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Full-Text Articles in Business

Competitive Intensity And Its Two-Sided Effect On The Boundaries Of Firm Performance, Joao Montez, Francisco Ruiz-Aliseda, Michael D. Ryall May 2017

Competitive Intensity And Its Two-Sided Effect On The Boundaries Of Firm Performance, Joao Montez, Francisco Ruiz-Aliseda, Michael D. Ryall

Michael D Ryall

The new perspective emerging from strategy's value-capture stream is that the effects of competition are two-fold: competition for an agent bounds its performance from below, while that for its transaction partners bounds from above. Thus, assessing the intensity of competition on either side is essential to understanding firm performance. Yet, the literature provides no formal notion of "competitive intensity" with which to make such assessments. Rather, some authors use added value as their central analytic concept, others the core. Added value is simple, but misses the crucial, for-an-agent side of competition. The core is theoretically complete, but difficult to interpret …


Atlassian: Analysis And Strategic Recommendation, Ryann M. Carlson Jan 2017

Atlassian: Analysis And Strategic Recommendation, Ryann M. Carlson

Undergraduate Theses, Professional Papers, and Capstone Artifacts

This research consists of an external and internal analysis of, as well as a strategic recommendation for Atlassian, an Australian software company. The external analysis will use various frameworks to analyze the following: changes and trends in the environment, Porter’s Five Forces industry analysis, competitor analysis, industry segmentation and demand issues and opportunities in the industry. The internal analysis will use various frameworks to perform an internal resource assessment, financial resources assessment and assessment of opportunities for the company. The analyses are used to identify the competitive dynamics in the external environment and the strategic factors that make the company …