Business Commons^™

Brand Portfolio Management And The Role Of Brand Acquisitions, Yana Kuzmina

LSU Doctoral Dissertations

This dissertation is the first study to propose and empirically test a framework outlining factors that influence the choice of brand acquisitions versus brand creations in a brand portfolio expansion strategy. Drawing on research on make-or-buy decisions, a multilevel interdisciplinary conceptual model was developed, identifying three potential levels of influence: the market, the firm, and the brand portfolio. Twenty-two firms were selected from the ACSI sample of firms, and secondary data sources were utilized to collect data for the variables in the analysis. The model was tested using logistic regression. The results revealed that factors at the market and firm …

Competitive Strategy, Alliance Networks, And Firm Performance, Goce Andrevski

University of Kentucky Doctoral Dissertations

This dissertation explores the interplay between competitive strategy and alliance network structure in explaining firm performance in highly volatile environments (e.g., personal computers or consumer electronics). In particular, I examine the following three questions: (1) Which competitive strategies enable firms to gain superior performance? (2) How do these strategies affect the firm‘s networking behavior and lead to the formation of particular network positions? (3) What optimal combinations of competitive strategies and network structures maximize firm performance?

Firms can outperform rivals by pursuing two types of competitive strategies: advantage-creating and advantage-enhancing. Each of these strategies creates different needs, motivations, and opportunities …

Factors That Influence Online Learners' Intent To Continue In An Online Graduate Program, Rui-Ting Huang

LSU Doctoral Dissertations

The primary purpose of this study was to determine the factors that influence online learners’ intent to continue. This study gathered the data from the University of Arkansas, Fayetteville, and Nicholls State University. The total number of participants was n=122. The findings in this study revealed a positive relationship between online learners’ perceived usefulness and intent to continue (r=.37, p< 0.01), a positive relationship between online learners’ perceived ease of use and intent to continue (r=.44, p< 0.01), a positive relationship between online learners’ perceived flexibility and intent to continue (r=.72, p< 0.01), a positive relationship between online learners’ perceived learner-instructor interaction and intent to continue (r=.52, p< 0.01), and a positive relationship between online learners’ satisfaction and intent to continue (r=.84, p< 0.01). Moreover, the findings showed a negative relationship between online learners’ perceived learner-learner interaction and intent to continue (r= -.27, p< 0.01). Although the learner-learner interaction questionnaire used negative description, it still indicated a positive relationship between perceived learner-learner interaction and online learners’ intent to continue. The Multiple Regression Analysis (MRA) revealed that the perceived flexibility and satisfaction had positive influence on the online learners’ intent to continue, and the value of R2 further revealed that the two predictor variables explained 76.4 % of the variance in the online learners’ intent to continue.

Linking Service Encounters To Financial Performance: An Extended Approach To Valuation, Carla Yvonne Childers

University of Kentucky Doctoral Dissertations

Managers and researchers have become increasingly interested in linking marketing activities to firm financial performance. That is, they desire to make marketing more financially accountable. One approach to achieving this goal has been to “valuate” customers to determine their degrees of profitability over the lifetime of their relationships with firms. However, traditional customer valuation techniques are largely based on quantitative factors and do not account for softer measures such as a customer’s behavior and performance both during and after service encounters.

Additionally, while customer profitability is commonly valuated, employees are not generally assessed in this manner in profit linkage frameworks. …

Structural Influences In Information Systems Projects: A Virtual Experiment In A Multi-Agent System, Pierce Hopkins

LSU Doctoral Dissertations

A virtual experiment (in silico) of a complex social system is conducted in order to investigate the effects of social structure and organizational culture on an information system development project’s outcome. This is performed within the context of user participation and project success. A 2x2 factorial design is employed with the social factor being measured as either low or high initial relationships between the customer and developer groups working on the project. The cultural factor is measured dichotomously with the two groups either having the same or different cultural beliefs. The project success outcome variable is measured as a percentage …

Entrepreneurial Learning In Project Ventures: Implications Of Prior Venture Experience For Error Avoidance, Innovation, And Project Performance, Yves Damoiseau

LSU Doctoral Dissertations

This dissertation builds on the organizational learning literature to develop and test a model of entrepreneurial learning in an increasingly prevalent organizational context – project ventures. Complementing prior research on project ventures, the focus is on the individual in charge of project venture execution. In extension of prior organizational learning research, this study examines the cross-level relationships between sub-dimensions of the entrepreneur’s prior venture experience and project-level learning outcomes. Specifically, this study investigates how the entrepreneur’s depth and breadth of experience affect three project-level outcomes: errors in project execution, novelty of project outcomes, and financial project performance. Testing the theory-based …

The Definition, Creation, And Evolution Of Buyer-Seller Relationships, Anna Maria Walz

LSU Doctoral Dissertations

The theoretical and practical importance of relational exchange is well known. However, customers are often annoyed at companies’ relationship building attempts. In addition, the literature has three core problems: (1) the relational concept is not well defined; (2) little research has accounted for relationship dynamics; and (3) relational constructs’ conceptualizations have become ambiguous. The purpose of this dissertation is to build an integrative and comparative framework that not only delineates relationship stages, but also identifies the unique roles of all relational forms (e.g., firm-firm). Specifically, three research questions are addressed: (1) How is a relationship defined? (2) How is a …

Three Essays On The Interest Rate Forward-Futures Differential 1. Empirical Investigation Of The Size And The Nature Of The Eurodollar Futures-Foward Differential 2. Decomposition Of The Interest Rate Forward-Futures Price Differential 3. How Much Premium Is There For Interest Rate Futures?, Andrei Shynkevich

LSU Doctoral Dissertations

This dissertation analyzes a series of issues that surround both the theoretical modeling and the empirical estimation of the forward-futures differential, commonly known as the convexity adjustment. Opposite to theoretical implication, I find that the magnitude of the forward-futures rate differential is much smaller than what was expected, and that its sign is negative on many occasions. Neither asynchronicity bias, nor the unconventional feature of the Eurodollar futures pricing can explain the observed phenomena. The term structure interpolation error and the two business day lag between the fixing (settlement) date and the transaction (value) date to which the implied forward …

The Agricultural Industry As Percieved By Members Of The General Public Of Louisiana, Julie Baker Richard

LSU Doctoral Dissertations

The purpose of this study was to determine the knowledge and perceptions of the animal, plant, environmental, and food sciences by the adult residents of Louisiana. This study was conducted using a survey research design. This survey utilized random telephone dialing techniques in order to survey 547 residents of Louisiana. The survey instrument consisted of fifty-five questions divided into three sections: demographic characteristics, agriculture knowledge, and perception of agriculture. The overall mean agriculture knowledge score of adult residents of Louisiana for the twenty items included in the survey instrument equaled 13.60 (SD = 2.743) or 68%. Perceptions of agriculture results …

Improving Healthcare Supply Chains And Decision Making In The Management Of Pharmaceuticals, John Michael Woosley

LSU Doctoral Dissertations

The rising cost of quality healthcare is becoming an increasing concern. A significant part of healthcare cost is the pharmaceutical supply component. Improving healthcare supply chains is critical not only because of the financial magnitude but also because it impacts so many people. Efforts such as this project are essential in understanding the current operations of healthcare pharmacy systems and in offering decision support tools to managers struggling to make the best use of organizational resources. The purpose of this study is to address the objectives of a local hospital that exhibits typical problems in pharmacy supply chain management. We …

Factors That Influence College Students Who Choose Engineering As Their Major To Presist In That Major To Their Fifth Semester, Kelli Elaine Wildman

LSU Doctoral Dissertations

Individuals, institutions, and society are affected by whether or not students persist in college; therefore, persistence and retention on college campuses is an important topic for higher education systems. However, little research has been done on program retention. Since engineering as a profession is expected to increase, it is imperative to have students persist in the major. The primary purpose of this study is to determine the influence of selected demographic and academic characteristics in the decision of first time in college (FTIC) traditional-age undergraduates who declare engineering as their major at admission to persist in the curriculum from second …

"Why Do I Have Fifty Pairs Of Shoes?": Characterizing And Explaining Acquisitive Buying Behavior, Mousumi Bose Godbole

LSU Doctoral Dissertations

Why do some of us have the fourteenth black shoe? Fifty pens? Thirty fishing rods? While some motivations relate to compulsive, impulsive or excessive buying, others relate to collecting, hoarding, fixated buying and stockpiling. However, there is a set of consumers who purchase recurrently, have an inventory far greater than that of a typical consumer and yet do not share the negative characteristics of the extreme buyers mentioned earlier. This set of consumers is termed ‘acquisitive buyers’ and little research exist to understand them. This dissertation establishes the significance of acquisitive buying as a new buying type in terms of …

Viral Marketing In Tertiary Level Educational Establishments, Vicky O'Sullivan

Theses

Technological evolutions, principally developments in electronic and digital social media, have introduced new marketing paradigms, such as viral marketing. Viral marketing is a relatively new phenomenon which offers marketing practitioners significant opportunities to reach target audiences in a credible and attention grabbing way.

Students have rapidly adopted new social technologies, and they use these media to enrich existing offline personal relationships that they have with friends within their tertiary level environment. Students have a predilection to forward messages to friends, and value messages they receive from friends. This is because students trust friends, and also believe that friends will know …

Alliance Paradox: An Empirical Study Of Alliance Portfolio Effects On Customer Service Quality In The U.S. Airline Industry, Zhe Zhang

Electronic Theses and Dissertations

This dissertation studies the potential paradoxical effects of alliance participation. Over the past two decades, alliance participation has become a popular firm strategy to obtain benefits that are difficult for a firm to obtain on its own. Yet, as firms increasingly participate in alliances, boundedly rational managers may not effectively manage all aspects of alliances to achieve intended alliance outcomes. Paradoxically, alliance participation may cause harm to the participating firms. To unveil an alliance paradox, this dissertation first examined the relationships between alliance portfolio attributes (i.e., alliance portfolio size, multilateral alliances, alliance partner country diversity, and alliance type) and customer …

Growth And Stability Of Local Government Taxes: An Analysis Of The Lexington-Fayette Urban County Government’S Tax Revenue Portfolio, Nathan Phelps

MPA/MPP/MPFM Capstone Projects

Adequate tax revenues are critical for a government to operate and maintain the delivery of services that its citizens depend. The stability of these revenues is necessary for a government to accurately forecast future revenue growth and to ensure that balanced-budget requirements are met. The Lexington-Fayette Urban County Government (LFUCG) depends upon five primary tax sources for nearly 95% of its tax revenue. These taxes comprise the city’s tax revenue portfolio and include the business net profits tax, employee withholdings tax, franchise tax, insurance premiums tax, and the property tax. Each of tax possesses unique characteristics that dictate their susceptibility …

Satellite Photography: Instrumental, Rhetorical, Affective?, Irangi Kaushalya Egodapitiya

Masters Theses

"This study examines how tsunami satellite images operate and could provoke various interpretations. The goal of this research project is to study whether the interpretation of tsunami satellite images could extend beyond scientific features to affective messages. Primarily based on the satellite images of Sri Lanka taken before and during the 2004 tsunami, this study analyses: How could mechanical satellite images, taken automatically by a machine in orbit, become an object of profound emotional meaning?; How do viewer's experiences, knowledge, and discourse affect their interpretations of mechanical artifacts?; How are tsunami satellite images connected to affective responses by viewers?; How …

An Investigation Of The Perceptions Of Clergy And Laity On Race-Based Organizational Segregation In The Southern Union Conference Of Seventh-Day Adventists, David K. Penno

Dissertations

Problem

The Seventh-day Adventist Church in the United States maintains a racially segregated organization in a society that has intentionally dismantled segregation in most of its organizations. The church needs to evaluate its current conference organization in light of this reality. The purpose of this study was to describe the perceptions of Seventh-day Adventist clergy and members in two conferences in the Southern Union concerning race-based organizational segregation in the church.

Method

This study used a mixed method and was descriptive in design. Four focus groups were conducted to explore the dimensions of the research problem. This step was followed …

Manchester Center: A Comparative Analysis Of Similar Local Nonprofits Using Financial Ratios, Brittani Wilson

MPA/MPP/MPFM Capstone Projects

The Manchester Center is a nonprofit agency located in Lexington, KY whose mission is "to enrich lives in our neighborhood through educational, recreational, and social activities." A project team from the University of Kentucky studied the Center's finances, internal business processes, employee development, and services to customers to develop a balanced scorecard. It became evident to the team that the center was strained financially and additional funds would be beneficial to the organization However, before any suggestions could be made it was important to determine where the Manchester Center stood financially compared to similar nonprofit organizations in the Lexington area. …

Firm's Image Restoration Strategies: Cases In Ethical Apologia In Corporate Crisis, Kristin D. Mcdonald

Theses and Dissertations

This paper examines ethical behavior in organizations and the decisions made when faced with a crisis. The research looks at the anatomy of a crisis and the stages of a crisis (Gottschalk, 1993). The image restoration strategies are also included, along with the justification for image restoration in organizations. The five image restoration strategies are denial, evading responsibility, reducing the offensiveness, corrective action, and mortification (Benoit, 1995). Ethical apologia theory is described in the paper as well as the four factors of verbal defense (Ware and Linkugel, 1973). These four factors are denial, differentiation, bolstering, and transcendence. The paper also …

Exploring Knowledge Loss In The Contact Center: Key Loss Areas, Contributing Factors, And Performance Metric Implications, Elizabeth M. Herman

Walden Dissertations and Doctoral Studies

Knowledge loss, or organizational forgetting, is often overlooked in knowledge management frameworks, yet it costs organizations money, personnel, efficiency, and customer service. The purpose of this mixed model case study was to understand, using a model of forgetting as the conceptual framework, where and why loss occurred and to examine performance implications. An inbound telephone contact center was studied because of prolific changes in that industry regarding knowledge complexity and performance. The researcher interviewed 20 participants, observed 63 calls, and reviewed 3 months of performance data including average handle time, first call resolution percentages, and time spent on after call …

Leadership As Role And Relationship In Social Dynamics: An Exploratory Study Seeking A Leadership Archetype, Brian W. Bridgeforth

Walden Dissertations and Doctoral Studies

Previous research on leadership as archetype considered archetype as metaphor and not as it is understood in other literatures as a collectively accepted and defined role within and across cultures. Archetypical theories are posited as useful because they help us understand universal aspects of human behavior; however, empirical research demonstrating archetypical thinking and behavior remains rare. Accordingly, this phenomenological study investigated whether a leadership archetype exists as a shared cognitive template and if so, what characteristics define it. The theoretical framework used to examine the phenomenon of leadership combined leadership theory, philosophy of the mind, Jungian psychology, social constructionist theory, …

Evaluating Earnings Management With Derivatives And The Use Of Accounting Accruals: A Quasi Experimental Approach, Margot S. Geagon

Walden Dissertations and Doctoral Studies

Most companies listed on the S&P 500 index have reported smoothed earnings since the 1990s inspiring questions from regulators about the accuracy of financial statements. In 1998, the Financial Accounting Standards Board issued SFAS No. 133 (Accounting for Derivative Instruments and Hedging Activities) to establish accounting and reporting standards for derivative instruments. In 2002, the Sarbanes-Oxley Act (SOX) was issued to eradicate earnings management activities and improve transparency in financial reporting. Although many studies have been conducted to evaluate changes in reporting requirements, much less is known about the effectiveness of these regulations on earning smoothing with discretionary accruals (DA) …

A Metaheuristic For The Pickup And Delivery Problem With Split-Loads And Its Extension, Dai Yao

Dissertations and Theses Collection (Open Access)

In this dissertation, we study improvements in the Pickup and Delivery Problem that can be achieved by allowing multiple vehicle trips to serve a common load. We explore how costs can be reduced through the elimination of the constraint that a load must be served by only one vehicle trip. Specifically, we investigate the problem of routing vehicles to serve loads that have distinct origins and destinations, with no constraint on the amount of a load that a vehicle may serve at a time. We develop a metaheuristic to solve large scale practical size problems in this form and apply …

Acquisitions Driven By Stock Overvaluation, Leming Lin

Dissertations and Theses Collection (Open Access)

Overvaluation might drive a firm to use its stock to acquire another firm whose stock is not as overpriced. Though hypothetically desirable, these acquisitions create little, if any, value for acquirer shareholders. Two factors impede value creation for acquirer stockholders from these transactions (despite large differences in relative overvaluation at announcement): acquirers paying large premiums to targets, and investors' correction of acquirer overvaluation during the bid period. Furthermore, acquirer CEOs obtain a large amount of new stock and option grants after acquisitions and realize a net gain in wealth, further suggesting that equity overvaluation increases agency costs and the resulting …

Does Morningstar Shine In The Universe Of Mutual Funds? A Study On Morningstar Mutual Fund Ratings, Wee Seng Ng

Dissertations and Theses Collection (Open Access)

Using data from Morningstar Principia CDs and employing standard methodologies, we examine the extent to which two mutual fund ratings: Morningstar star ratings and Morningstar stewardship grades can predict future fund performance. In particular, we investigate whether the combined predictive power of the two ratings exceeds that of a single rating. We decompose funds into various groups characterized by fund age and fund categories in order to address such issues as whether predictive performance is uniform across characteristic-based groups. Although our analysis shows that none of the ratings alone possesses strong predictive power, there is statistical evidence to support the …

Does Vc Reputation Affect Function Of Lockup Agreement?, Kejia He

Dissertations and Theses Collection (Open Access)

Instead of perceiving lockup agreement and VC-backing as exogenous variables, this paper employs the VC-backed IPO data and takes a closer examination on the specific effect of VC reputation, which impacts the choice of lockup length and return and volume abnormality around lockup expiry. Contrary to the commitment hypothesis proposed by previous literatures, the data suggests that less VC-backed companies tend to choose a longer lockup agreement as a compensation device and those companies backed by more reputable VC experience less negative abnormal return and less abnormal volume around lockup expiry.

Entrepreneurial Competencies As An Entrepreneurial Distinctive: An Examination Of The Competency Approach In Defining Entrepreneurs, Xiang Li

Dissertations and Theses Collection (Open Access)

Entrepreneurship is of critical importance to the modern economy. Researchers have studied entrepreneurship for decades. In recent years, significant relationship between entrepreneurial competencies and firm performance has been reported in empirical studies. Applying the competency approach, researchers have assumed that entrepreneurial competency differentiates entrepreneurs from non-entrepreneurs without empirically examining if this is the case. The research conducted under this thesis addresses this gap. Drawing upon a thorough literature review regarding the components, antecedents and performance outcomes of the entrepreneurial competency, we propose the following hypothesis: the entrepreneurs generally possess higher level of entrepreneurial competencies than the non-entrepreneurs, and the entrepreneurs …

Expected Equity Option Returns, Xue Zhang

Dissertations and Theses Collection (Open Access)

Substantial progress has been made in investigating `Overpriced Puts Puzzle' which exists in index futures options. However, scarce studies focus on whether single-stock options also have similar problems. This thesis analyzes the returns of individual stocks' calls, puts, and their portfolios, both theoretically and empirically. Adopting the methodology of Broadie, Chernov, and Johannes (2008), I find that (1) calls have positive expected returns while puts have negative expected returns. The expected returns of both calls and puts are increasing in the strike price. (2) CAPM alphas and Sharpe ratios are reasonable for calls options, but they are too negative for …

Has The Introduction Of Bookbuilding Increased The Efficiency Of China's Ipo Pricing?, Jiehui Fei

Dissertations and Theses Collection (Open Access)

Book-building is commonly adopted in global primary markets and regarded as the most efficient pricing method for accurate IPO pricing by literatures. China has introduced book-building in 2005 to increase IPO pricing accuracy and the capabilities of domestic institutional investors. However, with the current IPO data from China, I find the level of under-pricing has unexpectedly increased after book-building, which is against the empirical studies of a few domestic papers. Secondly, there's some evidence that with better information disclosure from issuer-side through book-building process, the signaling and ex-ante uncertainty effect that previously caused under-pricing has been reduced. But there're unique …

Illiquidity, Stock Return And Corporate Capital Structure: Evidence From Seasoned Equity Offering, Zhao Yu

Dissertations and Theses Collection (Open Access)

The post-issue underperformance of seasoned equity offering (SEO) is generally explained by asymmetric information and deteriorating operating performance. We complement these traditional explanations with a new parameter, the liquidity, which results from the change of capital structure due to equity offering. The new issuing of equity lowers the debt to asset ratio, lowers the information asymmetry, thus increasing stock liquidity, which is in accordance with the hypotheses presented by Kyle(1985)'s model; Evidence that stocks become more liquid after SEO, thus lower the expected return, resulting to underperformance, combined with the high stock illiquidity before SEO, which coincides the high return, …