Business Commons^™

Atlassian: Analysis And Strategic Recommendation, Ryann M. Carlson

Undergraduate Theses, Professional Papers, and Capstone Artifacts

This research consists of an external and internal analysis of, as well as a strategic recommendation for Atlassian, an Australian software company. The external analysis will use various frameworks to analyze the following: changes and trends in the environment, Porter’s Five Forces industry analysis, competitor analysis, industry segmentation and demand issues and opportunities in the industry. The internal analysis will use various frameworks to perform an internal resource assessment, financial resources assessment and assessment of opportunities for the company. The analyses are used to identify the competitive dynamics in the external environment and the strategic factors that make the company …