Business Commons^™

Public Relations Plan For Nonprofit Organization: Tzu Chi Foundation, I-Ling Chou

Theses Digitization Project

This project was designed to develop a public relations plan to increase awareness in Southern California of the Tzu Chi Foundation, a non-profit organization that is based in Taiwan.

Tabletop Display, A Look At The System Of Design, Kristi Schmeling

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Customer Satisfaction In Communicating With Reservation Staffs Of Thai Airways International, Alina Homsangpradit

Theses Digitization Project

The purpose of this research study is to investigate the correlation between the level of customer satisfaction and demographic data. The correlation between the level of customer satisfaction towards THAI'S reservation staff and customer's attitude, and the communication behavior of THAI's reservation staff.

Balanced Scorecard: An Instrument Of Change For Facilities Services, Beverly Sue Delker Gentry

Theses Digitization Project

The purpose of this project is to develop Balanced Scorecard recommendations based on analysis that was conducted for Facilities Services at California State University, San Bernardino.

Crimson Eagle Global Enterprise, Scott Edward Bechtle

Theses Digitization Project

This project for Crimson Eagle Global Enterprise is the initial step in developing a strategic business plan. The traditional business plan contains many sections (business description, marketing, competition, operating procedures, personnel, business insurance, and finacial data). Using a different style, this project simply highlights those sections, rather than going into detail.

The Advertising Campaign For The Diamond Brand, A Thai Whisky, Focusing On Three Provinces Of Northern Thailand, Rattanawadee Wongtee

Theses Digitization Project

The purpose of this project is to apply marketing tactics and advertising strategies in the form of an advertising campaign. The goal of this campaign is to increase the sales and profits of the "Diamond drink."

A Model Marketing Education/Store Management Program For Klahowya Secondary School, Karin K. Johannessen

All Graduate Projects

The purpose of this project was to develop a model Marketing Education/Store Management program for Klahowya Secondary School. The model program was designed for implementation with second year (grades 11-12) marketing education students at Klahowya Secondary School, Central Kitsap School District, Silverdale, Washington. To accomplish this purpose a review of literature was conducted. Additionally, related information and materials from selected sources were obtained and analyzed, including a survey that was sent to marketing education teachers in the State of Washington.

Silent No More: The Voice Of A Farm Worker Press, 1964–1975, Carlos R. Guerrero

CGU Theses & Dissertations

The dissertation critically examines the content of El Malcriado , a movement newspaper published by the Farm Worker Press in Delano, California between 1964 and 1975. El Malcriado resulted from the efforts of people attempting to create a cultural space to challenge and reconstruct the asymmetrical relations of power between farm workers and California agribusiness. Within the pages of the newspaper, its articles, cartoons, featured news stories, and editorials convey a narrative that points to the struggle of defining a farm worker position in opposition to the status quo of California agribusiness.

A discourse content analysis of the newspaper between …

Leadership In Reaching Global Consensus On Technologicl Standardization, Carol Oak Tierney

Dissertations

Problem. Today there is an environment in our organizations represented by “islands” of information. Information cannot be exchanged easily. The information is stored in computers that cannot talk to each other. Archaic paper processes, lack of non-proprietary international standards, and computer interoperability deficiencies have created cumbersome industry productivity problems. The purpose of the study was to determine whether differences exist between organizations in the acceptance and implementation of non-proprietary international standards and the required processes for change. This purpose was addressed through an examination of one example of a model for the exchange of data-The Standard for the Exchange …

Marketing Ireland In The Face Of Adversity., Angela Wright

Theses

This study is an examination of the factors which influence the success or failure of the tourism industry in Ireland. This research incorporates the views, opinions, and commentaries of leading figures in each sector of importance for this key industry within the Irish economy. An examination of various bodies charged with the management of the Irish tourism industry, since its inception as a recognised commercial entity, is included in this study. This research highlights the confusion that has surrounded the constitution, mandate, and nomenclature of these national management bodies in recent times.

A significant finding of this study is that, …

Influences Of Selected Demographic Variables On The Career Decision-Making Self-Efficacy Of College Seniors, Mary Edith Whitehead Stacy

LSU Doctoral Dissertations

The study was designed (1) to describe college seniors demographically, (2) to assess college seniors perceived level of career-decision making self-efficacy (CDMSE), (3) to examine the relationship between the participant’s CDMSE scores, as measured by the subscales of the Career Decision Self-Efficacy Scale – Short Form© (CDSE-SF), and selected demographic characteristics, and; (4) to determine if a model existed to explain a significant portion of variance in CDMSE based on the selected demographic characteristics. The sample consisted of 382 college seniors attending a four-year public university completing the application for graduation process in the 2002 fall semester. Along with the …

Empirical Study Of Attributes And Perceived Benefits Of Applications Integration For Enterprise Systems, Lester A. Singletary

LSU Doctoral Dissertations

This research investigates the very essence of integration by focusing on the integration of applications for enterprise systems. Integration is a large and complex topic recognized as a key concept in a wide variety of IT domains that dates back to the dawn of the computer era. The evolution of IT integration has included integration of sub-routines of computer programs, integration of separate islands of data to create common databases, and integration of disparate applications to form enterprise systems. Perhaps the most touted characteristic and principal goal of enterprise systems is integration although virtually no research is available regarding this …

Agronomic And Molecular Characterization Of Louisiana Native Spartina Alterniflora Accessions, Alicia Beatriz Ryan

LSU Doctoral Dissertations

Coastal erosion and wetland deterioration are serious and widespread problems affecting Louisiana’s coastal zone. The application of agronomic and molecular techniques for improving crop species is well documented. However, these have not been routinely applied to species of ecological and environmental value. Spartina alterniflora is used extensively for shoreline protection and tidal marsh restoration because of its aggressive spreading habit and tolerance to salinity. The progress of marsh revegetation projects is limited by the costs and labor associated with vegetative propagation of Spartina. Hence, a breeding program was initiated to develop improved smooth cordgrass accessions with superior seed producing ability …

Perceived Fairness Of And Satisfaction With Employee Performance Appraisal, Marie Burns Walsh

LSU Doctoral Dissertations

Employee performance appraisal is one of the most commonly used management tools in the United States. Over 90 percent of large organizations including 75 percent of state employment systems require some type of annual performance appraisal (Seldon, Ingraham & Jacobson, 2001). Performance appraisal is one of the most widely researched areas in industrial/organizational psychology (Murphy & Cleveland, 1993). However, the traditional research agenda has done little to improve the usefulness of performance appraisal as a managerial tool. Recent research has moved away from studies of rater accuracy and psychometric measures to themes of employee reactions towards performance appraisal as indicators …

Where Have All The Flowers Gone?: A Modular Systems Perspective Of It Infrastructure Design And Productivity, Pratim Datta

LSU Doctoral Dissertations

Assessing value of IT infrastructure investments has been both difficult and ambiguous. This research develops and tests a conceptual framework to understand the productivity process. A lagged and recursive framework is used to trace the relationship between IT infrastructure investments, infrastructure design, and organizational productivity along with contingencies of IT management and the environment. A major contribution of this study is the use of the systems perspective to disaggregate the concepts of IT infrastructure and productivity into collectively exhaustive types. Findings reveal that IT investments do not significant affect productivity but do so when used to develop an IT infrastructure …

Cross-Cultural Construct Validation Of The Learning Transfer System Inventory In Tawian, Hsin-Chih Chen

LSU Doctoral Dissertations

Human Resource Development has historically made a large contribution to Taiwan's economic growth. Organizations in Taiwan perceive training as one of their top priorities to maintain their competitive advantage. Although many organizations have spent considerable money on training, there has been a lack of a comprehensive, generalizable, psychometrically-sound instrument to investigate transfer of learning in Taiwan. This study cross-culturally validated the constructs of the Learning Transfer System Inventory (LTSI) for use in Taiwan. By doing so, HRD practitioners in Taiwan can benefit by having an instrument to diagnose intervening variables and improve individual performance. The LTSI was translated through a …

Brand Development By Small Firms, Aoife Hackett

Theses

The thesis explores the process of developing and managing brands. Particular emphasis is placed on how small enterprises gain recognition and acceptance for brands, the obstacles they encounter and how they surmount these obstacles.

In a review of the literature, brand management strategies and the value of brand loyalty to a business were discussed. Brand equity and measurement and measures of brand equity were also reviewed.

Interviews were conducted with large successful firms to discover arrangements and processes they employ to maintain market support, to extend the coverage or application of their brands to new product versions or new segments, …

The Repatriation Of Corporate Female Executives : A European Study, Colette Collins-O'Sullivan

Theses

Over the past number of years there has been an increasing recognition that an important element of a successful foreign assignment includes a successful repatriation process. In recent years, empirical studies of women in international management from a European perspective have been carried out, however, the topic of female repatriation still remains a relatively unexplored area. The majority of the existing research on repatriation is taken from a male perspective. The particular focus of this study is the repatriation process from a female perspective. Twenty-seven senior international female managers representing a wide range of industry and service sectors were interviewed. …

The Relationship Between Selected Housing And Demographic Charateristics And Employment Status Among Rural, Low-Income Families, Ann Allgood Berry

LSU Doctoral Dissertations

This study was a secondary analysis of wave one data of the Rural Families Speak project, a multi-state longitudinal Agricultural Experiment Station project that focused on assessing changes in the well-being and functioning of rural low-income families in the context of welfare reform. Quantitative analysis was conducted to determine the housing situations of the families and the relationships of these factors with the family economic and cognitive well-being and employment circumstances of study participants. Discriminant analysis was used to develop a model to predict the employment circumstances (employed, not employed) of the participants. Housing costs usually take the first and …

Public Relations For Small Business: A Communication Application To Business Management, Diane J. Morton

Theses

Large corporations and businesses in the public eye employ public relations professionals or commission public relations agencies to manage efforts that protect business reputation and mediate relationships between a business and its publics. To succeed, small businesses need similar relationships with their publics, but many business owners do not dedicate time or resources to public relations functions. Relatively little information is available in the public relations literature specifically for small businesses. The purpose of this thesis is to identify the applicability of corporate public relations functions for small businesses, and to formulate a public relations plan for entrepreneurs and small …

"People Just Don't Seem To Be Listening": A Case For A Functional Approach To Reputation Management, Stephen E. Gustafson

Theses

This paper focuses on the growing study of corporate reputation management and the potential benefits of focusing management attention on building, sustaining, and defending the corporate brand's reputation. Specifically, the purpose of the paper is to provide a logical justification for major corporations to add the role of chief reputation officer to their organizational structures in order to properly manage this significant intangible asset.

Secondary research of print and electronic news media coverage was conducted to document a case history of the reputation crisis and ultimate demise of Big Five accounting firm Andersen (more commonly known as Arthur Andersen). The …

Integrated Marketing Communications At Harlequin Enterprises: The Marketing Of Happily Ever After, Pamela M. Dungee

Seton Hall University Dissertations and Theses (ETDs)

No abstract provided.

Human Resources' Role In Successful Mergers And Acquisitions, Vanessa Loecke

Presidential Scholars Theses (1990 – 2006)

In comparing the success of AOL Time Warner's merger and Hewlett-Packard Compaq's merger, it's easy to see who came out the winner. In comparing their merger strategies, including their focus on HR issues, it's also easy to see why mergers and acquisitions need to be analyzed well in advance and include due diligence, including cultural due diligence, integration planning, and analysis of HR issues, including communication and employee retention. If more companies who are considering merging with or acquiring another company would put as much time as they do money into the merger, and analyze some of the key people-related …

E-Commerce: Choosing The Appropriate Tax Model, Jeffrey A. Scudder

Presidential Scholars Theses (1990 – 2006)

The Internet's economic role has increased dramatically over the past decade. Along with many benefits, e-commerce has brought with it some important policy questions. One question relates to tax policy, and whether Internet transactions should be subject to sales or use taxes. This paper examines that question, considering factors such as feasibility, efficiency, fairness (virtual v. "brick-and-mortar" retailers), and legality. The relationship between ecommerce tax policy and state and local government revenues will also be addressed. Based on these factors, the evidence suggests that taxing Internet sales would be feasible, efficient, and provide revenue for important public services.

A Study Of Factors That Deter Jews From Affiliating With Organizations In The Jewish Community, Janice Sands-Weinstein

Master's Theses

Digitized thesis

The Influence Of Selected Factors On Burnout Among Faculty In Higher Education, Ronald R. Rush

LSU Doctoral Dissertations

The purpose of this study was to explore demographic variables and job satisfaction and the relationship with burnout among higher education faculty. The sample included 248 tenured professors selected through simple random sampling techniques. A three-part instrument was used: the Maslach Burnout Inventory (MBI-ES), which measured levels of burnout based on subscales of Emotional Exhaustion, Depersonalization, and Personal Accomplishment; the Job Descriptive Index (JDI) and Job in General (JIG) scales, which indicated job satisfaction in areas of: Work on Present Job, Present Pay, Opportunities for Promotion, Supervision on Present Job, People in Present Job, and Job in General; and, a …

Planting Rate Effects On Sugarcane Yield Trials, Albert Joseph Orgeron

LSU Master's Theses

New varieties are provided to the Louisiana sugarcane industry by researchers at Louisiana State University AgCenter, the United States Department of Agriculture-ARS, and the American Sugar Cane League of the USA, Inc. Currently, Louisiana farmers plant sugarcane at rates ranging from two to five or more whole stalks. A two-stalk planting rate is used to plant all stages of the LSU AgCenter’s sugarcane variety development program. The objective of this study was to determine the effect of planting rate on sugarcane variety trial data and interpretation. A planting rate by variety experiment was conducted at the LSU AgCenter’s Sugar Research …

Moving From Interpretivism To Critical Realism In Is Research: An Exploration And Supporting It Outsourcing Example, Philip J. Dobson

Theses: Doctorates and Masters

The major contribution of the thesis is to highlight the Importance of philosophical awareness in progressing research. It argues against the use of a priori theory in research and proposes that an understanding of the philosophical underpinnings of particular research approaches can provide the opportunity to be ones own guide and to work out critically one's own conception of the world. It suggests that the adoption of critical realism as the underlying philosophical base can support research in a useful and practical manner. The thesis introduces the philosophy of critical realism and uses its underlabouring role to provide new Insights …

Moral Autonomy In Organisational Decisions, Eva Evdokia Tsahuridu

Theses: Doctorates and Masters

The purpose of this study to investigate the morality of persons in organisations and especially the effect of organisations on the moral autonomy of persons. In addition to reviewing the literature of moral autonomy in philosophy, psychology, sociology and organisation studies and management, the thesis also examines the ontology of organisations, moral agency and the organisation as a context. Based on this knowledge, a model is developed that addresses the relations of the organisation to society and the person to the organisation in ethical decision making. From this model the thesis develops three moral decision making categories. These are: moral …

A Study Of Company Characteristics Associated With Financial Disclosure Practices In India, Monali Dasgupta

Theses: Doctorates and Masters

The objective of the study is to examine firms characteristics associated with aggregate financial disclosure practices of listed Indian manufacturing and trading companies for the financial year 1999-2000. Eight research hypothesis were developed. It is hypothesised that firm size, size of the audit firm, leverage, multinational company influence, and capital increase will be positively associated with disclosure of financial information by Indian companies, while ownership diffusion, liquidity and profitability will have no association with disclosure of financial information by Indian companies. Two types of disclosure indexes (weighted and the unweighted index) were constructed for measuring disclosure. Weights were assigned to …