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Entrepreneurial and Small Business Operations Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Entrepreneurial and Small Business Operations
Empowher: Creating Digital Pathways To Funding And Cultivating Community For Women Entrepreneurs, Nicole Riojas
Empowher: Creating Digital Pathways To Funding And Cultivating Community For Women Entrepreneurs, Nicole Riojas
Masters Theses
”EmpowHER: Creating Digital Pathways to Funding and Cultivating Community for Women Entrepreneurs” embarks on a comprehensive exploration of the dynamic world of women entrepreneurship, deciphering the intricate dynamics that influence their journey to success. With a focus on fostering gender diversity and promoting innovation, this thesis delves into the profound impact of accessible funding mechanisms and community engagement on women entrepreneurs’ trajectories while in the growth stage of their business. As women-owned enterprises continue to rise, this project dissects their economic potential and explores how innovative practices can dismantle the barriers that hinder their progress. By employing various research methods …
Legitimate Business As Mission Ventures And Effective Witness, Summer Rogers
Legitimate Business As Mission Ventures And Effective Witness, Summer Rogers
Senior Honors Theses
This thesis discusses the practice of missionaries creating cover businesses solely for visa purposes, which brings a dishonest presence and harms the ministry. In contrast, Business as Mission (BAM) is a strategic business model to bring the gospel overseas through social, economic, and spiritual impact. Through a literature review, best practices for legitimate BAM ventures are explored based on studies done by BAM professionals and experts. Research shows that Christian businesspeople can establish an authentic image and credible witness through BAM businesses that are integrated into the local community, generate a profit, and incorporate biblical principles into business operations. BAM …
Sacred Business: Outlining Business As Mission For The Fulfillment Of The Great Commission, Eli Jackson
Sacred Business: Outlining Business As Mission For The Fulfillment Of The Great Commission, Eli Jackson
Senior Honors Theses
Business as Mission (BAM) is the operation of a for-profit business located in a cross-cultural setting and aimed toward the fulfillment of the great commission. This definition reveals four key success factors for BAM: support, financial and otherwise, for both the business and the missionaries; the ability to gain access to cross-cultural settings; the opportunity to advance the gospel; and the requirement of managing both missional and business goals. Examining each of these areas, along with the historical effectiveness of BAM, reveals that BAM is an efficient and effective missional strategy, which should be used to see the Great Commission …
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
Masters Theses
The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a …
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell
Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell
Senior Honors Theses
Cultivate Magazine’s purpose is to inspire and educate creative women in their business ventures. Furthermore, Cultivate serves as a catalyst for our readers’ business by featuring insightful interviews from other creative women and practical advice on how to run a successful creative business. In short, Cultivate’s target market is female creative business owners with occupations such as photographers, designers, writers, entrepreneurs, artists, and bloggers.