Business Commons^™

The Power Of An Actively Managed Portfolio: An Empirical Example Using The Treynor-Black Model, Alexander D. Brown

Honors Theses

The focus of this thesis is to examine the added benefits of actively managing a portfolio of securities from an individual investor's perspective. More specifically, managing a market portfolio with the combination of a selected few actively managed securities can, in some instances, create excess return. The active portfolios are formed based on the firms' specific industries or region in which they operate. The idea is that an investor can forecast that a specific industry will outperform or underperform other industries during different periods in the market. Using the investor's forecasts can provide excess returns if the forecast is accurate. …

Strategic Planning In Real Estate Investment Trust, Xinyi Long

Honors Theses

This paper investigates various strategic planning models and then applies the models to the strategic planning process for a Real Estate Investment Trust (REIT). Several strategic models covered in this paper include Basic Strategic Planning Model, Issue-Based Strategic Planning Model, Kepner-Tregoe Matrix Model, and the Impact Analysis Model. Next, I discuss the roles of different functional areas within a REIT with respect to strategic planning. After fully analyzing these strategic models and the roles of various functional areas, I choose a REIT (AmREIT, Inc.) and perform a SWOT analysis to identify four issues facing this REIT. These four issues are …

Viral Marketing In The Nonprofit Sector: Crafting Messages That Create Awareness And Call An Audience To Action, Hannah Parker

Honors Theses

The nonprofit (NPO) sector has seen immense growth in recent years. With this growth has come an increased need for any particular nonprofit to compete and differentiate itself from the vast number of other nonprofits also looking for clients, volunteers, and donors. Unfortunately, nonprofits often lack the resources needed to develop and execute a successful marketing campaign. The emergence of controlled viral marketing offers a number of possibilities for these NPOs looking to spread awareness and increase involvement. The purpose of this research was to explore common themes among previous viral marketing campaigns and identify factors that are likely to …

The Ethicality And Financial Impact Of Paying Collegiate Athletes, Keaton J. Vann

Honors Theses

The purpose of this study is to explain why collegiate athletes should be paid and the financial impact of paying them. The study looks at how the NCAA's student-athlete model has exploited collegiate athletes and denied them from receiving a share of the revenues they generate each year. It includes the reasons for paying players, and the troubles athletes go through because of the way the NCAA is orchestrated. The goal is to determine the financial effect of paying athletes across the NCAA, as well as by divisions and conferences. Additionally, the financial statements of the NCAA and some of …

The Cost Of Workplace Bullying In Irish Universities, Patrick Pearse Rockett

Walden Dissertations and Doctoral Studies

Employees who demean and degrade coworkers cost organizations billions of dollars every year. Workplace bullying is a business problem that affects up to 15% of employees, and little empirical research is available to establish the extent of bullying in academia. Bullies flourish in decentralized structures, and universities can be particularly susceptible to bullying behavior because of their decentralized structures of teaching and research that promote the growth of microclimates in segregated silos, from laboratories to small departments. The purpose of this multiple-case, census sample study was to explore the cost-reduction strategies that university human resource (HR) leaders use to manage …

Vivre En Travaillant: Exploring The Economic And Social Effects Of The 35-Hour Workweek In France, Mellie Mcgehee

Honors Theses

No abstract provided.

Corporate Social Responsibility: Do Companies Have Consciences?, Rachel Victoria Nieters

Honors Theses

The first part of this thesis is a report that provides information on a wide variety of topics pertaining to Corporate Social Responsibility (CSR), particularly those that would be of interest to the accounting industry. All information in this report was gathered through review of research already done by prominent persons and entities in the CSR field. CSR is a combination of both environmental and social factors. In addition to government initiative support, there are a multitude of inherent benefits of CSR, as well as benefits that can only be gained through good CSR marketing. There are also costs, which …

Royal Caribbean International: Financial Analysis And Recommendations, Reagan Huey

Honors Theses

Royal Caribbean Cruises, Ltd. is an international cruise line that is publically traded on the New York Stock Exchange. It is the second largest cruise line in the world, controlling five brands, 42 ships, and contracts for many more. Royal Caribbean also has part ownership of TUI Cruises and related assets through a 50 percent joint venture. Their headquarters are in Miami, Florida, but the company offers cruises to over 490 destinations in all seven continents. Departure points across the globe allow the company to reach nearly every existing market. Using a strategy of innovation and increasingly lavish offerings, Royal …

Mitigation Of Preventable Medical Errors Via The Use Of Human Resources And Human Factors, Callender Creel

Honors Theses

The purpose of this thesis is to discuss historical and current rates of preventable medical errors (PMEs), their causes, and methods used to reduce them. I will also provide recommendations that I believe can help reduce the number of injuries and deaths that result from them. Data and information used in this thesis were drawn from a variety of sources. While the large majority was sourced from articles in academic journals, government health reports, Federal Flight Administration documents, phone interviews, and personal experiences in the medical field also provided invaluable information. To summarize, there are two major types of preventable …

Advantages And Challenges Of Incorporating Virtual Currency Into Small Businesses, Spencer Sheehan

Undergraduate Theses, Professional Papers, and Capstone Artifacts

This research paper discusses my findings in assisting Lake Missoula Tea Company become one of the first businesses in Missoula, Montana to accept Bitcoin, a virtual currency, as payment. First, I will offer a background of how Bitcoin technology works, and draw on notable historical issues to better understand its evolution, leading up to how it is currently used. I will explore possible economic benefits realized through utilizing Bitcoin in a business environment, such as transaction fee savings through substitution of traditional credit card processors, alleviating security and privacy issues, as well as publicity and marketing benefits. Serious roadblocks of …

Analysis Of Market Demand And Quality Of Infant Toddler Care Programs In Missoula, Montana, Jennifer A. Keller

Undergraduate Theses, Professional Papers, and Capstone Artifacts

In order to test the hypothesis that there are not enough high quality infant toddler care programs in Missoula to meet the demand of the market, creating an opportunity for a local child care provider to open a high quality infant toddler program as part of the child care services that they offer, an observational study of the current infant toddler care programs in Missoula, Montana was conducted. Spirit at Play, a child care center in Missoula, Montana, is evaluating the current child care market in Missoula to see if, and how many, quality infant toddler programs are being offered …

Dealing With Economic Sustainability Challenges Evolving From Declining Oil Production In Saudi Arabia, Mazen Aboudah

Dissertations, Master's Theses and Master's Reports

The objective of this research is to examine how Saudi Arabia can effectively deal with economic sustainability challenges arising from declining oil production. The methodology for the paper involved examining the background of Saudi Arabia’s oil industry in regard to present production patterns, the role of the country’s oil industry in the economy and the significance of governmental efforts in attempting to remove Saudi Arabia’s excessive dependence on the oil sector. In recognizing that Saudi Arabia’s current circumstances clearly require the government to implement measures that allow the economy to become less dependent on oil, it was felt necessary to …

Harmonious, Obsessive Or Altruistic? Why Employees Remain In The Not For Profit Sector, Ronelle Toop

Theses : Honours

The Not-For-Profit (NFP) sector is commonly described as having issues recruiting and retaining talented employees. This phenomenon places additional pressure on employees in the sector and has a negative impact on NFP organisational performance. NFP organisations are often prone to voluntary turnover pressure due to poor remuneration, poor working conditions, and onerous duties (Colleran, Gilchrist, & Morris, 2010). The majority of research in the NFP sector has focussed on the retention of volunteers. However, this study will explore the issue of retaining employees within the sector, in order to improve longevity of tenure and subsequent organisational performance.

There is a …

Non-Profit Financial Viability During The Great Recession: A Case Study Of The Ronald Mcdonald House Of Greater Cincinnati, Madison Holbrook

MPA/MPP/MPFM Capstone Projects

The Great Recession from 2008-­2010 adversely affected the non-­profit sector as charitable donations were greatly reduced in the United States. While aggregate measures are useful to look at the non-­profit sector as a whole, it does little to show how each non-­profit individually handled its finances during the recession. To show an individual non-­profit perspective, I examined data from the Ronald McDonald House of Greater Cincinnati to determine whether or not it was financially viable during the Great Recession. To answer this question, I used data from IRS 990 forms to complete a series of financial ratios that evaluated different …

Assessing The Production Revenues And Forecasting Models Of Lexington Children's Theatre Productions, 1998–2004 And 2008–2014, Shea Henning Bartlett

MPA/MPP/MPFM Capstone Projects

This paper assesses the accuracy of the ticket sales and revenue forecasting model used by Lexington Children’s Theatre, a Central Kentucky Performing Arts non-profit. Research suggests that if bias is present in the models, it could be a result of the Optimism Bias, which is a tendency for humans to predict favorable outcomes. Recent data seems to suggest that humans may also act pessimistically with forecasts if the endgame would work in their favor.

"The Lexington Children’s Theatre provided data for 108 productions over a twelve-year span from 1998 – 2014. Using a series of regression models, I found that …

Factors Associated With Philanthropic Giving And Their Correlation With Donation Amount: A Case Study Of The Indianapolis Zoo 2014 Donor Survey, Ashley N. Marcum

MPA/MPP/MPFM Capstone Projects

The Indianapolis Zoo, located in the heart of Indianapolis, is a staple of the community. Celebrating its 50th year anniversary in 2014, the Indianapolis Zoo is known worldwide for both its excellence in animal care and its dedication to local and international conservation efforts. The intent of this paper is to provide the Indianapolis Zoo Institutional Advancement Department with an in depth analysis of its 2014 Donor Survey. Understanding the factors that can affect donor motivation to give philanthropically and the correlation these factors may have with gift amount will help the development team hone their soliciting practices.

It is …

Leadership Cultural Intelligence: A Path To Highly Effective Global Operations, Joseph C. Gelineau Jr

Master of Liberal Studies Theses

This is a comparative study of how to achieve highly effective leadership in foreign cultures. The collective findings reveal that effective leadership is significantly limited when not accompanied by conscious efforts to apply cultural intelligence as a leadership dynamic in global operations. It reviews the science of leadership in terms of visionary transformation of organizations by leaders and the application of cultural intelligence operating in foreign culture environments. It evaluates the effect of cultural differences in the key leadership areas of innovation, a primary determinate of effective organizational performance, and ethical behavior applied across different cultural groups. Published research from …

The Black Ceiling: Barriers To Career Advancement For African American Women In The Us, Victoria C. Sepand

Scripps Senior Theses

Black women in America do not deal exclusively with race or gender discrimination, but many times a combination of the two. This qualitative study seeks to address how black women experience this double discrimination within their organizations’ cultures, policies, and practices. In addition, the career journeys and experiences of the participants interviewed will be analyzed in comparison to the current literature, which states mentoring, training and networking, and women-friendliness are the most effective methods to advancing women and women of color in the workplace. Ultimately, this study discovers that for those methods to work, there needs to be more structure …

Direct Care Staff And Influential Factors, Michelle Jean Ryan

All Graduate Theses, Dissertations, and Other Capstone Projects

The shortage of direct care workers will continue to influence the quality of care that the elderly population will receive. With the projected increase of worker shortages there will be not enough direct care workers to take care of the growing elderly population. With the baby boomer population's need for long term care, the need for qualified staff is also growing. Staff training development and consistent staffing, along with employee friendly benefits and policies will be needed to recruit and retain employees. The growing aging population, along with the increase in demand for quality care drives a need to find …

Multiple Regression Analysis Of Factors Concerning Cardiovascular Profitability Under Health Care Reform, Gordon Brian Wesley

Walden Dissertations and Doctoral Studies

Cardiovascular (CV) patients receive one-third of the care and account for $444 billion of the health care costs in the United States. The cardiovascular service line (CVSL) in hospitals contributes to the profitability influenced by elements of resource dependence theory (RDT). The purpose of this study was to understand whether the regression model of hospital characteristics and outcomes would predict profitability in a CVSL through the cost-to-charge ratio (CCR). The use of a general linear model and multiple regression analysis to examine the 2012 National Inpatient Sample from the Healthcare Cost and Utilization Project allowed estimates from a weighted sample …

Relationship Between Product Quality And Customer Satisfaction, Albert Vitales Cruz

Walden Dissertations and Doctoral Studies

The National Safety Council (NSC) estimated that over 35,000 people died in U.S. traffic accidents. About 3.8 million traffic crash injuries requiring medical attention occurred in 2013, and the number of deaths was about the same over the last 5 years. The NSC found that product recalls, car repairs, injuries, and deaths were due to unsafe product designs or inferior product quality. These statistics underscore the challenge of producing quality vehicles while satisfying customers. The purpose of this nonexperimental study was to examine relationships among product (vehicle) quality, product cost, product safety, and consumer satisfaction. The hypotheses inquired the extent …

Marketing Strategies For Profitability In Small Independent Restaurants, Wanda Y. Jenkins

Walden Dissertations and Doctoral Studies

The restaurant industry is the second largest employer in the United States; however, only 33% of restaurants are successful during the first 3 years of operation. The purpose of this exploratory multiple case study was to determine what marketing strategies small independent restaurant owners need for profitability. Aaker's brand equity model was the conceptual framework used to ground this study. Using a purposeful criterion sampling technique and semistructured interviews, 12 individuals (2 managers and 2 employees from 3 restaurants in Philadelphia) participated in the study. Data collected from interviews and archival business records were analyzed to generate themes, also allowing …

Perceptions Of Value-Stream Costing And The Effect On Lean-Accounting Implementation, Patricia Hart Timm

Walden Dissertations and Doctoral Studies

In response to the competitive global economy, lean manufacturing has become more prevalent in the United States. Manufacturing has changed, but cost accounting has not. Lean manufacturing has the potential to change the U.S. manufacturing economy, resulting in positive economic social change, yet it requires lean accounting to increase successful implementations. This study addressed the problem of lack of adoption of lean-accounting techniques like value-stream costing in lean-manufacturing enterprises. The purpose of this nonexperimental explanatory study was to investigate factors that influence the adoption of lean accounting. Using the technology acceptance model (TAM), based on the theory of reasoned action …

Factors Motivating Employee Participation In Employer-Sponsored Health Awareness Programs, Markanthony Henry

Walden Dissertations and Doctoral Studies

Employers adopt worksite health promotions to reduce the incidence of preventable diseases, reduce healthcare costs, reduce absenteeism and presenteeism, and improve productivity. The purpose of this qualitative phenomenological study was to explore the motivational factors affecting employee participation in employer-sponsored health awareness programs. The theory of planned behavior grounded the study and formed the conceptual framework. Data collection occurred through semistructured interviews with 24 participants in the northeastern United States with lived experiences in worksite health promotion. Participants answered open-ended interview questions regarding the motivations for engaging in health promotions. Data were transcribed and coded for trends and themes. During …

The Impact Of Monetary Policy On The Stock Market, Simin Hojat

Walden Dissertations and Doctoral Studies

Prior studies examining the impact of monetary policy instruments on the equity market have produced mixed results. This problem is important to address because of the substantial impact of monetary policy on the economy and economic resource allocation via the equity market. The purpose of this study was to determine the impact of change in money supply (M2), change in Federal Funds Rate (FFR), and change in Federal Funds Futures (FFF) on the expected rate of returns of publicly traded companies while controlling for the rate of return of the whole equity market and size of the sampled companies. The …

Obtaining Sponsorship In Organizations By Developing Trust Through Outside Of Work Socialization, Katie Kirkpatrick-Husk

Industrial-Organizational Psychology Dissertations

Sponsorship, defined as a relationship that produces objective career benefits for the person being sponsored, has recently grown in popularity in the media. This study sought to examine antecedents to sponsorship by testing the hypothesis that socializing outside of work with another individual leads to increased affect-based trust, which in turn positively affects the willingness to sponsor him or her. A dual-experimental design was employed to test this proposal in which the independent variable was manipulated in one experiment, and the mediator was manipulated in the second.

The study included 492 participants from the United States, 35% were female, and …

Preliminary Nutritional Profile Analysis Of Box Tops 4 Education Food Products, Hannah Griffith

Williams Honors College, Honors Research Projects

The marketing of unhealthy food to children is often cited as a cause of the obesity epidemic.¹ However, most studies that examine this issue evaluated the marketing of food through print or television advertising. This project investigates the marketing of food products to children through incentive based programs, specifically General Mill’s Box Tops 4 Education. This study undertakes a preliminary systematic analysis of Box Tops food items to determine their healthfulness. A subset of all Box Tops food products was selected for review and a basic quantitative content analysis of priority nutrients was performed. Priority nutrients were identified …

Old Style Havana Rum: Start Up Plan, Bryan S. Midlik

Williams Honors College, Honors Research Projects

Old Style Havana Rum Start Up Plan includes the market analysis and feasibility of creating start up rum company in North East Ohio. A rum industry analysis helps lead to a creative start up strategy and a first year financial plan for what will be a new liquor on the market.

The Persuasive Aspect Of Brands, Kaylie A. West

Williams Honors College, Honors Research Projects

This is a state-of-the-art review, which discusses the tactics and Theories that go into enhancing a brand’s persuasive ability, and discusses how corporations go about creating an influential and successful brand identity. With constant technological innovation and evolving buyer behavior, it is important for corporations to take into account the importance of constantly developing and enhancing their brand. In this review, there is a discussion of the differences between brand and brand image, the importance of congruence between the brand and the consumer, an overview of marketing and advertising communication, and the use of endorsements and celebrities to strengthen brand …

Folgers: The New Era Of Coffee, Anthony J. Jakubowski, Danielle Hickman, Annie Pang, Adrianna Hartman, Alex Naragon

Williams Honors College, Honors Research Projects

The primary purpose of this paper is to discuss the repositioning of the Folgers brand through a new and improved Brand Pyramid and two strategic recommendations. In order to come to these conclusions, the group utilized secondary research to gain a background on the coffee industry as a whole, the acquisition of the Folgers brand by Smucker’s, the competition relative to Folgers in the coffee market, a social media analysis focusing on the competitors, and finally research regarding the Millennial generation. The conclusions from this secondary research led to the methodology used in order to come up with the new …