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Full-Text Articles in Business

Relationship Between Recruitment Practice, Employer Knowledge, And Applicant Attraction, Annette Williams Barrineau Jan 2022

Relationship Between Recruitment Practice, Employer Knowledge, And Applicant Attraction, Annette Williams Barrineau

Walden Dissertations and Doctoral Studies

Attracting quality job applicants is a chief recruiting concern. Resources managers recognize that attracting and retaining the most talented workforce contributes to a company’s success and financial survival. Grounded in media richness theory, the purposes of this quantitative quasi-experimental study were to (1) examine the effects of recruitment practice (print, web, or print and web) on employer knowledge (employer familiarity, employer reputation, and job information) and applicant attraction, and (2) to assess the relationships between employer knowledge (employer familiarity, employer reputation, job information), media richness, and applicant attraction. The participants were 186 students attending a Florida higher education institution who …


Strategies For Implementing Successful Mentoring Programs, Valerie Denise Brooks Jan 2022

Strategies For Implementing Successful Mentoring Programs, Valerie Denise Brooks

Walden Dissertations and Doctoral Studies

Organizations face challenges with leadership succession in the healthcare industry because of the enormous number of baby boomers retiring. Leaders in the healthcare industry are concerned with the large number of employees retiring in leadership roles and finding replacements for these roles. Grounded in social learning theory, the purpose of this qualitative multiple case study was to explore strategies healthcare leaders use to implement mentoring programs for early-career leaders. The nine participants were managers and leaders in health care agencies in South Carolina who had at least ten years of experience implementing successful mentoring programs. Data were collected using semistructured …


Strategies For Improving The Effectiveness Of Internal Control Processes In Nonprofit Organizations, Annie Selorm Dumoga Jan 2022

Strategies For Improving The Effectiveness Of Internal Control Processes In Nonprofit Organizations, Annie Selorm Dumoga

Walden Dissertations and Doctoral Studies

Some leaders of nonprofit organizations (NPOs) lack financial strategies to develop and implement effective internal controls for their financial health and the continuation of their organizations’ provision of humanitarian services. The failure of leaders in NPOs to implement adequate internal controls results in insolvency, the inability to pay off debts, and threatens the ability to provide needed social services. Grounded in the Committee of Sponsoring Organization's internal control integrated framework, the purpose of this qualitative multiple case study was to explore strategies NPO leaders used to develop and implement effective internal controls for their organization's financial health and ability to …


Relationship Between Incentive Program Costs, Incentive Payments, And Profitability, Claire Claire Turner Jan 2022

Relationship Between Incentive Program Costs, Incentive Payments, And Profitability, Claire Claire Turner

Walden Dissertations and Doctoral Studies

The lack of profitability among primary care businesses can have harmful impacts on business operations. Primary care businesses owners must remain profitable to remain in business and provide quality health care to patients. Grounded in Freeman’s stakeholder theory, the purpose of this quantitative correlational study was to examine the relationship between incentive program costs, incentive payments, and profitability. Data were collected from 73 primary care physician business owners in the Inland Empire region of southern California. The multiple linear regression analysis results indicated the model was able to significantly predict profitability, F(2,70) = 1343.6, p <.001, R2 = .975. Incentive payments (t = 51.837, p < .001,  = .928) was the only statistically significant predictor. Key recommendations include educating primary care physicians on the potential financial benefits of full participation in the commercial line of business pay-for-performance incentive programs and creating a campaign to bring in patients for wellness visits. The implications for positive social change include the potential for an additional revenue stream for primary care physician business owners, which could support more clinics, increasing patient access. Patients having better access to healthcare could positively affect the health and wellness of individuals in local communities.


Employee Perceived Justice As Mediator Between Ethical Leadership And Employee Turnover Intention, Moaiad Almousa Jan 2022

Employee Perceived Justice As Mediator Between Ethical Leadership And Employee Turnover Intention, Moaiad Almousa

Walden Dissertations and Doctoral Studies

The means by which business leaders implement human resources management strategies to improve employee retention during crisis is currently not well understood. This indicates that theoretical understanding of the relationship between ethical leadership behaviors, perceptions of justice, and employee turnover in the context of crises is deficient. The purpose of this study was to examine the mediating effect, if any, of perceived overall justice on the relationship between ethical leadership behaviors and employee turnover intention during a moment of crisis, the first year of the COVID-19 pandemic. Social learning theory and the categorical framework of context provided a theoretical foundation …


The Effects Of Recommender System On Sales Promotion Of High-Value Products: Evidence From A Field Experiment In The Real Estate Industry, Lian Liu Jan 2022

The Effects Of Recommender System On Sales Promotion Of High-Value Products: Evidence From A Field Experiment In The Real Estate Industry, Lian Liu

Dissertations and Theses Collection (Open Access)

Real estate sales industry in China has long suffered the problem of inefficient matching of customers to projects. Inspired by the design of recommender systems, which have been widely used in the online retail industry, and are shown to facility customer-product matching and improve sales, we apply this system to the real estate sales industry using a novel approach. Instead of recommending products to customers, we suggest the best potential customers to salespeople with whom they will conduct sales with. Using city-wide sales data from the largest real estate sales company in China, we first develop a recommend system based …


A Comprehensive Analysis Of The Pennsylvania Wine Industry With Actionable Recommendations For Industry Improvement And Growth, Seth Porter Jan 2022

A Comprehensive Analysis Of The Pennsylvania Wine Industry With Actionable Recommendations For Industry Improvement And Growth, Seth Porter

West Chester University Doctoral Projects

Local wine industries are vital engines of agricultural economic growth, rural development, and sustainable long-term tax base creation. While the Pennsylvania wine industry has made admirable progress, the industry still has a poor collective reputation, high variance in product quality differential, and a perceived regulatory environment that creates negative externalities for local wine, agricultural production, and auxiliary enterprises. This comprehensive analysis attempts to diagnose and remedy all primary public policy, regulatory, state, non-profit, and non-state private actions that have impeded the Pennsylvania wine industry. A methodology of grounded theory qualitative processes, furthered by texting mining and document analysis techniques, were …


Windfall Payment Savings: An Examination Of Act 13 Disbursements In Pennsylvania, Corey Young Jan 2022

Windfall Payment Savings: An Examination Of Act 13 Disbursements In Pennsylvania, Corey Young

West Chester University Doctoral Projects

State and local governments occasionally receive positive exogenous payments or windfalls that have a significant impact on their budgets. However, few works examine how budget-makers allocate such payments or if they are consumed in a manner consistent with other revenue streams. Prior research suggests that multiple factors, including the size of a windfall payment, impact how much of the funds are saved and spent. Using data from the Act 13 Unconventional Natural Gas Impact Fee in Pennsylvania, this study examines the relationship between windfall payment size and savings rates between 2011 and 2019. The results of the study indicate that …


Marketing Approaches Between Millennials And Gen-Zs In The Fashion And Beauty Industries, Mariana Gutierrez Chora Jan 2022

Marketing Approaches Between Millennials And Gen-Zs In The Fashion And Beauty Industries, Mariana Gutierrez Chora

Senior Honors Theses and Projects

This Honors College Undergraduate Senior Thesis analyzes the marketing practices with respect to Gen-Zs and Millennials’ behavior in regard to the beauty and fashion industries. In order to do so, a survey among Gen-Z and Millennial adults from diverse backgrounds was conducted to gather important data. The survey consists of twenty-three questions, some focusing on the participant demographics and cultural backgrounds and the rest focusing on behaviors they have had with various forms of paid advertising through social- media practices. Additionally, this thesis includes insights regarding some of the literature review topics and includes results that enforce some of the …


Examining The Technology Acceptance Model And Its Influence On Individuals’ Willingness To Accept Commercial Wind Farms, Lester Mark St. Clair Jan 2022

Examining The Technology Acceptance Model And Its Influence On Individuals’ Willingness To Accept Commercial Wind Farms, Lester Mark St. Clair

Master's Theses and Doctoral Dissertations

This study involved exploration of the acceptance of proposed commercial wind farm construction in rural township areas in the Thumb area of Michigan. The primary objective of the study was to conduct an exploratory analysis to gain an understanding of how residents perceive proposed wind farms in their own communities. This involved examining the influence of perceived usefulness and intent to use on individuals’ acceptance of wind farms in their communities. It also involved exploration of the extent to which personality factors, technophobia, and age moderate these relationships. The study had a cross-sectional research design and relied on a survey …


Rakshak (Hire A Friend), Dinesh Sundaram Jan 2022

Rakshak (Hire A Friend), Dinesh Sundaram

All Capstone Projects

In today’s busy world, people or families always needs support through some or other means to move forward with their daily routine life. For example: On a daily life routine, we may have come across situations where we may need skilled resources to help us for “Ex: House Keeping”, “Shifting apartments”, “Plumbing or Electrical Appliance Maintenance”, “Wall Painting…etc”. But, while we try to contact the resources we need (contacts through several sources), we often come across many challenges which are as documented below:

  • Fit for purpose (Does the resource has relevant skill set).
  • Manual effort is always required. We need …


Applying A Systems-Thinking Approach To Developing Resiliency In Muslim Nonprofit Organizations, Hamid Bertal Jan 2022

Applying A Systems-Thinking Approach To Developing Resiliency In Muslim Nonprofit Organizations, Hamid Bertal

Full-Text Theses & Dissertations

Nonprofit organizations play a major role in maintaining balance in societies. They provide support and services to communities that governments cannot. They create an environment in communities wherein social problems can be more easily addressed. Nonprofit organizations also contribute billions of dollars to the economy and create thousands of jobs in communities. Muslim nonprofit organizations are among the faith-based nonprofit organizations contributing and playing an important role in American society as well. However, due to the world becoming more turbulent in highly volatile and uncertain times, many Muslims nonprofit organizations are unable to bounce back from crises and cope successfully …


The Industry Expertise Of Sell-Side Equity Analysts, Matthew Louis Dearth Jan 2022

The Industry Expertise Of Sell-Side Equity Analysts, Matthew Louis Dearth

Dissertations and Theses Collection (Open Access)

Institutional investors, the most important consumer of analyst research, consistently rank industry knowledge as the most important attribute of analysts. Despite this, little is known about how investors measure industry knowledge since analyst output which can be evaluated objectively is usually associated with firm-level outcomes such as earnings forecasts or price targets. Comprehensive data are recently available for analyst forecasts of key performance indicators (“KPIs”), firm-performance metrics specific to a particular industry. Whereas reactions to earnings forecasts and other firm-level outputs only inform us about analyst skill in firm-level predictions, stock-price reactions to forecast revisions of industryspecific KPIs can proxy …


Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu Jan 2022

Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu

MA Projects

The FPI (Francesca Popescu Ife) Art Initiative is a curatorial business that focuses on creating pop-up exhibitions featuring emerging and mid-career artists from countries that are not as widely represented in New York or other major art markets. The foundation of this company is to form partnerships with real estate, hospitality, and public venues to host curated pop-up exhibitions throughout New York City and the Hamptons with future goals to expand nationally. The objective is to showcase artwork within a home environment where individuals and collectors interested in art and design can view and discover new artists exhibited within a …


The Social Art Club, Beatrice Giuli Jan 2022

The Social Art Club, Beatrice Giuli

MA Projects

The Social Art Club will be a creative hotspot where leisure, art, culture and work come together in one place. The goal of this club is to expand on the idea behind the traditional social club concept. While members will still have access to use the space in whichever ways they prefer, this social club goes beyond. The Club will be a center for art exhibitions, food discovery, music pleasure, and culture renaissance while promoting a multi-sensorial experience and a long lasting communal atmosphere. Recreating the social aspirations of international and luxury clubs such as Soho House, the Social Art …


Artsino: Art Exhibition In An Immersive Casino Setting, Jiajie Jade Wu Jan 2022

Artsino: Art Exhibition In An Immersive Casino Setting, Jiajie Jade Wu

MA Projects

In large cities such as NYC, there are a great number of individuals have good tastes in art. Many of them, such as wall-street bankers and traders, also like to seek risks. They are smart enough not to gamble too much although they still feel excited in the uncertainties. This venture provides an opportunity for artists to showcase their casino theme artworks in an immersive AR casino theme experience. The audiences have an opportunity to view and collect art in a setting that feels like casino, with drinking services, music, and various casino games using playing chips. Potential revenue generation …


Za'a Demi-Fine Jewelry: Cultural Representation Through The Use Of Wearable Crafts, Maria Canedo Gomez Ortigoza Jan 2022

Za'a Demi-Fine Jewelry: Cultural Representation Through The Use Of Wearable Crafts, Maria Canedo Gomez Ortigoza

MA Projects

Za'a is an e-commerce demi-fine jewelry brand that gives its wearer the ability to explore, connect and give back to indigenous Latin American cultures. Za'a pieces are made with 14k gold, sterling silver, vermeil (solid gold electroplated silver), and semi-precious gemstones while incorporating traditional craftsmanship; incorporating elements such as woodcarving, embroidery, and painting. What makes Za'a's products unique is that they are designed and fabricated in conjunction with the communities, ensuring fair and ethical practices. This close collaboration turns the pieces into a cultural bridge of communication, an exchange of ideas, and an appreciation between consumers and the indigenous communities. …


Factors Behind The Successful Positioning Of Mexico City As An International Contemporary Art Center, Alma Roberta Zertuche Cantu Jan 2022

Factors Behind The Successful Positioning Of Mexico City As An International Contemporary Art Center, Alma Roberta Zertuche Cantu

MA Theses

The following thesis highlights the factors that have contributed to the successful positioning of Mexico City as an international contemporary art center. The city has expanded its artistic reach in the last few decades and its contemporary art market is now booming. The key to its successful positioning in the global art sphere lies in three main factors: collectors, galleries, and fairs. These art market players have had a significant role in the development of the city’s vibrant art scene and have worked to expand it internationally. This investigation aims to answer questions on how the stakeholders have raised international …


Looking South: The Increased Visibility Of Modern Latin American Art, Sofía Festa Jan 2022

Looking South: The Increased Visibility Of Modern Latin American Art, Sofía Festa

MA Theses

This thesis aims to identify and analyze the main factors behind the increased visibility of Latin American Modern art today. I intend to examine the role played by American institutions, private collectors, and the top auction houses and how they are driving awareness in the global art market. The research will focus on artists whose works were made from the 1920s through mid-1940s and are currently breaking records in the auction world. These are the same artists that are being showcased in prominent private collections and American museums, which in turn serves as a way of validating those artists as …


The Private Art Collector’S Foundation In France: Issues And Implications For The Cultural Landscape, Milena Berman Jan 2022

The Private Art Collector’S Foundation In France: Issues And Implications For The Cultural Landscape, Milena Berman

MA Theses

The last two decades have witnessed an explosion in the number of private art spaces worldwide. From Bentonville, Arkansas, to Naoshima, Japan, hundreds of impressive structures built by star architects have been funded by private individuals and corporations to house collections of modern and contemporary art, often in unlikely places. The famously-termed “Bilbao effect” in which a grand museum structure is set up outside of the established art capitals of the world, thus putting the city “on the map” of cultural tourism, has become a widespread trend. The examples vary greatly and range from small private “home museums”
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How Nfts Are Driving The Latest Evolution Of Art From Physical To Digital In A Pandemic Age., Isabel Dominguez De Haro Jan 2022

How Nfts Are Driving The Latest Evolution Of Art From Physical To Digital In A Pandemic Age., Isabel Dominguez De Haro

MA Theses

Prior to 2014, the art industry did not know a lot about NFTs and the benefits of
blockchain technology. That is because when the technology was created in 2008,
it had nothing to do with art. In fact, it was primarily developed as a way to
decentralize a broken financial system.1 And, even when the art industry began
successfully using the technology in 2017, it was the digital art world and not
traditional artists, galleries, auction houses, or dealers who first recognized the
benefit of using digital tokens to represent ownership of a unique asset. So why
now are NFTs …


The Art Market’S Inflection Point: The Inception Of Modern Art Investment, Maria B. Abraham Jan 2022

The Art Market’S Inflection Point: The Inception Of Modern Art Investment, Maria B. Abraham

MA Theses

The relationship between art and finance derives from the socioeconomic realization that art has high-value potential and diversification benefits within the investment sphere. This paper interprets the evolution of art's financialization in three different market contexts as the cause of an inflection point in the art market. Through research in press articles, interviews, published white papers, and journals on statistical art data analysis results, this thesis demonstrates the link between cultural capital and financial investment, which gave rise to initiatives today that bridge the gap between wealth and the accessibility to the art market. A technological or specialized element across …


“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane Jan 2022

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …


Dynamic Double Auctions: An Analysis Of Secondary Sneaker Market And Its Future As An Nft Marketplace, Chris Zhu Jan 2022

Dynamic Double Auctions: An Analysis Of Secondary Sneaker Market And Its Future As An Nft Marketplace, Chris Zhu

Honors Theses

A theoretical analysis of a dynamic double auction over time shows that greater market density can result in more aggressive trading strategies from buyers and sellers. In addition, my model suggests a fast price discovery period initially, with impatient investors having a more aggressive approach. I confirm these results using resale sneaker data from the StockX website for five deadstock sneakers. I find that market density is positively correlated with bid prices, and the bid-ask spread decreases over time during the price discovery period. However, the results also indicate that sellers price in additional transaction costs and lags in their …


Comparison Analysis Of Direct Shipment And Indirect Shipment From China To Malaysia : A Case Of Plastic Products, Martin Jacobsen Jan 2022

Comparison Analysis Of Direct Shipment And Indirect Shipment From China To Malaysia : A Case Of Plastic Products, Martin Jacobsen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to compare two alternatives for a Thai retail company’s process of shipping plastic product sourced from China to a subsidiary in Malaysia. The first alternative, currently in use, involves shipping the products for Malaysia subsidiary from Chinese suppliers along with those for Thailand in Full Container Load term to Thailand before being subsequently delivered to Malaysia. The second alternative is to directly ship the products from China in Less than Container Load term to Malaysia. The comparison focuses on total shipping cost, which includes sea freight, in-land transport cost, terminal handling charges, container freight station charges, warehousing …


Fund Characteristics Immunity To Covid-19 Pandemic: Evidence From Thailand, Primporn Thanomsakul Jan 2022

Fund Characteristics Immunity To Covid-19 Pandemic: Evidence From Thailand, Primporn Thanomsakul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research investigates the relationship between COVID-19 growth rates and the performance of Thai equity funds during the pandemic. Focusing on weeks with substantial increases in COVID-19 cases, we hypothesize that negative returns primarily originate from these weeks. We acknowledge the pandemic's impact as a black swan event, instilling fear and uncertainty, and its demonstrated negative effect on fund returns. Moreover, our research aims to identify the fund characteristics that have provided resilience and immunity to the negative effects of the crisis. Using a panel data regression with a fixed effect model, we analyze various fund characteristics and their impact …


The Impact Of Perceived Corruption Levels In Public Sector On Stock Market Development, Chotiwat Kumhang Jan 2022

The Impact Of Perceived Corruption Levels In Public Sector On Stock Market Development, Chotiwat Kumhang

Chulalongkorn University Theses and Dissertations (Chula ETD)

Most of the empirical studies that analyze the impact of corruption on the economy suggest that corruption is a serious obstacle against economic growth. However, it is ambiguous whether corruption has negative effect on the financial sector, especially stock market development. Thus, the first objective of this paper is to reexamine the relationship between corruption and stock market development. Furthermore, several previous literatures argue that democracy potentially mitigates the negative effect of corruption on economic growth. By this argument, the second goal of this paper is to investigate whether democracy has influence on mitigating the negative impact of corruption from …


Trade Credit With Firms' Life Cycle: Evidence From Stock Exchange Of Thailand (Set), Chaiwat Sae-Low Jan 2022

Trade Credit With Firms' Life Cycle: Evidence From Stock Exchange Of Thailand (Set), Chaiwat Sae-Low

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how firms’ life cycle affects Trade credit including the recession period by using evidence from Stock Exchange Thailand (SET). The study has been performed during 2000 – 2020 with 253 listed firms. Regarding results, it suggested that the firm life cycle has a significant impact on AR and AP days, except for AP’s growth. During the recession period, AP days for the introduction and mature stage have no positive impact. The empirical also finds there are no significant levels for the introduction and mature stage of AR and AP days, which have a high level of market …


ทรายอะราโกไนต์ประกายมุกจากเปลือกหอยแมลงภู่เหลือทิ้งสำหรับจัดสวนหินขนาดเล็ก, ณัฐมน สีดี Jan 2022

ทรายอะราโกไนต์ประกายมุกจากเปลือกหอยแมลงภู่เหลือทิ้งสำหรับจัดสวนหินขนาดเล็ก, ณัฐมน สีดี

Chulalongkorn University Theses and Dissertations (Chula ETD)

โครงการค้นคว้าวิจัยอิสระฉบับนี้จัดทำขึ้นเพื่อพัฒนาทรายอะราโกไนต์ประกายมุกจากเปลือกหอยแมลงภู่สำหรับจัดสวนหินขนาดเล็ก (Mini Zen Garden) เพื่อเป็นกิจกรรมสำหรับผู้สูงอายุเพื่อกระตุ้นให้มีส่วนร่วมกับครอบครัว ชุมชน และสังคม การศึกษาเทคโนโลยีการแปรรูปเปลือกหอยแมลงภู่ที่เหลือทิ้งจากอุจสาหกรรมอาหารทะเลให้เป็นผลิตภัณฑ์เชิงพาณิชย์ด้วยการทำให้ขยะเปลือกหอยแมลงภู่มีมูลค่าทางเศรษฐกิจ และเป็นการกำจัดขยะด้วยเทคโนโลยีที่มีประสิทธิภาพ โดยเปลือกหอยแมลงภู่เกิดจากแผ่นอะราโกไนต์เรียงตัวกันเป็นระเบียบกลายเป็นแคลเซียมคาร์บอเนตที่ค่อนข้างบริสุทธ์มากถึงร้อยละ 95-99 และประกายมุก เมื่อทำให้แตกหัก หรือหลุดเป็นแผ่นเดี่ยวซึ่งมีขนาดเล็ก และคุณภาพที่ตรงตามคุณสมบัติ เช่น สีขาวสะอาด ขนาดเล็กละเอียด ที่เหมาะสมสำหรับจัดสวนหินขนาดเล็ก (Mini Zen Garden) โดยกระบวนการผลิตเป็นกรีนโปรดักส์มีการออกแบบกระบวนการผลิตที่เป็นมิตรกับสิ่งแวดล้อม ประหยัดพลังงาน ไม่เกิดของเสียจากกระบวนการผลิต


การศึกษาความเป็นไปได้เชิงพาณิชย์สำหรับเครื่องดื่มเยลลี่โปรตีนสูงจากโปรตีนเวย์, ธนเสฏฐ์ สิงหะสุริยะ Jan 2022

การศึกษาความเป็นไปได้เชิงพาณิชย์สำหรับเครื่องดื่มเยลลี่โปรตีนสูงจากโปรตีนเวย์, ธนเสฏฐ์ สิงหะสุริยะ

Chulalongkorn University Theses and Dissertations (Chula ETD)

สารนิพนธ์ฉบับนี้ศึกษาความเป็นไปได้เชิงพาณิชย์ของผลิตภัณฑ์เครื่องดื่มเยลลี่โปรตีนสูงจากโปรตีนเวย์ เนื่องจากในปัจจุบันผู้บริโภคตระหนักถึงการดูแลสุขภาพมากขึ้นจากหลายปัจจัย ดังนั้นผู้วิจัยจึงเล็งเห็นโอกาสในการตอบสนองความต้องการของผู้บริโภคดังกล่าว รวมถึงความสนใจในการพัฒนาผลิตภัณฑ์เครื่องดื่มเยลลี่โปรตีนสูงจากโปรตีนเวย์ด้วยเทคโนโลยี จึงนำงานวิจัยดังกล่าวมาศึกษาความเป็นไปได้ในเชิงพาณิชย์ เพื่อประเมินศักยภาพตลาดและพัฒนาต้นแบบผลิตภัณฑ์ จากการสัมภาษณ์เชิงลึกกับกลุ่มตัวอย่างที่ให้ความสนใจในด้านสุขภาพจำนวน 15 คน และสำรวจการยอมรับในผลิตภัณฑ์เครื่องดื่มเยลลี่โปรตีนสูงจากโปรตีนเวย์ จากกลุ่มตัวอย่างจำนวน 400 คน และนำผลการศึกษาดังกล่าวมาออกแบบกลยุทธ์ทางการตลาดที่เหมาะสมสำหรับผลิตภัณฑ์เครื่องดื่มเยลลี่โปรตีนสูงจากโปรตีนเวย์เพื่อต่อยอดในเชิงพาณิชย์ จากผลการสัมภาษณ์เชิงลึก พบว่ากลุ่มผู้บริโภคเป้าหมายคาดหวังให้ผลิตภัณฑ์เครื่องดื่มเยลลี่โปรตีนสูงคือต้องการผลลัพธ์ที่ได้จากการรับประทาน ราคาที่จับต้องได้ และคุณภาพของผลิตภัณฑ์ จากการสำรวจการยอมรับในผลิตภัณฑ์ พบว่าผู้บริโภคมีความสนใจในผลิตภัณฑ์เครื่องดื่มเยลลี่โปรตีนสูงจากโปรตีนเวย์ร้อยละ 81.3 ประเด็นสำคัญในการพิจารณาในการออกแบบกลยุทธ์ทางการตลาดคือ ช่องทางการจัดจำหน่ายที่ผู้บริโภคที่สามารถเข้าถึงได้ง่าย รวดเร็ว และความสะดวกสบายด้านสถานที่จัดจำหน่าย สำหรับผู้บริโภคเลือกซื้อเครื่องดื่มโปรตีนเวย์เพื่อต้องการสร้างกล้ามเนื้อเป็นหลัก การพิจารณาในการออกแบบกลยุทธ์ทางการตลาดคือ ชนิด และคุณภาพของโปรตีนเวย์ที่ผู้บริโภคจะได้รับ เนื่องจากผู้บริโภคเน้นผลลัพธ์ที่ได้จากการทานโปรตีนเวย์ จากการศึกษาความเป็นไปได้ทางการเงินจากการจ้างผลิต (OEM) แทนการจัดตั้งโรงงานผลิต โดยมีเงินลงทุนเริ่มต้น 2,100,000 บาท ซึ่งจากการวิเคราะห์ผลตอบแทนทางการเงินในกรณีปกติ (Base case) ที่จำหน่ายผลิตภัณฑ์ในราคา 25 บาท โดยผลการคาดคะเนส่วนแบ่งตลาดที่ร้อยละ 5 พบว่ามีความคุ้มค่าในการลงทุน เนื่องจากธุรกิจสามารถสร้างกำไรซึ่งมีมูลค่าปัจจุบันสุทธิของธุรกิจ (NPV) เป็นบวก เท่ากับ 31,527,319 บาท และอัตราผลตอบแทนที่แท้จริง (IRR) เป็นบวก เท่ากับ 145.5% และมีระยะเวลาคืนทุนของธุรกิจ (Payback Period) เท่ากับ 1.38 ปี จึงสรุปได้ว่าผลิตภัณฑ์เครื่องดื่มเยลลี่โปรตีนสูงจากโปรตีนเวย์มีความเป็นไปได้ในการพัฒนาสู่เชิงพาณิชย์