Business Commons^™

Cyber Security Vulnerability Assessment In Learning Management Systems, Mohammad Rabie

Electronic Theses, Projects, and Dissertations

With online learning becoming in high demand to deliver training and education during the COVID-19 pandemic, cybercriminals have more opportunities to take advantage of vulnerable Learning Management Systems to steal information like training materials, and students' private information, or they try to make easy money by deploying ransomware. Regardless of the cybercriminal motivation, the compromised system has consequences on the organization that affects it financially, legally, and reputationally. This requires the organization to invest in choosing the most secure LMS and apply the required security controls to avoid such consequences that may cost them much more than expected.

This project …

How Couples Youtube Channels Forge "Friendships" With Their Viewers: A Thematic Textual Analysis, Marisol Botello

Electronic Theses, Projects, and Dissertations

A “couples YouTube channel” is a YouTube channel where a real-life romantic couple posts videos about their relationship. On YouTube there are hundreds of such channels, and some are so popular that those couples actually make a living creating and sharing their stories. How do they do this? More specifically: what marketing techniques, specifically storytelling practices, do these YouTube couples use to resonate with audiences?

This exploratory, qualitative study seeks to answer this question through a thematic textual analysis of three couples YouTube channels. Using narrative theory and parasocial interaction as theoretical frameworks, the study interpretively analyzes a total of …

Improving Veteran Access; Status Of Operations Of The United States Department Of Veteran Affairs Work-Study Program, Kirk Allen

Electronic Theses, Projects, and Dissertations

The usage status of The U.S. Department Veterans Affairs Work-Study Program is examined. Beneficiary numbers from the Global, Unites States, State, and Local/County perspective are reviewed. While of essential value, the program suffers from a lack of scholarly research and government oversight, and is further hindered by restrictive administrative rules lived first-hand. Research suggests that the program is operating outside of accountability to the taxpayer, presents as unnecessarily/overly-restrictive in accessibility, and is underutilized. The program appears to not be serving all veterans to full potential.

The Work-Study Program is codified in Veterans Benefits', Title 38 United States Code, Part III, …

Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai

Electronic Theses and Dissertations

The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements …

The Effects Of Audio/Visual Stimulation And Virtual Reality To Increase The Rate Of Retention In First Semester Freshmen Graphic Communications Students, Hanna Gibson

All Theses

In March of 2020, the world entered the COVID-19 pandemic, leaving educators to answer the question, "how do we teach in a virtual environment?". This was especially difficult for deeply rooted STEM programs such as Graphic Communications at Clemson University. This research aims to analyze multiple methods of virtual teaching for correlation between enhanced retention rates.

This thesis attempts to solve the problem facing global STEM educators when they are attempting to prepare material for students in a virtual environment. This is achieved by presenting them with how different methodologies impact the retention rate on freshmen level students enrolled in …

The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White

Electronic Theses and Dissertations

The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both potential and current customers to share their dining experiences and find these locations based on the visual appeal. This study provides a content analysis of Instagram account information and photo composition within eight popular culinary tourism destinations by examining the strategies used by the accounts. 50 randomly selected photos were used from …

Practical Studies Of Brand Management Based On The Factor Of Consumer Values, Ke Chen,

Dissertations and Theses Collection (Open Access)

2021 will be the final year of the centenary goal of “building a moderately prosperous society in all respects”. Looking back over the past century, China has not only witnessed an increase in national income, but also ushered in abundant changes in social culture and people's spiritual world, and completed the transformation from a traditional single homogeneous cultural society to a flexible and diverse heterogeneous cultural society. In this process, brands become the product of values change and multicultural shock, and consumers shop not only to meet the needs of material functions, but also to express their personal values. To …

Research On The Impact Of Social Responsibility Of Chinese Real Estate Enterprises On Their Competitiveness, Yajiang Xing

Dissertations and Theses Collection (Open Access)

The real estate industry has become the pillar industry of China's national economy and should perform more social responsibilities. Then how to guide enterprises to perform relevant social responsibilities, how to make full use of social responsibilities to enhance enterprise competitiveness, and how to measure the aspects in which corporate social responsibility promotes the development of competitiveness have aroused the discussion and research of the government and relevant academic circles.Therefore, this paper first puts forward a series of assumptions from the perspective of stakeholders.Secondly, establish the evaluation index system of social responsibility and social competitiveness of real estate enterprises through …

Toward The Micro-Foundations Of Environmental Sustainability: Fostering Pro-Environmental Behavior Among Employees To Boost Corporate Environmental Performance In The United Arab Emirates, Tareq Zaal Al-Ali

Dissertations

Today, the world is still struggling to find ways to control pollution, greenhouse gas emissions, and climate change. Consequently, environmental sustainability has become an essential concept in the global business environment. This study examined the factors that can influence the environmental sustainability performance of organizations. While previous studies have examined the role of regulatory frameworks, industry standards, innovation, and the use of clean technologies in achieving environmental sustainability, little attention has been paid to the role of employees in improving a company's environmental performance. This study examined how employees' pro-environmental beliefs and behaviors are triggered in the workplace. It then …

Sales Application Engineer Turnover Intentions: An Exploration Of Education, Age And Job Tenure Through The Met-Expectations Perspective, William Kelley

Theses and Dissertations

Both individually and in combination, globalization and the increasing use of information technology are creating unrelenting competitive pressures on organizations once protected by distance (Porter, 1999; Porter & Millar, 1985; Narus & Anderson, 1985; Boyle, 1996). These once-protected firms, historically operating in competitive landscapes limited to local firms, now compete with organizations located across state lines and oceans. In order to compete and survive, firms must adjust to the new competitive dynamics wrought by these changes (Teece, 2000). As knowledge has been identified as one of the most important sources of competitive advantage (Drucker, 1999) and profitability (Grant, 1991), this …

The Impact Of A Transformational Leader On Employees Displaying Organizational Citizenship Behavior In Two Medium-Sized Customer Support Organizations, Jameen Heleena Mathews

Theses and Dissertations

This narrative analysis study explored the relationship between transformational leadership styles and employees exhibiting discretionary behaviors related to performance in an organization. The study investigated the relationship between transformational leadership and its impact on employee discretionary behavior, the impact that transformational leadership has on the employee, and the organization's overall performance. It investigated whether or not there are any specific dimensions of transformational leadership that influence organizational citizenship behavior in customer support organizations. Understanding how a transformational leader behaves and interacts with employees in an organization is important when considering its contribution to employee performance and workplace behaviors. As employers …

Organizational Effectiveness In Women-Owned Small Businesses Within The Defense Sector Of Northern Alabama: A Case Study Approach, Kerry Shurron Prowell

Theses and Dissertations

Research into how human capital influences organizational effectiveness in WOSBs as they pursue government contracts is lacking. Understanding the impact of human capital upon organizational effectiveness in WOSBs may also help in recognizing how knowledge and skills contribute to the firm's ability to secure a government contract. Using the case study method, the influence of human capital on organizational effectiveness in WOSBs seeking government contracts is a phenomenon this study explored. Firstly, this research has discovered the importance of knowledge within human capital as a contributor to core competencies; furthermore, this finding was meaningfully observed through the lived experiences of …

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.

The Semiconductor Shortage: An Analysis Of Potential And Ongoing Remediation Efforts And Their Implications On The Industry & Macroeconomy, Carter Young

University Honors Theses

In recent months, the health of the macroeconomy has suffered due to logistical issues, inflation, and the labor market. Specifically, supply-side shocks within the semiconductor industry have dramatically affected firms’ ability to produce chipsets. The resulting destabilization is felt across innumerable downstream sectors which rely on these products for implementation into their own finished goods. This paper examines the exact impacts of these recent developments within the semiconductor industry, utilizing what-if and historical analysis to gauge how logistical issues, inflation, and increased capital expenditures will financially impact both firms within the industry and those which depend on their production. Additionally, …

Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood

Undergraduate Honors Theses

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …

Cloud Internet Of Things For The Smart Environment Of A Smart City, Junho Kim

Electronic Theses, Projects, and Dissertations

The environmental service area for smart city construction provides sustainability, economic, stage, and safe energy savings in building a smart city. The smart environment monitoring system can manage the agricultural environment, water quality, and air quality of smart cities through the Internet of Things and cloud computing technology. Smart environmental monitoring (SEM) systems to reduce environmental problems in smart cities are important service domains that can improve citizens' quality of life. The purpose of this project is to identify services through the introduction of technologies to solve environmental problems in smart cities, the use and management of the technologies introduced. …

Integration Of Blockchain Technology Into Automobiles To Prevent And Study The Causes Of Accidents, John Kim

Electronic Theses, Projects, and Dissertations

Automobile collisions occur daily. We now live in an information-driven world, one where technology is quickly evolving. Blockchain technology can change the automotive industry, the safety of the motoring public and its surrounding environment by incorporating this vast array of information. It can place safety and efficiency at the forefront to pedestrians, public establishments, and provide public agencies with pertinent information securely and efficiently. Other industries where Blockchain technology has been effective in are as follows: supply chain management, logistics, and banking. This paper reviews some statistical information regarding automobile collisions, Blockchain technology, Smart Contracts, Smart Cities; assesses the feasibility …

Supply Chain Management Integration With Blockchain, Venkat Veramallu

Electronic Theses, Projects, and Dissertations

Maintaining the integrity of data within the supply chain is a challenge. Many current implementations lack a capability to provide a trustworthy system for the stakeholders in a supply chain, making communication amongst stakeholders easy but unreliable. Organizations are considering blockchain technology as it provides access control, immutability, transparency and trust amongst the stakeholders in a supply chain. This project is an investigative study on the benefits and challenges of implementing blockchain technology in supply chain management, a framework for integration of blockchain technology, and a project prototype which shows a blockchain use case implementation in supply chain management. The …

Phishing For All Ages, Rachana Vann

Electronic Theses, Projects, and Dissertations

Since the start of the pandemic in 2020 and the increase in teleworking, we have witnessed a subsequent increase in cyber-attacks. This project focused on the tools and techniques a teleworker should use to stay safe from online predators. An online predator or hacker is defined as someone who uses the internet to get access to proprietary information or seek a ransom. This project sought to introduce tools and techniques that would help people of all ages to stay safe online. The questions asked were: What techniques do online predators use to lure their unsuspecting victims? On the American Generation …

Integration Of Internet Of Things And Health Recommender Systems, Moonkyung Yang

Electronic Theses, Projects, and Dissertations

The Internet of Things (IoT) has become a part of our lives and has provided many enhancements to day-to-day living. In this project, IoT in healthcare is reviewed. IoT-based healthcare is utilized in remote health monitoring, observing chronic diseases, individual fitness programs, helping the elderly, and many other healthcare fields. There are three main architectures of smart IoT healthcare: Three-Layer Architecture, Service-Oriented Based Architecture (SoA), and The Middleware-Based IoT Architecture. Depending on the required services, different IoT architecture are being used. In addition, IoT healthcare services, IoT healthcare service enablers, IoT healthcare applications, and IoT healthcare services focusing on Smartwatch …

Factors Associated With Financial Stressors, Financial Stress, And Financial Behaviors, Paula Andrea Lopez Alvarado

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

As of the end of the first quarter of 2021, overall consumer debt reached $14.64 trillion. The more debt a family has, the higher the reported levels of financial stress the family reports. Using data from the 2018 National Financial Capability Study (NFCS), the purpose of this study was to examine the associations among financial stressors, financial stress, and positive and negative financial behaviors. The findings of this study suggested that Black individuals had the highest levels of financial stressors, financial stress, and negative and positive financial behaviors among four racial/ethnic groups. The findings also suggested that high financial stress …

A Model For Evaluating Charitable Contributions In Nonprofit Organizations In Kalamazoo County, Michigan, Kristen Smith

Dissertations

Reported data suggest there has been an increase in charitable giving and the number of charitable organizations in communities nationwide over the last 20 years. It is widely believed that growth in nonprofit organizations would be a valuable asset for a community, but limited research evaluates the return on investment in these organizations. To ensure these organizations are good stewards of resources, various forms of accountability have been established, including websites like “Charity Navigator™,” which provide rankings and scores to charities nationwide. Data repositories like these make it possible to investigate variations in these organizations' funding, growth, and impact. This …

Lean Application: An Assessment Of 5s On Employee Attitudes And Productivity, Nickolaos Dimitrios Karvounis

STEMPS Theses & Dissertations

This study examines the effect of the implementation of 5S on employee attitudes and productivity in an Asian based facility of a global manufacturing company. Utilizing an assessment of the 5S implementation in various areas of the facility and organizational performance data for each of those areas, a non-experimental, causal comparative approach is used to analyze the impact. The study concluded that statistically significant improvements from the implementation of 5S were found both in quality and product cost for this facility; however, the study also found statistical significance where the implementation of 5S led to a decrease in performance and …

How Leader And Follower Mindfulness Relate To Performance And Ocb Through Conversation Quality And Empathy: A Moderated Mediation Model, Arianna White-Levatich

Psychology Theses & Dissertations

Interest within the organizational research community regarding mindfulness has recently surged. Little research, however, has examined how employees’ mindfulness may influence interactions between leaders and followers. This study examined how followers’ trait mindfulness related to two specific aspects of dyadic interactions: leader – member conversational quality (LMCQ) and follower empathy toward a leader. Further, the study examined how this influence extended (via LMCQ and leader-oriented empathy) to task performance and organizational citizenship behavior (OCB), two important workplace outcomes for followers. Leader mindfulness was also expected to have a significant influence on the relationships, in that it was expected to strengthen …

Interpreting Summer In The Parks In The National Capital Area Of The National Park Service, Brendan J. Kane

Human Movement Studies & Special Education Theses & Dissertations

Washington D.C. has witnessed many watershed events throughout the history of the United States of America. One of these events was the Summer in the Parks (SITP) program organized by the National Park Service (NPS) from 1968-1976. Summer in the Parks was a community-based series of events including concerts, park visits, and exhibitions designed to quell racial tensions and promote park usage. Researchers have begun chronicling SITP, but have yet to explore how the story of SITP is conveyed by park interpreters to visitors and subsequently what themes are shared to inform public understanding of the historic relationship between NPS …

Deepfakes Generated By Generative Adversarial Networks, Olympia A. Paul

Honors College Theses

Deep learning is a type of Artificial Intelligence (AI) that mimics the workings of the human brain in processing data such as speech recognition, visual object recognition, object detection, language translation, and making decisions. A Generative adversarial network (GAN) is a special type of deep learning, designed by Goodfellow et al. (2014), which is what we call convolution neural networks (CNN). How a GAN works is that when given a training set, they can generate new data with the same information as the training set, and this is often what we refer to as deep fakes. CNN takes an input …

Using Modern Portfolio Theory To Create Efficient Portfolios From The S&P500, Dylan Rhoads

Honors College Theses

The Standard & Poor’s 500 Index (S&P 500) serves as a proxy for the U.S. equity market and is among the most widely cited financial instruments in the world. Its risk and return can be accepted as the market’s, leading it to be the benchmark for performance in many investment settings. Modern portfolio theory helps to quantify performance by explaining the relationship between risk and return. Every portfolio has its own return and risk level, with the optimal allocations falling on the “Efficient Frontier”, that is the line on a graph that connects the portfolios that have the maximum return …

Exploring The Influence Of Industry 4.0 Technology On Buyer-Supplier Relationships (Supplier Transparency) And Supply Chain Agility, Honey Zimmerman

Dissertations

Constantly evolving technologies enable supply chains around the world to thrive and become progressively more sophisticated and responsive. Industry 4.0 (I4.0) technologies connect supply chain networks like never before. Still, anecdotal evidence suggests that few firms have implemented such technologies enterprise-wide. Therefore, to investigate the value created from the implementation of such technology, the focus of this study was on buyer-supplier relationships (BSR) and firm supply chain agility (FSCA) in the context of I4.0 technologies. Using mixed methodologies within a single-case study, we set out to answer the research question: Does I4.0 technology influence buyer-supplier relationships and firm supply chain …

Optimizing Vaccine Supply Chains With Drones In Less-Developed Regions: Multimodal Vaccine Distribution In Vanuatu, Deng Pan

Dissertations

In recent years, many less-developed countries (LDCs) have been exploring new opportunities provided by drones, such as the capability to deliver items with minimal infrastructure, fast speed, and relatively low cost, especially for high value-added products such as lifesaving medical products and vaccines. This dissertation optimizes the delivery network and operations for routine childhood vaccines in LDCs. It analyzes two important problems using mathematical programming, with an application in the South Pacific nation of Vanuatu. The first problem is to optimize the nation-wide multi-modal vaccine supply chain with drones to deliver vaccines from the national depot to all health zones …

The Impact Of Target Audit Quality On The Likelihood Of Future Goodwill Impairment, Elizabeth Boyle

Dissertations

US Generally Accepted Accounting Principles (GAAP) require that in an acquisition, the purchaser must record a premium when the purchase price exceeds the fair value of the target’s identifiable net assets (both tangible and intangible). This premium lives on the balance sheet as an intangible asset called goodwill. Goodwill has an indefinite life, but over time it may become impaired due to overpayment of the original acquisition, unrealized synergies, changes in the business, legal issues, etc., and as a result, require a write-down. This impairment not only impacts the acquirer’s balance sheet but can also impact the market value of …