Social and Behavioral Sciences Commons^™

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses in Science, Technology, and Society

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …

What Is "Speedrunning?" Industry, Community, Identity, Riley Scott Kelfer

Senior Scholar Papers

What drives interaction in online contexts? How do “internet communities” form, and how do they generate a sense of interpersonal closeness? I address such questions through a cultural analysis of video game “speedrunning,” an emergent online community that some commentators have noted for its remarkable commitment to compassion and mutual advancement. While several game scholars have explored the narrative and temporal implications of the live-streamed and recorded speedrun, few have directed their attention to the ways in which video game speedrunning, as a community of dedicated practitioners and spectators, is informed by historical precedents and contemporary social processes. I place …

Is France Having A Populist Moment?, Emma Gilmore

Honors Theses

The word populism is often thrown around in news media and academic scholarship, but there is a lack of understanding of what it actually means as a political theory. In France, the two presidential candidates that made it to the second round in 2017, Emmanuel Macron and Marine le Pen, were both called populist, despite having vastly different campaign strategies and messages. This study used a computer-based method to analyze Campaign books from 24 candidates beginning in 1981 that determined that Populist language is on the rise, but not as aggressively as news media suggests.

‘The Robinhood Effect’ - Digital Technology In Global Financial Markets And Its Effects On Investor Decision Making, Ben Steib

Honors Theses

We are currently experiencing a revolution that is larger, arguably, than the industrial revolution, it’s the Internet, also known as the World Wide Web. The Internet has transformed how we live — how we talk, how we work, how we go about our daily business, and how we manage our finances on a global and individual level. In the late 1990s, an investor would search the World Wide Web and, within seconds, find 3,372 websites with the term "investment,” today, the same search for “investment” yields 1,860,000,000 results. Today, as proven with GameStop and other popular ‘meme stocks,’ social media, …

Give Me A Choice: Perceptions Of Freedom And The Anti-Vax Movement In Maine, Louisa Goldman

Honors Theses

While vaccination has proven to be an incredibly effective method of disease prevention, the growing ‘anti-vax’ movement threatens the population-level benefits conferred by widespread immunization. Recent findings indicate that anti-vax beliefs are not, as had been previously assumed, necessarily the result of scientific illiteracy but rather, are likely produced by intertwining social and situational contexts. With these considerations in mind, the goal of this study was to identify potential motivations underlying anti-vax behavior by performing a deep examination of anti-vax rhetoric, coupled with demographic and situational analyses. I focused specifically on the anti-vax community in Maine, with a special interest …

Do Global Cities Make Green Cities? How Global Governance Impacts Transportation In Bogotá And Medellín, Eleanor Jackson

Honors Theses

This thesis examines how global and local governance has combined to deliver effective and sustainable public transportation in cities by comparing Bogotá’s bus rapid transit (BRT) system, TransMilenio, with Medellín’s mass transit system, STIMVA, often referred to as Metro de Medellín. After considering the rationales used to justify local and global authority over climate change, this analysis problematizes the supposed benefits of empowering global and local actors by highlighting the conflicts of interest that plague the elites who mediate the global and the local. In analyzing the global and local interactions, this work draws from extensive literature to highlight three …

Where's Your Phone?: If You're Lost Without It, You May Have Nomophobia, Jacob Mccarthy

Colby Magazine

Do you feel anxious when your phone battery is low? Check your messages more often than you'd like? You might be a nomophobe.

Shooting For The Sky: Martin Tengler Is Part Of A Team That Wants To Use Drones To Plant A Billion Trees A Year, Gerry Boyle

Colby Magazine

Martin Tengler '12 can picture a time when aerial drones fan out to map vast reaches of deforested land and then plant thousands of seed pods that will turn wasteland into new forest.

The Midas Touch: In The World Of Network Television, Peter Golden Casts A Magic Spell., Kevin Cool

Colby Magazine

Peter Golden '80, head of casting at CBS, turns actors into stars.

Troublemaker, Stephen Collins

Colby Magazine

Pakistani journalist Zafaryab Ahmed, who escaped the noose in his native country to come to Colby, reminds students that the struggle for human rights is far from won.

Facetime: Employers--And The Occasional Student--Are Finding Facebook Can Provide A Glimpse Of The Reality Beyond The Interview, Gerry Boyle

Colby Magazine

More and more companies are turning to Facebook.com to reveal what applicants are really like. And some students are learning to turn the tables.

Open Mic: "Blogosphere" Boom Launches Pundit Review Hosts Into Global Talk Radio, Gerry Boyle

Colby Magazine

Kevin Whalen '92 and Gregg Jackson '90 had never worked in radio. Eighteen months later, they are hosts of a popular radio talk show on Boston's WRKO. An impssible feat? Not with links in the blogosphere.

To Share Or Not To Share: File Sharing Has Changed The Way Students Get Music And Raised The Question: Whose Music Is It, Anyway?, Gerry Boyle

Colby Magazine

As music file sharing becomes embedded in our culture, Colby students and the College find themselves grappling with practical, legal and ethical issues.

Being Billy Bush: For This Television Correspondent, It's All About Connecting, Kate Bolick

Colby Magazine

In six years Billy Bush '94 went from spinning oldies at a New Hampshire radio station to Access Hollywood. How did he do it?

Radioheads: Lee L'Heureux And Crew Boost Wmhb To The Next Level, Rebecca Green

Colby Magazine

Lee L’Heureux ’03 and a band of devotees of music and college radio have worked to make WMHB better than ever.

On Terror's Trail: A Boston Globe Reporter Searches For Answers In The Wake Of September 11, Brian Macquarrie

Colby Magazine

Veteran Boston Globe reporter Brian MacQuarrie ’74 often is dispatched to scenes of tragedy, catastrophe or simple human drama. When Gianni Versace was murdered, it was MacQuarrie who was sent to Miami. When a man went on a shooting rampage in Colebrook, N.H., MacQuarrie was writing from the stunned community within hours. When a Swissair jet crashed in Nova Scotia in 1998, killing 229 people, MacQuarrie flew to Bangor, rented a car and drove the rest of the night to Halifax.

He worked all that day, filing stories that night for the Globe.

“I think it’s prepared me to go …

Point Of View: The Digital Revolution Hits Home--Or Does It?, G. Calvin Mackenzie

Colby Magazine

G. Calvin Mackenzie (government) on the ways technology is changing our lives—and education.

Water, Water Everywhere Nor Any Drop To Drink: Activists Use Social Networks And Digital Video In Pleas For Rivers And Groundwater, Lauren Pongan

Colby Magazine

A new generation of activists, including Colbians in India and Mexico, is using video skills and social media to alert the world to environmental crises.

Ink In His Veins: Editor In Chief Kevin Convey Is Bullish On The Rough And Tumble--And Haiku--Of Tabloid Newspapers, David Mckay Wilson

Colby Magazine

New York Daily News Editor in Chief Kevin Convey ’77 is bullish on tabloid newspapers—print and online.

Photojournalistic Manipulations Of Reality: The Power Over Knowledge, Valerie Friedman

Honors Theses

This project is an anthropological study on how students at Colby College interpret photojournalistic images and news media. Using extensive literature, I strove to find a better understanding of how news agencies and the media control the flow and availability of information. Through fieldwork and numerous research methods, I wanted to understand how students formed relationships with images and news stories they encountered. This paper shows how the media and images people see in the news controls the minds and ideas of the public. Newspapers, magazines, the radio, internet sites, television broadcasts, and other forms of news media are primary …

Saint Or Sinner: The Construction Of The Hillary Rodham Clinton Myth, 1992-1996, Susanna Montezemolo

Senior Scholar Papers

This paper examines the "saint or sinner" Hillary Rodham Clinton myth and its implications. I am not concerned with ascertaining the "truth" about Mrs. Clinton in the way that the truth is conventionally defined. In fact, such would be impossible, since very few Americans know HRC personally, and the media only provide an interpretation of the "truth." Rather, this paper is concerned with examining the meaning of the saint/sinner dichotomy in American society. It examines the development of the myth in the 1992 campaign, the failed health-care initiative, the Whitewater affair and other "Clinton scandals," and in the Clintons' marriage. …

The Waterville Mail (Vol. 59, No. 52): May 9, 1906, The Mail Publishing Company

The Waterville Mail (Waterville, Maine)

Continues The Eastern Mail (July 1847-August 1863).
Published weekly, September 4, 1863 - May 9, 1906.
Publishers: Maxham & Wing (1863 - December 2,1885); Ephraim Maxham (December 1885); Wing & Wing (January 1886 - March 21, 1891); Charles G. Wing (March 21, 1891 - April 17, 1891); Prince & Wyman (April 17, 1891 - February 26, 1896); The Mail Publishing Company (February 26, 1896 - May 9, 1906).
See Gerould, W.G.: American newspapers, 1821-1836; Whittemore, E.C.: Centennial history of Waterville.
Colby Libraries catalog record (CBBcat): http://cbbcat.net/record=b1209701~S19
WorldCat record (OCLC): http://www.worldcat.org/oclc/10486964

The Waterville Mail (Vol. 59, No. 51): May 2, 1906, The Mail Publishing Company

The Waterville Mail (Waterville, Maine)

Continues The Eastern Mail (July 1847-August 1863).
Published weekly, September 4, 1863 - May 9, 1906.
Publishers: Maxham & Wing (1863 - December 2,1885); Ephraim Maxham (December 1885); Wing & Wing (January 1886 - March 21, 1891); Charles G. Wing (March 21, 1891 - April 17, 1891); Prince & Wyman (April 17, 1891 - February 26, 1896); The Mail Publishing Company (February 26, 1896 - May 9, 1906).
See Gerould, W.G.: American newspapers, 1821-1836; Whittemore, E.C.: Centennial history of Waterville.
Colby Libraries catalog record (CBBcat): http://cbbcat.net/record=b1209701~S19
WorldCat record (OCLC): http://www.worldcat.org/oclc/10486964

The Waterville Mail (Vol. 59, No. 50): April 25, 1906, The Mail Publishing Company

The Waterville Mail (Waterville, Maine)

Continues The Eastern Mail (July 1847-August 1863).
Published weekly, September 4, 1863 - May 9, 1906.
Publishers: Maxham & Wing (1863 - December 2,1885); Ephraim Maxham (December 1885); Wing & Wing (January 1886 - March 21, 1891); Charles G. Wing (March 21, 1891 - April 17, 1891); Prince & Wyman (April 17, 1891 - February 26, 1896); The Mail Publishing Company (February 26, 1896 - May 9, 1906).
See Gerould, W.G.: American newspapers, 1821-1836; Whittemore, E.C.: Centennial history of Waterville.
Colby Libraries catalog record (CBBcat): http://cbbcat.net/record=b1209701~S19
WorldCat record (OCLC): http://www.worldcat.org/oclc/10486964

The Waterville Mail (Vol. 59, No. 49): April 18, 1906, The Mail Publishing Company

The Waterville Mail (Waterville, Maine)

Continues The Eastern Mail (July 1847-August 1863).
Published weekly, September 4, 1863 - May 9, 1906.
Publishers: Maxham & Wing (1863 - December 2,1885); Ephraim Maxham (December 1885); Wing & Wing (January 1886 - March 21, 1891); Charles G. Wing (March 21, 1891 - April 17, 1891); Prince & Wyman (April 17, 1891 - February 26, 1896); The Mail Publishing Company (February 26, 1896 - May 9, 1906).
See Gerould, W.G.: American newspapers, 1821-1836; Whittemore, E.C.: Centennial history of Waterville.
Colby Libraries catalog record (CBBcat): http://cbbcat.net/record=b1209701~S19
WorldCat record (OCLC): http://www.worldcat.org/oclc/10486964

The Waterville Mail (Vol. 59, No. 48): April 11, 1906, The Mail Publishing Company

The Waterville Mail (Waterville, Maine)

Continues The Eastern Mail (July 1847-August 1863).
Published weekly, September 4, 1863 - May 9, 1906.
Publishers: Maxham & Wing (1863 - December 2,1885); Ephraim Maxham (December 1885); Wing & Wing (January 1886 - March 21, 1891); Charles G. Wing (March 21, 1891 - April 17, 1891); Prince & Wyman (April 17, 1891 - February 26, 1896); The Mail Publishing Company (February 26, 1896 - May 9, 1906).
See Gerould, W.G.: American newspapers, 1821-1836; Whittemore, E.C.: Centennial history of Waterville.
Colby Libraries catalog record (CBBcat): http://cbbcat.net/record=b1209701~S19
WorldCat record (OCLC): http://www.worldcat.org/oclc/10486964

The Waterville Mail (Vol. 59, No. 47): April 4, 1906, The Mail Publishing Company

The Waterville Mail (Waterville, Maine)

Continues The Eastern Mail (July 1847-August 1863).
Published weekly, September 4, 1863 - May 9, 1906.
Publishers: Maxham & Wing (1863 - December 2,1885); Ephraim Maxham (December 1885); Wing & Wing (January 1886 - March 21, 1891); Charles G. Wing (March 21, 1891 - April 17, 1891); Prince & Wyman (April 17, 1891 - February 26, 1896); The Mail Publishing Company (February 26, 1896 - May 9, 1906).
See Gerould, W.G.: American newspapers, 1821-1836; Whittemore, E.C.: Centennial history of Waterville.
Colby Libraries catalog record (CBBcat): http://cbbcat.net/record=b1209701~S19
WorldCat record (OCLC): http://www.worldcat.org/oclc/10486964

The Waterville Mail (Vol. 59, No. 46): March 28, 1906, The Mail Publishing Company

The Waterville Mail (Waterville, Maine)

Continues The Eastern Mail (July 1847-August 1863).
Published weekly, September 4, 1863 - May 9, 1906.
Publishers: Maxham & Wing (1863 - December 2,1885); Ephraim Maxham (December 1885); Wing & Wing (January 1886 - March 21, 1891); Charles G. Wing (March 21, 1891 - April 17, 1891); Prince & Wyman (April 17, 1891 - February 26, 1896); The Mail Publishing Company (February 26, 1896 - May 9, 1906).
See Gerould, W.G.: American newspapers, 1821-1836; Whittemore, E.C.: Centennial history of Waterville.
Colby Libraries catalog record (CBBcat): http://cbbcat.net/record=b1209701~S19
WorldCat record (OCLC): http://www.worldcat.org/oclc/10486964

The Waterville Mail (Vol. 59, No. 45): March 21, 1906, The Mail Publishing Company

The Waterville Mail (Waterville, Maine)

Continues The Eastern Mail (July 1847-August 1863).
Published weekly, September 4, 1863 - May 9, 1906.
Publishers: Maxham & Wing (1863 - December 2,1885); Ephraim Maxham (December 1885); Wing & Wing (January 1886 - March 21, 1891); Charles G. Wing (March 21, 1891 - April 17, 1891); Prince & Wyman (April 17, 1891 - February 26, 1896); The Mail Publishing Company (February 26, 1896 - May 9, 1906).
See Gerould, W.G.: American newspapers, 1821-1836; Whittemore, E.C.: Centennial history of Waterville.
Colby Libraries catalog record (CBBcat): http://cbbcat.net/record=b1209701~S19
WorldCat record (OCLC): http://www.worldcat.org/oclc/10486964