Business Commons^™

The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz

Honors Projects

The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …

Computer Vision Machine Learning And Future-Oriented Ethics, Abagayle Lee Blank

Honors Projects

Computer Vision Machine Learning (CVML) in the application of facial recognition is currently being researched, developed, and deployed across the world. It is of interest to governments, technology companies, and consumers. However, fundamental issues remain related to human rights, error rates, and bias. These issues have the potential to create societal backlash towards the technology which could limit its benefits as well as harm people in the process. To develop facial recognition technology that will be beneficial to society in and beyond the next decade, society must put ethics at the forefront. Drawing on AI4People’s adaption of bioethics for AI, …

Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown

Honors Projects

Having a website is no longer a luxury but a requirement. Nonprofits need to take advantage of the digital age to better reach their constituents yet, overall, they struggle to do this well. Because of lack of resources, their reliance on volunteers, and the inability to keep up with the evolving demands of a website, nonprofits (especially small ones) are not using the web to their full advantage. Taking the research and applying it to a nonprofit retirement community—Warm Beach Senior Community—the challenges are seen first-hand.

Machine Learning With Multi-Class Regression And Neural Networks: Analysis And Visualization Of Crime Data In Seattle, Erkin David George

Honors Projects

This article examines the implications of machine learning algorithms and models, and the significance of their construction when investigating criminal data. It uses machine learning models and tools to store, clean and analyze data that is fed into a machine learning model. This model is then compared to another model to test for accuracy, biases and patterns that are detected in between the experiments. The data was collected from data.seattle.gov and was published by the City of Seattle Data Portal and was accessed on September 17, 2018. This research will be looking into how machine learning models can be used …

Discount, Coupon, Or Both? An Empirical Data-Based Analysis For Online Garment Retailers' Optimal Promotion Strategies, Yang Liu

Lingnan Theses (MPhil & PhD)

We investigate an online retailer’s optimal strategies for her promotion of the garments that are classified based on their price levels and life cycle stages. Accordingly we consider nine scenarios. For each scenario, the retailer implements a promotion strategy that involves only a discount, only a coupon, or both of them. We develop a three-stage approach, in which we first perform regression analysis to identify the significant variables, then obtain the optimal decisions, and .find the best scenario for the retailer. In general, the promotion with a discount depth is optimal for the garments at the introduction and decline stages, …

Closing The Loop: The Capacities And Constraints Of Information And Communication Technologies For Development (Ict4d), Phillip Nicholas Turman-Bryant

Dissertations and Theses

As a mechanism for collecting and sharing information, information and communications technologies (ICT) hold immense potential for individuals and institutions in low- and middle-income countries. Currently the distribution and adoption of ICTs--particularly mobile devices--has far outpaced the provision of other household services like clean water, sanitation, hygiene, or energy services. At the same time, the development and deployment of Internet of Things (IoT) devices including cellular- and satellite-connected sensors is facilitating more rapid feedback from remote regions where basic services are most limited. When used in conjunction with economic development or public health interventions, these devices and the feedback they …

Uber’S Strategy Of Disruptive Innovation: The Implications Of Negative Press, Margaret M. Taylor

Honors Projects

In the last ten years of Uber’s existence the company has become a household name. Through their journey in becoming so well-known, they have had both positive and negative press that has affected how the world has seen them. While they have spent the last ten years revitalizing the taxi and limousine service industry, they have also consistently dealt with the changing perception of the public. Their fairly large number of scandals has not forfeited their industry leading position to Lyft, nor has it negatively affected their financial benefits. Uber’s radical disruptive innovation provided them with a clear sustainable advantage, …

Creation And Implementation Of Marketing Collateral For The Agricultural Education And Communication Department At California Polytechnic State University, San Luis Obispo, Bekah Marjorie Reed

Agricultural Education and Communication

In January, 2019 the author created a template in Adobe InDesign to input information to be gathered from professors. The intent of the template was to display relevant information to help students learn more about their future faculty: hometown, areas of research, industry/teaching experience, alma maters, among other information (email address, office location, and office phone number). The author then developed questions and emailed all of the faculty and staff in the Agricultural Education and Communication Department along with a request for a headshot from each member. For those who did not have a headshot available to them, or who …

The Wine Stone Inn, Kendall N. Doud

Agricultural Education and Communication

The Wine Stone Inn is a new 12-room boutique hotel currently being built in Old Town Orcutt, California. The hotel is seeking a grand opening that will attract vintner business, agribusiness, and agricultural vendors for the hotel, and help promote local wineries and breweries in the Santa Maria Valley. Orcutt is a growing township, which is becoming very attractive to visitors because of the walking distance to restaurants, local pubs, wine venues, and other businesses that project growth in the future. Agribusiness makes up a small percentage of the corporate market and agritourism is a growing segment in this area. …

The Lone Coyote Of The National Basketball Association: A Case Study On The Organization Culture Of The San Antonio Spurs, Dylan O. Staub

Experience Industry Management

Organizational culture exists within every professional sports team’s organization and makes up the organization’s DNA. The San Antonio Spurs are one such Professional Sports organization that innovates new global team building strategies that values the group as a whole over the individual. The purpose of this study was to examine the organizational culture of the San Antonio Spurs franchise in the National Basketball Association (NBA). The researcher used a best-practices guide to evaluate the San Antonio Spurs’ corporate culture. This study found that the San Antonio Spurs are effective in their organizational culture practices, however, could focus their efforts more …

Bonipak Trucker Lounge Improvements, Lauren M. Reade

Agricultural Education and Communication

Bonita Packing Company, also known as Bonipak, has been a produce grower and shipper in the Santa Maria Valley for nearly 90 years and has contracts with customers all over the United States and Canada. Since 1932, the family owned and operated business has maintained steady growth as the population continues to rise all while making it a goal to uphold their family values and maintain their deep roots within the community. Transitioning into a fourth generation family farm, the Bonipak team hopes to continue to promote growth and maintain a positive reputation within the community and beyond. With multiple …

Graduate Internship Report - Cactus Ropes, Chelsey K. Bushnell

Agricultural Education: Graduate Internship Reports

This internship was a partnership between the Cal Poly Rodeo program and Cactus Ropes. I interned with marketing and promotion for Cactus Ropes. My main responsibility was managing and creating promotional jackpot ropings, creating promotional highlight videos for social media, promotional marketing ideas for the Poly Royal Rodeo, promotional highlight shots of the night at the rodeo, and involving Cactus Ropes with with Cal Poly Rodeo. I also participated in other aspects of promotions and events, including taking promotional photographs of rodeo athletes using Cactus Ropes, assisting in event planning, and promoting ropes and products. Besides organizing the awards given …

"The James Gang": Keys To The Success Of Tobin James Cellars, Natalie A. Fink

Communication Studies

This study looks at what motivates people to join and sustain membership with a particular wine club in the Paso Robles area. The four flows of organizational communication were applied to discover what allows wineries to be successful in the direct-to-consumer wine market. The study will uncover the research question: Using the four flows of organizational communication, why do individuals join and sustain membership with Tobin James Cellars as part of the “James Gang” wine club? Interviews were conducted with both wine club members and employees in order to collect data to answer the research question. Strong relations amongst employees …

The Impact Of Entrepreneurial Leadership On Team Climate And Innovation Work Behaviour In Start-Up Contexts, Kin Kah Neo

Dissertations and Theses Collection (Open Access)

Achieving start-up success is a multi-dimensional challenge. Against this background, this research centres around the experiences gained at an Asian University with a postgraduate Master of Science in Innovation program (MI) aimed at creating novel and viable business ventures as part of so-called Capstone Projects. Given concerns about the - at times - somewhat mediocre nature of ideation and business model creation outcomes of some of the students’ capstone projects in contrast to a couple of very successful, award-winning innovation projects, emphasis was put on identifying and understanding the type of leadership that drives high-quality new ventures, namely entrepreneurial leadership …

Eksporti Si Strategji Ndërkombëtarizimi Për Kompanitë Kosovare, Uvejs Sermaxhaj

Theses and Dissertations

Ky punim synon të analizoj të dhënat dhe të arrij në përfundim se a është eksporti strategji e përshtatshme ndërkombëtarizimi për kompanitë kosovare.

Për të arritur në përfundim, kemi analizuar të dhënat nga Agjensioni i Statistikave të Kosovës dhe të dhënat që i kemi marrë nga intervista me kompanitë e rasteve të studimit.

Si raste të studimit kemi marrë kompanitë Frutex me brendin Golden Eagle dhe kompaninë Proper Pizza.

Arsyeja që kemi marrë këto dy kompani bazohet nga strategjia që këto kompani e përdorin. Strategjitë më të përdorura nga kompanitë kosovare janë franshiza dhe eksportimi, kështu që si kompani përmes …

Investimet Në Arsim Dhe Ndikimi I Tyre Në Rritjen Ekonomike Në Kosovë, Taulant Krasniqi

Theses and Dissertations

Kapitali njerëzor është burimi themelor i rritjes ekonomike. Është çelësi për rritjen e efikasitetit ekonomik. Dihet se investimet në arsim rrisin fuqinë punëtore të kualifikuar, e cila rrit produktivitetin e punës dhe kështu do të ketë rritje ekonomike në mënyrë të vazhdueshme drejt një niveli më të lartë të ekuilibrit të ekonomisë. Arsimi në çdo kuptim është një nga faktorët themelorë të zhvillimit. Asnjë vend nuk mund të arrijë një zhvillim të qëndrueshëm ekonomik pa investime të konsiderueshme në kapitalin njerëzor. Arsimi pasuron të kuptuarit e njerëzve për veten dhe botën. Ai përmirëson cilësinë e jetës së tyre dhe çon …

Ndikimi I E-Banking Në Shërbimet E Klientëve Dhe Në Bankat E Republikës Së Kosovës, Venera Nuha

Theses and Dissertations

Ndikimi i revolucionit teknologjik po përjetohet në të gjitha sferat e jetës dhe sektori bankar në Kosovë ka dëshmuar të njëjtën gjë. Banka nuk është më e kufizuar vetëm në sistemin tradicional të pagesave por është transformuar në një sistem modern të afarizmit bankar virtual. Rritja e përdorimit të internetit në mesin e njerëzve është arsyeja e rritjes së përdorimit të e-banking në Kosovë. Studimi synonte të kuptonte efektin e bankingut elektronik në shërbimet e klientëve që ofrohet nga bankat e Republikës së Kosovës dhe gjithashtu, identifikimin dhe analizimin e faktorëve më të rëndësishëm që mund të ndikojnë në miratimin …

Ndikimi I Marketingut Dhe Elementeve Të Tij Në Rritjen E Performancës Së Bizneseve, Xheneta Hasani

Theses and Dissertations

Marketingu është një nga gjërat më të rëndësishme që ndikojnë në rritjen e performancës së synuar në biznese, marketingu është thelbësorë për arritjën e synimeve të bizneseve. Në këtë punim sjellim informacione të shumta nga burime të ndryshme për marketingun si dhe për elementet e marketingut (çmimi, produkti, promocioni, vendi, njerëzit, evidenca fizike, dhe proceset), ku rëndësi e veqantë i kushtohet ndikimit të marketingut dhe elementeve në rritjen e performancës së bizneseve, kryesisht biznesit IPKO.

Ky punim ka për qëllim të trajtojë marketingun me elementet e tij, funksionet, përparësit e marketingut, ndikimet positive që ka në biznes, njëkohësisht ka për …

Ndikimi I Politikave Fiskale Dhe Doganore Në Zhvillimin E Bizneseve Në Kosovë, Besarta Sylejmani

Theses and Dissertations

Ekonomia e Kosovës varet shumë nga masat fiskale që i aplikon shteti. Përmes Institucionit të doganës së Kosovës realizohet zbatimi i politikës fiskale dhe tregtare në vend,aplikimi i taksës doganore luan një rolë shumë të rëndësishëm në trendët zhvillimore ekonomike të Kosovës. Kosova bënë pjesë në kategorinë e vendeve që ende janë në tranzicion, ajo ka një zhvillim të ngadalshëm ekonomik. Politika fiskale është e rëndësishme e politikës ekonomike, edhe në Kosovë ajo përfshin : politiken e sigurimit të të ardhurave buxhetore, politikës e shpenzimeve buxhetore dhe politikën e administrimit të borxhit shtetëror. Qëllimi i këtij punimit është për me …

Efekti I Marrëveshjes Së Stabilizim Asociimit Në Të Hyra Doganore Ne Kosovë, Dardan Ismajli

Theses and Dissertations

Marrëveshja e Stabilizim Asociimit është marrëveshja e parë kontraktuale mes Kosovës dhe BE-së dhe si e tille, MSA, paraqet një fazë të re të marrëdhënieve politike ndërmjet Kosovës dhe BE-së. Ky punim masteri ka për qëllim të evidentojë efektin që ka Marrëveshja e Stabilizim Asociimit në të hyrat doganore në Republikën e Kosovës. Për më tepër studimi synon të qartësojë efektet e zbatimit të MSA-së që do t’i ketë në realizimin e të hyrave doganore, të cilat do të ndikojnë në ekonominë e Kosovës.

Gjatë realizimit të kësaj pune hulumtuese mbi temën e masterit, kryesisht u përdor metoda standarde e …

Roli I E-Marketingut Dhe Strategjisë Wom Në Zhvillimin E Bizneseve, Doruntina Maliqi

Theses and Dissertations

Zhvillimi i shpejtë i teknologjisë dhe ndryshimet në standardin jetësor në njërën anë dhe kërkesa për shërbime më të shpejta, kualitet më të mirë në anën tjetër ishin ndër qëllimet kryesore që shtyen drejt kryerjes së këtij hulumtimi.

Ky punim ka për qëllim të trajtojë zhvillimin e E-marketingut dhe strategjisë WOM duke përfshirë edhe llojet, avantazhet dhe disavantazhet, shkallën e përdorimit në zonën ku është kryer hulumtimi në Ferizaj, si dhe në të njejtën kohë ka për qëllim të tregoj rezultatet në lidhje me atë se sa janë të informuar klientët për këto dy elemente a janë të gatshëm të …

Banka Qendrore E Kosovës Dhe Politikat Monetare, Edona Tasholli

Theses and Dissertations

Këto viteve të fundit, Qeveria e Kosovës ka bërë ndryshime të rëndësishme politike, ekonomike dhe shoqërore që kanë ndikuar thuajse në të gjithë aspektet e jetës në Kosovë, përfshirë këtu edhe rezultatet e shërbimeve bankare. Pavarësisht nga njëfarë përparimi që është bërë gjatë viteve të fundit, gjendja e sistemit bankar në Kosovë mbetet nën atë të shumicës së vendeve të tjera të rajonit. Për më tepër, vitet e tranzicionit kanë çuar në ndryshime të theksuara të mënyrës së jetesës dhe përmirësimit të gjendjes financiare të popullsisë së Kosovës. Banka Qendrore e çdo shteti është institucioni financiar që udhëheq politikën monetare …

Faktorët Kyç Të Performancës Që Ndikojnë Në Rritje Të Ndërmarrjes, Erseka Hoxha

Theses and Dissertations

Ndërmarrjet e Vogla dhe të Mesme luajnë një rol të rëndësishëm në ekonominë kombëtare dhe zhvillimin e vendit, kjo shprehet në ndikimin që ato kanë në treguesit e punësimit në sektorin privat, në kontributin tek të ardhurat kombëtare dhe në nivelin e mirëqenies së popullatës. Në kushtet ekonomike dhe sociale në te cilat ndodhemi, zhvillimi i sipërmarrjeve të biznesit të vogël zë një vend parësor përveç se të rëndësishëm. Studimi ka për qëllim të identifikojë dhe të analizojë treguesit kryesorë që ndikojnë në suksesin dhe rritjen e ndërmarrjeve të vogla dhe të mesme (NVM), dhe të analizoj efektet që i …

Aged Graduate Internship In Agricultural Education, Darby Ann Toth

Agricultural Education: Graduate Internship Reports

The AGED 539 Internship Report including the Alternative Manure Management Program (AMMP) Demonstration Project and supporting Educational Materials connects dairy operators with resources to complete California Department of Food and Agriculture Grants in order to successfully assist in reducing Greenhouse Gas Emissions in California.

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …

Skyview Los Alamos Winemaker Pool Party Series 2019: Brand Reputation And Relationship Building Through Special Events, Jessica A. Mclin

Journalism

The following study was performed to determine the effect of planned special events on brand reputation and how they can be used as a tool for relationship building. There is a focus on outlining goals within an organization and identifying key publics that will assist in reaching said goals. The campaign’s focus was to create and publicize a Rosé Pool Party series, an opportunity for the newly reopened Skyview Hotel in Los Alamos, CA to work with and promote the surrounding business community. With scholarly research, the design of the campaign attempts to strategize event marketing to benefit the organization …

The Center Of Success: A Case Study On Hilton's Company Culture, Elsie G. Lamo

Experience Industry Management

Company culture is an essential element to the success of any organization. This is especially true in the hospitality industry where positive employee experiences are vital to customer satisfaction. The purpose of this study was to examine the company culture of Hilton. Data were sourced primarily from Hilton websites, third-party websites, and academic articles. This study found that Hilton’s culture is shaped by compelling mission, vision, and value statements that drive every organizational aspect. Additionally, award-winning reward, recognition, and training programs sustain and reinforce a culture that grants Hilton a unique competitive advantage. To maintain market leadership, Hilton must continually …

The Profitability Of Converting Single-Family Residences Into Multi-Unit Rental Housing In San Luis Obispo, George L. Procida

Construction Management

This paper explains how a comparative case study was conducted to determine why some single-family homeowners in the San Luis Obispo area are converting their residences into multi-unit rental properties that can be rented out to several students rather than one family or couple. Through individual, semi-structured interviews, information was gathered on the homeowners' thoughts and experiences regarding the process and results of construction, the rental market as a whole, and the newly realized convenience or difficulties associated with the change in client base. It is important to note that one of the properties is divided into two sections. One …

Financial Feasibility Of Leed Certified Buildings For Developers And Investors, Erik P. Henriksen

Construction Management

This is a case study on a small to mid-size private equity firm that deals with real estate development as well as investment to find out the financial feasibility of LEED certified buildings in today’s building climate. Interviews with two investment analysts at this firm who are versed in LEED certification about how it is looked at in their company as well as the broader industry will give insights into the feasibility of developing or investing in environmentally friendly buildings. This impacts the real estate and construction industries due to the fact that developers and investors are often times a …

Women Entrepreneurs In Egypt: A Qualitative Study Of Perceptions And Challenges, Rwan Zakria Abdelrhman

Theses and Dissertations

Although all entrepreneurs and business owners encounter obstacles and barriers, the challenges that female entrepreneurs face in Egypt are surmount. Female entrepreneurs in Egypt lack the requisite training and basic advising services that would keep them updated with new technological skills. Moreover, women are more likely to discontinue their businesses due to limited access to finance. Furthermore, women face restrictive legal and institutional burdens when establishing their business or when starting a new one. In addition, cultural constraints are another challenge that negatively influence women's credibility, their empowerment and self-confidence. The current study, intends to investigate the challenges that female …