Business Commons^™

What If I Liked It Better Before? An Analysis Of Consumer Reactance To Brand Logo Redesigns, Lauren Bushnell

Undergraduate Honors Theses

Past research has explored the relationship between logo redesigns and consumer behavior, specifically detailing the influence of brand connection on consumer processing of logo redesigns. Such research has found that variations in logo design have key implications on consumer connection to brands in ways that influence brand attitude. Key constructs explored include brand loyalty and commitment, the extent or style of changes in redesigns, and visual processing of logos as a means of determining future behaviors. While prior research emphasizes the influence of loyalty and connection to brands in relation to consumer processing of logo redesigns, research has not fully …

Organizational Effectiveness Of Rabies Division Of South Carolina Dhec, Camden Daniel Sasfai

Honors Theses

There are two types of rabies, known as furious and paralytic, that are both spread mostly through saliva of wild or domesticated animals via scratches and bites. Both types can ultimately result in death of the human victim, yet both are vaccine-preventable diseases. Transmission of the rabies disease to humans is usually found following a deep bite or scratch from an infected animal, and transmission to humans by rabid dogs accounts for up to 99% of human infection cases, though bats are now an increasing source of human death due to rabies as well. Surprisingly enough, human deaths following exposure …

Defining Regenerative Business Through The Context Of Place: A Case Study West Michigan Businesses, Aislinn Teachout, Aislinn Teachout

Masters Theses

This study builds upon existing scholarly literature on regenerative design and regenerative sustainability by relating the framework to existing West Michigan businesses and their place-specific practices. Applying concepts from those more developed fields to business sustainability, this paper contributes to the still emerging field of regenerative business by proposing a comprehensive definition of regenerative business. The definition is then applied to three businesses in a case study format to highlight regenerative business practices. While none of the businesses highlighted claim to be regenerative, all have examples of practices that demonstrate regenerative action and enhance the West Michigan community.

By defining …

The Impact Of E-Service Quality On The Customer Satisfaction Of Electronic And Small Appliances Online Shoppers In Saudi Arabia, Majed A. Almobarak

Theses & Dissertations

The objective of this quantitative study, which utilized a non-experimental, correlational predictive design, was to evaluate the association between perceptions of e-service quality by Saudi Arabian adult residents and their overall satisfaction with the online retailer from which they buy their electronics and small appliances products. The study also sought to determine to what extent e-service quality factors, as a group and independently, predict the customer satisfaction of the participants of this study. The participants of this study were limited to adults (18 years of age or older), male and female, who live in any region of Saudi Arabia, and …

Employment Discrimination’S Impact On African American’S Professional And Personal Lives, Trey D. Williams

Information Systems Undergraduate Honors Theses

Title VII of the Civil Rights Act of 1964 makes it illegal to discriminate against a person because of their race, color, religion, sex, or national origin. The law also protects individuals from retaliation if they complain about discrimination, participate in an employment discrimination proceeding, or reasonably oppose discrimination. Although Title VII makes discrimination illegal, it is still present in the workplace. The objective of this thesis is to discuss employee discrimination based on race and sex. Specifically, I will analyze the current workplace discrimination against African American men and women as well as the psychological, physiological, and emotional effects …

Meaning-Mating And Hyphenated Actualizing In Individual-Organization Units: Lived Experiences Of Organization Development Practitioners Learning And Carrying Out The Philosophy Of Organization Development, Brian Lee Chapman

Business Administration Dissertations - Archive

Individuals have been organizing for millennia. The purpose of this study was to investigate what it means for individuals and organizations to each experience how an exposure to the instrumentalized philosophies of one impacts the internalized philosophies of the other. This phenomenological investigation focused on the lived experiences of Organization Development (OD) practitioners with learning and carrying out the philosophy of OD. Individual conversations with six participants during fourteen separate interview sessions were phenomenologically carried out, analyzed, and interpreted. The experiences articulated during these conversations elucidate two concepts not found during the literature review – meaning-mating and hyphenated actualization. These …

Three Essays On Political Contributions And Firm Performance, Ankita Damani

Finance and Real Estate Dissertations - Archive

The interaction of politics with financial markets and the macroeconomy has received increasing attention in recent years. Extant literature identifies the significant impact of political connections on firm value. However, several questions in this area remain unanswered. My dissertation consists of three essays. In the first essay, I examine the impact of economic policy uncertainty (EPU) on total campaign contributions and the relative contributions to Republicans and Democrats. I find that the total Political Action Committee (PAC) contributions by firms increase following an increase in EPU. This is also true for the contributions to each major political party, i.e., Republicans …

Researching Appointment Robbery: Voices From The Street, Arthur Gregory Vasquez

Business Administration Dissertations - Archive

This dissertation is composed of three papers that will examine three topics related to the main research project of examining whether or not CPTED strategies have an effect on the decision to participate in appointment robbery. The first paper examines the difficulties in gaining access with the hard-to-reach population of active offenders. The second paper will provide examples of ethical dilemmas that the qualitative researcher faced while in the field. The third paper will explore whether or not criminals were deterred from deciding to engage in criminal activity due to an implementation of a CPTED strategy. These three papers together …

Managers’ Political Ideology And Debt, Abdulaziz Alshamrani

Finance and Real Estate Dissertations - Archive

This dissertation investigates the effect of managers’ political ideology and their level of managerial conservatism on their firms in the credit markets. In particular, we present three studies on the effect of managers’ political ideology and conservatism on loans’ spreads, credit ratings, and borrower-lender homophily. The level of executive's conservatism is inferred from their direct form of political donations. In chapter I, we provide an introduction that includes an overview and a background to motivate our research. In chapter II, we examine the effect of top managements’ conservatism on their firms' cost of bank loans. We find that firms with …

Three Essays On International Mutual Fund Flows, Anh Tuan Nguyen

Finance and Real Estate Dissertations - Archive

In this dissertation, I investigate the comprehensive relationship of international mutual fund flows among markets. While my first essay presents the unprecedent findings of commonality in mutual fund flows and global market integration, my second essay focuses on answering the classic question in financial market: is there any contagion in the market for asset management? In the third essay, I examine the intransitivity puzzle presented in the first essay. In the first essay, I examine global integration in the market for asset management, as indicated by the correlation of mutual fund flows across domiciles. I observe no leading role for …

Three Essays Examining Organizational Influences On Employee Identity Construction, Esther Lamarre Jean

Management Dissertations - Archive

Identity consists of the roles and expectations individuals use to define their self. My dissertation examines the effects of individual perceptions around how identities are constructed in organizations on employee outcomes, decisions, and experiences. In a three-essay format, I develop the construct of identity work supportive organizational support (IWSOP) and a scale to measure it, evaluate how IWSOP relates to affective commitment for employees, and examine whether IWSOP might affect job choice decisions. IWSOP is conceptualized as the degree to which employees perceive that their organization encourages, allows, or provides the opportunity to think about, talk about, or display aspects …

Artificial Intelligence (Ai) In Employee Selection: How Algorithm-Based Decision Aids Influence Recruiters’ Decision-Making In Resume Screening, Dan Chen

Management Dissertations - Archive

With the development of artificial intelligence (AI), algorithm-based decision aids have been adopted by more and more organizations to help recruiters and hiring managers screen and review job candidates. This dissertation assesses how HR recruiters integrate selection information produced by algorithms into assessments of job candidates’ qualifications to make the hiring decisions. To assess how algorithm-based decision aids are used, I first investigate how individual characteristics of recruiters influence their perceived usefulness of algorithm selection information. I then examine how recruiters rate applicant employability when they are given different types of jobs (HR Assistant vs. Data Engineer) and algorithm-based selection …

Customer Mistreament, Third Party Observers, And Emotional Labor: An Exploration Of The Phenomenon Of Breaking Character, Nicolina Leeann Taylor

Management Dissertations - Archive

The emotional labor literature is vast and complex. Overwhelmingly, most studies focus on surface acting and deep acting. Breaking character, expressing true, negative emotions to a customer, is understudied, despite evidence of occurring frequently. Despite conceptual work stating that breaking character produces negative outcomes, empirical work is scant. Further, the impact that breaking character has on employees is unknown. In summary, researchers know very little regarding what leads to breaking character, how employees feel about breaking character, and the aftermath of breaking character. Thus, the purpose of this dissertation is to explore the phenomenon of breaking character. First, I qualitatively …

The Impact Of Line (Brand) Extension Strategies On Competition And In-Store Operational Performance In The China E-Commerce Environment, Er-Yung Stephen Chu

Dissertations and Theses Collection (Open Access)

Line (brand) extension activity in the western markets may have tempered during the last decade, and most of the academic research that has been done is based on traditional brick and mortar stores. With the rise of e-commerce, line extension became a growth tool for brands. The study starts with the classification of line extension strategic types, which gives different tiers of Chinese e-commerce firms a good reference, especially in the rapidly changing e-commerce environment. It also seeks to give guidance for different aspects of launching new line extensions. Using this guidance, future brands can make better estimations of brand …

Ceo Characteristics, Industry 4.0 Capabilities, And Firm Performance, Vidya Laxmanrao Ganji

Management Dissertations - Archive

Industry 4.0 has received significant attention from academia and industry in the last decade. Despite its growing popularity, this area is relatively understudied. There is a lack of thorough understanding of the disparate thematic areas under the umbrella term "Industry 4.0" in the literature. My first essay aims to elucidate the intellectual structure of Industry 4.0 publications using: (a) bibliometric techniques; and (b) topic modeling. The synthesized analyses unraveled diverse themes of Industry 4.0 and deepened our understanding of academic research on Industry 4.0. Such an understanding is important to identify opportunities to advance the boundaries of scholarship on Industry …

Designing Better Experiences Through Storytelling: Two Essays Examining The Application Of Storytelling In Service Design And Its Impact On Customer And Service Offering-Related Outcomes, Olamide Temitope Olajuwon Ige

Marketing Dissertations - Archive

The service literature has long recognized that storytelling can be applied in the design of service offerings and their associated customer journeys. The literature also suggests that applying storytelling in service design can enhance the customer experience. However, the customer and firm outcomes that result from applying storytelling in service and customer journey design have not been addressed by the literature. The underlying mechanisms through which storytelling enhances the customer experience and other customer outcomes when applied in service design have also not been addressed by the literature. In addition, there is a shortage of research that addresses the application …

Earnings Management Strategy Of Pension Plan Changing Firms, Wei Chen

Accounting Dissertations - Archive

This study investigates the earnings management strategy of defined benefit pension plan changing firms. I provide the evidence that managers engage in cash conservation activities and real earnings management in response to the changes in funding status and pension income through the manipulation of pension assumptions before and after pension freezing. These results suggest that earnings management through pension assumptions affects the normal operations of the firm through real activities during the defined benefit plan pension freezing. I also provide evidence that pension termination firms exhibit a lower level of discretionary accruals after the termination, suggesting the downsizing of a …

The Influence Of Sponsorship Engagement On Brand Loyalty: An Analysis Of The On-Site And Social Media Activational Communications., Achyut Kulkarni

Electronic Theses and Dissertations

The purpose of this study was to investigate the influence of sponsorship engagement (enacted via sponsorship activations) on consumers’ responses to sponsors’ activational communications. Specifically, this study aimed at examining if interaction and engagement with their team’s sponsors’ activational communication on-site, as well as on social media, influenced loyalty towards the sponsors. The study utilized service-dominant (S-D) logic as the theoretical framework. The S-D logic perspective recognizes that consumer behavior is centered on the interactive experiences between a consumer and an object, in this case the sponsor, and that a level of consumer interest and/or personal relevance with respect to …

The Person Behind The Team: A Phenomenological Exploration Of The Role Of The Sport Supervisor In Ncaa Division I Intercollegiate Athletics., Ehren R. Green

Electronic Theses and Dissertations

As organizational connectors, athletic administrators who serve as sport supervisors, are integral to the success of intercollegiate athletic departments. However, little is known about the role of sport supervisor or the relationship between sport supervisors and head coaches. Thus, this study seeks to define and better understand the role of the sport supervisor in intercollegiate athletics and explore the relationship between the sport supervisor and the head coach. Through a descriptive phenomenological approach, 22 participants (11 sport supervisors and 11 head coaches) from NCAA Division I institutions were interviewed. Role theory guided the defining of the role while leader-member exchange …

The Neurotic Wandering Mind And Self-Efficacy During Training, Mario L. Arredondo

Legacy Theses & Dissertations (2009 - 2024)

AbstractPersonality is complex and dynamic, and because this attribute consists of a cluster of different distinctive traits, successfully predicting how personality predisposes individuals to different reactions and feelings during a learning activity is an equally complex and challenging task. For this thesis I will focus on the personality trait of low emotional stability, or neuroticism. Previous research has shown that people with lower emotional stability have a predisposition to be more stringent with self-perceptions across different domains of behaviors and feelings. Self-efficacy influences people’s confidence in their ability to exert control over their own behavior and impact their environment, all …

Obstacles To Domestic Retail Investing : Evidence From Mexico, Kenneth Bulko

Legacy Theses & Dissertations (2009 - 2024)

Despite efforts to improve investment behavior, equity participation worldwide remains low. Researchers have attempted to explain the reluctance to purchase risky assets by seeking to identify the barriers investors face during the investment process. However, past empirical results relied on data often collected as part of a larger investigation and not explicitly centered on barriers to investing. We seek to deepen the understanding of investor behavior with qualitative and qualitative research designed to specifically identify the obstacles typically faced by potential investors, with a particular focus on Mexico.

A Behavioral Study Of Supply Chain Inventory Management, Yan Lang

Management Dissertations - Archive

This dissertation explores issues regarding inventory management in the domain of behavioral operations management by employing a combination of game theory analyses, human subject experiments, economic behavioral modeling, and numerical analyses. This dissertation consists of three chapters. The first chapter highlights the important role of strategic inventory in the multiperiod dual channel supply chain. The second chapter explores the effect of strategic disposal in the multiperiod Newsvendor supply chain. The last chapter further investigates the optimal strategy of strategic disposal and strategic carryover in the multiperiod supply chain with the present of supply disruption risk.

The Importance Of Teaching Personal Finance, Ryan Brewer

Honors College Theses

This research project will consider the impact of a personal finance course being taught in an organized non-profit setting. A community church offers a finance course to their congregants on an annual basis that is designed to teach short- and long-term personal finance concepts to individuals and families to learn adequate budgeting and investment practices. Typically, anywhere from 5 to 15 people will sign-up for this course. This specific project will evaluate the participants skillset and confidence in their financial goals before and after they are involved with the course. The data of study will be collected from a pre- …

The Influence Of A Professional Sport Team’S Philanthropic Initiative On Fans’ Corporate Social Responsibility (Csr) Participation Intention, Young Suk Oh

All Dissertations

Within corporate social responsibility (CSR) research, there has been significant evidence of the positive impacts that CSR could bring to businesses. However, few studies, especially in the context of sport, have focused on how CSR benefits an actual social cause. Therefore, through a three-article format, the overall purpose of the dissertation is to examine how a professional sport team could use its CSR as a social marketing strategy to increase its fans’ willingness to participate in the team’s CSR program in contributing to a specific social cause. Specifically, Article 1 assesses whether CSR participation intention significantly differs among fans with …

How Agriculture Could Uplift A Nation And Its People: Providing Analytical Data To Farmers In Belize, Thomas G. Stephenson

Economics Undergraduate Honors Theses

Agriculture is the bedrock of the Belize economy, but is plagued by routine issues. These problems hurt not only the economy of Belize, but also the health and well being of its citizens. By working with the Ministry of Agriculture my team surveyed the Stann Creek district of Belize to address these issues and provide much needed information to local farmers.

Will The Metaverse Be Impactful?, Thomas Cupples

Economics Undergraduate Honors Theses

In the whirlwind that is the blockchain and cryptocurrency space, it is easy to get swept

up and lost in what is valuable and what is not valuable in the space. This report intends to

explore and increase the understanding of blockchain technologies, primarily the emerging

metaverse and its use cases, and to demonstrate a better understanding of where this emerging

market can create value. Although blockchain has received negative publicity (due to market

speculation and price volatility, as opposed to the real value of the systems), the metaverse is a

blockchain centric reality with use cases as of today. …

Internal Communication Within An Institution Of Higher Education During The Covid-19 Crisis: A Case Study, Jonathan Boone Clemmons

LSU New Orleans Theses and Dissertations

The purpose of this study was to understand the role internal communication played in shaping perceptions among stakeholders during a major crisis event happening on a university campus. The main question that this study sought to answer was: how did formal and informal communication during the COVID-19 pandemic affect the perception and adoption of changes related to the pandemic? This case study utilized interviews and document analysis to understand both the change process and its accompanying communication. Workplace Social Network Exchange was the guiding theoretical framework utilized to fully understand the professional lives of participants. Four major themes were identified …

The Influence Of Technostress On Hotel Guests, Samuel Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

The implementation of technology in the hospitality sector is rapidly growing. Although there are practical, economic, and experiential benefits of hospitality technology, the increased adoption of guest service technologies such as digital room keys, check-in kiosks, and service robots can also introduce friction points in a guest’s hotel experience. Technostress is any form of stress induced by the usage of technology and this study is among the first to apply this concept to consumer behavior. Based on the transactional model of stress and coping and social cognitive theory, this dissertation examined the effects of technostress on hotel guests, using a …

Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation, Abby Christiansen

University Honors Theses

What role does branding play in the compensation issues faced by amateur athletes? How has the rise of influential online social personas legally impacted their case? This thesis explores the long-standing compensation issues that many amateur athletes have faced while under the control of the NCAA. It connects the social impact of online personal branding to some of the legal victories won by student athletes as they gain more freedom over their NIL (name, image, likeness) by detailing the importance of branding and its evolution into personal branding in a 21^st century economy. Many of the rules and regulations …

A New Studio Era: How Netflix Is Becoming A Threat To The Film Industry, Al Kasper

University Honors Theses

Movie streaming services have become an increasingly popular distribution method due to their widespread accessibility to film content across the globe. Netflix is the biggest competitor of movie streaming services and has led the charge in creating original content for its customers. With many of these streaming services creating their own content, both Hollywood and independent studios are being introduced to a new competitor in their market: studios that stream their own content. While this may seem to be an issue only within the industry, there are concerns about another oligarchy of studios being created out of these streaming services …