Business Commons^™

Global Public Relations And Multinational Corporations: The Influence Of Culture On Public’S Reactions To H&M, Dove, And Nivea’S Media Campaigns In The United States And Nigeria, Olayinka Makanjuola

Electronic Theses and Dissertations

This study examined the significant impact of culture on global public relations practices using a case study analysis of Dove, H&M, and Nivea’s media campaigns between 2017 and 2019. The analysis was carried out through a structural comparison between the public’s reaction from the United States and Nigeria. Cultural variations between the two countries were examined, and how the variations impact GPR practices were explored. Social judgment theory, apologia, and image restoration theory were used as the theoretical frameworks alongside Hofstede’s cultural dimensions. This study demonstrates that understanding cultural dimensions as it applies to diverse countries operating in the global …

Shattering Glass Ceilings: Where Are All Of The Women In Finance?, Rebecca Schubach

Business and Economics Honors Papers

At a time when women are equally represented in professional fields such as medicine and academia, the finance industry is still facing a lack of gender diversity, most notability at the C-Suite level. Statistics on the paucity of women paint a bleak picture, despite the fact that women are awarded majority of undergraduate and graduate degrees in the United States, a reversal from just one generation ago. This begs the question, what is deterring women from a career in finance? Are compensation discrepancies at play? This paper seeks to examine if being a female truly penalizes a woman in regards …

Examination Of Online Voter Registration Within Non-Profit Organizations Post 1993, Jonathan Mcnicholes

Political Science Theses and Capstones

Voting is a key eliminate to the validity of our democracy. Nonprofit organizations are one of the fastest growing organization structures within our society, with growing opportunities to engage voters in pursuit of their goals along with enhanced pressure following the movements surrounding the 1993 voter registration act. In this Thesis I analysis what categories of nonprofit organizations promote voter registration using their websites, to order to establish which organizations are utilizing their resources to promote their goals. The data I use is taken from the Washington Representatives studies which consists of 43,012 nonprofit organizations within Washington DC. My research …

Perceived Stakeholder And Stockholder Views: A Comparison Among Accounting Students, Non-Accounting Business Students And Non-Business Students, Anju A. Shajan

Theses and Dissertations

In this study, I tested the perceived attitudes of students towards Corporate Ethics and Social Responsibility (CESR). I assessed whether students within a particular major are more or less likely to exhibit ethical reasoning compared to students within other majors. Specifically, I tested the perceived differences in stakeholder and stockholder views among accounting, business, and non-business students. I conducted the study utilizing the Perceived Role of Ethics and Social Responsibility Scale (PRESOR) while controlling for gender, age, work experience, and degree of religiosity. Results show that accounting students generally have a higher perception of stakeholder views and a lower perception …

Measurement Of Mentoring Program Outcomes: A Systematic Multiple Studies Review, Mark Douglas Morgan

Boise State University Theses and Dissertations

The purpose of this research study was to investigate how mentoring is measured and assessed in the workplace by reviewing and synthesizing qualitative, quantitative and mixed methods studies that appear in the professional literature. Mentoring programs are common practice in the workplace. The one-on-one nature of a formal mentoring program creates outcomes that benefit the protégé throughout their career in three ways: onboarding, retention at an organization, and career advancement. However, mentoring programs are expensive, both in terms of direct monetary cost and the time it takes to complete the tasks associated with mentoring, making measurement of outcomes critical for …

Building Value Through Innovative Eucheuma Spp. Product Development: A Case Study With The Belize Women's Seaweed Farming Association, Bailey Moritz

All Theses And Dissertations

Seaweed aquaculture has been a successful supplemental livelihood in coastal communities worldwide, creating new income opportunities for women in particular. In most cases, raw or dried carrageenan-producing seaweed is sold into supply chains without local value addition taking place. Upgrading value chains can come in the form of new products, differentiation from existing products through marketing, or breaking into new markets. The research investigates the local market potential for value-added Belizean Eucheuma seaweed products and offers insights into a pathway forward for the Belize Women’s Seaweed Farming Association (BWSFA) to take advantage of these opportunities at an early stage of …

Shattering The Glass: Will Gen Z Bring Us Closer To Gender Equality In Us Hospitality Leadership?, Denise Holly Ramirez Molintas

UNLV Theses, Dissertations, Professional Papers, and Capstones

The continued underrepresentation of women in senior leadership positions has impaired the hospitality industry’s capacity to achieve the fifth UN Sustainable Development Goal of Gender Equality. Although the industry has initiated programs to establish gender parity, the innate gendering through traditional leadership prototypes and gender-role stratification requires investigation. Scholars have noted the limited focus on gender-aware issues in hospitality research. Further, as gender is a socialized construct, historical shifts in gender ideologies have enabled changes in gendering at the individual, interactional, and institutional dimensions of society. Grounded in gender as a social structure theory and role congruity theory, this dissertation …

An Examination Of The Financial Sensitivity Of The Defense Industry To Spending Strategies Of The United States Government, Ryan Carr

Business/Business Administration

Knowledge of the relationship between the financial performance of firms within the U.S. defense industry and the defense spending decisions by the United States Government is an important domain of research. Greater understanding can enable investors, communities, and employees to make more informed decisions about investments and/or career choices. In this work, I examined the financial statements of five major American defense contractors from 1993-1995, 2003-2005, and 2011-2013. Financial performance of these firms was then correlated with spending actions by the United States Defense Department. Although the financial sensitivity of these firms on spending decisions by the United States Defense …

The Economics Of On-Farm Rice Drying In Arkansas, Clayton Parker

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Globally, rice producers are faced with the temporal problem of deciding the optimal time to being rice harvest. When harvested, paddy rice is typically at a moisture content (HMC) between 15 and 22%. Upon delivery, the rice is subsequently dried by the mill to a moisture content (MC) of 12.5%. Riceland Foods Inc., the largest miller of rice in the world, uses a stair-step pricing model to charge farmers to dry in price/unit as the MC of grain decreases from a range of +22% to 13.5%. This study estimates an alternative linear relationship in the stair-step model to determine MC …

How Power Bi Can Be Built To Analyze Player And Team Statistics In The Nba, Alison Raszler

Theses/Capstones/Creative Projects

Software is evolving every day to aid the work of what was once manual and monotonous tasks (Software Engineers). One of these platforms is Power BI, a product made by Microsoft. Power BI is a business analytics software that can provide visualization for data that is created through reports or dashboards. My thesis used the Power BI software to answer the question “How Power BI can be built to show player and team stats for the NBA.” In this project, I researched and developed a tutorial on how to use Power BI to build a report using historical statistics of …

Përdorimi I Shërbimeve Cloud Në Kompanitë E Kosovës, Diellza Cakaj

Theses and Dissertations

Në ditët e sotme teknologjia është bërë pjesë e domosdoshme e jetëve tona. Kemi fatin që edhe në Kosovë ka filluar me të madhe përdorimi i teknologjisë së cdo lloji, ndër to është edhe përdorimi i platformave Cloud. Cloud ka lehtësuar ruajtjen dhe bartjen e të dhënave mjaft shumë duke na krijuar më shumë hapsirë dhe kursyer kohë sa i perket të dhënave sikur në bartje, lehtësimin e përdorimit të rrjetit të brendshëm, ruajtje, ndryshim e zhvillim te tyre. Jo vetëm nëpër kompani të ndryshme, por edhe në shkolla e universitete është parë nevoja e përdorimit të Cloud Computing për …

Simulation Modeling Of Cross-Dock And Distribution Center Based Supply Chains, Ghewa Al Chall

Graduate Theses and Dissertations

Companies are implementing new strategies to meet the customer requirements in terms of quality, timing, and cost. One of these strategies is cross-docking, which can be defined as the process of consolidating the products coming from different suppliers, but having the same destination, with minimal handling and almost no storage between loading and unloading of the goods. The purpose of this research is to investigate the benefits of having a cross-docking facility in a supply chain. In this research, we focus on developing discrete event simulation models using the opensource Java Simulation Library (JSL). Also, we work on augmenting an …

Accelerating Leadership And Professional Development For Adults: Developing A New Measure For Assessing Kegan’S Constructive Developmental Orders, Tom Pierce Coker

Graduate Theses and Dissertations

Much has been learned and theorized about adult development and its importance in leadership effectiveness and professional development interventions thanks to the framework proposed by Kegan’s Constructive Developmental Theory (CDT). However, research and practice in this area has been hindered by the difficulty of utilizing the current method for assessing constructive developmental Level, the Subject-Object Interview. The present study addresses this problem through the development and preliminary validation of a new self-report instrument that measures the Levels of development described in Kegan’s CDT. This new measure, the Constructive Developmental Self-Report (CDSR), was constructed through theoretical-based item generation that utilized both …

Asymmetric Exchange Rate Pass-Through In Southeast Asian Rice Trade, Taylor Wiseman

Graduate Theses and Dissertations

Asian countries consume approximately 90% of the world’s rice supply. Between 2007 and 2014, Thailand, Vietnam, and India accounted for 60% of the world’s exports of rice. This paper estimates the impact of exchange rate fluctuations on bilateral trade flows in Southeast Asia. Because most Southeast Asian countries have state trading enterprises or agencies controlling rice trade, this analysis will provide insight as to whether these agencies respond to exchange rate fluctuations in a manner consistent with economic theory. Behavior inconsistent with economic theory could provide evidence of stabilizing domestic prices, market power, or export expansion policies. The analysis focuses …

Mutually Exclusive: A Survey Of Ethical Decision Making In Technology, Connor Mcpherson

Honors Theses

People make hundreds of decisions every day. Developers, security consultants, operations engineers, designers, and engineers all make small decisions that affect the final product. The values people choose to promote and ignore appear in the constraints and biases of the products they craft. This paper discusses the process of developing, distributing, and analyzing a values survey to computer professionals and students in East Tennessee. I use advanced calculations of significance and beta for chi-squared tests to determine significance and discuss the ethical conclusions from the survey’s data.

An Actor's Process In Bridging The Gap Between First-Generation And Multi-Generational African-American Identities., Mutiyat Ade-Salu

Electronic Theses and Dissertations

This thesis reflects my process assimilating into the role of Chelle in the production of Detroit '67 at the University of Louisville. Although there have been instances of actors crossing lines of gender, nationality, race, and even sexuality, to perform roles in contemporary theatre, discussion about generational differences is almost non-existent. Through historical research, first-hand interviews, and conventional acting methods, I explore the world of my role, searching for spirituality, authenticity, and identity. Additionally, I explain my use of The WAY Method ®, a process I began creating in 2014 to help actors be clear with who they are before …

The Making Of A Person: The Relationship Of Job Crafting And Leisure Crafting On Work Engagement, Occupational Role Salience, Job Performance And Psychological Well-Being., Joshua D. Anna

Electronic Theses and Dissertations

This study looks at how an individuals’ ability to job craft relates to work engagement, job performance and their psychological well-being; and when job crafting opportunities are low, how leisure crafting can compensate to provide the individual similar personal outcomes. This study also examines when job-crafting opportunities are high, how these positive effects can spillover onto other aspects of an individuals’ life such as leisure. This study also examines the extent to which an individual views work as a mean of self-identification and how this relates to job crafting. A total of 303 respondents met the inclusion criteria and completed …

Negative Brand Placement: Directions For Future Research, Fernanda Baez Calvillo

University Honors Program Senior Projects

Brand placement, or product placement, is a marketing communication tactic for promoting a brand through media platforms by embedding the brand within the content. It has been proved to be effective in creating product awareness within consumers as well as in altering or at least influencing consumer attitudes towards the brand. Negative brand placement on the other hand, places a brand in a bad light. As a marketing tactic, this can – theoretically – be placed by competitive brands, or the negative portrayal could occur organically as part of program content. It is in the marketer’s best interests to understand …

Maximizing The Academic And Professional Success Of First-Generation College Students In Biomedical Engineering, Mona Ahmed

Biomedical Engineering Undergraduate Honors Theses

Although efforts to increase the inclusion, retention, and success of first-generation college students (FGCSs) in research universities have resulted in noticeable progress, FGCSs still feel academically challenged, isolated, and show more anxiety and depression compared to non-FGCSs. Moreover, FGCSs may possess additional underrepresented identities that exacerbates the problem. There is more risk of dropping out of academic programs for FGCSs enrolling in STEM degrees, especially those of more multidisciplinary nature such as Biomedical Engineering. From the overall population of the State of Arkansas, only 23.3% have a bachelor’s degree or higher which is the third least percentage in the United …

An Exploratory Study Of Generational Coffee Preferences, Lindsey Falkner

Honors College Theses

This research focuses on generational differences in preferences towards coffee-style beverages. The aim of this research is to provide recommendations to marketers within the saturated coffee industry. An online exploratory study was conducted with two-hundred and fifty-two participants from Amazon Mechanical Turk. The results show that differences exist between the coffee preferences across all generations, especially when it comes to the current trends (e.g., premiumization, convenience, and sustainability). Further, the results reveal several factors that may cause these generational differences. Finally, the study explored several ways that marketers in the coffee industry can appeal to different generations’ preferences, especially utilizing …

The Effects Of Firm Age And Firm Size On Strategic Agility And Performance, Jonathan Henry Reed

Theses and Dissertations

Strategic agility is a relatively new construct in the field of strategic management which describes the degree to which a firm is flexible with its business strategy. Strategically agile firms are able to change their market focus, product mix, key resources, or business models quickly in order to exploit opportunities. This study advances our understanding of strategic agility by empirically testing the Doz and Kosonen (2010) model of the construct in a cross-section of firms in multiple industries with several contingency factors including firm age, firm size, and environmental turbulence. Using CEO-level survey data, the model is validated, and nine …

Evaluation Of The Clerical Triage Pilot Program’S Implementation Process, Jacqueline Torres

Capstone Projects and Master's Theses

The Monterey County Department of Social Services (MCDSS) has created a pilot program to their caller system in an effort to increase the caller satisfaction. The name of this pilot program is the Clerical Triage pilot program; which will be implemented at the administrative area of MCDSS. This capstone project will focus on following the implementation of the Clerical Triage Pilot Program and the short term results that occurred. This project gives a clear representation of how an implementation will look like if implemented to a caller system. The results will affect the call volume, and caller wait time; this …

Equity Crowdfunding In The United States: Evolution, Determinants And Performance, Kenny Ozuna

Theses and Dissertations

In recent years, equity crowdfunding has developed into an alternative form of early stage financing for startup firms. The main purpose of this dissertation is to understand the evolution, process and regulation of equity crowdfunding in the United States as well as assess the determinants of a successful campaign and whether this capital market lead to an enduring business.

The first essay examines the evolution, process and regulation surrounding equity crowdfunding. I establish a clear definition of crowdfunding and its restructuring of the music industry to establishing an alternative form of raising capital for nascent firms via equity crowdfunding. I …

Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi

Electronic Theses and Dissertations

This research presents an exploratory study concerning organizations’ best practices of Web analytics for a successful performance and the factors influencing the companies’ successful adoption of Web analytics.

A qualitative research methodology was used engaging a comprehension of Web analytics adoption using the Diffusion of Innovation theory (Rogers, 1995) and the theory building approach (Eisenhardt, 1989). Interviews with five companies from different industries were conducted.

Findings suggest that for a successful performance, companies should consider:

• Data for better decision making.

• Web analytics barriers

• Selecting the right KPIs and metrics based on the company’s goals.

• Web analytics …

Exploring The Relationships Between Collegiate Sport Coaches’ Creative Productivity And Factors Of Creative Potential, Sean Flanders

Electronic Theses and Dissertations

Sport coaches are perceived as problem solvers who engage in creativity to handle the spontaneity of competitive activity and generate winning results. However, while creativity in athletes has been researched, little has been investigated regarding coaches. Therefore, the purpose of this study was to examine different aspects of creativity – person, process, press, and product – among collegiate team sport coaches in the United States. Specifically, how personality traits, ideational fluency, remote association ability, years of coaching experience, and work climate related to creative product impact and frequency. A modified creativity personality test was found to be positively …

Trends In Advertising: How The Rise In Artificial Intelligence May Influence The Field Of Content Strategy, Joel Eaton

Electronic Theses and Dissertations

Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assistant in the context of content strategy is shared …

Metaphors And Emotions In Advertising: A Rhetorical Analysis Of Audi’S Online Video Commercials, Richard Opoku Amoako

Electronic Theses and Dissertations

Advertising often employs metaphor because of its rhetorical utility. By drawing on analogous imagery and language, metaphor has the potential to elicit emotional responses. As the digital age is increasingly saturated with commercial messaging, advertising experts leverage the persuasive power of metaphor and emotion to produce creative, compelling, and memorable commercials. German automobile company Audi employs metaphorical language and imagery in their video advertisements to arouse consumer emotions. In this study, I conduct rhetorical analyses of Audi’s online video commercials in order to: identify instances in their ads that employ metaphorical language and imagery; investigate how those metaphors function rhetorically; …

Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison

Electronic Theses and Dissertations

Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeals to audience emotion, the adverts employ rhetorical devices such as personification, metaphor, repetition, …

Corporate Governance And Short Sales, Andres Bello

Theses and Dissertations

Chapter one in this study examines the relation among short sales activity and the CEO dismissals, its disclosure, and replacement choice. The study includes several monthly and annualized short sales metrics: short interest ratio, SIR, measured as the shares held short as of settlement date divided by outstanding shares and short cover ratio, SE, measured as the monthly shares held short as of settlement date divided by the volume traded as well as regression modeled abnormal activity from 1992 to 2018. The results suggest informed trading in the pre-announcement period, revealing SIR and abnormal short interest ratio metrics significantly increase …

Essays On Corporate Social Responsibility And Strategic Leadership, Li Tong

Dissertations and Theses Collection (Open Access)

This dissertation two issues related to business ethics: how corporate social responsibility (CSR) affects the value creation in an acquisition and how corporate decoupling behaviors are driven by the CEO narcissism, consisting of two essays. The first essay examines how target corporate social responsibility affects the economic gains for acquirers, as reflected in market reaction to acquisition announcement, from two distinct perspectives: stakeholder preservation versus stakeholder appropriation. The stakeholder preservation perspective suggests that positive market reaction to an acquisition stems from potential new value creation by honoring implicit contracts and maintaining good relationships with target stakeholders. By contrast, the stakeholder …