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Full-Text Articles in Entrepreneurial and Small Business Operations
Empowher: Creating Digital Pathways To Funding And Cultivating Community For Women Entrepreneurs, Nicole Riojas
Empowher: Creating Digital Pathways To Funding And Cultivating Community For Women Entrepreneurs, Nicole Riojas
Masters Theses
”EmpowHER: Creating Digital Pathways to Funding and Cultivating Community for Women Entrepreneurs” embarks on a comprehensive exploration of the dynamic world of women entrepreneurship, deciphering the intricate dynamics that influence their journey to success. With a focus on fostering gender diversity and promoting innovation, this thesis delves into the profound impact of accessible funding mechanisms and community engagement on women entrepreneurs’ trajectories while in the growth stage of their business. As women-owned enterprises continue to rise, this project dissects their economic potential and explores how innovative practices can dismantle the barriers that hinder their progress. By employing various research methods …
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
Masters Theses
The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a …