Sports Management Commons^™

Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations

WKU Archives Records

Athletic media guide for volleyball team.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU tennis team in 2021.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and meet statistics for WKU track & field team in 2021.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU softball team in 2021.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU volleyball team in 2021.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU baseball team in 2021.

Ua19/16/1/1 Wku Hilltopper Baseball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2021 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/2 Hilltopper Basketball 2021-22 Media Guide, Wku Athletic Media Relations

WKU Archives Records

2021-22 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Covering All Their Bases: An Investigation Into Identity Covering In The Sport Workplace, Jeffrey Maccharles

Doctoral Dissertations

The sport industry has historically struggled to diversify its workforce. However, shifting racial and ethnic demographics in the United States in the coming decades, and greater numbers of individuals identifying as Lesbian, Gay, Bisexual or Transgender (LGBT), will soon force its hand. Recruiting and retaining a talented workforce from a diverse labor pool will require that sport organizations ensure their workplaces are inclusive spaces where employees can present their authentic selves without fear. Unfortunately, employees from marginalized groups often face implicit and explicit pressures to downplay aspects of their stigmatized identity through identity covering, which can have negative effects for …

The Business Of The Nba Could Be Changed Forever Because Of The Coronavirus, Korey S. Matthews

Capstones

This project explores the possible changes that the NBA could make to help its business thrive after the coronavirus pandemic. The pandemic has caused the league to lose revenue, and because of this, new business practices could be put in place to help the league recoup some of the revenue that it has lost. These practices could also help the league grow in the future. In this project, you will hear from experts that will give their opinion on new avenues that the NBA could look to gain revenue from. You'll also hear from fans about their view of the …

Investigating The Role Of Collegiate Athletic Director In Addressing Head Trauma Prevention, Clay Thomas Roe

Masters Theses

Within collegiate athletics, there is a growing interest in the management of head trauma incidents. This qualitative study was designed to answer two research questions: (1) What is the role of athletic directors in the management of head trauma prevention? (2) What are the major concerns of athletic directors regarding head trauma prevention and what should happen in the future? Findings from the research questions revealed three themes: (a) Indirect mention of head trauma prevention in athletic director job description, (b) athletic director delegation to medical professionals, and (c) athletic directors want more research and education on head trauma prevention. …

Understanding Collegiate Football Ticket Prices, Ken Miller

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The goal of this research is to build, develop, and refine a pricing model to most accurately match the actual value of the seat and section of a college’s home football games so that the revenue of the stadium is capitalized without sacrificing the end customer’s satisfaction. We started our work by reviewing literature to develop an understanding of how to measure customer value in a sports capacity while also looking at different pricing strategies across sports. Our research will build off these studies using ticketing data from the past five seasons (2015-2019) for our college’s football program. The data …

Senior Woman Administrators' Perceptions And Experiences Of Women Serving In Leadership Positions In Conference Offices, Kelly Patricia Elliott, Tim Kellison

Journal of Applied Sport Management

NCAA conference office Senior Woman Administrators (SWAs) were surveyed to gain their perspective on the gender disparity reported in intercollegiate athletics. The perceptions offered by the SWAs indicate the need for NCAA conference offices to implement professional development programming for women aimed at increasing management skills, developing best practice guidelines for including SWAs in athletic administration, and establishing mentor programs for women working on member institution campuses. Additionally, the results indicate directors of athletics need to create more meaningful opportunities for women to participate in decision making and include SWAs in meetings with coaches and other staff members.

Political Skill For Sport Professionals: Theory, Research, And Career Success Implications, G. Matthew Robinson, Marshall J. Magnusen, Glenn Miller

Journal of Applied Sport Management

Motivated by an increasing interpersonal aspect to the profession of sport coaching, the importance of being socially effective as a coach has multiplied in significance. This review specifically considers the social effectiveness construct, political skill, as a crucial aspect to career success through the perspective of a sport coaching lens. Political skill refers to the ability to effectually understand others at work, and to then use that information to influence others to behave in ways that enhance one’s personal and/or organizational objective. Political skill is a means through which sport coaches may be able to build and maintain important and …

Enhancing Athletic Programs' Recruitment Success: A Strategic Planning Model Of Recruiting, Sean Dwyer

Journal of Applied Sport Management

A critical yet understudied element in recruiting success is understanding an athletic program’s strengths and weaknesses relative to influential college choice factors. The purpose of this study is to provide practitioners and researchers with a new approach to assess an athletic program’s recruiting process, improve its effectiveness and efficiency, and close the gap between what student-athletes desire in an athletic program and what the program offers. To achieve that end, collegiate football players (N = 66) at a NCAA FBS school were surveyed using a scale consolidated from past college choice factor scholarship. Exploratory factor analysis using principle-component analysis and …

How Do Collegiate Sport Clubs Achieve Organizational Effectiveness?, Leeann M. Lower-Hoppe, Shea Brgoch, Richard Bailey, Ashley Ryder, Chad Lowe, Stephen Dahl, Daniel Wray

Journal of Applied Sport Management

A greater understanding of the organizational processes of sport clubs can inform strategies to improve clubs’ organizational effectiveness. This study examined whether sport club capacity and activities influence the organizational effectiveness of collegiate sport clubs. Sport club members (n = 201) completed a questionnaire, with secondary data collected from the university. Regression analysis found club operations, club fiscal responsibility, frequency of club practice, and frequency of competitions significantly, positively predict organizational effectiveness. Comparatively, club human capital and facility quality significantly, negatively predict organizational effectiveness. These results have implications relating to club training, mentorship, resource allocation, and club activities.

The Way Of The Fight: An Analysis Of Mma Judging, Todd Feldman

Journal of Applied Sport Management

Judging is a controversial but rarely studied topic in Mixed Martial Arts (MMA). Most MMA scholarship focuses on health (e.g., head trauma) and training (e.g., dieting, strength, and conditioning), with relatively few exploring matters of judging even though judging is of considerable importance to the appeal and integrity of the sport. Thus, the purpose of this study is to fill this research void by analyzing data on MMA judging decisions to determine if MMA judging follows the criteria approved by the ABC MMA Rules Committee. To evaluate MMA judging, FightMetric data were gathered from a period spanning November 17, 2000 …

How To Attract Your Students To Your Games: The Difference Of Mediating Effect Of Psychic Income On The Relationship Between Points Of Attachment And Behavioral Attributes, Jinwook Chung, Yong-Chae Rhee, Wonyoung Kim

Journal of Applied Sport Management

The purpose of the current study was to examine the impact of the points of attachment with the mediating impact of college students’ psychic income on their attendance and word-of-mouth behavioral intentions. A total of 537 samples were collected from college students at a mid-sized southwest university in the United States. A CFA was conducted to evaluate the psychometric properties of the scales. The hypothesized model was tested using a SEM with AMOS 26 software. Additionally, a bootstrapping method was employed to determine the indirect effect of the mediating variable of psychic income on the relationship between points of attachment …

A Pilot Study On The Retention And Turnover Of Ncaa Division Ii Sports Information Directors, David Albrecht

Leadership Education Capstones

This study reports on sports information directors (SID) at the collegiate level limited to NCAA Division II athletic programs. An online survey was used for all participants, and select respondents completed follow-up interviews. Surveys were intended to determine the impact of work-life balance and overall workload of the SID role. Survey questions sought to find perceptions of SIDs by athletic administrators, including the athletic director (AD), and if their role provided opportunities for career advancement within collegiate athletic administration. The results of the study showed that institution/department culture, family, and professional growth factored heavily on retention. Adversely, turnover was linked …

The 2019 P-Mig Student Survey Report And Capturing The Undergraduate Perspective Of Physiology Programming, Jennifer Rogers, Jenny L. Mcfarland, Claudia I. Stanescu, Patrick L. Crosswhite, Anne R. Crecelius

Health and Sport Science Faculty Publications

The aim of the 2019 Student Survey was to inform the Physiology Majors Interest Group (PMIG) of characteristics of undergraduates enrolled in physiology courses or degree programs from across the United States, to be used as one input source for development of program-level guidelines. 1389 participants from seven universities completed the 2019 P-MIG Student Survey. 37% reported enrollment in a physiology/human physiology major; allied health related programs were the second most common (24%). 61% of respondents reported attending a community college, the majority of whom enrolled in one or more courses at a community college while in high school (44%). …

The Effect Of Endorser Credibility On Purchase Intention Based On Golf Products’ Attribute: Elaboration Likelihood Model Perspective. Golf Equipment Vs. Golf Apparel, Jongyeol Yoo

Graduate Theses and Dissertations

The purpose of the study is to examine the main features of a sport celebrity which make them credible as an endorser such that it influences the consumer’s purchase intention based on the products’ attributes. The study used a non-probability sample, a convenient sample method, limiting the generalization possibilities. A total of 401 surveys were collected for a golf apparel study while a total of 397 surveys were collected for a golf equipment study.

Findings of the golf apparel study indicated that trustworthiness, attitude toward advertisement, and involvement in golf positively influence on purchase intentions. On the other hand, attractiveness, …

Kids These Days: Corporate Social Responsibility And Generational Influence On Consumer Intention, Maya Mathis

Electronic Theses and Dissertations

Millennials are known for being a unique generation that places a high value on improving their community. They are also unlike any other generation because they are harder to market to since they are more aware of common marketing strategies used by companies today. Millennials want to improve the community and expect others to do the same. Corporate Social Responsibility (CSR) is a popular topic and has gained momentum in research over the years; understanding the relationship between CSR and millennials is important due to the generational shifts. Therefore, this study examines the importance of CSR to different generations and …

Get To Know Dewayne Peevy, Depaul’S New Director Of Athletics, University Marketing And Communications, Dewayne Peevy

DePaul Download

Earlier this year DePaul University named a new director of athletics, DeWayne Peevy. Coming from the University of Kentucky, Peevy sits down with DePaul Download three months into his tenure to share more about how he’s adjusting to DePaul’s campus and the city, his “ABCs of DePaul Athletics,” and some previously unknown facts about himself.

Self-Efficacy Belief And The Influential Coach: An Examination Of Collegiate Athletes, Erianne A. Weight, Megan Lewis, Molly Harry

Journal of Athlete Development and Experience

Self-efficacy beliefs related to the performance of a task have been identified as strong predictors of performance success. Research has hypothesized that the most influential contextual factor in athlete self-efficacy development is the athlete-coach relationship, yet there is little research on this relationship. The purpose of this study was to examine collegiate athletes’ perceptions of the prevalence of transformative and destructive coaches, the teaching methods athletes perceive to be transformative (strengthening self-efficacy belief), and the influence of coaching methods on sport self-efficacy belief. Just over two-thirds of the athletes expressed having transformative coaches while over one-third experienced coaches they defined …

Problematizing The Adoption And Implementation Of Athlete Development ‘Models’: A Foucauldian-Inspired Analysis Of The Long-Term Athlete Development Framework, Mathew Dowling, Joseph Mills, Anna Stodter

Journal of Athlete Development and Experience

The purpose of this paper is to problematize the continued adoption and implementation of Long-Term Athlete Development (LTAD) framework (Balyi et al., 2005; 2014) as an increasingly orthodox conception of the athlete development process and for underpinning and designing sport coaching practice. In adopting a post-structuralist, Foucauldian perspective and drawing upon empirical interview data with Balyi and colleagues, senior government officials and sport administrators, our analysis examines some of the potential limitations for adopting and implementing LTAD as a conception of the athlete development process. In particular, we highlight the potential issues and contradictions linked to adopting such conceptions, namely …

Up, Down, And All-Around: The Swirling-Transfer Collegiate Athlete Experience, Ethan Swingle, Cristobal Salinas

Journal of Athlete Development and Experience

Intercollegiate athletics have become an integral part of campus life (Denhart, Villwock, & Vedder, 2010; Mixon & Trevino, 2005; Shulman & Bowen, 2001), and have grown exponentially in the resources universities put forth to participate in this extracurricular activity (Clotfelter, 2011). One of the biggest evolutions of intercollegiate athletics has been the collegiate athlete transfer phenomenon (Cooper & Hawkins, 2014); however, little research has been conducted on transfer collegiate athletes, or the transfer collegiate athlete experience. As such, the purpose of this instrumental case study was to discover and describe the experiences and perceptions of swirling-transfer collegiate athletes at Athletic …

Travel Motives And Golf Tourists: An Exploratory Study, Chris Brown, Yuri Feito

Journal of Tourism Insights

Over the past 25 years the concept of sport tourism has taken on numerous forms and broadened tourism and sport research tremendously. Hui, Wan, and Ho (2007) indicated that the global tourism industry has become increasingly competitive, and golf tourism, as a subcategory of sport tourism, has received more recent attention within the tourism industry. Thus, it is becoming more important for golf courses and golf destinations to identify the variables which attract and retain their golfing clientele. The identification of common characteristics and travel motivations among golf tourists could provide useful information to golf destination marketers in targeting their …

Savannah Hockey Classic Attendance Motivation, Chris Hanna, Chris R. Barnhill, Gregg Rich, Amy Rundio, Christina Gipson

Journal of Tourism Insights

The Savannah Hockey Classic has become a very successful annual university club hockey team tournament. The 21^st edition of the tournament was held in January 2020 in Savannah, Ga. featuring the Georgia Institute of Technology, University of Florida, Florida State University, and University of Georgia club hockey teams—the same teams that have comprised the tournament for many years. This study utilized Personal Investment Theory (Braskamp, 1986) and the SPEED scale (Funk, Filo, Beaton, & Pritchard, 2009) for attendance motivation assessment. Social interaction motivations were significantly higher for county residents, spectators attending with friends, spectators attending with family, and past …

Augmented Reality In Sport Marketing: Uses And Directions, Chad Goebert

Faculty and Research Publications

The augmented reality (AR) market is expected to grow to $60.55 billion by 2023 and there are currently an estimated 4.2 billion AR-capable devices in the hands of consumers. Experts believe that sport is a high-value market for AR as it is uniquely positioned to utilize AR in multiple marketing contexts (Haber, 2019). The COVID-19 pandemic has accelerated the rate at which sport organizations are utilizing AR as they attempt to reach fans and consumers that are limited or restricted from attending events in person. This article introduces augmented reality to sport managers and practitioners and defines AR, detailing how …

Applying The Data: Predictive Analytics In Sport, Anthony Teeter, Margo Bergman

Access*: Interdisciplinary Journal of Student Research and Scholarship

The history of wagering predictions and their impact on wide reaching disciplines such as statistics and economics dates to at least the 1700’s, if not before. Predicting the outcomes of sports is a multibillion-dollar business that capitalizes on these tools but is in constant development with the addition of big data analytics methods. Sportsline.com, a popular website for fantasy sports leagues, provides odds predictions in multiple sports, produces proprietary computer models of both winning and losing teams, and provides specific point estimates. To test likely candidates for inclusion in these prediction algorithms, the authors developed a computer model, and test …