their life choices with awareness?

The Never-Ending Lap will follow Ennica’s own healing process, delving delve into the cycles of sexual trauma. The film will explore past experiences through journal entries, therapy sessions and her love for track and field as she is on the road to search for coping mechanisms and healing.

Link: https://ennicajacob.myportfolio.com/videos

Rhetsec_ | Rhetorical Security, Jennifer Mead

Culminating Projects in English

Rhetsec_ examines the rhetorical situation, the rhetorical appeals, and how phishing emails simulate "real" emails in five categories of phishing emails. While the first focus of cybersecurity is security, you must also understand the language of computers to know how to secure them. Phishing is one way to compromise security using computers, and so the computer becomes a tool for malicious language (phishing emails and malware) to be transmitted. Therefore to be concerned with securing computers, then you must also be concerned with language. Language is rhetoric's domain, and the various rhetorical elements which create an identity of the phisher …

Cheer Up Luv: An Examination Of The Activistic Efforts Of Eliza Hatch, Jasper (Kirsten) Boyd

Faculty Curated Undergraduate Works

This paper examines the efforts put forth by Eliza Hatch, who is an established photojournalist and activist, which pertain to women’s rights and sexual harassment all over the world. Hatch has a multitude of projects dealing with sexual harassment and the unequal treatment of women all across the globe. She is mainly based in London and New York, but has also completed projects in Sri Lanka. Through her activistic career, which began in 2017, she has garnered ample media attention and has raised awareness regarding the issues she tackles in her projects. Through her photo-sets, documentaries, and talks at universities, …

Adolescent Male Behaviors As Portrayed In The Disney Sitcom Hannah Montana, Erin T. Maurer

Honors College Theses

This research project uses content analysis to examine themes related to toxic masculinity and misogyny in the sitcom Hannah Montana. In particular, the sitcom’s child character Rico Suave is shown to be misogynistic when interacting with women. There is little literature on the topic of representation of toxic masculinity as shown in child characters, but there are many examples in modern media, such as the trope of the child being attracted to the babysitter, the lifeguard, and the friend of an older sibling. Using similarly-formatted transcripts from seasons two, three, and four, I pulled all lines of dialogue and stage …

Health Information Literacy On The Risks Of Using Skin Bleaching Products, Olufemi K. Aramide Phd, Olusoji S. Olatunji, Olusola Ayandele

Library Philosophy and Practice (e-journal)

Information enables individuals to develop knowledge which can influence their health behavior and attitude while inadequate literacy about health information is associated with poor understanding of medical advice and negative health outcomes among the population. Skin bleaching is a health practice involving the (mis)use of chemical solutions to change one’s complexion to a lighter tone. This paper investigated the viability of using the concept of health information literacy to reduce skin bleaching by reviewing previous empirical studies on skin bleaching with emphasis on health information. Finding showed that skin bleaching is driven by a self-destructive, unattainable beauty standard. It also …

“I Felt Scared, Like I Was Nobody”: Native American Athletes And Fans Face Widespread Racism At Sport Events, Kalen Goodluck

Capstones

Rural towns in the midwest are often highly supportive of their high school basketball teams and Indian reservation teams are no exception. The trouble is Native American players and fans face racism when facing high school teams from outside reservations.

Over the last decade, from 2008-2018, there have been at least 45 reported incidences all over the U.S. of racial incidents against Native Americans at sporting events like high school games and non-Native teams with pseudo-Indian names and mascots. This data was compiled from news reports by the NYC New Service.

These reported incidences range from making “whooping,” streaking in …

News Literacy, Sissel W. Mccarthy

Open Educational Resources

"The digital age has created the need for a new kind of literacy-a literacy that empowers news consumers to determine whether information is credible, reliable and truthful. This is not just a skill; it is a new core competency for the 21st century. So-called “fake news” is hard to spot and spreads easily, leading to disagreements over basic facts. The antidote to the growing challenges posed by this digital revolution is news literacy. This mini news literacy course includes two three-hour sessions that will teach anyone to become a more critical consumer of news. "

The News Literacy course package …

An Exploratory Study To Conceptualize Press Engagement Behavior With Public Relations Practitioners, Liane W.Y. Lee, Leslie S.C. Yip, Kara Chan

Faculty of Management & Hospitality (THEi)

This study addresses how journalists respond to public relations (PR) practitioners in co-creating value for their audiences. The co-creation perspective is conceptualized by synthesizing extant literature from public relations and relationship marketing, including cultivation strategies in organization-public relationships studies, two-way symmetrical model in excellence theory, intereffication model, service-dominant (S-D) logic of co-creation in marketing, and customer engagement theories. Using long-interview technique with 18 journalists, the study investigates how journalists perceive media relations activities of PR practitioners from a value co-creation dimension. A new theoretical model titled press engagement behavior (PEB) with sub-dimensions in press participation behavior (PPB) and press citizenship …

Blogging As Marketing: From Writing To Revenue, Matthew Headland

Williams Honors College, Honors Research Projects

This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging, …

News Literacy And A Civics Model For Journalism Education, Jennifer Fleming

First Global News Literacy Conference

News literacy is a relative newcomer to media literacy education even though instruction on teaching students how to access, analyze, evaluate, and, in some cases, create news media messages has been part of media literacy research and practice for decades. What is new is the label news literacy—a label that emerged in American journalism education circles in 2006 and media literacy education communities shortly thereafter. RobbGrieco and Hobbs (2012) identify two news literacy paradigms: Global and American. Global news literacy programs encourage macro-level inquiry of news issues—issues such as ownership, ideologies, and institutions that many argue negatively influence news production …

Get Visible Or Vanish : Using New Media To Raise Your Research Profile, Peta J. Hopkins, Wendy Abbott, Daniel Brennan, Katrina A. Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael J. Rees

Wendy Abbott

This is a video recording of a panel session hosted by Bond University Library during Bond Research Week 2013 on the topic of using new media (social media) for raising research profiles. The panel session was organised by Peta Hopkins and Wendy Abbott of Bond University Library. The speakers in the session are: Daniel Brennan, Katrina Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael Rees and Peta Hopkins. All the speakers are from Bond University. The session took place on the 6 of September 2013, Bond University.

Nonprofit Investigative Journalism Presentation Slides, Matthew Hale

Political Science Publications

No abstract provided.

Coolhunting: Marketing Tools & Techniques, Lillian Fuhrman

Scholarly and Creative Works Conference (2015 - 2021)

Technology and the rise of mass media has made marketing and connecting with consumers more valuable than ever before. In order to reach consumers, many companies have employed coolhunters to predict trends, identify key influencers, and translate what they observe within subcultures into a tangible product. Coolhunters are individuals that observe different aspects of society, such as fashion, and use what they see to outline what is up and coming in terms of products, ideologies, and attitudes. These trend observations can then be used by companies in a multitude of ways; to develop products, to guide brand expansion, to develop …