Business Commons^™

Building A Supply Chain For Emergency: A Case Study Of Kingfa's Mask Supply Chain, Nanjing Li

Dissertations and Theses Collection (Open Access)

In case of emergency such as pandemic or earthquake, there are usually surge demands for some necessary products, which are usually far more than available production capacities thus it is necessary to quickly build more production capacities. However, building production capacities is not just building production lines but to constructing whole supply chains, from raw materials and equipment sourcing, manufacturing flow lines to demand management.

To quickly construct a supply chain for fulfilling such emergency demands is very challenging both theoretically and practically. This thesis aims to develop a model of supply chain construction for emergency demand and identify the …

Under What Circumstances Are Chinese Entrepreneurs Reluctant To Go Public, Ting Huang

Dissertations and Theses Collection (Open Access)

As secondary stock markets often overestimate corporate value, many Chinese entrepreneurs seek to achieve their wealth targets by going public. However, some companies in China do not want to go public. This paper utilises multi-case research methods to develop theories about which factors lead to corporate reluctance to go public. Case studies show that compared with entrepreneurs with lower shareholdings, entrepreneurs with higher shareholdings have stronger long-term orientations and a greater desire for control and are more reluctant to go public. Industry characteristics affect entrepreneurs’ long-term orientation, desire for control, and early listing experience, thus influencing their listing decision-making. Empirical …

Communities And World Heritage Nomination: The Journey Of The Valentia Transatlantic Cable Ensemble, Elizabeth Baxter

Theses

In recent years, the role of communities in the stewardship of World Heritage (WH) sites has been recognised and encouraged by UNESCO. Communities have formally been included in all WH processes from nomination to inscription on the WH List. This case study documents a community-led approach to Ireland’s first industrial WH nomination; The ‘Valentia Transatlantic Cable Ensemble’ (VTCE) on Valentia Island, Co. Kerry. Objectives of this project have been fulfilled through a comprehensive literature review and a qualitative research design. Semi-structured interviews were conducted with members of the Valentia Island community and other stakeholders. Examination and analysis of the data …

Economic Policy Uncertainty And Non-Gaap Reporting, Ryan H. Wynne

Dissertations, Theses, and Capstone Projects

This study investigates the impact of economic policy uncertainty (EPU) on non-GAAP reporting. Prior research documents that numerous factors influence the frequency and quality of non-GAAP earnings disclosures, but the expected association between EPU and non-GAAP reporting is unclear. On the one hand, greater EPU may increase investor demand for additional financial information, while on the other hand, more EPU may lead to less non-GAAP disclosure by making core or recurring earnings more difficult to predict. Additionally, greater EPU may provide increased opportunity for managers to use non-GAAP reporting to mislead investors. I document a significantly positive association, on average, …

How Do People Justify Not Paying Their Taxes? A Study On Moral Disengagement And Tax Evasion, Grace M. Hufff

Doctor of Business Administration (DBA)

Early studies on the reasons for tax evasion focused on economics. When economic reasons were deemed insufficient to explain all decisions, researchers added psychological and sociological constructs to their explorations. These studies focused on whether taxpayers see their tax compliance decisions as ethical ones. For those who believe their choice is ethical, they must come to grips with their own internal ethical standards and feelings of guilt when they make an unethical decision. They must then employ some mechanism to disconnect these feelings of guilt from their unethical decision. Researchers have characterized this mechanism of disconnection as neutralization, rationalization, and/or …

Scenario Acceleration Through Automated Modelling: A Method And System For Creating Traceable Quantitative Future Scenarios Based On Fcm System Modeling And Natural Language Processing, Christopher W.H. Davis

Dissertations and Theses

Scenario planning is used extensively in strategic planning because it helps leaders broaden their perspectives and make better decisions by presenting possible futures in story form. Some of the benefits of using scenarios include breaking away from groupthink, creating better products, acceleration of organization learning and reducing bias. Product development teams, particularly for digital products, are gaining more autonomy in organizations and tend to manage risk by undergoing very short development iterations on their products while leaning on their consumers for feedback -- a process known as agile development. This method tends to limit the perspective of the team and …

Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker

University Honors Theses

Property and casualty insurance is an intangible service. It is a large industry within the US that in most regard is perpetual. Marketing for insurance is not similar to marketing for most other services or products. The agent must relay the value to the consumer prior to them purchasing it. Further, when considering social media marketing, we find a separate strategy of marketing. Social media marketing is becoming increasingly popular, it has shown as a successful strategy for obtaining consumers' attention and their business. This success has been seen in many industries, including insurance. However, there is a lack of …

Branding In Motion: How Animation And Branding Intersect To Support Nonprofits In Need, Shannon M. Steed

University Honors Theses

Nonprofits often don’t receive the kind of attention needed to garner a wide audience. Especially during the pandemic when the world has largely gone online, it can be a challenge for many of these organizations to adapt to the fast-paced digital landscape. This is largely due to a lack of access to resources and modern design practices to create more community visibility. This thesis is an exploration of how thoughtful design can bring these nonprofit events a new life. I created design systems for two nonprofit events, each with a digitally-focused approach and a focus on deeply considering the audience. …

Visionaire Branding Company, Toni Joy Forsythe

Graphic Communication

It has been a goal of mine to one day launch my own branding and marketing agency, therefore this opportunity has allowed me to ideate what the agency would look like in terms of branding and business. I developed Visionaire Branding Company, a branding and marketing agency located in Central California. Creativity has always been at the forefront of my ambitions and Visionaire is a reflection of my passion for taking businesses to the next level and doing it with a vision.

Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez

Graphic Communication

Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.

Just Between You And Me: Private Financial Transactions Signal Communal Traits And Enhance Others’ Willingness To Cooperate, Lennay Chapman

Dissertations, Theses, and Capstone Projects

Increasingly, consumers’ everyday interactions are facilitated by online platforms. One notable feature of many online platforms is that they give consumers the ability to interact privately or publicly. Interacting publicly (e.g., by sending a public payment) can reveal private information pertaining to two or more consumers; this is known as co-owned information. The present work examines disclosure decisions about co-owned information in the context of peer-to-peer financial transactions. We propose that choosing a private mode of transacting represents a socially mindful behavior, as it considers partners’ preferences and preserves their future ability to keep private or disclose the transaction details. …

Empirical Essays On Contingent Convertible Capital Securities, Andrea Golfari

Dissertations, Theses, and Capstone Projects

This dissertation consists of five chapters on contingent convertible capital securities, their macroprudential role within the regulatory capital stack of financial institutions, and the effects of the regulatory environments surrounding them on their design.

Chapter 1 This chapter briefly introduces this dissertation, including its motivation and structure.

Chapter 2 The first part of this chapter describes every design feature of contingent convertible capital instruments (CoCos) and provides a review of the literature on their role as macroprudential tools and on optimal CoCo design. The second part of the chapter offers a complete discussion of the role assigned to CoCos in …

Are Female Leaders More Committed To Csr? Comparing Certified B Corporation Leaders On Social Impact Scores, Mathew Fisher

Executive DBA Dissertations

This dissertation examines the relationship between the gender of B-Corp leadership and the measurable dimensions of corporate social responsibility (CSR) embodied by the certified B Corp program. This project builds off prior research findings that female-founded firms are more likely to qualify for and achieve B Corp certification from a population of firms completing B Lab’s impact score assessment. The independent variable of current top leader gender and the dependent variables of the B Corp impact scores, along with each of the five constituent subcategories, are tested to determine whether women-led firms outperform those led by men on CSR measures. …

The Effect Of Inflation And The Pandemic On A Southern California Solar Company: A Case Study, Adrian Avila

Construction Management

Supply chain issues are causing panic in certain sectors of the economy particularly the solar sector. Solar energy already has problems that can affect its growth in the long term such as lack of government incentives, high cost, and energy curtailment. These problems are becoming more pronounced as the pandemic is prolonged. California is a state that has been encouraging the use of solar energy and has introduced incentives for its citizens to install solar. Because of this, solar companies in California may be able to more adequately circumvent issues and better excel economically than companies in other states. In …

Shabang Music Festival Seating, Carter L. Norton

Construction Management

This outlines the process of the building and installation of four shaded seating areas at the SHABANG Music Festival located at Laguna Lake Park in San Luis Obispo. This paper places an emphasis on the pre-construction elements of the building stage. SHABANG Music Group rented out a section of Laguna Lake Park to host a music festival designed to bring the San Luis Obispo community together. The goal of the project discussed was to build a raised VIP seating area facing the main stage on which music lovers could relax while still being able to enjoy an unobstructed view of …

Use Of Industrialized Construction Within Mechanical Contractors Association Of America, Nathan M. Yi

Construction Management

It is a constant battle in the construction industry to improve productivity and efficiency while keeping the cost and schedule as low as possible. This can be made possible through the use of industrialized construction strategies such as, prefabrication, building information modeling (BIM), and automation. In this study, the main purpose of this survey was to collect information about MCAA firms’ knowledge of industrialized construction strategies, their use of them in the past, and their willingness to use them in the future. It also aims to explore the use of industrialized construction and its viability as a path for mechanical …

Caed Hasslein Student Competition, Greta R. Stout

Construction Management

This paper outlines the development of the first CAED Hasslein Student Competition at Cal Poly, SLO. The College of Architecture and Environmental Design at Cal Poly, SLO has not yet been successful in creating a platform to engage students of all five majors to collaborate in an educational atmosphere. This project aims to challenge students to work in teams made up of all five disciplines in a Request for Proposal-style competition. This paper focuses on how the idea of this competition came to be and the steps that were taken to successfully write the competition problem statement. These steps included …

Essays On Financial Materiality Of Corporate Social Responsibility And Corporate Strategies, Yang Lan

Dissertations and Theses Collection (Open Access)

This dissertation investigates how the endorsement of certain social activities by CSR standards impacts stakeholders’ interpretation on firms’ motivation of doing CSR and how managers make decisions on which specific CSR activities they would like to participate in. The first essay examines how the standards release of CSR by Sustainability and Accounting Standards Board (SASB) affects the relationship between material CSR and firm performance outcomes in terms of stock returns (for investors) and sales growth (for customers), through shaping investor and customer perceptions on the motivation underlying a firm’s material CSR activities. I further argue that a sharp increase in …

Two Studies Exploring The Effects Of Ageing Cohorts And Channel Usage On The Antecedents And Consequence Of Customer Satisfaction, Yongchang Chen

Dissertations and Theses Collection (Open Access)

A rapidly ageing customer base, and an acceleration in the adoption of self-service technologies (SST) are two major trends which are set to have an increasing impact on how companies manage and satisfy customers. While there has been a rich body of work studying the effects of ageing and SST usage on customers, research on how they might affect cumulative satisfaction appears to be limited. The ageing literature tends to focus on cognition and decision-making processes, while SST research tends to be narrowly focused on SST evaluation and adoption. Our understanding on how ageing affects how satisfied customers are with …

Branding The Cal Poly Transfer Center, Ryann Joy Swift

Graphic Communication

The Cal Poly Transfer Center was established in 2020 in the midst of an ongoing pandemic; naturally, this led to the challenge of building recognition and engaging Transfer students with the center. As the first and only graphic designer, I saw an opportunity in creating the visual foundation for this organization, one that could be well understood and built upon by future designers. This is important as the Transfer Center is quite unique in its specific demographic of transfer students; they fall under an older age group and I want to create said foundation that reflects this; mature, professional, modern. …

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …

"Yay Area Fest" Proposal, Taira Tyler Matsuzaki

Graphic Communication

As an avid hip-hop music lover and producer, I always envisioned the creation of my own hip-hop festival theme and lineup. I used my senior project as an opportunity to execute this vision while showcasing all of the skills I have acquired as a Graphic Communication student. My project encompasses the creation of a marketing flyer, website prototype, app prototype, and social media animation for a hypothetical hip-hop festival. These deliverables highlight my abilities in learning new tools, graphic design, UI/UX design, and project management.

Mother Lou Studio: Branding For A Handcrafted Jewelry Business, Amanda K. Hall

Graphic Communication

In the height of the pandemic I gained interest in jewelry-making. Needing a new hobby, I researched the many methods of making jewelry and soon began practicing the craft. Sand casting became a form of meditation, and I hope to gain more experience in silver smithing in the near future. For my senior project, I wanted to combine my personal, creative abilities with the skills I have learned through my Graphic Communication courses. This project showcases my design and business skills, while building a unique brand that will be a part of my future career.

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.

Talia Cooks 4 You: Brand And Product Development, Shannon L. Brierty

Graphic Communication

I created a Cookbook for Talia because I wanted to incorporate easy to follow recipes and helpful techniques to teach food science basics. She is a fourth-year Food Science major with a concentration in Culinology. Her love for cooking and baking led her to food science, which has changed the way she sees food and cooking for the better. She has a significant following so I wanted to create a brand for her that she can build off of in the future. My three deliverables for this project are a physical cookbook, marketing for her product, and a website to …

An Empirical Study On Email Use, Stress, And Employee Job Satisfaction In A Covid-19 Environment, David J. Bouvier

College of Business Theses and Dissertations

April 2020, COVID-19 (COVID) changed the world and how society functions, transforming the means in which we communicate. Face-to-face interactions were abruptly and immediately replaced with technology mediums. The increase in technology use changed our interpersonal communication habits, placing greater reliance on new and existing electronic methods. Although new forms continue to evolve, the predominate electronic communication method utilized is email. This research uses grounded theory on stress and technology acceptance, and further assesses perceived email volume changes to analyze the relationship of these constructs to job satisfaction during COVID. The data was collected from 147 employees of a mid-sized …

How Useful Do You Think This Diversity Training Is? The Impact Of Training Type And Individual Differences On Pre-Training Perceived Utility Of Diversity Training, Nicolette A. Rainone

Dissertations, Theses, and Capstone Projects

The effectiveness of diversity training has been debated by researchers, practitioners, and policy makers. This debate illustrates the varied perceptions regarding the utility of diversity training and suggests that many trainees enter these programs with the expectation that they are not useful. Uncovering the drivers of pre-training perceptions of utility will provide a deeper understanding of employee buy-in to such initiatives. It would also allow researchers and practitioners to unpack a key element of the training context to inform the design and delivery of diversity training programs. I examined diversity training type (i.e., whether the training is awareness-based, skills-based, or …

Entrepreneurship And Heterogeneity Among Firms' Strategies: Three Essays, Xi Zhang

Dissertations

The first essay of this dissertation focuses on the entrepreneurship survival in the early stage, during which time an entrepreneur plays the game at the "edge of chaos" and improvises in real-time to learn the strategic playing field. It examines the social networks of entrepreneurs and the impact on new venture survival. Specifically, it explores how the entrepreneurs' social connections with other entrepreneurs and their types of employment differentially affect survival during the different stages of the entrepreneurial journey in the United States and India. Using the Global Entrepreneurship Monitor (GEM) dataset, this study documents not only how the social …

Representation Learning In Finance, Ajim Uddin

Dissertations

Finance studies often employ heterogeneous datasets from different sources with different structures and frequencies. Some data are noisy, sparse, and unbalanced with missing values; some are unstructured, containing text or networks. Traditional techniques often struggle to combine and effectively extract information from these datasets. This work explores representation learning as a proven machine learning technique in learning informative embedding from complex, noisy, and dynamic financial data. This dissertation proposes novel factorization algorithms and network modeling techniques to learn the local and global representation of data in two specific financial applications: analysts’ earnings forecasts and asset pricing.

Financial analysts’ earnings forecast …