Business Commons^™

A Triadic View Of Name, Image, And Likeness From The Point Of Athletes, Universities, And Consumers Of College Athletics, William Monroe

Finance Undergraduate Honors Theses

Name, Image, and Likeness is a new era of college athletics that allows student-athletes to monetize their name, image, and likeness through personal appearances, social media platforms, commercials, selling merchandise, signing autographs, serving as ambassadors, and leading camps or clinics, among others. In simpler terms, NIL allows student-athletes to be paid to play. Before it was introduced, the NCAA took a strong stance against this but soon flipped its stance once states started passing laws relating to the subject. In the past, athletic departments, coaches, and student-athletes were punished by the NCAA because of bribes as well as athletic departments …

My Roman Holiday: Marketing Abroad In The City Of Rome, Emily Whitworth

Finance Undergraduate Honors Theses

This thesis delves into the immersive experience of the Marketing in Rome Summer Program, offered by the Sam M. Walton College of Business at the University of Arkansas. Led by professors Molly Jensen and Heather Sprandel, the program provides students with a unique opportunity to study global marketing and consumer behavior while crafting marketing plans for small businesses in Rome, Italy. Through a combination of coursework, field research, and practical projects, students explore the intricacies of marketing in a cross-cultural context.

An Analysis Of A Changing Supreme Court Viewed Through Students For Fair Admissions V. President And Fellows Of Harvard College, Reed Fagg

Finance Undergraduate Honors Theses

An analysis of the Students for Fair Admissions v. President and Fellows of Harvard College and Students for Admissions v. the University of North Carolina Chapel Hill to better understand the changes in the Supreme Court. Breaking down of the argument and a study of societal impacts.

Financial Consulting Internship In Valencia: Alternative Investments And Ai, Mason Sidney Rike

Finance Undergraduate Honors Theses

During the summer before my senior year, I had the opportunity to work as a research analyst in the finance department of TuaTeam, a financial and strategic consulting firm in Valencia, Spain. TuaTeam is a relatively new firm that serves its clients in a wide range of areas, from strategic restructuring and business model development to finding funding for future projects and identifying/evaluating potential investment opportunities. TuaTeam also works closely with communities around Spain to foster innovation and development among youth and professionals seeking to gain experience in new trends in technology and cultural enrichment. The company currently holds classes …

Innovation Unveiled: The Power Of Innovative Experiences On Undergraduate Development, Alexander Cummings

Finance Undergraduate Honors Theses

A paper analyzing my experiences participating in the McMillon Innovation Studio and other OEI programs and their impact on my development during my undergraduate education.
It explores how these experiences can positively affect students of all backgrounds and how universities can work to improve these programs to further amplify their effects.

Forya.Ai Business Plan, Landen Usher

Finance Undergraduate Honors Theses

This thesis presents a comprehensive business plan for Forya.AI, an innovative artificial intelligence-powered platform designed to streamline social media content creation for churches. The platform distinguishes itself by automating the generation of engaging content, leveraging church-provided images to produce visually appealing posts accompanied by contextually relevant captions. By integrating advanced AI algorithms, Forya.AI analyzes uploaded images, identifies thematic elements, and crafts captions that resonate with the spiritual and community values of the church. This process not only enhances the digital presence of religious organizations but also significantly reduces the time and financial resources traditionally required for content development. The business …

The Stories That Matter From The People Who Care: Interviewing The Mentors Of The Women’S Business Leadership Center, Megan Nicole Gray

Honors Theses

Women across the nation face barriers that include a pay gap, under representation, caregiving expectations, threats of sexual violence, and more. Barriers related to the workplace are significant due to their impact on a woman’s autonomy, particularly in Arkansas. The Women’s Business Leadership Center on the Arkansas State University campus provided an excellent opportunity to investigate the life experiences of women in Arkansas who recognize barriers to women and confront them. Eleven mentors of the WBLC at ASU were interviewed to document such life experiences. Regarding mentorship, participants shared that they built support systems, received their own benefits, commonly had …

The Mathematics Of Financial Portfolio Optimization Incorporating Environmental, Social, And Governance Score Information, Ian Driskill

Master's Theses

We numerically investigate the effects that Environmental, Social, and Governance (ESG) scores have on portfolio optimization with Modern Portfolio Theory assumptions and how ESG scores correlate with the market returns of a rated company's stock. Additionally, we review and analyze a research paper published in the Journal of Financial Economics regarding ESG investing titled “Responsible investing: The ESG-efficient frontier” by Pedersen, Fitzgibbons, and Lukasz. Our overall goal is provide insight for socially responsible inclined investors, to help them understand what ESG scores tell us and how those scores may effect their overall investment returns."

2023 Community Bank Case Study Competition, Alivia Brewer

Finance Undergraduate Honors Theses

Study of Chambers Bank, located in Danville, Arkansas for the 2023 Community Bank Case Study Competition. This paper covers financial analysis, training and technology, as well as staffing.

Moving Forward: Automating A Walmart Executive View From Existing Manual Financial Systems, Alexandra Rosen

Finance Undergraduate Honors Theses

Walmart, the largest retail giant globally, is a company that needs no introduction. Headquartered in Bentonville, Arkansas, it has become synonymous with retail innovation and efficiency. Last summer, I had the unique opportunity to immerse myself in Walmart’s culture and the world of finance and accounting through Walmart's Accounting and Finance Development Program (AFDP) internship. This analysis examines my summer in the program and applies my experience to the importance of in-person office work.

Exploring Growth: A Multifaceted Approach To Development In The Stann Creek District Of Belize, Brady A. Voss

Finance Undergraduate Honors Theses

This honors thesis delves into the multifaceted approach to development within the Stann Creek District of Belize, as undertaken by the Ministry of Agriculture (MOA) in collaboration with the international non-profit Peacework. Authored by Brady A. Voss under the guidance of Dr. Amy Farmer, this research is a culmination of efforts aimed at enhancing economic growth and sustainability in the region.

The thesis begins by outlining the author's involvement in three primary projects during a summer internship in 2023: assessing market awareness of dragon fruit, estimating the cost of production for habanero peppers, and formulating a business plan for the …

Financial Literacy For Life: Mandating Financial Literacy In The Classroom, Avery Alford

Finance Undergraduate Honors Theses

This paper presents literature review and qualitative analysis of the need to mandate financial literacy courses at the high school level. It breaks down the importance of financial education and highlights the benefits in terms of confidence and mental health and its current state in the US with states that require the curriculum. Then it discusses the consequences on mental and physical health by studying the impact of cortisol, the “stress hormone”, within the scope of necessary policy change and in the context of country comparisons around the world. Next it provides counter arguments and objections that debate which classes …

Intergenerational Brand Loyalty With Families And Their Banking Partners, Harrison James Monteith

Undergraduate Honors Thesis Collection

This research paper investigates the potential emergence and development of intergenerational brand loyalty within families and their banking partners, exploring a novel area where such loyalty is not yet established. The study aims to uncover the factors that could contribute to the formation of brand loyalty across generations within familial units and its relationship with the banking institutions with which they engage. This research paper concludes that intergenerational brand loyalty does exist in the banking industry for college students. However, the specific factors that explain intergenerational brand loyalty in bank partner selection remains unknown.

Analyzing The Influence Of Gender Biases On College Students' Attitudes Towards Flexible Work Arrangements, Leah Elizabeth Rubino

Undergraduate Honors Thesis Collection

Flexible work arrangements are becoming more prominent after the Covid-19 pandemic. These flexible work arrangements, including flextime and flexplace structures, better allow for working individuals to find a work-life balance and have been shown to improve morale and productivity. However, previous studies have found that gender biases impact the utilization of flexible work arrangements as well as the attitudes and perceptions towards those who employ them. We propose that these gender bias impacts on the utilization and perception of flexible work arrangements will differ between college students with no work experience from the data collected using individuals in the workforce, …

Mechelle’S Bridal Palace Business Plan, Lakendra Montgomery

Theses

This project aims to develop a comprehensive business plan for a one-of-a-kind bridal store called Mechelle's Bridal Palace, which offers an innovative and unique bridal shopping experience. The plan goes beyond the traditional bridal store concept and includes a café, which will provide customers with additional relaxation and convenience. This business plan focuses on redefining the traditional bridal shopping experience and making it more enjoyable for customers. Moreover, this project aims to address the issue of diversity, representation, and inclusion in bridal fashion. The bridal industry has historically been exclusive, and it aims to address this by creating a more …

Religiosity And Executive Compensation Tournaments, Toufiq Nazrul

Open Access Theses & Dissertations

This paper examines the effect that local religiosity has on executive compensation tournaments. The main finding suggests that a higher degree of local religiosity significantly reduces the magnitude of executive compensation tournaments. Subsample analyses involving the majority religious group of Christianity show that a higher local presence of Protestants relative to Catholics and other non-religious population heightens the negative effect of community-level religiosity on the magnitude of executive compensation tournaments. Additional subsample analyses involving the minority religious denominations also show that the effect of overall community religiosity is not solely driven by the different sects within the Christian denomination. Minority …

Business Plan For Seamless Custom Clothing Designs, Bella Steketee

Marketing Undergraduate Honors Theses

The following Honors Thesis demonstrates a business plan for Seamless Custom Clothing Designs, an Artificial Intelligence platform that offers customers the ability to design their own clothing items to their preferred level of customization. All components of a start-up business operation are included.

Barbie (2023): An Analysis Of Mattel's Positioning Of The Barbie Brand Throughout The Decades And How Barbie (2023) Served As A Crucial Point In The Changing Of Perceptions Of The Iconic Doll., Alejandra Gomez

Marketing Undergraduate Honors Theses

This paper is a deep analysis of the positioning of Barbie by Mattel Incorporated. It analyzes what exactly is Mattel’s positioning of the Barbie brand before diving into a study into whether Barbie (2023) impacted this positioning at all by changing stereotypical perceptions of Barbie. The study consisted of 200 participants answering a survey that gathered their perceptions of Barbie. The 200 were then divided into groups who watched Barbie(2023) and groups who did not to further measure whether perceptions of Barbie (2023) were changed by the film which displayed Barbies as being diverse and had feminist themes.

Hay: A Hedonic Study, Chester R. Broadbent

All Graduate Reports and Creative Projects, Fall 2023 to Present

Hedonic price theory posits that the price of a product is influenced by the values consumers assign to its individual attributes. Hay is a versatile commodity with variation across several attributes helping to cater to diverse needs of consumers. A detailed analysis using hedonic regression techniques within hay pricing can help producers, stakeholders, and educators more fully understand the marginal values consumers place on diverse hay attributes. Previous studies focused on limited scopes within the hay industry or other sectors, allowing room for broader investigation. This study examines qualitative attributes impacting hay pricing, revealing significant influences from factors like location, …

A Qualitative And Quantitative Review Of The Terms "Job" And "Organization" From The Employee's Perspective, Nirvana Mejia

Theses, Dissertations and Culminating Projects

This study explores how employees perceive workplace constructs like job satisfaction and differentiate them between their job and organization. It highlights the importance of avoiding mistaken associations, known as the "jingle fallacy," which can oversimplify workplace dynamics. The research includes two studies, one qualitative with 12 participants discussing their job and organization, and one quantitative with 197 to 252 participants assessing job satisfaction dimensions. Findings indicate that people generally mention tasks when discussing their job and broader organizational aspects when discussing their organization. The majority of job satisfaction dimensions fall into a mixed category, with Regular Tasks being the only …

An Analysis Of Bank Willingness To Decrease Deposit Fees, Madison E. Settlage

Finance Undergraduate Honors Theses

Bank deposit fees have been at the forefront of bank criticism for years, as many view them as being too severe and having a disproportionate effect on low-income customers. In recent years, there has been a strong push for declines in these rates. In this paper, I analyze banks willingness to decrease deposit fees using data from bank call reports over the 2017 to 2023 time period. Through statistical analysis, I find that various factors such as 2017 deposit fee level, ROA, total assets, average personal deposits, population, median income, and poverty rates are significant in determining bank fee levels …

Accounting And Finance Internship Thesis, Peyton Fair

Finance Undergraduate Honors Theses

During the summer of 2023, I had the opportunity to intern for ten weeks at Walmart Inc. in the Accounting and Finance Development Program (AFDP). The AFDP internship provides participants with hands-on training and experience in various areas of accounting and finance within Walmart. Participants work in various business areas across Walmart US, Walmart International, Sam's Club, and Walmart Inc.

In the summer of 2023, there were 38 AFDP interns representing 18 different universities. The AFDP internship provides opportunities for interns to attend networking events, interact with executives, and receive feedback on their performance through evaluations. This program aims to …

Internship Experience At Dannah Investment Group, Llc, Isabelle Linkous

Finance Undergraduate Honors Theses

My internship and employment experience at a small investment management firm in Dallas, Texas, has been one of the most valuable components of my college career. Dannah has three rules at the heart of everything we do:

1. Make Money

2. Have Fun

3. Influence Others

The Value Of Cryptocurrency In An Efficient Portfolio, Bryn Taylor

Finance Undergraduate Honors Theses

With the recent approval of Bitcoin-backed exchange traded-funds, it is now easier than ever for mainstream investors to gain exposure to cryptocurrencies. This paper aims to employ the Markowitz efficient frontier model to determine the potential for cryptocurrency investment to increase the risk-adjusted performance of a diversified portfolio of stocks and bonds. The analysis finds that investors can expect a meaningful increase of 4.41% to the risk-adjusted performance of their portfolio when allocating 4.83% of their total investment to cryptocurrency. However, this potential increase is highly sensitive to cryptocurrency returns, volatility, and correlations to stock. As such, whether adding cryptocurrency …

The Competitive Advantage Of Prioritizing Human-Centered Design Thinking In Business, Joshua Rajan

Honors Theses

This thesis examines the impact of design thinking on promoting innovation within businesses. Design thinking is a human-centered problem-solving approach that solves problems using empathy, creativity, and iterative prototyping. The thesis commences by clearly defining design thinking and presenting its fundamental concepts, emphasizing how it differs from traditional business thinking. The thesis vividly illustrates the real-world impact of design thinking through compelling case studies from the consumer electronics, healthcare, automotive, and entertainment industries. It showcases how design thinking fosters creativity and develops solutions that prioritize customers' needs. The case studies show how companies gained a competitive advantage by deeply understanding …

Automatic Appraisals Of Houses, Sloan Scroggin

Graduate Theses and Dissertations

Multiple hedonic models and an automatic appraiser model were used to create a residential house’s estimated sales price. The goal is to use the limited data available to a REALTOR® to estimate the future sales price of a residential home without the aid of pictures of the property or viewing the physical property. The first model automates some of the actions of an appraiser by finding comparable sales based on proximity, based both on distance between houses and characteristics of the houses, and then calculating a weighted average price for an estimated sales price of future sales. If the model …

Mental Health In College Journalists: Recognizing Causes Of Trauma And Recommendations For Training In College Programs, Sydney R. Mulvenon

Graduate Theses and Dissertations

News reporting serves as an important vehicle for sharing breaking news across diverse communities, yet it often entails significant stressors. Some news reporters may experience trauma while covering challenging stories or navigating negative experiences within the newsroom. Many professionals in journalism have expressed concerns about the lack of awareness of mental health in the field. Addressing this need, this research using a documentary format, explores the need for integrating trauma training and awareness initiative into college-level journalism programs. Drawing on stories from former journalists and other professionals connected to journalism, this documentary highlights the pressing need for trauma-focused coursework to …

Spatiotemporal Negative Inventory Outlier Decomposition For Supply Chain Applications In Consumer-Packaged Goods (Cpg), Hayden Mcdonald

Data Science Undergraduate Honors Theses

Coca-Cola is a popular soft drink brand with sales occurring in every Walmart store across the world, which generates large quantities of data and requires a robust supply chain system. However, the company does not currently have a sophisticated, automated, and/or prescriptive system for detecting where, when, and why inventory outages occur and applying preventative measures to avoid loss of revenue from the absence of inventory on store shelves. This thesis proposes and applies a novel, prescriptive system for this purpose. An inventory outage can be seen as a ‘negative’ statistical outlier in a time series of inventory for an …

The Importance Of Data Preparation In A Data Science Problem, Sophia Beard

Data Science Undergraduate Honors Theses

This study is going to be based on an inventory outlier automation data science problem that is being solved to identify and prescribe inventory level outliers to help keep shelves stocked in terms of beverages. The objective of this paper will address why it is so important to understand the data that is involved in a particular data science problem and how planning ahead ensures a successful outcome in the data science world. In this data science project, Spatiotemporal Outlier Analysis for Inventory Intervention Automation, it was crucial for the team to understand, research, and visualize the data we were …

Artificial Intelligence In The Hotel Industry: The Benefits And Effects On Corporations, Carlie Malone

Human Nutrition and Hospitality Management Undergraduate Honors Theses

This research delves into the benefits and effects of artificial intelligence in the hotel industry. Through a qualitive design, the study shows how the hotel industry since Covid-19 has tried to grow in the technology. The findings were valuable insights from CEO’s, CFO’s, Executives, Directors, and Managers. Nine hotel and technology executives from around the country participated in interviews covering the basic topics of demographics, AI utilized in/on the hotel property, AI and employee experiences, and guest satisfaction with AI.

The challenges stated by the participants were that AI is still in its early stages and being developed. An additional …