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Liberty University

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Articles 31 - 44 of 44

Full-Text Articles in Entrepreneurial and Small Business Operations

E & I Academics - A Business Plan, Rosalyn Mccoy Jan 2018

E & I Academics - A Business Plan, Rosalyn Mccoy

Senior Honors Theses

Starting a school presents many difficulties, but a business plan provides a method by which to work through many of these issues. The following business plan for Encourage & Inspire Academics, hereafter referred to as E & I Academics, explains many aspects of the proposed business from operations to competition to target market. E & I Academics is a proposed business that will offer both afterschool tutoring and homeschool tutoring services to families who wish to invest in a quality education for their children. E & I Academics will offer more personalized services than a typical public school and will …


Cash Versus In-Kind Transfers: Comparative Differences And Individual Best Practices To Benefit Recipient Communities, Sarah Wicker Oct 2017

Cash Versus In-Kind Transfers: Comparative Differences And Individual Best Practices To Benefit Recipient Communities, Sarah Wicker

Senior Honors Theses

This research paper seeks to compare cash and in-kind transfers in the context of foreign poverty aid to determine which transfer style is most beneficial and to evaluate long-term best practices of each kind to more positively benefit the recipient communities. It does this by comparing arguments for and against each transfer model. The first argument discusses the differences in distribution costs between the two models. The second compares the cash transfer’s strong concept of choice with in-kind transfer’s typical style of controlled consumption of goods. The second argument discusses the timing and impact of targeting communities in connection to …


Social Crm Applications And Impact In Small Businesses, Levi Bridge May 2017

Social Crm Applications And Impact In Small Businesses, Levi Bridge

Doctoral Dissertations and Projects

The present study explored the effect social customer relationship management (CRM) on. Small businesses typically have limited resources and thus use an informal CRM system causing them to not realize the full sales potential or customer engagement that could occur. The qualitative study consisted of 10 small businesses that utilize social media to engage with customers. The agency theory and resource based view served as the theoretical foundation for the study. One-on-one interviews were conducted with the employee responsible for managing the social media content. From the interviews, three themes emerged that are critical for social CRM success: visibility, interactivity, …


The Importance Of Branding In Small Businesses, Amber J. Rabie Apr 2017

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …


Microcredit As A Means Of Funding Entrepreneurship In Asia, Sheena Ragoo Apr 2017

Microcredit As A Means Of Funding Entrepreneurship In Asia, Sheena Ragoo

Senior Honors Theses

Microcredit can be a powerful tool to aid impoverished individuals in Asia. Despite the increased globalization and interconnectedness around the world, many parts of Asia suffer from the social and economic problems. However, entrepreneurship programs can help alleviate some of the social ailments. Unfortunately, many individuals in the Asian region do not have the financial means to start their own businesses. Individuals may be able to fund their businesses by means of small loans. Microcredit not only empowers poor individuals, it also gives them the opportunity to be self-employed and become self-sufficient. Women are the main beneficiaries of microcredit financial …


Effectively Alleviating Poverty Requires Economic Development: The Role Non-Profits Serve In This Endeavor, Dustin Michael Lape Apr 2017

Effectively Alleviating Poverty Requires Economic Development: The Role Non-Profits Serve In This Endeavor, Dustin Michael Lape

Senior Honors Theses

The aim of this paper is to analyze the role that nonprofit organizations can play in utilizing economic development to alleviate poverty. The thesis components will be analyzed by answering six research questions (RQ): (1) What is economic development in developing countries? (2) What is the connection between economic development and poverty alleviation? (3) What are some examples of economic development lessening poverty? (4) What are the essential features of a nonprofit organization? (5) What can nonprofit organizations do to create economic development? and finally, (6) What are archetypical examples of nonprofits creating economic development and reducing poverty? To understand …


The Importance Of Starting A For-Profit Business As Mission To Advance God’S Kingdom, Hannah M. Mitchell Oct 2016

The Importance Of Starting A For-Profit Business As Mission To Advance God’S Kingdom, Hannah M. Mitchell

Senior Honors Theses

All Christians have a duty to advance the Kingdom of God according to Matthew 28:16-20, which tells Christians to, “go and make disciples of all nations” (New International Version). The gospel has not yet reached many areas of the world that Christians could influence if they started a Business as Mission (BAM). A BAM start-up would provide jobs to the surrounding communities and aid in improving the economy. Assisting others by providing jobs and meeting their physical, spiritual, social, and economic needs will empower individuals and allow communities to flourish. Even non-Christians find helping others important, which is seen through …


Micro-Loans: A Socially Responsible Corporate Investment, Olivia D. Marshall Jan 2016

Micro-Loans: A Socially Responsible Corporate Investment, Olivia D. Marshall

Senior Honors Theses

This thesis seeks to examine the socially responsible actions of corporations across America in the funding of micro-financing endeavors both of foreign and domestic intent as a means to alleviate poverty. Micro-loans are examined in light of the history of corporate social responsibility and the magnitude of impoverishment across the globe. The overarching purpose of this paper stands to prove that funding micro-loans is a sufficient means of acting socially responsible for corporations nationwide as a sustainable solution to poverty.


Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell Nov 2015

Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell

Senior Honors Theses

Cultivate Magazine’s purpose is to inspire and educate creative women in their business ventures. Furthermore, Cultivate serves as a catalyst for our readers’ business by featuring insightful interviews from other creative women and practical advice on how to run a successful creative business. In short, Cultivate’s target market is female creative business owners with occupations such as photographers, designers, writers, entrepreneurs, artists, and bloggers.


Microlending In The Third World: Does It Work?, Caleb J. Childers Oct 2015

Microlending In The Third World: Does It Work?, Caleb J. Childers

Senior Honors Theses

Microlending programs have recently been touted as a way to increase business development, equality, and income in impoverished nation (Yunus & Weber, 2007; Idris & Agbim, 2015); this confidence, however, may be misplaced. Research from inside these Third World nations is challenging the traditional thinking about what helps the poor succeed in other countries and how we can help; these studies call into question the efficacy of microlending and similar programs (Idris & Agbim, 2015; Banerjee et al., 2014; Yang & Stanley, 2012). In this paper, the effects of microloans in the Third World on income growth will be accessed …


Business Startup And Cause Marketing In The Running Apparel Industry, Zachary Barker Jan 2014

Business Startup And Cause Marketing In The Running Apparel Industry, Zachary Barker

Senior Honors Theses

Entrepreneurship has been the backbone of the American economy since the penning of the Declaration of Independence. Small businesses help the United States prosper and help create jobs for the American people. As today’s business world is increasingly changing in a technological and global way, entrepreneurs must consider many environmental conditions in their small business planning. Business start-up is a long process backed by research and market testing that will maximize the opportunity for success. One way many business start-ups have become successful is through cause-related marketing programs that many people support. Additionally, a particular industry that has proven to …


Fashion As A Means Of Humanitarian Aid: A Resource For Prospective Entrepreneurs, Hannah Lynch Apr 2013

Fashion As A Means Of Humanitarian Aid: A Resource For Prospective Entrepreneurs, Hannah Lynch

Senior Honors Theses

The following paper is intended to provide prospective entrepreneurs, who desire to incorporate humanitarian aid into fashion-oriented startup ventures, with information regarding current business models and prominent companies. A discussion of approaches to humanitarian relief and their effectiveness will assist prospective entrepreneurs as they assess the best manner in which their individual startups may serve people in need. Three commonly utilized models of aid to be discussed include employment-based, tangible goods-based, and monetary donation-based that exist with the intentions to provide relief for causes such as food, health, clean water, education, clothing, job creation, and freedom. Through the compilation of …


Inclusive Business: Using For-Profit Business Models To Address Global Poverty, Samuel James Conner Apr 2013

Inclusive Business: Using For-Profit Business Models To Address Global Poverty, Samuel James Conner

Senior Honors Theses

Due to the rise of globalization, modernization, and the Internet revolution, awareness of global poverty has expanded, making its eradication a chief goal of the global development community for the twenty-first century. Though corporations are often expected to participate in social and community development initiatives without regard for profits, this paper presents inclusive business as a way for businesses to profitably engage impoverished segments of society. Inclusive businesses seek to expand their consumer bases or strengthen their supply chains by moving into new markets among the poor that have limited access to global markets and remain largely untapped. The research …


Barriers To Successful Entrepreneurship For Women In Ukraine, John S. Johnson, Edward Garten, Svitlana Buko Jan 2013

Barriers To Successful Entrepreneurship For Women In Ukraine, John S. Johnson, Edward Garten, Svitlana Buko

Faculty Publications and Presentations

This article focuses on the analysis of successful businesses in Ukraine started and operated by women-owners, focusing on personal experiences of women-entrepreneurs and their perceptions of drivers and barriers of their businesses.