Business Commons^™

Infomercial: A Marketing Odyssey, Bligh Macdonald

Undergraduate Review

Few forms of media are so derided as the infomercial. It seems to ooze tackiness and low production standards, coupled with shameless pandering and questionable selling points. Still, the infomercial, or “direct-response” commercial, can be an astoundingly effective selling tool. In this age of ubiquitous mass media, infomercials for products such as the “Snuggie” and the “Shake Weight” have used their inherent “butt-of-joke” qualities to make millions and to attain cultural icon status. For this project, I researched the infomercial as a genre in an attempt to explain its success and rhetorical appeal. I then applied my analysis to the …

A Communications Manager's Qualifications To Enter The Work Force: The Frequency And Distribution Of Requirements, Alison N. Berry

Journal of Business & Leadership: Research, Practice, and Teaching (2005-2012)

This article examines the frequency and distribution of requirements placed on communication managers within recruitment advertisements. The characteristics of recruitment advertisements seeking entry to mid-level communications managers within the Midwest region of the United States were divided into several categories including years of experience, formal education, and educational accreditation status. These categories were analyzed to identify trends and produce conclusions. The conclusions presented with the article indicate employers seek well-rounded and multi-faceted candidates, but overlook educational accreditation as a prerequisite for employment. Additionally, the article evidences both formal education and years of experience as an enhancement to a job seeker's …

Immediate Attention Please! What Matters To Customers Using A Social Network To Complain: Empirical Evidence From The Airline Industry, Run H. Niu, Ying Fan

Journal of Business & Leadership: Research, Practice, and Teaching (2005-2012)

The popularity of social networks and smart mobile devices makes it convenient for customers to complain about unsatisfied service experiences by posting messages online, which needs immediate attention from service providers. Since the airline industry is one of the industries with lowest customer satisfaction and some airlines have been trying to use social networks for customer service, we collected tweets from five major airlines' Twitter accounts to uncover the critical failure points complained by customers and to explore the missing links that cause the mismatches between airlines' strategic intent and customers' needs and expectations. Our findings revealed that customers' complains …

A Study Of Visual Puffery In Fragrance Advertising: Is The Message Sent Stronger Than The Actual Scent?, Mark Toncar, Marc Fetscherin

Faculty Publications

Purpose - This paper investigates visual exaggerations of fragrance advertisements by comparing subjects’ expectations resulting from print ads to their subsequent product evaluations. It then considers whether the actual scents fall short, meet or exceed these expectations.

Design/methodology/approach - By means of a semiotic analysis we capture the corresponding literary attributes of the ads to develop adjective pairs describing the meaning of the ads. Interviews are conducted to assess the meaning that consumers draw from the fragrance ads and we supplement these findings by performing a blind olfactory product evaluation of the fragrances. Paired sample t-tests are used to compare …

Off The Hook: Does The Supreme Court's Scheme Liability Ruling Benefit Firms In Litigation-Prone Industries?, Candra S. Chahyadi, Menghistu Sallehu

Faculty Research & Creative Activity

This study measures the impact afthe U.S. Supreme Court's 2008 ruling Stoneridge Investment Partners vs. Scientific-Atlanta on the cumulative abnormal returns and changes in bid-ask spread of firms in litigation-prone industries (computer, electronic, pharmaceuticallbiotech, and retail industries). Although we find, in general, positive CARs around the event, we posit and find that the conditional probability that a firm will commit an accounting misstatement affects both CAR and bid-ask spread The results show that firms with a higher probability of committing financial misstatements experience lower returns around the court's ruling. That is, the ruling increases information asymmetry and uncertainty, and thus …

Annual Report 2012, Eastern Illinois University

Lumpkin College Annual Reports

This 2012 Annual Report records the achievements, outreach activities, and student honors work of the Eastern Illinois University's Lumpkin College of Business and Applied Sciences. It also includes reports from the School of Business, the School of Family and Consumer Science, the School of Technology, and the department of Military Science.

Indiana State University Financial Report 2012, Indiana State University

Financial Reports

No abstract provided.

Debt And Dividend Decisions: Stock Vs. Non-Stock Firms, William R. Nixon Iii

Theses & Honors Papers

This study tests the trade-off and pecking order theories about the debt and dividend decisions for stock and non-stock firms. The decision to finance investments with debt or equity determines the firm's capital structure. The trade-off theory posits an optimal balance of debt and equity, motivating the form to use debt until its cost exceeds issuing equity thus deriving the firm's optimal capital structure. Meanwhile, the pecking order theorem contends the firm should use internal funds first, then debt, and equity as a last resort. Both theories have the same fundamentals for the payout of dividends. More profitable firms with …

2012 Nsu Sharks Softball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Teaching Economics Within John Henry Cardinal Newman’S Ideal University: A Nineteenth Century Vision For The Twenty-First Century Scholar, Gregory C G Moore

Business Conference Papers

"Now, please, let me bring out what I want to say, while I am full of it. I say then, that the personal influence of the teacher is able in some sort to dispense with an academical system, but that the system cannot in any sort dispense with personal influence. With influence there is life, without it there is none; if influence is deprived of its due position, it will not by those means be got rid of, it will only break out irregularly, dangerously. An academical system without the personal influence of teachers upon pupils, is an arctic winter; …

Reaching Smokers Via Email Blasts - Cost Effective Blast To The Future, Alice Dalla-Palu Mpa, Ctts-M, Cac, Jeanne Fignar Aas, Edward Frack Ba

Department of Emergency Medicine

No abstract provided.

2012 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Eco Travel Singapore - Balancing Social And Profit Motives, Biqi Wu

Lien Centre Student Case Studies

No abstract provided.

Reconnecting The Non-Profit Organisation With Its Beneficiaries, Sharifah Mohamed

Social Space

Different stakeholder interests may cause non-profit organisations to lose sight of the real needs of their beneficiaries. Sharifah Mohamed shows how design thinking can help them to refocus.

Design Thinking: A Culture Of Innovation, Sean Koh

Social Space

Many organisations are jumping on the design thinking bandwagon, but, as Sean Koh tells us, the method requires substance and not just form.

Impact Investing: Will Hype Stall Its Emergence As An Asset Class?, Philo Alto

Social Space

From when it was first coined five years ago, “impact investing” has now become more mainstream for traditional investors. However, Philo Alto argues that its development is lagging behind the promise of what it can do, and this, in turn, is hampering its emergence as an asset class in its own right.

Enterprise, Not Aid, For Social Change, Kim Tan

Social Space

A wind of change is blowing through the world of aid and philanthropy. The old formula of aid and compassion doesn’t work anymore. In its place, Kim Tanproposes a new model based on enterprise and financial capital.

Sense And Sustainability, Ken Hickson

Social Space

Like the proverbial chicken and egg, climate change and sustainability are inextricably linked; it is impossible to decide which comes first, but urgent solutions are needed. Ken Hickson delivers a timely lesson on the four E’s of sustainability—energy, environment, economics and ethics.

Every Business A Social Business: Fantasy Or Destiny?, Ka Kui Tse

Social Space

Business as usual is no longer enough, Ka Kui Tse insits. Corporations should be prepared to transition into social businesses or cease to be relevant.

Cpa Client Bulletin, January 2012, American Institute Of Certified Public Accountants (Aicpa)

Newsletters

No abstract provided.

Ifrs Financial Statements : Best Practices In Presentation And Disclosure; Ifrs Accounting Trends And Techniques, American Institute Of Certified Public Accountants (Aicpa)

Accounting Trends and Techniques

No abstract provided.

Brief Note From The New Editor; Contents [2012, Vol. 39, No. 1]; Statement Of Policy [2012, Vol. 39, No. 1]; Guide For Manuscript Submission [2012, Vol. 39, No. 1]; Note Form The Editor Emeritus Richard Fleischman, Academy Of Accounting Historians, Richard K. Fleischman

Accounting Historians Journal

No abstract provided.

Evolution Of The Relationship Between The U.S. Financial Accounting Standards And The International Accounting Standard Setters: 1973-2008, Robert J. Kirsch

Accounting Historians Journal

Utilizing archival materials as well as personal interviews and correspondence with personnel of the Financial Accounting Standards Board (FASB) and International Accounting Standards Committee /Board (IASC/B), including former Board chairmen and staff members, this paper examines the development of the working relationships between the FASB and the IASC/B from their earliest interactions in 1973 through the transformation of the IASC into the IASB and the Convergence Program rooted in the 2002 Norwalk Agreement up to 2008.

Victory Of The Prussian Railway "Dynamic" Accounting Over The Public Finance And Patrimonial Accounting Models (1838-1884): An Early Illustration Of Th Appearance Of The Second Stage Of Capitalist Financial Accounting And A Testimony Against The Agency And The Market For Excuses Theories, Jacques Richard

Accounting Historians Journal

The history of accounting for private railway companies in Germany shows that these companies played a major role in the diffusion of historical cost accounting principles and gave birth, together with big other joint stock companies, to the “dynamic” or second stage of capitalist accounting, at least in continental Europe. If the representatives of such railway companies did not develop new concepts of accounting, notably as concerned depreciation, they had, by 1875-1879, elaborated a new theory of accounting (historical cost or dynamic theory).This theory had a profound impact at least on the German theorists of the late 19th century and …

In Memorium, Academy Of Accounting Historians

Accounting Historians Journal

No abstract provided.

Codification Of Statements On Auditing Standards (Volume 2), Numbers 122 To 125, As Of January 2012, American Institute Of Certified Public Accountants (Aicpa)

Statements on Auditing Standards

No abstract provided.

Personal Accounts, Account Books And Their Probative Value: Historical Notes, C.1200-C.1800, Basil S. Yamey

Accounting Historians Journal

This paper discusses a number of topics pertaining to personal accounts in account books in the period roughly between 1200 and 1800. The main emphasis is on two topics, namely the use of account books as evidence in courts of law, and bad and doubtful debts and their accounting treatment. Examples from various countries and periods are provided to illustrate the discussion, which is not intended to be exhaustive.

Sense Making In Emerging Markets, Stephanie E. Newell, Kunal Banerji, Ruth Clarke, La Verne Hairston Higgins, Linda Isenhour, Marcilio Rodrigues Machado, Fraya Wagner-Marsh

HCBE Faculty Presentations

In this panel discussion we look at the evolution of new forms of business models in emerging economies in light of institutional voids and the opportunities those voids afford. Specifically, this session looks at the case of successful multinationals in three emerging markets India, China and Brazil. We explore the manner in which top management was able to create new business models that take advantage of the institutional voids in these markets. We analyze the evolution of these business model through the concept of sense making (Weick, 1995). Finally we propose a model of business model innovation in emerging markets.

Slimplexity: A Glimpse Inside The Hive Mind Of Snohetta, Noel Brady

Articles

Simplexity is an interview with Craig Dykers cofounder of Snohetta. The firm has a unique structure in Architecture circles with a Hive Mind like structure. In addition its parallel interests in Architecture and Landscape Design has meant that both professional strands have equal parity in the firms operation.

Counterfeits, Copying And Class, Ann Bartow

Law Faculty Scholarship

Consumers who want to express themselves by wearing contemporary clothing styles should not have to choose between expensive brands and counterfeit products. There should be a clear distinction in trademark law between illegal, counterfeit goods and perfectly legal (at least with respect to trademark law) "knockoffs," in which aesthetically functional design attributes have been copied but trademarks have not. Toward that end, as a normative matter, the aesthetic features of products should not be registrable or protectable as trademarks or trade dress, regardless of whether they have secondary meaning, just as functional attributes of a utilitarian nature are not eligible …