Business Commons^™

"The Intersection Of Healthcare And Technology: Reflections And Impact From My Netsmart Internship”, Jacob Anderson

Finance Undergraduate Honors Theses

Internships provide valuable opportunities for students to gain hands-on experience in their field of study. As a Solution Delivery Analyst intern at Netsmart, a healthcare technology company, I had the opportunity to work in the human services and post-acute care sector. During my internship, I shadowed the development and implementation of innovative technology solutions aimed at improving patient outcomes and increasing efficiency in healthcare delivery. I will provide a comprehensive overview of my internship experience as a Solution Delivery Analyst at Netsmart. I will discuss a project and tasks that I worked on during my internship, including learning about software …

Cost Of Capitol: Analyzing Congressional Insider Trading Regulation, Hannah Levy

Finance Undergraduate Honors Theses

The United States Congress has involved itself with the financial regulation of big business for decades. The legislative body has passed a multitude of laws over time which foster greater transparency and trust between individual investors and big business. Until recently, legislators have avoided passing laws which regulate their own financial activity. Recent investigations revealing that dozens of federal lawmakers have violated financial disclosure laws and made stock trades on insider information has successfully angered the public and forced Congress to consider tighter restrictions. But can Americans trust their legislators to effectively regulate themselves? If no legislative action is taken, …

Nexus, A Software As A Service Business Plan, David Ator

Finance Undergraduate Honors Theses

Nexus is a Software as a Service company, focused on offering a more cohesive technology experience for businesses. Typically integration is an afterthought, leaving sensitive or strategically valuable data siloed and underutilized. Nexus plans to change that by integrating everything into a central database.

The Role Of Disclosure In Defi Markets: Evidence From Twitter, Amanda Aw Yong

Dissertations and Theses Collection (Open Access)

Decentralized Finance (DeFi) platforms use self-executing smart contracts to provide financial services and are programmed to automatically post all transactions on the public blockchain. Notwithstanding this public availability of blockchain information, DeFi platforms also aggregate these transactions and disclose the summarized blockchain information on their Twitter accounts. This paper studies whether and how voluntary disclosure of blockchain information plays a role in the transparent DeFi market. I find that the number of blockchain-related tweets is associated both with an increase in the platform’s Total Value Locked (TVL) and with an increase in the unique number of platform users. The relationship …

Understanding The Persuasive Attributes Of Twitch Advertisements: A Study On The Effects Of Current Advertisements And Sponsorships, Colleen Sharkey

Electronic Theses and Dissertations

The research in this study aims to investigate the effectiveness of Twitch’s current advertising option, which includes mid-roll, pre-roll, and sponsored streams. It will focus on usefulness of content, brand credibility, purchase intent, and streamer credibility. Twitch has seen a surge in growth and attention in recent years, with an average of 31 million daily visitors and 1.3 trillion minutes watched globally in 2021 alone (Twitch Sales, 2022). However, despite Twitch’s growing popularity as an entertainment and entrepreneurship platform, little research has been conducted on the impact of its advertising options on brand perception. This study seeks to address this …

Man Vs. Machine: The Future Of Financial Advising, Rylee Driggs

Finance Undergraduate Honors Theses

This research evaluates the potential impact of artificial intelligence on the financial advising industry, particularly regarding the demand for human financial advisors within the industry as artificial intelligence rapidly evolves. With the recent launch of ChatGPT, a cutting-edge AI chatbot, the role of financial advisors, which previously seemed mostly exempt from any technological alternatives due to the essential emotional intelligence of a human financial advisor, is potentially at risk for replacement. This research provides an in-depth analysis on the feasibility of artificial intelligence replicating necessary humanlike characteristics of a human financial advisor and utilizes results of an anonymous survey where …

Comparative Career-Path Growth Of Campus Leaders By Gender, Madison Foster

Finance Undergraduate Honors Theses

Promotions and growth in one’s own field of work are highly sought after by those who wish to see greater achievement, wealth, and personal satisfaction in the workplace. Opinion is divided as to whether or not men and women are paid equally in the United States. One issue less spoken of is the differences in the time and rate of promotions women and men see in their careers. Many studies seek to prove women are receiving less promotions than men, and posit their own hypotheses.

Exploring Social Media Sentiment Analysis In Relation To Common Stock, Landon Johnson

Finance Undergraduate Honors Theses

Many institutions, investors, and researchers have sought to gain insights into consumer attitudes and behaviors by leveraging social media. However, trading strategies utilizing social sentiment have been observed to often provide returns roughly equivalent to or less than those of standard market indexes. This observation raises several questions: does the efficacy of social sentiment analysis vary from firm to firm? Are price or volume directly correlated with social sentiment? Does social sentiment display any predictive ability? The following analysis attempted to answer these questions by comparing one week’s worth of data from Twitter users to price and volume data from …

Outperforming The Stock Market Using Market Anomalies, Brett Bennett

Finance Undergraduate Honors Theses

The objective of this study is to explore the use of well-researched market anomalies to generate higher risk-adjusted returns than the overall stock market. Four specific market anomalies are examined: the small-firm effect; price reversals; the January effect; and the momentum effect. It focuses on historical evidence, anomaly characteristics, and potential risks. This study also explores the use of anomaly detection techniques, such as machine learning, in identifying market mispricings. It finds that a selective approach, combining market anomalies with traditional investment strategies, is crucial for effective implementation. This study provides insights for investors seeking to capitalize on market anomalies …

Benefits Of Impact Investments For Financial Advisors And Their Clients, Jacob Eason

Finance Undergraduate Honors Theses

As society has become more focused on addressing environmental and social issues, interest in impact investing has grown dramatically to a total asset value of $444 billion dollars (Global Sustainable Investment Alliance, 2021). As a result, financial advisors could benefit from incorporating these investments into their service offerings. However, like all financial questions, there is no universal answer for all clients. By exploring existing academic literature, this review seeks to highlight the benefits of impact investments, reveal the downsides, and discover strategies to manage them. Ultimately, this literature review will demonstrate how offering impact investments can be beneficial for both …

Multinational Corporations Use Of Operational And Financial Hedging For Foreign Exchange Risk – Walmart Global Treasury, Zachary Hassan

Finance Undergraduate Honors Theses

This paper examines how multinational corporations can leverage different types of hedging tools to avoid foreign exchange risk. We look at two different hedging methods, financial and operational hedging. Weighing the costs benefit relationship of both of these methods we come to a resolution that a balance of both of these methods is most optimal for multinational corporations.

Boutique Staffing Firm Internship: How Ai Is Changing The Staffing Industry, Garrett Larsen

Finance Undergraduate Honors Theses

This paper explores my experience as an Accounting, Finance, and Recruiting Intern for a boutique staffing firm in Memphis, Tennessee during the summer and winter of 2022 and my research on the current uses and future implications of artificial intelligence in the staffing industry. Specifically, it delves into my goals for the internship, my weekly tasks during the internship, and my observations of the internship. Based on my use of artificial intelligence for email marketing during the winter portion of the internship, I research the current uses of AI in the hiring process and the potential uses for the future. …

The Opportunities And Challenges Of Automation: Insights From An Internship Experience At Ultrasource Llc, Olivia Madden

Finance Undergraduate Honors Theses

This thesis provides insight into Olivia Madden's time as an intern at UltraSource LLC. UltraSource LLC is a Kansas City company that produces meat manufacturing equipment and operational supplies. Olivia worked as a finance intern, where she was tasked with automating processes for the accounts receivable and payable teams and also did ad hoc projects for the finance department as a whole. These insights are recorded through weekly journal entries describing what was done and what was learned every week.

These insights are translated into research on the opportunities and challenges of automation, and the impact automation has on worker …

Financial Advising Experience, Joshua Wittenauer

Finance Undergraduate Honors Theses

Building wealth can be easier with the help of a financial advisor. Wealth consists of assets and savings, and while there are many ways to save, there are some basic steps to get started:

1) Earn enough money to live and have some left over for saving. 2) Control your spending so you can save. 3) Invest your money in different assets – “Don’t put all your eggs in one basket.”

Developing The Nonprofit Theatre: Building A Foundation For The Emerging Theatre Company, Kelsey Mcmillan

Electronic Theses and Dissertations

This paper aims to guide entrepreneurial theatre artists in beginning a nonprofit theatre arts venture. It will provide an in-depth analysis of the foundations required to begin a nonprofit theatre organization and analyze the need for expanding upon traditional structures and styles. Incorporating evidence and research from relevant literature, coursework, and market data as well as analysis of a strategic plan for The Common Theatre Company, this paper finds that non-profit theatre companies can be positively served by developing unique products and services and a nontraditional governance model as an extension of the foundational needs of a nonprofit organization. The …

Trace Dna Detection Using Diamond Dye: A Recovery Technique To Yield More Dna, Leah Davis

Master's Theses

This study aspires to find a new screening approach to trace DNA recovery techniques to yield a higher quantity of trace DNA from larger items of evidence. It takes the path of visualizing trace DNA on items of evidence with potential DNA so analysts can swab a more localized area rather than attempting to recover trace DNA through the general swabbing technique currently used for trace DNA recovery. The first and second parts consisted of observing trace DNA interaction with Diamond Dye on porous and non-porous surfaces.

The third part involved applying the Diamond Dye solution by spraying it onto …

Do U.S. And International Stock Returns Depend On The Presidential Election Cycle Year?, Paul Peragine

Financial Analyst

This paper aims to determine if U.S. and international stock returns are dependent on the U.S. four-year Presidential election cycle (PEC). Additionally, it expands on past literature by confirming past results and extending them to the present. It implements an economic integration variable, which is a measure of how correlated a country is economically to the U.S. The markets that are highly integrated with the U.S. follow a very similar pattern to that of the U.S. PEC, while weakly integrated countries are less likely to follow the U.S. return cycle. A Chow test confirms that economic integration status influences a …

Reducing Maintenance Supervisor Overtime In Aviation, Michael J. Hulke

Finance Undergraduate Honors Theses

Covid-19 caused chaos in the aviation industry and left companies understaffed when travel demand picked up in the summer of 2022. This caused companies like American Airlines to call in overtime for many different airline functions. This paper outlines the problem, process, and result, of a project to reduce line maintenance supervisor overtime at American Airlines.

Analyzing The Effect Of Sponsorship Disclosure On Social Media Influencer Contribution To Engagement In The Test And Measurement Industry, Todd B. Baker

Doctor of Business Administration (DBA)

Audiences are consuming digital content at an increasing rate, and they use social media as a substantial source of information on products and services. Businesses are leveraging influencer marketing to reach their audiences and create a pre-disposition to buy from their brands represented by these social media influencers. Marketers are likely to increase their investments in social media by 53.6% in the coming five years, placing greater attention on this topic for many business executives (Moorman, 2021). This quantitative study explored the varying forms of sponsorship disclosure cues and their effect on engagement rates for different influencer types in the …

Cared For Ed Non-Emergency Care: College Student Acceptance, Ranking, And Economic Deterrents Of Ed Non-Emergency Care, Evan Britt

Honors Theses

There has been increasing concern from hospitals and insurance policyholders over the rise of Emergency Department (ED) visits, as it is linked with overcrowding and longer waiting times; an increasingly large proportion of these ED visits are described as non-urgent or clinically unnecessary (O’Keefe, 2017; Pierce, 2009). The purpose of this project is to understand how college students’ perceptions of Emergency Departments influence their decisions on where to seek medical care. Methods: I developed a three-part scenario-based survey using Qualtrics that included the following sections: Consent and General Demographics, Pre-Price Scenarios, and Price Included Scenarios. Participants were asked to rank …

Women In Organizations: Leadership And Overcoming Biases, Madison T. Witt

Honors Thesis

This thesis will work to describe the different experiences women have in the workplace compared to men. It will discuss the biases faced: prove-it-again bias, tightrope bias, and the maternal wall bias. These play a large role in why women act as they do in the workplace as well as why they tend to experience different barriers within the corporate ladder. This research notes both gender biases facing women and the additional bias women of color face. These different experiences change how women lead companies when placed in executive positions. These leadership styles of women tend to be more welcoming …

New Ceo Appointment And Its Influence On Foreign Market Re-Entry Decisions, Jawaher Falah O Alotaibi

Management Dissertations - Archive

This dissertation investigates the effect of new CEO appointment on foreign markets re-entry decisions given that new CEOs are likely to bring a new set of skills and knowledge to their firms, leading these firms to evaluate opportunities in foreign markets in a different way. To examine this relationship, data for exit and re-entry events were collected by relying on RavenPack analytics tool. Specifically, data of 294 exit and 144 re-entry events for 339 firms in BRIC economies (i.e., Brazil, Russia, India, and China) were used and supplemented by Compustat data and additional data sources. Conditional Fixed Effect Logit Regressions …

Effect Of Black- Or White-Sounding Name And Impact Of Intergroup Contact With Black Individuals On Auditor Judgments, Vanessa J. Tijerina

Doctor of Business Administration (DBA)

The accounting profession in the United States continues to reflect a gap in racial diversity, with the majority of accountants being white. Implicit racial bias results in discrimination in the U.S. today, specifically against Black individuals. Within accounting, the auditing specialty requires exercising professional judgment that could present opportunities for implicit racial bias to affect the financial statements. This study aims to fill gaps in the existing research by answering the following questions: 1) How does the race of the CFO affect the accounting judgments of auditors? 2) How does intergroup contact with Black individuals impact auditors’ accounting judgments when …

A Community U-Knighted: Developing A Community Engagement Program For Student-Athletes, Jensen Kitrel

Undergraduate Theses

Student-athletes are expected to fill multiple roles and balance both athletic and academic responsibilities while facing other stressors. In some cases, student-athletes are further tasked with engaging with their communities as university representatives. Past research has shown that the motivation to participate in these initiatives is low due to lack of time and has acknowledged burnout among college athletes (Martin, 2019; Huml, 2019). However, few studies have taken a creative approach to address this important challenge. Utilizing functionalist theory and marketing strategies, the current research develops a program to increase volunteerism and community engagement among collegiate athletes.

A Cookieless Future: Solving The Ux Problems Caused By The Privacy Protections Method, Ibrahim S. Hanoglu

Theses

To the author’s knowledge, this article is the most comprehensive research study of its kind, if not the only example, as it examines the user experience issue caused by privacy protection methods from a theoretical and practical perspective. This study investigated where third-party cookies are used according to marketing techniques, the effects of these cookies, and the user experience problems that arise after these cookies are blocked by privacy protection methods. The research firstly determined the access to the user’s computer in both methods by measuring the files and trackers left on the computer by comparing the Chrome browser, which …

An Analysis Of Tiktok's Digital Marketing Capabilities And Its Effectiveness For Brands And Businesses Across Different Industries, Katherine Jacome Guerrero

Theses

TikTok, a video-sharing social media site, has become one of the most popular platforms among digital natives. As a result of evolving globalization trends and unprecedented social changes, this platform has rapidly grown in popularity since its debut in 2016. TikTok has established an ideal setting to boost engagement by fostering a repetitive logic and enabling everyone around the globe to easily create and consume short videos. Although TikTok has capabilities similar to those found on other more established platforms, it has a distinct framework and platform culture refined by its predictive algorithm and user-friendly content interface. For this study, …

Creative Brief For Bliss Cupcake Cafe, Maggie Moore

Marketing Undergraduate Honors Theses

The baking and culinary industry is growing. In fact, in 2020, the market size of the global baking industry was $331.37 billion and is projected to reach $436.91 billion by 2026. Although the recent pandemic made those in the hospitality field struggle due to the canceling of special events such as birthday party gatherings, weddings, and holiday events, the industry is coming back stronger than pre-pandemic times through implementing new practices such as online ordering and delivery practices. With this, in the recent years, supply chain disruptors and inflation have caused materials and labor costs to increase and can be …

Getting Reel: A Quantitative Analysis Of Facebook & Instagram Reel Usage Among Small, Independent Clothing Boutiques In Fayetteville, Arkansas, Opefoluwa Desalu

Marketing Undergraduate Honors Theses

Small businesses have increasingly turned to social media platforms such as Facebook and Instagram to promote their business. According to Statista, in 2021, 66% of small businesses advertised through Facebook while 41% advertised through Instagram.

This research looked at how small, independent clothing boutiques in Fayetteville, Arkansas used Facebook and Instagram Reels to promote their businesses for the 2022 calendar year. Specifically: two research questions were considered: (1) Do small, independent clothing boutiques in this small college town use Facebook and/or Instagram Reels? (2) What engagement level, in terms of likes and comments, is associated with this usage?

The research …

Local Label: Why Localism Matters And A Business Plan To Address It., Sydnie Wilson

Marketing Undergraduate Honors Theses

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.

Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face …

Hershey/Walmart Internship Halloween Candy Assortment Proposal, Jackson Jones

Marketing Undergraduate Honors Theses

A closer look at a category management internship with The Hershey Company at their Bentonville, Arkansas office. This assesses the Hershey/Walmart relationship as well as an example of an internship project.

The internship project is a hypothetical proposal as to how the Walmart seasonal candy aisle should be merchandised during Halloween 2023.