Business Commons^™

Gifticon, An Innovative New Service Standing At Crossroads, Sang Hoon Kim, Hee Jin Kim

Asia Marketing Journal

Gifticon is an innovative new service of SK Marketing & Company. Launched in the end of 2006 for the first time in the world, the mobile gift certificate is in the form of a SMS message that bears a bar code to exchange with real products sent to the intended recipient through internet portal, messenger or/and mobile phones. The service started by connecting individuals (B2C business) and was expanded to the new marketing tools of companies (B2B business). While the business took off with soft progress in the initial year of launch, Gifticon business finally gained its momentum in the …

소비자의 부정적 브랜드 루머의 수용과 확산, Won Jun Lee, Han Suk Lee

Asia Marketing Journal

Brand has received much attention from considerable marketing research. When consumers consume product or services, they are exposed to a lot of brand related stimuli. These contain brand personality, brand experience, brand identity, brand communications and so on. A special kind of new crisis occasionally confronting companies` brand management today is the brand related rumor. An important influence on consumers` purchase decision making is the word-of-mouth spread by other consumers and most decisions are influenced by other`s recommendations. In light of this influence, firms have reasonable reason to study and understand consumer-to-consumer communication such as brand rumor. The importance of …

독특성 추구성향과 호기심이 아트 콜라보레이션 제품에 대한 소비자의 감정에 미치는 영향, Seon Hee Ju, Dong Mo Koo

Asia Marketing Journal

Companies recently introduce art collaborated products incorporating culture into a product. Art collaborated products include incorporating famous movies and/or design of an artist into a newly launched product. The introduction of art collaborated products are gradually increasing. However, research for this trend is relatively scarce. Although research concerning design has discussed a number of different factors as playing a role in influencing responses to design including culture, fashion, innate preferences, etc.), only limited attention has been paid to the processes by which consumers generate responses to product designs. * Ph. D. Student, School of Management, Kyungpook National University ** Professor, …

The Formation Of Rational And Irrational Behaviors In Risky Investment Decision Making: Laboratory Experiment Of Coping Theory Implication In Investors’ Adaptation Model, Wendy Wendy, Marwan Asri, Jogiyanto Hartono

The Indonesian Capital Market Review

This study analyzes the stock investor's rational and irrational behavior formation through Investor's Adaptation model. Hypotheses testings were conducted by manipulating four market conditions using between-subject experimental design. The results supported the hypotheses proposed in this study. When given treatment one (opportunity-high control), investors tended to adapt the profit maximizing strategy (rational). Meanwhile, when given treatment two (opportunity-low control), three (threat-high control) and four (threat-low control), they tended to adapt the profit satisfying strategy (rational-emotional), bad news handling strategy (emotional-rational), and self-preserving strategy (irrational) respectively. The application of rational strategies are intended to obtain personal benefits and profit, while adapting …

The Impact Of 2008 Global Financial Crisis On The Performance Of Selected Indonesian Stocks: A Preliminary Study, Edwin Suparman

The Indonesian Capital Market Review

This research is a preliminary study that analyzes the impact of the US financial markets on Indonesian financial markets during the 2008 global financial crisis. It specifically investigates the occurrence of contagion effect in the Indonesian IHSG index and selected LQ45 stocks with the US S&P500 index by the measurement of correlation using simple correlation, EWMA, OGARCH, and DCC GARCH. It also attempts to discuss on the decoupling of Indonesian market and provide recommendations on dealing with future similar events.

A Study Of Financial Performance And Stock Return In Ipo Underpricing Phenomenon On The Indonesia Stock Exchange (Idx), Agus Irfani

The Indonesian Capital Market Review

It is widely believed that financial performance of listed companies on stock exchange might potentially affect long-term stock return. However, the impact of financial performance on underpric-ing is still in debate. The purpose of this study is to examine the effect of financial performance on underpricing at the same period and the effect of both financial performance and underpricing on the long-term stock return on the Indonesia stock exchange (IDX). By employing judgemental sampling method, the sample of this reseach includes 43 underpriced stocks taken from the population of 51 initially public offered stocks on the IDX during 2008-2010. This …

Does Moving Average Technical Trading Rule Provide Value For Intraday Stock Trading?: Evidence From The Indonesia Stock Exchange, Ario Harsanto, Irwan Adi Ekaputra

The Indonesian Capital Market Review

This paper analyzes the value of employing simple moving average (SMA) and moving average (MA) technical trading rules for intraday stock trading in the Indonesia Stock Exchange. We test independently SMA[5], SMA[10], SMA[15], MA[5,50], MA[5,150], and MA[5,200] trading rules. We find all three SMAs and MA[5,200] tend to deliver returns greater than the unconditional basic return (UBR), while MA[5,50] and MA[5,150] generate returns less than UBR. We conclude that SMAs are more valuable than MAs as intraday technical trading rules.

인터넷쇼핑 상황에서 보상프로그램이 브랜드충성도에 미치는 영향에 관한 연구, Ji Hern Kim, Hyun Mo Kang, M. Munkhbazar

Asia Marketing Journal

Previous studies of reward programs have generally focused on designing the best programs for consumers and suggested that consumers` perception of the value of reward programs can vary according to the type of reward program (e.g., hedonic vs. utilitarian and direct vs. indirect) and its timing (e.g., immediate vs. delayed). These studies have typically assumed that consumers` preference for reward programs has a positive effect on brand loyalty. However, Dowling and Uncles (1997) pointed out that this preference does not necessarily foster brand loyalty. In this regard, the present study verifies this assumption by examining the effects of consumers` perception …

한국과 중국 소비자의 쇼핑 경험가치 지각과 브랜드자산 및 점포충성도의 관계에 관한 비교 연구, Soon Ho Hwang, Jong Chul Oh, Sung Joon Yoon

Asia Marketing Journal

Research Purpose Consumers rely on various clues to evaluate their decision to patronize a retail store, and store brand is one of them (Dodds 1991; Grewal et al. 1998). As consumers find ever increasing variety of contact points connecting them to specific store, the value of experiential shopping as a means of increasing store`s brand equity warrants greater attention from scholars of retail management. Retail shopping values are credited for creating not only cognitive experiences like brand knowledge but also emotional experiences such as shopping pleasure and pride (Schmitt 1999). This may be because today`s consumers place emphasis on emotional …

한국의 베이비부머세대 중년여성이 삶에서 추구하는 가치에 대한 질적연구, Ji Hyun Lee, Sun Woo Kim

Asia Marketing Journal

A lot of interest in the baby-boomer generation, those who were born after World War II, has emerged since their retirement has been accelerated. The retirement of baby-boomers has caused many health, public welfare, social policy and family relationship problems. However, their increased purchasing power has made them more attractive consumers than any other generation, and they have become a fascinating niche market in the depressed economy. This research selected middle-class women of the baby-boomer generation who have had powerful effects on society and have emerged as an attractive niche market, and attempted to understand their lives intensively. Based on …

Assessing The Efficiency Of Jakarta Islamic Index-Linked Investing, Anwar Salahuddin, Anton Hermansyah

The Indonesian Capital Market Review

The passive investing is getting easier with the fund that mimics indexes or market portfolio. The sharia market instruments is the answer to the need of Muslim investors. In the future, there are possibilities for more index-linked funds, exchange traded funds, and index-based derivatives in Indonesia including their sharia counterpart. We analyze the performance of Jakarta Islamic Index in three aspects, profitability, stability, and efficiency, compared with ordinary indexes, the BISNIS-27 Index and the LQ45 Index. The profitability is analyzed using Fama and French Three Factors model. The stability aspect is analyzed using Sharpe Return Based Style Analysis and Style …

Simulation Of Tax Revenues From Individuals Receiving Advanced College Degrees, Dejing Kong

Department of Industrial and Management Systems Engineering: Dissertations, Theses, and Student Research

State governments always want graduates who received higher education in universities and colleges to stimulate the economic growth of the state. Many state universities want to contribute more to the state’s economy as well, and state universities frequently have relevant economic development activities and offices. The state universities normally receive annual budgeted financial support and occasional special funding from the state government while the state expects contributions to the economic growth and an educated citizen in return. In this research, the economic impact of a graduate degree funded by the state government was considered in the state of Nebraska.

Simulation …

Letter From Patricia A. Thompson, Chair, Aicpa Tax Executive Committee, To Lisa Zarlenga, Tax Legislative Counsel, Department Of The Treasury, Re: Comments On The Definition Of Issue Under Consideration--Certain Foreign Corporations Contained In Rev. Proc. 2011-14, Section 3.09(4) And Rev. Proc. 97-27 Section 3.08(4)., Patricia A. Thompson, American Institute Of Certified Public Accountants. Tax Executive Committee

Association Sections, Divisions, Boards, Teams

No abstract provided.

Letter From Patricia A. Thompson, Cpa, Chair, Aicpa Tax Executive Committee, To Douglas H. Shulman, Commissioner, Irs, Re: Irs Announcement On June 22, 2012, Regarding Interim Changes To The Individual Taxpayer Identification Number (Itin) Application Process., Patricia A. Thompson, American Institute Of Certified Public Accountants. Tax Executive Committee

Association Sections, Divisions, Boards, Teams

No abstract provided.

An Integrated Vendor-Buyer Cooperative Inventory Model For Items With Imperfect Quality And Shortage Backordering, Jia-Tzer Hsu, Lie-Fern Hsu

Publications and Research

We develop a model to determine an integrated vendor-buyer inventory policy for items with imperfect quality and planned back orders. The production process is imperfect and produces a certain number of defective items with a known probability density function. The vendor delivers the items to the buyer in small lots of equally sized shipments. Upon receipt of the items, the buyer will conduct a 100% inspection. Since each lot contains a variable number of defective items, shortages may occur at the buyer. We assume that shortages are permitted and are completely back ordered. The objective is to minimize the total …

2012-07-27 Faculty Compensation Ad Hoc Committee Report To The President, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Compensation Ad Hoc Committee Report to the President from July 27, 2012.

Sabbath & Management, Theology & Application, Michael E. Cafferky

Faculty Works

Without detracting from the importance of setting aside one day of worship each week some scholars believe that the meaning of Sabbath contains broader principles. This paper presents a summary of Sabbath theology based on two biblical themes: Creation and Covenant. It provides support for why managers should consider applying Sabbath principles in their work. Part III shows some of the ways in which this might play out in managerial work.

Special Edition: National Clean Energy Summit, Nevada Institute For Renewable Energy Commercialization (Nirec)

Nevada Newsflash

Young Professionals in Energy–Nevada recently gathered for an up-to-the-day report on renewable energy at UNLV’s LEED-certified Science and Engineering Building given by Associate Vice President for Interdisciplinary Research Tom Piechota—just hours after President Obama appeared on campus in support of higher education.

Piechota, who also heads UNLV’s Urban Sustainability Initiative (and is this author’s boss in that capacity), covered all the overlapping curriculum and research going on. Of about 400 total research projects university-wide, 142 involve clean energy, water or environmental science – some at the nexus of all three. Department of Energy remains the biggest source of funding, along …

Regional Identity And The Reputation Of Willamette Valley Wines: A Multiple Stakeholder Assessment, Katherine Byers, Julia Prow

2012 Projects

The Keck Summer Collaborative Research Program provides opportunities for Linfield College students and faculty to conduct research on issues related to the Pacific Northwest, and to bring the research findings back into the classroom within the subsequent academic year. Students partner with faculty to conduct research and present their work to other students, Linfield staff and faculty, and community members during a series of brown bag lunches. Kathie Byers and Julia Prow conducted research with Sharon Wagner and gave this presentation during the summer of 2012.

This presentation gives a project overview, explaining the purpose of the research and where …

Punishment, Richard C. Crepeau

On Sport and Society

After the Freeh Report was issued there was an outcry demanding that the NCAA do something to punish Penn State University. Many called for the death penalty. Others complained about the failure of the NCAA to act immediately. Then on Monday morning when the NCAA President, Mark Emmert, announced the judgment and punishment of Penn State the outcry was that the NCAA acted too quickly. It was a rush to judgment by Emmert and his colleagues. What happened to due process?

Exploring The Roles Of People, Governance And Technology In Organizational Readiness For Emerging Technologies, Abiodun A. Ogunyemi, Kevin A. Johnston

The African Journal of Information Systems

The rapid development and release of emerging technologies have made their adoption challenging. Most often there are failing issues in organizational adoption of emerging technologies. It is yet unclear which component(s) of organization play the prominent role(s) in organizational readiness to adopt emerging technologies. Using a mixed method, this study conducted an online survey of 83 South African organizations for server virtualization adoption. Server virtualization is an emerging technology being widely adopted in most organizations in developed countries. IT executives rated server virtualization as the second-most important technology to help achieve cost reductions and optimize productivity in recent surveys. Very …

Control Yourself!, Steven D. Dolvin

All Chapters

Sometimes we are our own worst enemies. Research shows that our brains are wired to trade stocks actively, and this often works against us. Even professional managers (such as mutual funds) have a hard time generating consistent outperformance. So, the best managers may be those that understand the psychology of investing and are able to control themselves. See the article here, Wall Street Journal. A good book on the topic is Psychology of Investing, by John Nofsinger.

Be Memorable: Library Advocacy Through Compelling Storytelling, Carol A. Watson, Suzanne R. Graham, Jason Tubinis

Presentations

Whether persuading an administrator within your institution or lobbying for external action, storytelling can be a powerful and compelling advocacy tool. Telling stories about real people and real challenges is an effective means for convincing others of your viewpoint. What makes a good story? How can you incorporate the elements of storytelling into your advocacy efforts?

After learning the fundamentals of a persuasive story and how to successfully integrate the story within a strategic advocacy campaign, participants will have the opportunity to practice their newly acquired skills in small groups. Volunteers from the small groups will share their story drafts …

Nebraska Monthly Economic Indicators: July 20, 2012, Eric Thompson, William Walstad, Adam George

Leading Economic Indicator Reports

The Leading Economic Indicator – Nebraska (LEI-N) declined by 1.11% during June 2012. The decline in the LEI-N, which predicts economic growth in the state six months in the future, is the second in a row, signaling weakness in the Nebraska economy during the fall and winter of 2012. In particular, while the Nebraska economy is expected to grow this summer, growth will slow significantly beginning in the fall. A primary reason for the decline in the LEI-N was a rapid increase in the value of the U.S. dollar during June. The rising U.S. dollar will limit export activity by …

2012-07-19 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Meeting Minutes for July 19, 2012.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Assurance Services Executive Committee. Emerging Assurance Technologies Task Force Audit Data Standard, July 18, 2012, Comments Requested By September 17, 2012; Exposure Draft (American Institute Of Certified Public Accountants), 2012, July 18, American Institute Of Certified Public Accountants. Assurance Service Executive Committee. Emerging Assurance Technologies Task Force

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.

Letter From Patricia A. Thompson, Cpa, Chair, Aicpa Tax Executive Committee, To Andrew Keyso, Jr., Associate Chief Counsel (Income Tax & Accounting), Internal Revenue Service, Re: Recommendation For Modification Of Rev. Proc. 2011-18 Concerning The Accounting Method For Income From Gift Card Receipts., Patricia A. Thompson, American Institute Of Certified Public Accountants. Tax Executive Committee Cc:

Association Sections, Divisions, Boards, Teams

No abstract provided.

What's The Big Idea? (Or, "How To Succeed In Business By Really Trying"), Renee Gearhart Levy

Syracuse University Magazine

No abstract provided.

On Our Short List - Hot Property: With Steven Good, It's Going Once, Going Twice, Sold!, Mary Ellen Mengucci

Syracuse University Magazine

No abstract provided.