Open Access. Powered by Scholars. Published by Universities.®
Entrepreneurial and Small Business Operations Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Advertising and Promotion Management (2)
- Graphic Design (2)
- Illustration (2)
- Agribusiness (1)
- Agricultural and Resource Economics (1)
-
- Applied Behavior Analysis (1)
- Arts Management (1)
- Book and Paper (1)
- Business Administration, Management, and Operations (1)
- Business Law, Public Responsibility, and Ethics (1)
- Business and Corporate Communications (1)
- Communication (1)
- Fine Arts (1)
- Food Security (1)
- Food Studies (1)
- Marketing (1)
- Other Communication (1)
- Psychology (1)
- Public Relations and Advertising (1)
- Social and Behavioral Sciences (1)
- Publication
Articles 1 - 3 of 3
Full-Text Articles in Entrepreneurial and Small Business Operations
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
Masters Theses
The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a …
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell
Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell
Senior Honors Theses
Cultivate Magazine’s purpose is to inspire and educate creative women in their business ventures. Furthermore, Cultivate serves as a catalyst for our readers’ business by featuring insightful interviews from other creative women and practical advice on how to run a successful creative business. In short, Cultivate’s target market is female creative business owners with occupations such as photographers, designers, writers, entrepreneurs, artists, and bloggers.