Business Commons^™

Ndikimi I Marketingut Digjital Në Sektorin Privat Të Kosovës, Kastriot Kabashi

Theses and Dissertations

Kohëve tё fundit është rritur ndjeshëm interesimi mbi çështjen e marketingut digjital e sidomos nё sektorin privat nё Kosovё. Me të kuptuar vlerën dhe përfitimet që sjell kjo fushё e re e marketingut shumë kompani i janë nënshtruar këtij sistemi që sjell efekte pozitive brenda një biznesi. Konsiderojë që çdo biznes çfarëdo qoftë ai në kuadër të departamenteve që posedon duhet të përmbajë një degë të posaçme pёr transformimin e marketingut tradicional nё atё digjital. Kjo pikëpamje vjen si pasojë e sukseseve tё ndërmarrjeve private nё aplikimin e sistemeve digjitale tё marketingut pёr shpërndarjen, promovimin dhe reklamimin e produkt/shërbimeve online. …

Youtube Money: The Impact Of Brand Management On Online Video Companies, Samantha Perry

Honors Program Theses

Many YouTube channels today operate not only as miniature media outlets, but as fully functional media companies operating independently through advertising revenue. The top creators of content on YouTube bring in millions of dollars of revenue each year. This thesis seeks to answer the question of how content creators can harness the power of brand management strategy in order to maximize revenue and grow their audiences over time. I overview current trends among content creators industry-wide, and then focus on a group of channels to analyze their brand management habits on- and off-line. I then examine data from brands’ videos …

Influential Factors In Encouraging Or Dissuading Orlando Businesses To Seek Leed Certification, Katrina M. Zdanowicz

Honors Program Theses

Orlando, Florida, is home to 85 building projects that have received a Leadership in Energy and Environmental Design (LEED) certification and 74 projects that are in the process of seeking certification. Over 90 percent of these 159 buildings have been or are being rated by LEED commercial standards. This paper argues that while LEED has played a valuable role in encouraging environmentally sustainable design in the Orlando commercial sector and will continue to be a significant presence in sustainability discussions, local government legislation can assist the end-goals of LEED by promoting more localized initiatives. The benefits of LEED certification include …

An Analysis Of The Relationship Between Security Information Technology Enhancements And Computer Security Breaches And Incidents, Linda Betz

CCAC Theses and Dissertations

Financial services institutions maintain large amounts of data that include both intellectual property and personally identifiable information for employees and customers. Due to the potential damage to individuals, government regulators hold institutions accountable for ensuring that personal data are protected and require reporting of data security breaches. No company wants a data breach, but finding a security incident or breach early in the attack cycle may decrease the damage or data loss a company experiences. In multiple high profile data breaches reported in major news stories over the past few years, there is a pattern of the adversary being inside …

The Secondary Interview : Ethical Concerns Regarding Social Media Scanning In The Commercial Hiring Process, Christopher Pollpeter

Honors Program Theses

As more and more of our daily lives take place online, it is becoming critical for our society to decide how we deal with ethical issues in an online context. The study of ethics has existed for millennia, but only recently have two people on opposite ends of the globe been able to communicate and collaborate on a project in real time. One of the most prominent places this change has affected the daily lives of Americans is in the world of business.

Westerville Jaycee Pool, Myranda M. Wolfe, Taylor E. Detwiler, Kyle M. Burrowes, Phillip J. Cochran

Senior Year Experience Student Projects

Due to low attendance and poor community support, the owner of the Westerville Jaycee (WJC) Swimming Pool considered permanently closing this facility two years ago. The goal of this project was to increase awareness for WJC and draw attention to the property itself. By setting objectives to improve the landscaping conditions, and creating a social media presence for WJC, we hoped to achieve these goals. To meet these objectives, the team created a WJC Twitter account, and asked that friends and family like and share their preexisting Facebook page. Our team also contacted several companies to inquire about landscaping donations. …

The Cost Of Feeling Good, Casey M. Field

Honors Undergraduate Theses

The Cost of Feeling Good attempts to quantify the optimum portfolio returns of Socially Responsible Investment Funds and Dual-Purpose Portfolios. In order to meet the demands of investors who want to create a social impact and generate financial returns, investors can choose two methods. For the purpose of this study, the social returns were quantified and the financial returns were quantified using net present value. In every scenario, the socially responsible investment decision generated higher financial returns. Because of the immediate loss to an investor after choosing the DPP strategy, financially, the SRI fund appears to be the better approach …

An Analysis Of Reinforcers Maintaining Caregiving Behaviors Of Long-Term Care Facility Staff, Sandra Garcia

All Graduate Theses, Dissertations, and Other Capstone Projects

Traditionally, the medical model has been the standard level of care in long-term care facilities. However, many facilities are transitioning from the medical model to a person-centered approach. The core of person-centered care is the relationship between frontline staff and residents. Empirical research has found person-centered care to reduce depressive and behavioral symptoms, levels of loneliness, and increase quality of care in residents; person-centered care has increased job satisfaction in nursing staff. Unfortunately, little is known about what motivates caregiving behavior in nursing staff and whether these motivators are consistent with principles of person-centered care. The current study attempted to …

Have Traditional Auction Houses Been Affected By Online Ones?: The Case Of Phillips And Paddle8, Heejae Chung

MA Projects

There is always a strong demand for high quality art and collectibles. With the analysis of the case study and the interviews with experts from different auction houses, this paper will show whether the traditional auction markets have been affected by online ones.

Phillips is taking a strong hold over the middle market. In particular, Phillips’ Contemporary art department is known for focusing on younger artists, which represents lower prices than other areas. To compare in a fair way in terms of price and genre of artworks, Phillips’ Contemporary Art Day Sales in New York from 2006 to 2016 will …

Business Plan For Airplane Mode Llc, Colette Kim

MA Projects

The purpose of the thesis is 1) to introduce the official business plan for the newly founded collective, Airplane Mode LLC, and 2) to further outline the curatorial blueprints of its inaugural exhibition titled 01, at Superfine! Art Fair, happening during the 2016 edition of Art Basel Week in Miami.

Cruise Tourism : The Cork Perspective, Lavina Madalina Untea

Theses

Cruise industry has presented an energetic and lively development in recent years. However, the research conducted in Ireland on the topic of Cruise Tourism is inadequate. This research study aims to close a gap in the Irish tourism literature, as there was no other similar research previously done in Ireland. The researcher intends to find what is relevant and meaningful for the present and future cruise tourism in the Cork region, from the perspective of the key stakeholders. The author hopes to provide the relevant officials with a background in the cruise tourism in Cork and enlighten them on the …

Relationship Marketing In Fast Moving Consumer Goods Markets: The Consumers' Perspective, Rose Leahy

Theses

Relationship marketing has been dominant in marketing literature since the 1990s. Despite this, however, the relationship marketing concept has not yet acquired uncontested meaning and application, and consequently its core philosophy remains ambiguous. In particular, there is a lack of relationship theory building and testing in mass consumer markets. It is within this context that this thesis is positioned. Adopting the relationship marketing and social psychology literatures as a framework, this study explores relationship marketing in Fast Moving Consumer Goods (FMCG) markets from the consumers' perspective. Taking an interpretivist inductive approach, the study focuses on the applicability of relationship marketing …

Defensive Ability And Salary Determination In Major League Baseball, Christopher B. Shorey

Honors Theses

The process of salary determination in Major League Baseball (MLB) includes multiple levels of bargaining power and performance determinants. Previous studies of MLB salary determination have used a variety of measures of player performance. This paper examines the effect defensive ability has on salary determination for arbitration eligible players and for free agent players. Specifically, it will analyze player salary/contract data negotiated during the 2012-2015 period along with performance data from past seasons to examine the extent to which fielding percentage, errors, and the more recently developed measures of defensive ability affect player salary. Particular attention is paid to matching …

Global Reach, Local Markets: The Challenges Of Leading Global Innovation, Sarah Higgins

Honors Theses

This Global Studies honors thesis addresses how managers and leaders of global firms manage innovation across multiple markets. Current research on multinational corporations provides an understanding of different kinds of innovation and the ways to attend to multiple markets. However, there is less documentation of how these innovation strategies are actually implemented on the ground and the tensions that these efforts might produce. Therefore, my research focuses in particular on the challenges and tensions faced by leaders of global firms as they implement transnational innovation strategies. This study is based upon in-depth interviews with 20 participants who held positions in …

Accelerating Expertise To Facilitate Decision Making In High-Risk Professions Using The Dacum System, Ralph Kuchenbrod

Masters Theses

The purpose of this research was to determine whether the process of achieving occupational expertise could be accelerated enabling operators in high risk vocations to make effective decisions earlier in their careers. Scholars have hypothesized good decision making skills are largely a result of relevant experience within the specific domain. The rationale being that the greater the experience an individual has the more likely the operator has experienced similar situations and can apply solutions that have been successful in the past. Two distinct methods of decision making have been identified: traditional decision making and naturalistic decision making (NDM).

The ability …

Aau Basketball - Participants' Perceptions Of Their Aau Experience, Hakeem R. Willis

Masters Theses

In the United States, the Amateur Athletic Union (AAU) has become the focal point for college recruiters in searching for top talent amongst middle and high school basketball athletes. Financially, AAU basketball can be expensive, making it difficult for families to allow their children to compete. However, players feel that AAU participation is worth the investment because of the benefits, which includes collegiate exposure. The purpose of this study was to examine the perceptions of former AAU basketball players' experience. The research question used to guide this study was: what are former AAU basketball players' perceptions of academic requirements, time/money, …

Royal Uncertainty: An In-Depth Analysis Of The Potential Affects Of Brexit On The U.K. Art Market, Ashley Solmer

MA Projects

The United Kingdom, most notably London, has been known on the international commerce scene as a pivotal trade center for many centuries acting as a stepping stone from Europe to the Western World. Even though the economic importance of London can be dated back to early times, the inherent popularity of its art market only began flourishing in the late eighteenth century, riding on the back of the already established, but restrictive, art epicenter in Paris. The rise and prominence of Paris’ art market from 17^th to 19^th century eventually came to an end at the heels of …

Business Plan - Art Marketing, Michelle Yu

MA Projects

Michianna & Co. is an art marketing company focusing on promoting Chinese contemporary artists in the Western art market (mainly New York).

Birkin Demand: A Sage & Stylish Investment, Brittanny Newsom

MA Projects

Hermès is a French high-fashion luxury goods manufacturer established in 1837. They specialize in leather and lifestyle accessories. Hermès is perhaps best known for selling the Birkin bag, a handmade leather tote sold as a personal accessory. Launched in 1983, the Birkin emerged from an exchange between former Hermès chief executive Jean-Louis Dumas and famous British actress and style icon Jane Birkin.1 The pair were seated next to each other on a flight from Paris back to London. Birkin had placed her flimsy straw carryall in the overhead compartment of her seat, and the contents of her bag spilled out …

Should I Invest In Art?, Alexandra Eldridge

MA Projects

One of the more interesting ways to consider the perennial is art a good investment? question is by looking at the various ways that the art market does or does not behave like other markets. When comparing art as an asset class to more traditional assets, we first need to ask ourselves – are the two even comparable? This article explores the idiosyncrasies of the art world, compares the claims people make regarding art's investment potential to the available research studies, discusses some non-monetary motives for buying, and may even have an answer for the nagging art-as-investment question.

Arts In The Hotel Industry: Bridging Creative And Financial Goals For A Twenty-First Century Experience, Yookyoung Kong

MA Projects

The hospitality landscape of cities has changed significantly in recent years: hotels are themselves destinations. The trend is to manage atmospheric interior yet not overwhelming the area with pieces. However, the fine line separating art and design has become increasingly blurry. This article will analyze the implications of displaying world-class contemporary art in hotels. In essence, art has the potential to transform the industry even further. It could even be said that exhibitions can be a boon to hotel business. Furthermore, this paper demonstrates that the emergence of boutique and life hotels will facilitate the movement of displaying artwork in …

Huntington Coin Collection And Donation Protection, Zhengcheng Li

MA Projects

Mr. Archer M. Huntington (1870-1955) was one of the greatest collector and donor in American history at the early 20th century. He was the founder of Hispanic Society of America and the president of American Numismatic Society. During his lifetime, he set up one of the most important Hispanic coin collection and donated all these coins to Hispanic Society of America in the meanwhile loaned to American Numismatic for study and research purpose. After he passed by, at 2008 Hispanic Society of America sued against America Numismatic Society for getting back the Huntington coin collection with other related documents and …

A Glimpse At Media-Framing Effects On Place Attachment In Rural Northwest Montana, Gregory D. Bruns

Communication & Leadership Dissertations and Theses

This study examined how outdated media framing can disturb rural place attachment. Evaluating this concept against the backdrop of south Lincoln County, Montana, which is nearing the end of a years-long EPA Superfund cleanup, over 100 regional visitors were surveyed to learn if media framing affected place-attachment sentiments. The investigation revealed that existing news stories, some up to 15 years old, may be playing a lingering and consequential role in attracting first-time destination seekers to the region, in support of framing theory. Furthermore, these findings also lend credence to the significance of sound Internet search-engine optimization practices, and provide an …

Examining How Supervisor/Employee Communication Affects Employee Intentions To Leave An Organization, Courtney R. Malengo

Communication & Leadership Dissertations and Theses

Americans who are full-time employees spend more hours at work than they do with family and loved ones. Management articles and research lament organizational communication woes, specifically amongst employees and their supervisors. This study explores supervisor/employee communication and the affect it has on employees’ decisions to stay or leave an organization. Specifically, the study examines how satisfied employees are with their respective supervisor and their organization, correlating findings to Deetz’s organizational communication theory and Graen & Uhl-Bien’s leader-member exchange theory. Respondents included 132 adults, 18 years and older, 58.4% were female and 41.6% were male, largely spanning the nonprofit/association and …

Extroversion And Media Richness: An Analysis Of Media Preferences Of High Extroverts Within Sales Organizations, Donna M. Dudek

Communication & Leadership Dissertations and Theses

Personality traits and vocational acumen have been the source of research in recent years. Using personality measures such as the Five Factor model, researchers have sought to find common traits which may predict success in critical organizational roles. Communication needs and desires, including media richness choices, have also been the subject of past research. The purpose of this thesis is to tie these two themes together. Using a survey instrument containing both a personality inventory and a questionnaire examining media preferences in different scenarios, the author gathered data from sales professionals, client service professionals, and managers to evaluate similarities and …

Upward Communication In Organizations: The Connection To Company Culture And Employee Engagement, Janet K. Clancy-Feliciano

Communication & Leadership Dissertations and Theses

In today’s American society, effective upward and downward communication between supervisors and subordinates is lacking now more than ever before. The importance of effective downward communication from organizational leaders receives ongoing attention, but more attention needs to be given to the importance of open reception to upward communication. It is critical that leaders in organizations build trust and encourage upward communication from employees in order to maintain organizational wellbeing and to avoid employee dissatisfaction. To help close the gap in this area of communication, this study focused on and collected data utilizing on-line surveys and employee interviews in order to …

Re-Conceptualising Hirschman's Exit, Voice & Loyalty Model For Contemporary Organisational Contexts, Eileen Gleeson

Theses

This conceptual thesis seeks to re-visit the relevance of Albert Hirschman’s (1970) highly enduring Exit, Voice and Loyalty (EVL) model for understanding contemporary workplace dynamics and organisational member responses to instances of organisational decline or slack. In particular, the thesis focuses on the inclusion of organisational silence and its connection to voice and loyalty. Organisational theorists have begun to enquire into the nature of organizational silence, why it forms and what its consequences may be. What the current literature suggests is that although management desires an engaged, productive and loyal workforce, it does not want members to raise their voice …

An Experimental Investigation Of The Effects Of Contract Frame And Discretion In Performance Evaluation On Effort, Robert Ewing

Theses and Dissertations--Accountancy

The design of incentive compensation plans is critical to a company’s success. This study develops and validates a theoretical model to examine how incentive contract framing affects effort. This study uses an experiment to observe the effect of the manipulation of incentive contract frame and the presence or absence of principal discretion in performance evaluation on effort. The results of the experiment show that when principal discretion in performance evaluation is absent, penalty contracts induce greater effort than bonus contracts. The results of the experiment also demonstrate that the interaction of principal discretion in performance evaluation and contract frame influences …

Firms’ Non-Reliance Judgment, Restatement Venue Choice, And Litigation Risk, Keunho Philip Chung

Theses and Dissertations--Accountancy

This paper examines the determinants of firms’ non-reliance judgment and the effect of restatements disclosure venue choice on future litigation risk. The Securities and Exchange Commission (SEC) requires firms to disclose any error that will undermine investors’ reliance on previously issued financial statements in Item 4.02 of Form 8-K starting on August 23, 2004. The requirements for non-reliance judgments lack clear guidelines; raising concerns that firms are cloaking errors and mistakes through opaque disclosure venues instead of the more prominent Form 8-K.

This paper is the first to investigate the quantitative and qualitative criteria that firms use for non-reliance judgments …

How The Prospect Of Fault Influences Managers' Compliance, Matthew T. Sooy

Theses and Dissertations--Accountancy

The SEC relies heavily on ‘no-fault’ settlements in its enforcement, where targets avoid costly litigation by accepting sanctions without admitting or denying fault. This policy is argued to enable the agency to pursue greater numbers of violators. However, opponents argue that no-fault sanctions may be less effective, reducing fines to a ‘cost of business’. In an experiment, I examine the effects of fault assignment on managers’ cost perceptions, ethical framing and compliance. I manipulate the presence of fault assignment in prospective sanctions, and additionally manipulate sanction strength and sanction target - attributes that commonly vary in sanctions and which may …