Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Strategy

2017

Molloy University

Articles 1 - 2 of 2

Full-Text Articles in Business

The Branding Of Fake News And Its Economic Consequences, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma Jan 2017

The Branding Of Fake News And Its Economic Consequences, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma

Faculty Works: Business (1973-2022)

In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we pointed out that the Trump Presidential campaign was unlike any we have ever witnessed. Donald Trump is now the President of the United States of America. This paper examines some of the extra and unusual dimensions he brings to the office of the Presidency, the White House and the public consciousness. (Vitale/Sutcliffe, 2016)

Trump’s Presidency has raised the level of political awareness – whether it is dividing or unifying. These conversations point to heightened levels of consciousness as it relates to political discourse within industry, classroom, …


The Branding Of Fake News: Trumpmania, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma Jan 2017

The Branding Of Fake News: Trumpmania, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma

Faculty Works: Business (1973-2022)

A presentation that accompanied the paper "The Branding of Fake News and its Economic Consequences: Trumpmania."

In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we pointed out that the Trump Presidential campaign was unlike any we have ever witnessed. Donald Trump is now the President of the United States of America. This paper examines some of the extra and unusual dimensions he brings to the office of the Presidency, the White House and the public consciousness.