Business Commons^™

Multiple Banking In The United States, Robert Emmet Smith, Robert Emmet Smith

Bachelors’ Theses

Banks exist for one purpose, and that is to take care of the needs of Industry and Commerce. When business changes, so too must our banks adapt themselves, in order to cope with the new demands, which are placed upon them.

Personal Shopper's Service In Women's Magazines, Mary Mccanany

Bachelors’ Theses

It is the purpose of this thesis to point out the position of the shopping page, together with its supplementary pages; the advantages of .such a service to the reader, to, the magazine, and to the concern being advertised in and through women's magazines. The Magazines to be considered are: Harper's Bazaar, Vogue, Good Housekeeping, Ladies' Home Journal, Women's Home Companion, and Delineator.

Public Relations Work Of The Milwaukee Electric Railway And Light Company, Helen M. Mccabe

Bachelors’ Theses

The purpose of this thesis is to determine what efforts have been made by the Milwaukee Electric Railway and. Light Company to establish favorable public relations for itself in Milwaukee and that portion of the state of Wisconsin in which it operates. The Milwaukee company, a subsidiary of the North American company, has been taken as representative of the electric railway and light industry. Its activity in promoting its merchandise and services seems to indicate the general trend of the service industries to indulge in advertising and publicity work. That its work is not identical to that of any other …

Broadcast Advertising Of The Robert A. Johnston Cracker Company, Agnes Ruth Metzler

Bachelors’ Theses

The purpose of this thesis on radio broadcasting is to study the main factors which were to be considered when planning certain radio campaigns and to indicate the possible tendencies In radio programs. This thesis applies to general cases and in particular to the radio programs sponsored by the Robert A. Johnston Cracker company.

The Raisin Industry Of California, John W. Farrar

University of the Pacific Theses and Dissertations

This thesis has been prepared as a partial fulfillment of the requirements for the degree of faster of Arts, prescribed by the College of the Pacific, Stockton, California. It is sincerely hoped that it will be found useful to all of those who are at all interested in the great industry of raisin making, which has played no small part in the building up of the great San Joaquin Valley and has been responsible for bringing the much needed irrigation system to the valley.

Various types of data are here available, including personal opinions from the foremost leaders of the …

The Household Budget, Inez Pepin

Electronic Theses and Dissertations

This thesis, submitted to Xavier University in partial fulfillment of requirements for a Bachelor of Arts degree in Home Economics in 1931, examines the household budget as a system for managing family income during a period of national economic crisis. Pepin opens by surveying contemporary economic theories offered to explain the ongoing depression, including overproduction, unequal distribution, and capitalization theories, before turning to the household as a unit affected by broader economic conditions.

The thesis defines the budget as one stage within a larger financial organization process encompassing planning, record-keeping, and periodic review, and argues that no fixed formula for …

The Auto Truck Jobber: A New Factor In Distribution, Richard Leo O'Hanlon

Bachelors’ Theses

The plan upon which this paper is written, is based upon the natural development of the industry, starting with its infancy, namely the introduction of wholesaling food products via wagons to the corner grocery store. Each step in the development of this fast growing type of wholesaling is gone into in detail and the subject is concluded with a general summary of the present and future of the industry.

A Problem In Railroad Consolidation, Stanley Omwake

Business and Economics Honors Papers

This 23 page thesis examines the problem of railroad consolidation in the United States and presents an outline of a proposed merger.

Bank Advertising In Principles And Practice, Dan R. Meurer

Bachelors’ Theses

The express purpose of this thesis is to present, systematically, the results of the author’s investigation into the actual methods of bank advertising practice, and of his research into the writings of the best authorities on this subject. The general plan is to consider only authentic information and viewpoints for each phase of the advertising program and to compare and contrast actual methods used with these ideals.

Bank advertising is boundless in its scope, charged, as it is, with educating the public in financial matters and selling banking services. Because these services are practically infinite in variation, banks have been …

Cost Accounting For Marketing, Frederick J. Bohling

Bachelors’ Theses

The purpose of this thesis, "Marketing Coat Accounting," is to present the theory underlying the application of ·the principles developed in production costing to the field of sales costing. Distribution coating is a relatively new function of cost accounting, most of the discussion of it having occurred since 1925. Consequently there is little history to recite, except that many firms have introduced sales costing methods with satisfactory and highly successful results.

Because of the frequent lack of sympathy between the accounting and sales departments, a brief outline ·of our present-day marketing organization is presented in order that the accountant may …

Advertising Appeals Used By Car Manufacturers For Three Representative Years, Robery J. Slaby

Bachelors’ Theses

An advertisement is written to be read. Whether the writer of an advertisement expresses himself or his advertisement in pictures, words, or diagram it is done so because the writer believes that the form he uses is the one which will be read and he believes will sell good.

Poster Advertising As A Modern Marketing Force, William F. Lukas

Bachelors’ Theses

Poster advertising is today one of the major advertising mediums, but it has earned itself a bad name because of the poor beginning it had in this country. In order to dispel the mal-impressions that have arisen and are at present in the minds of numerous people throughout the United States, I have here attempted to take up the matter in detail, showing the good points and the bad points as fairly as possible, and drawing my conclusions threfrom. Many of the sections are not a fair viewpoint of the matter because of the difficulty of obtaining convincing material on …

The Economics Of Housing Projects, Margaret Mary Rogers

Bachelors’ Theses

In this thesis, "The Economics of Housing Projects", I have tried to bring together analytical material in relation to representative methods of relief for the crowded and wretched conditions of the working classes. Various systems have been tried in many countries and both England and Germany are far in advance of the United States in this experiment. It was impossible to examine every type of project in this study so I have confined myself to several types in the United States. I have also examined Vienna's experiment in post-war reconstruction since it has been called, by authorities on the subject, …

Appeals In Advertising, Bess Epstein

Bachelors’ Theses

In this thesis, the writer studied the appeals of advertising and the psychology that lies behind them. An attempt was made to dis­ cover what the appeals are based on and the processes that are related to the presentation of the appeals.

The different chapters of the books, given in the Bibliography, were read and notes taken on everything read. From the material thus com­ piled, opinions were assorted and wherever neces­sary, differences in opinion were mentioned. Whatever was believed to need explanation was made clearer by taking examples from the Saturday Evening Post.

This thesis was written with the …

The Ethics Of Advertising, Richard H. Derry

Bachelors’ Theses

One hundred years ago business was largely carried on within the limits or individual communities and consumers were more or less intimately acquainted with producers. At that time there was in the economic proceedure of the country a certain amount of pride in workmanship and flimsiness in products was not tolerated. When a builder erected a house he built it to last; fully realizing that any faulty construction would jeopardize his reputation as a craftsman. And so it was with practically all industries, each town having nearly a complete set of them. There were a few commodities that came from …

Branch Banking In California, Burrus Everett Claypool

University of the Pacific Theses and Dissertations

In this paper it is hoped to present an accurate account of branch banking conditions. as they exist in California, followed by an expression of the writer's views upon the subject which have come from an impartial consideration of the movement from several standpoints.

Part one explains briefly the nature of branch banking , tells something of its importance and success in other countries and of its development in the United States. A discussion of the branch systems that are active in California and a detailed description of the origin, growth and importance of one large organization in the state …

The Success Of Direct-By-Mail Advertising In Modern Business, J. Edward Schmidley

Bachelors’ Theses

The modern trend of business is distinctly toward the creation of new business instead or trying by costly competitive methods to divide up among the producers the business already created. The manufacturer must sell his products by giving them value, creating a demand and then giving the retailer aid in selling them. The savage , crushing forces or competition to- day attack more fiercely than ever before . To act at once and to act correctly is the only method to be used by manufacturers in their struggle for existence . All concerns are aggressively striving to out-do each other …

The Place Of The House Organ In The Business World, Joseph W. Berg

Bachelors’ Theses

The business of producing house organs is intimately a part of advertising and is precariously linked up with the problem of salesmanship. More generously house organs are the consolidated specialized effort of producing the wide­ spread use of an advertised product. It is well to consider the construction of this widely misunderstood term involving direct advertising, from the foundation of advertising in general.

Advertising is an art older than history, though in its present· forms it is rather recent. The newest of all its developments, of course, is that phase in which we are most interested since it involves the …

Export Advertising, Walter A. Haise

Bachelors’ Theses

There is a story of a King of Spain who, after making futile attempts to make his subjects fit a common mold so as to be easily governable, gave up his task and became a clock collector. He gathered clocks of every type, shape, and size, from the four corners of the earth. Then he set himself to the task, again a futile one, of making them all tick at exactly the same time. He failed a second time and on his deathbed said: "What a fool I was to try to make my people do what even my clocks …

The Determination Of The Relationship Between The Specific Gravity Of A Wood Pulp Solution And The Percentage Of Dry Pulp It Contains, A. J. Schwalbach

Bachelors’ Theses

In this thesis, an attempt has been made to solve one of the many problems of, the pulp and paper company. The work was carried out in as suitable a manner as possible under laboratpry conditions. These conditions are somewhat different than those present in a paper mill or a pulp mill. The type of beater, the blades of the beater and the rate of speed of the beater blades differ in both cases. This will affect the results.

Marketing Manuscript, Marvin L. Tonkin

Bachelors’ Theses

No abstract provided.

The Evaluation Of Common Stocks Of Chain Store Companies, Kenneth Van Es

Bachelors’ Theses

What factors are considered and discounted by purchasers of securities in evaluating the merits of established chain store common stocks?

The Just Price, James F. Quirk

Bachelors’ Theses

In a hearing before the Industrial Commission the president of the American Sugar Refining Company answered his inquisitors in this notable manner: "I think it is fair to get out of the consumer all you can, consistent with the business proposition." Now whether this gentleman felt that he was here laying down a canon of injustice or no, it is not our purpose at this place to discuss. But there is one thing concerning which he does not leave us in any doubt; we know how he fixes his prices-- get as much as you can. It shall be the …

The History Of The American Fruit Industry In The Caribbean, Oliver Eller Irons

University of the Pacific Theses and Dissertations

The Caribbean countries have attracted increasing interest from students of American political history and the more their history is investigated, the more do we realize the growing significance of the role played by American capital in the development of their industries. The literature of tropical agriculture is coming to be more extensively available but until only recently has this subject received slight attention from our writers. The concentration of any attention on the fruit phase of tropical agriculture by American students of history and economics has been nearly wholly lacking, as well as receiving only scant attention from writers not …

Development Of China's Export Trade, 1901-1925, Yu Jung Huang

Historical Dissertations & Theses

If we want to understand thoroughly China's future potentiality, we must give our attention to her exports. Although the Portuguese have had direct trade with China since the sixteenth century, followed by Spanish, Dutch, and British traders, and although American ships were found in the waters of South China during the early nineteenth century, it was not until the beginning of the twentieth century that trade with the western world was actually opened. Since that time China's foreign trade has increased rapidly, especially her exports.

Some of the dissertations and theses below reflect the time period in which they were …

Milwaukee's Public Markets, Arthur H. Kersten

Bachelors’ Theses

The aim and purpose of this research is to present the history and development of Milwaukee Public Markets and to point out the necessity of such form of selling in the economic world.

Every man depends on the farmer for food, and the marketing of the farmers’ product is of world-wide importance.

Chain-Stores And Their Relation To Present Day Advertising, Marion Helene Witmer

Bachelors’ Theses

Modern distribution is becoming a science. Standardization in buying and selling goods is approaching the precision already reached in producing goods. Just as machines are used in packing food and making dresses, so are machines used to sell this food and these dresses. Efficient production is making more goods with less effort in less time. Efficient distribution is selling more goods with less effort in less time. Chain-stores form the machinery of modern distribution. Each chain is a sales factory, where every effort is directed toward making more sales per person per day. Each store or link in the chain …

Cooperative Advertising, Mary Ellenbecker

Bachelors’ Theses

Cooperative, group, or association advertising is the common effort of competitors to increase their sales, improve market conditions, combat a common enemy, or in other ways to improve the industry in which they have a mutual interest by advertising.

It is an economical, effective way of influencing a market. The greatest difficulty in the way of increasing group advertising is the difficulty of organizing. To present a program to which competitors will subscribe, for joint action by individuals or firms which have habitually been antagonistic, requires a high degree of organizing ability combined with a great abundance of tact.

Should The Utah Law As It Applies To Inheritance Be Modified?, Lorenzo H. Hatch

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

In the United States, until recently, the inheritance tax has been employed principally as a war measure. The first one imposed was the stamp act of July 6, 1797, which was repealed five years later. The war revenue act of July 1, 1862, was repealed July 14 1870. The revenue act of August 27, 1894 was declared unconstitutional because of its income tax feature. The war revenue act of June 13, 1989 was repealed April 13, 1902. The present federal estate tax was formed September 8, 1916. It was later amended March 3, 1917, and was altered appreciably in the …

The Instalment Selling Plan In The United States And Its Social And Economic Consequences, Leo Frederick Barden

Bachelors’ Theses

Instalment Selling is a vital current problem. Assumptions and facts are presented to the reading public by proponents and opponents of the system. Opponents of instalment selling are as outspoken with their criticism as supporters are with their praise. Our trade magazines are filled with articles of such nature. "Instalment is a perverted, species of speculation and cheap money," or "Instalment is the balance wheel by which production and distribution are equally maintained." This manuscript is written with a desire to help those, who are wrestling with this economic and social problem, a problem of great significance during a period …