Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Marketing (9)
- Business Administration, Management, and Operations (7)
- Social and Behavioral Sciences (5)
- Entrepreneurial and Small Business Operations (4)
- Economics (2)
-
- Finance and Financial Management (2)
- Management Sciences and Quantitative Methods (2)
- Medicine and Health Sciences (2)
- Nonprofit Administration and Management (2)
- Strategic Management Policy (2)
- Advertising and Promotion Management (1)
- Anthropology (1)
- Arts and Humanities (1)
- Business Law, Public Responsibility, and Ethics (1)
- Business and Corporate Communications (1)
- Computer Sciences (1)
- Databases and Information Systems (1)
- Economic Theory (1)
- Engineering (1)
- Human Resources Management (1)
- Industrial Engineering (1)
- Industrial Organization (1)
- Industrial and Organizational Psychology (1)
- International Business (1)
- Law (1)
- Nursing (1)
- Operations Research, Systems Engineering and Industrial Engineering (1)
- Other Business (1)
- Philosophy (1)
- Institution
-
- Walden University (10)
- Georgia Southern University (7)
- Grand Valley State University (2)
- Molloy University (2)
- University of Rhode Island (2)
-
- Central Bank of Nigeria (1)
- Edith Cowan University (1)
- Seattle Pacific University (1)
- Selected Works (1)
- SelectedWorks (1)
- United Arab Emirates University (1)
- University of Montana (1)
- University of San Diego (1)
- University of South Florida (1)
- University of Tennessee, Knoxville (1)
- University of Wollongong (1)
- Wayne State University (1)
- Publication
-
- Walden Dissertations and Doctoral Studies (10)
- Association of Marketing Theory and Practice Proceedings 2017 (7)
- Faculty Works: Business (1973-2022) (2)
- Bullion (1)
- Chancellor’s Honors Program Projects (1)
-
- Doctoral Projects (1)
- Faculty of Business - Papers (Archive) (1)
- Industrial-Organizational Psychology Dissertations (1)
- J.S. Nelson (1)
- Markets, Globalization & Development Review (1)
- Michael D Ryall (1)
- Philosophy: All Student Work (1)
- Research outputs 2014 to 2021 (1)
- Senior Honors Projects (1)
- The Foundation Review (1)
- Theses (1)
- USF Tampa Graduate Theses and Dissertations (1)
- Undergraduate Theses, Professional Papers, and Capstone Artifacts (1)
- Wayne State University Dissertations (1)
- Publication Type
Articles 31 - 35 of 35
Full-Text Articles in Business
Exploring Alternative Views Of Time In Marketing Management: How Temporal Orientation Impacts A Firms’ Strategic Orientations, Jeffrey R. Carlson, William T. Ross Jr.
Exploring Alternative Views Of Time In Marketing Management: How Temporal Orientation Impacts A Firms’ Strategic Orientations, Jeffrey R. Carlson, William T. Ross Jr.
Association of Marketing Theory and Practice Proceedings 2017
The field of marketing demonstrates an established and long-standing tradition of incorporating time into its theoretical frameworks. Nonetheless, although marketing has heavily utilized time in its conceptualizations, scholars have suggested that marketing has overly relied upon a single type of time, objective time as measured through a clock, and has underutilized subjective time which refers to time that is differentially perceived and experienced by individuals, organizations, and cultures. In light of this context and need to study alternative forms of time, we explore how a specific type of subjective time – organizational temporal orientation – impacts strategic orientations.
This work …
Examining Purchase Shares Of Private Label-Brands And Consumer Demographics: A Study In The United States And Turkey, Musa Pinar, Tulay Girard, Nilay Bıçakcıoğlu, İlayda İpek, Paul Trapp
Examining Purchase Shares Of Private Label-Brands And Consumer Demographics: A Study In The United States And Turkey, Musa Pinar, Tulay Girard, Nilay Bıçakcıoğlu, İlayda İpek, Paul Trapp
Association of Marketing Theory and Practice Proceedings 2017
In recent years, private-label brands have become a well-established part of the global retail environment, often possessing significant market share. This study examines: (1) the proportion or percent (purchase share) of consumers’ monthly purchases for (a) private-label brands of grocery and household products in general and (b) the Great Value (Walmart, U.S.) and Migros (Turkey) private-label brands in particular; (2) the potential effects of gender, income, age, and household size on consumers’ monthly purchase shares of private-label brands; (3) if the effects of these demographic factors have similar associations in the U.S. and Turkey; (4) if consumer awareness, perceived quality, …
Preliminary Evidence Regarding Marketing’S Role In Environmental Management Theory, Jess Mikeska, Les Carlson
Preliminary Evidence Regarding Marketing’S Role In Environmental Management Theory, Jess Mikeska, Les Carlson
Association of Marketing Theory and Practice Proceedings 2017
Prior research specific to government public policy topics finds that firms manage threatening public policy either by competing in new ways to offset (potential) policy limitations or managing the public policy so as to prevent it from limiting business. And while managing policy to prevent business limitations often involves political strategies, such as lobbying or investing in PACs, prior marketing research suggests most management of threats occurring in a firm’s external business environment are likely to revolve around marketing, instead of political, strategies.
So as to better understand marketing’s role in environmental management, survey responses of executive level-respondents were matched …
“Are We Having Fun Yet?”: What Factors Influence Senior-Level Managers To Have Fun At Work?, Anthony Scardillo
“Are We Having Fun Yet?”: What Factors Influence Senior-Level Managers To Have Fun At Work?, Anthony Scardillo
Association of Marketing Theory and Practice Proceedings 2017
Contrary to belief, employees are NOT having fun yet. In fact, 73% of all employees are dissatisfied with their jobs (Crabtree, 2013). The reasons are many, but the underlying reason is that they are not having any fun! (Clark, 2009; Ford, McLaughlin, & Newstrom, 2003a; Kinjerski & Skrypnek, 2006). We believe that a fun and engaging workplace impacts employee engagement, morale, productivity and safety (Bedeian & Armenakis, 1998; Boyatzis, Smith, & Beveridge, 2012; 2013). We also believe that creating a fun atmosphere at work is accomplished only when management has fun (Bolton, Houlihan, & Renee Baptiste, 2009; CHI, CHUNG, & …
Aom Aat Law Symposium Proposal (Final).Pdf, Adam J. Sulkowski, Constance E. Bagley, J.S. Nelson, Waddock S., Paul Shrivastava, Inara K. Scott