Business Commons^™

Secondary Features Of Importance For A Url Ranking, Atajan Abdyyev

Dissertations and Theses

This paper investigates the impact of secondary ranking factors on webpage relevance and rankings in the context of Search Engine Optimization (SEO), focusing on the jewelry domain within the United States e-commerce market. By generating a keyword list related to jewelry and retrieving top URLs from Google's search results, the study employs machine learning models including XGBoost, CatBoost, and Linear Regression to identify key features influencing webpage relevance and rankings.The findings highlight specific optimal ranges for features like Outlinks, Unique Inlinks, Flesch Reading Ease Score, and others, indicating their significant impact on better rankings. Notably, Random Forest model performed best …

Issues On Selling Products Via Social Media Influencers, Zhenhao Li

Lingnan Theses (MPhil & PhD)

Recent years have witnessed an exponential growth of firms promoting and selling products via social media influencers. Although such practice has attracted a growing interest in academia, relevant studies are largely empirical, while analytical studies remain limited. To address this gap, we analytically investigate issues related to a firm's strategy of selling products via influencers in two studies.

In the first study, we develop a two-period model to investigate a firm's strategy for introducing a product via an influencer, where there may exist uncertainty in the influencer-product match. For the promotional campaign in the first period, the influencer exerts an …

The Double Dutch Retention Framework: A Grounded Theory Study On Increasing Racial Staff Diversity At Pacific Northwest Community Colleges, Dominique S. Austin

Dissertations and Theses

This dissertation examines the troubling underrepresentation of staff of color in Pacific Northwest community colleges. Despite the proven benefits of racial staff diversity in promoting student success, community colleges face challenges in recruiting and retaining staff of color. Existing literature concerning non-teaching staff at community colleges is limited. This study adds to the existing literature by investigating the experiences and perceptions of staff of color in Pacific Northwest community colleges to identify effective strategies for increasing racial staff diversity.

This study used a constructivist grounded theory approach in a comprehensive data collection process involving surveys, individual and focus group interviews, …

Tell Me, Do You Feel It Too? A Meta-Analysis Of Dyadic Emotional Contagion In The Workplace, Stefanie Fox

Dissertations and Theses

Emotional contagion influences multiple important individual and organizational outcomes, including burnout, job satisfaction, organizational citizenship behaviors, and task performance. The current meta-analytic review utilizes Barsade and colleagues' model of emotional contagion in organizational life and Van Kleef's emotions as social information model, creating a theoretically and empirically based examination of emotional contagion in organizational dyads covering the past 30 years of research. It offers nuance to traditional positive and negative affect conceptualization by utilizing Van Kleef's four social emotion categories (i.e., affiliation, appeasement, dominance, supplication) along with general positive and negative valanced emotional expressions as antecedents of emotional contagion. Using …

Where Are All The Latinas In Information Technology? Understanding And Engaging "La Fuerza Potente" Of A Powerful Demographic, Diana Orozco

Theses & Dissertations

This study was inspired while I was researching other studies on employee motivational factors for non-profit organizations. I stumbled across the employment factors of Latinas in IT. This led me down a path of researching numbers, facts, organizational campaigns, and employment statistics. Latinas represent only 1% of the IT workforce, despite educational and organizational hiring campaigns and efforts. This led me to further inquire: What are the obstacles, what are the motivators, what is the solution and finally how would the resolutions be implemented? With many qualitative and quantitative studies that identify the deficiency, there has been little done to …

Human Capital Flight: Determinants Of Out-Migration Decisions Among Mississippi’S College Graduates, Felicia M. Bowens

Dissertations

In today's knowledge economy, the retention of skilled and college-educated workers is vital to the economic stability and long-term competitiveness of any region (Bernhard, 2007; Ehrke, 2014; He et al., 2016; Khaomin et al., 2022; Miller & Collins, 2022; Moretti, 2012; White et al., 2022; Winters, 2011). As the global economy evolves, Mississippi must continue accumulating and cultivating a workforce ready to meet the demands of today's labor markets. However, with the out-migration of Mississippi's college graduates post-graduation, the state continues to lose a valuable resource, its human capital (Miller & Collins, 2023; Miller & Collins, 2022; Mississippi Economic Council, …

Enhancing Employee Voice In Government: Transparency, Trust, And Cognitive Empowerment, Jomarie Phelan Honcoop

Electronic Theses and Dissertations

For organizational change to take root, develop, and realize the desired goals and benefits, employees are increasingly asked to be an integral part of the change process, to speak up and use their voice to point out areas to improve and ways to be more efficient. Organizations and managers must create a climate where this employee voice, a multidimensional construct comprised of promotive and prohibitive voice, is encouraged and heard, and where the employee is empowered to effect change and make improvements. Both types of voice are potent mechanisms for improving public services, and government organizations in particular, as compared …

Not Too Scared To Enter: Understanding The Uppsala Model’S Complexity As Sme Decision Makers Enter High-Risk Countries, Andrew Kindfuller

Electronic Theses and Dissertations

Johanson and Vahlne’s Uppsala internationalization model is a framework for understanding sequential internationalization, experiential learning, and the commitment decision processes designed to answer the question: “Why and how do firms internationalize?” Each potential market is distinctive due to dissimilar languages, cultures, religions, ethics, political systems, laws, business norms, etc. – all these perceptual differences, which can potentially block the free flow of information between markets, are called “psychic distance.” By completing 34 detailed, semi-structured interviews with executives who have recently made significant financial or resource commitments to enter 28 different challenging countries, this is the first study to focus with …

Experience Matters: Exploring How Firms Build Dynamic Capabilities Through Execution Of The M&A Transaction Process, Chauntel R. Graves

Electronic Theses and Dissertations

Existing M&A and organizational learning theory research suggests the firm can develop expertise in M&A process execution with each successive M&A transaction experience. The ability to align, assimilate and exploit this learning to build acquisition capability over time aligns with the dynamic capabilities theory. This study inductively explores how the firm learns from previous acquisition experience and continuously improves its M&A process capability. While there are three dimensions of dynamic capabilities, this study focuses on the Sensing dimension – identifying opportunities and threats meeting the demands of an ever-evolving business environment. Experienced M&A professionals suggest essential factors considered consequential to …

Effects Of Personality On The Perceived Helpfulness Of Online Reviews, Amal Mosleh Alshamrani

Business Administration Dissertations - Archive

With the rapid growth of online shopping, the ability of consumers to publish their reviews has created electronic communities that provide a primary source of information and a rich text for analysis. The purpose of this dissertation is to examine the relationship between customers’ personality traits and the perceived helpfulness of online reviews. In the first essay, I explore the effect of product type, search versus experience products, on the relationship between personality and review helpfulness. In the second essay, I examine the effects of personality similarity between writers and readers of online reviews on its perceived helpfulness.

Examining Entrepreneurial Passion Within Online Communities, Fredrick Rice

Business Administration Dissertations - Archive

Examining Entrepreneurial Passion Within Online Communities

Investor Sentiment And Debt Contracting, Rohit Agarwal

Accounting Dissertations - Archive

**Please note that the full text is embargoed until 08/01/2024** This study examines the impact of investor sentiment on loan spread and financial covenants in debt contracts. Periods of high investor sentiment generally result in pressure on loan spreads due to the ability to issue equity at lower cost. Thus, I conjecture that managers of borrowing firms as well as lenders may trade-off lower spreads against higher or more restrictive covenants during such periods. Therefore, high investor sentiment has two related effects on debt covenants: (i) it encourages higher and more restrictive covenants by lenders at contract inception and, consequently, …

Dynamic Control Systems, Yi Zheng

Marketing Dissertations - Archive

As a fundamental managerial tool for sales management, sales controls have received researchers’ attention for a long time. However, current research on sales controls has mainly adopted a static perspective to examine the roles of sales controls. To overcome this limitation, I propose a new construct, dynamic sales control systems, to extend the static research on sales controls to a dynamic perspective. This dissertation includes two papers. Paper 1 focuses on dynamic control systems’ antecedents and boundary conditions and their impacts on sales team performance. In Paper 2, I have investigated the mediating mechanisms between dynamic control systems and sales …

Sneakerhead Culture: Consumers And Their Ecological Consciousness, Maria Cervantes

Apparel Merchandising and Product Development Undergraduate Honors Theses

This thesis aims to investigate the unique subculture of “sneakerheads” and their buying behavior/attitudes, catering carefully to the Northwest Arkansas community and their small community. Sneakerhead culture has gained significant popularity in recent years, with decades of history to back up the phenomenon. Sneaker connoisseurs collect these glamourous, expensive, and rare footwear and are keepsakes of self-expression and identity formation. The study employs an ecological approach to their purchases and seeks to find whether retail and non-retail sneakerheads are conscious of their ecological footprint. The research methodology involves a questionnaire that is catered towards retail or non-retail employees based on …

Understanding Profitability Of Small-Scale Agriculture In Utah, Amanda Nelson

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

Small-scale agriculture production has increased in Utah. Utah has lost much of its farmable land due to increased development. The increased development and influx of people has increased the demand for food supply, resulting in many beginning to producing their own food. This increase in individuals producing their own food has inherently increased the number of micro farms within Utah. This increase in the number of small-scale operations has left many wondering if these operations are both profitable and worth the effort it takes to operate them. As such, this paper will analyze the budget for three activities: (1) raising …

The Effectiveness Of Pasture, Rangeland, And Forage Insurance, Jonathon Frost

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

This thesis research tests the historical usefulness and desirability of pasture, rangeland, and forage insurance for ranchers in Utah. PRF insurance is specifically for ranchers who own livestock and rely on their livestock to graze in the fields for food consumption. If there is inadequate precipitation, there will be less grass growth for livestock which causes ranchers to purchase hay, leading to higher feed costs. It is similar to other insurance policies requiring premium and indemnity payments. By analyzing the historical payments, a decisive conclusion can be made that PRF suits both ranchers and USDA policymakers. Other studies that discussed …

The Role Internal Stakeholders Play In Innovation In Large Corporations, Heloisa Benevides Pontes Aragao

Management Dissertations - Archive

Despite the vast existing literature on innovation, the investigation of work conditions that support the generation of ideas to feed the innovative process remains elusive. Holding the assumption that the entire organization is responsible for innovation, not only a specific department or set of experts, I aim to investigate the role two internal stakeholders play in innovation – employees and CEO. I empirically examine the relationship between voice climate – or the workforce perception about its participation in current discussions with ideas, suggestions, and thoughts - and explorative and exploitative innovation. Further, I consider the impact of CEO attributes (origin …

Unveiling The Dynamics Of Information Technology Investments: The Moderating Role Of Environmental Uncertainty On Firm Performance, Ankit Deo

Business Administration Dissertations - Archive

The proficient administration of information technology (IT) investments is essential for organizations aiming to attain a competitive edge in the current dynamic business landscape. Nevertheless, the correlation between investments in information technology (IT) and the performance of an organization is dependent on several contextual factors. The primary objective of this dissertation is to elucidate the intricacies of investments in information technology (IT) by examining the moderating influence of environmental uncertainty on this association. This study presents a comprehensive research framework that integrates IT investments, environmental uncertainty, and organizational performance. The study utilizes a mixed-methods methodology, integrating quantitative analysis of secondary …

Cyber Risk Exposure Through Supply Chain Information Network: An Application Of Social Network Analysis, Long Thai Bui

Information Systems & Operations Management Theses - Archive

In this paper, I study the impact of supply chain information networks on cyber risk exposure. I document that firms that are more central in the supply chain information network have higher cyber risk exposure. The rapid advancement of information and communication technology (ICT) has led to increased interconnectedness within global supply chain networks. While this enhances efficiency and profitability, it also exposes these entities to systematic and contagious risks, as cyber criminals exploit the connectedness to infiltrate multiple firms simultaneously. High-profile cyber-attacks like NotPetya, SolarWinds, and Colonial Pipeline have devastating effects on organizations and pose threats to national security. …

Top Management Team Functional Diversity And Firm Performance: A Mediation Analysis, Tsung Hsuan Yang

Accounting Dissertations - Archive

In my dissertation, I study whether the top management team (TMT) between-member and within-member functional diversities affect firm performance. Between-member functional diversity, known as Dominant Functional Diversity (DFD), refers to the heterogeneity of functional experts on a TMT, and within-member functional diversity, known as Intrapersonal Functional Diversity (IFD), refers to the aggregate functional breadth of TMT members. My analysis indicates that IFD is positively and significantly associated with firm performance. The relationship between DFD and firm performance is also positive but not statistically significant. In the second analysis, I perform a mediation analysis to explore plausible mechanisms through which TMT …

Two Essays On Retail Trading, Qiqi Liang

Theses and Dissertations in Business Administration

Essay 1: Retail investors from the discount broker Robinhood swarm into stocks with pending earnings announcements and stay away from them immediately after the announcements. We study four competing explanations for this phenomenon: liquidity provision, informed trading, lottery preference, and attention-induced herding by noise traders. We find strong evidence that, immediately around earnings announcements, Robinhood investors’ behavior is primarily driven by attention-induced noise trading. Our results offer new insights into retail traders’ motivation for trading when they face heightened uncertainty from earnings announcements. Our study also goes beyond Barber et al.’s (2022) limited focus on the top 0.5% of the …

Yala Designs Marketing Strategy, Anna Buckley

Finance Undergraduate Honors Theses

This paper dives into the complexities of a sustainable pajama company's social media marketing strategy. This paper also analyzes the strategies of competitors and market leaders in an attempt to formulate suggested strategies based off their success.

Effect Of Hope On Contingent Faculty Members’ Engagement In Professional Development Activities, Jingyi Huang

Legacy Theses & Dissertations (2009 - 2024)

Employers and employees face new challenges with the rapid increase in contingent employment. This dissertation focuses on career development, one critical challenge contingent employees face. Contingent employees often receive limited resources and employer support, increasing career management's difficulties and uncertainty. As a result, contingent employees may need to exert greater “willpower” and “waypower” in their pursuit of career goals. Snyder’s hope theory (Snyder, 2002) and Lazarus and Folkman’s (1984) appraisal theory were employed to explore and explain how hope relates to contingent workers’ engagement in career development activities. Snyder (2002) posited hope as a goal-oriented thinking process involving agency and …

Physical Accessibility And Historic Preservation In Historic House Museums Of The Southeast, Abby Milonas

All Theses

Museums are a public good, as they provide educational recreation and preserve cultural history, and so it is crucial that they are physically accessible to as many visitors as possible. The aim of this study was to understand what architectural features of historic house museums are the least accessible and what has been done to ameliorate these challenges. The survey used in the study was developed using the guidelines for making historic buildings accessible as described in the Americans with Disabilities Act and the Uniform Federal Accessibility Standards. It was distributed by email to representatives of 220 historic sites, of …

The Influence Of Premium Finished Paper Packaging On Consumer Behavior, Sahil Bhayani

All Theses

Companies face the challenge of determining the return on investment of premium paper packaging features, such as substrate thickness and finishing options. If companies can better understand how consumers perceive “premium,” they could channel their focus on specific design elements and maximize their returns (Dwivedi & Nayeem, 2018). Touch is a critical factor in driving consumer behavior and purchase decisions and influencing trust between brands and consumers (Krishna et al. 2017). While previous studies have explored the impact of design elements like size, shape, color, and font on consumer behavior, this research investigates the influence of touch, substrate, print finishes …

Stigma, Taboo, And Deviancy: An Anthropological Study Of The Influence Of Sociocultural Worldviews On Entrepreneurship And Innovation, Roary Snider

Graduate Theses and Dissertations

Navigating the intricate relationships between cultural factors, entrepreneurship, and innovation remains a challenging task for scholars. While most of the existing research has a strong focus on national-level culture or regional-specific cultural peculiarities, this study explores the application of novel anthropological theory. The objective is to enrich our understanding of how social regulation and group integration can influence individual perspectives on entrepreneurship and innovation. This study draws inspiration from Joseph Schumpeter's idea of the entrepreneur as a deviant who disrupts social norms through entrepreneurial activities. Although results are mixed, the study does indicate the relevance of anthropological approaches and specifically …

Competencies Of Modern Musician Entrepreneurs: The Role Of Digitalization In The Music Industry, Richard A. Rodriguez

Theses and Dissertations

The culture creation industries are undergoing a period of accelerated digitization, globalization, and democratization. The 21st century music industry is bustling with lowered barriers to entry, increased knowledge sharing, and direct to consumer models which have resulted in a gold rush of entrepreneurial opportunities for musicians and increased competition to music firms and superstars. The music industry has been subject to innovative disruption providing valuable insight on the nuances of this paradigm shift for music entrepreneurs and scholars alike. Specifically, I explore competency factors in artist’s journey from musicians to entrepreneurs with successful self-managed careers. Employing Lazear’s Theory of Balanced …

Essays On The Influence Of Review And Reviewer Attributes On Online Review Helpfulness: Attribution Theory Perspective, Rakesh Guduru

Theses and Dissertations

With the emergence of digital technology and the increasing availability of information on the internet, customers rely heavily on online reviews to inform their purchasing decisions. However, not all online reviews are helpful, and the factors that contribute to their helpfulness are complex and multifaceted. This dissertation addresses this gap in the literature by examining the antecedents that determine online review helpfulness using attribution theory. The dissertation consists of three essays. The first essay examines the impact of authenticity (review attribute) on review helpfulness, showing that the expressive authenticity of a review enhances its helpfulness. The second essay investigates the …

An Investigation Of The Impact Of Entrepreneurship Programs On Student Interest In Entrepreneurship Competitions, Toni Sharp

All Theses

According to a survey by ACNielsen International Research, over half of Americans want to start their own business to build wealth and achieve independence (Bygrave & Zacharakis, 2011). In the research community, most entrepreneurship education research happens in business schools (Matlay, 2006). As a result of continually researching one form of entrepreneurship, less attention has been paid to other forms contributing to the “definitional obscurity with important consequences for the direction of the field” of entrepreneurship (Baker & Welter, 2017). This has created a need for research on entrepreneurship at the college level in fields outside of business.

Clemson University …

A Study On The Effect Of Confucian Culture On The Work Enthusiasm Of Enterprise Employees, Mei Xu

Dissertations and Theses Collection (Open Access)

Confucianism represents the core of Chinese philosophical ideologies and values, often regarded as the “root” and “source” of Chinese culture. Its influence extends beyond the realm of culture, imparting enduring impacts on the ethical and behavioral norms of Chinese individuals and organizations (Ip, 2009). Xue and Liu (2009) remarked, “It may seem as though the shadow of traditional Confucian culture has faded from view, but regardless of whether one acknowledges it or not, it remains deeply ingrained in the heart of every Chinese individual, serving as the foundation of the Chinese nation.” As a rising economic power, China’s market mechanisms …