Business Commons^™

Research On The Mechanism Of China's Stock Market And The Efficiency Of Factor-Based Stock Selection Strategies, Huaixiang Xing

Dissertations and Theses Collection (Open Access)

Based on the data of 4280 firms listed on China's A-share market from 2010 to 2023, this paper constructs 20 market factors and 4 financial factors to systematically study multi factor stock selection strategies in China's stock market. Furthermore, this article analyzes the impact of China's capital market mechanisms on stock selection strategies, which include margin trading and securities lending mechanism, Mainland-Hong Kong Stock Connect mechanism, analyst coverage mechanism, and information disclosure mechanism. The main conclusions are as follows:

Firstly, this paper reveals that 12 market factors, including size, price, and liquidity are all effective pricing factors, and the strategy …

The Influence Of Venture Capitalists’ Value-Added Service On Capital Financing Outcome: A Research On Chinese Biotech Startups, Hao-Yu Huang

Dissertations and Theses Collection (Open Access)

China’s biotechnology sector has undergone rapid evolution, driven by government policy, capital market reform, and growing global demand for pharmaceutical innovation. Venture capitalists (VCs) have played an increasingly pivotal role not only as financiers but also as strategic partners offering value-added services (VAS). These interventions include operational mentorship, regulatory navigation, talent pipeline facilitation, and strategic repositioning. However, the extent to which such non-financial support influences financing outcomes across startup development stages remains underexplored—particularly in the context of China's unique institutional and industrial environment.

This dissertation examines how VC post-investment interventions affect the financing success of biotech startups in China. Drawing …

Research On Inheritance And Innovation Of Chinese Time - Honored Brands On Brand Attachment, Jiangbo Yin

Dissertations and Theses Collection (Open Access)

Balancing inheritance and innovation to achieve brand revitalization is a pressing practical issue for both academia and industry. This study adopts a dual perspective of enterprises and consumers, selecting the Cantonese cuisine time-honored brand "Tao Tao Ju" as the research subject, and employs a mixed-methods combining qualitative and quantitative research to explore the mechanism on inheritance and innovation of Chinese time-honored brands on brand attachment.

Study 1 utilizes grounded theory to construct a multidimensional structure of inheritance and innovation of Chinese time-honored brands: inheritance dimensions include product and service inheritance, brand spirit inheritance, and historical and cultural inheritance; innovation dimensions …

Exploring Intelligent Manufacturing: How Artificial Intelligence Affects Productivity And Labor Demand At The Enterprise Level, Jie Gu

Dissertations and Theses Collection (Open Access)

Manufacturing is a cornerstone of national economic health and social stability, yet it faces challenges such as declining profits, rising labor costs, and an aging workforce. In China, the manufacturing sector is undergoing a critical transformation, driven by technological advancements like artificial intelligence (AI) and the push for intelligent manufacturing. This study explores how AI revitalizes the manufacturing sector by enhancing enterprise productivity and reshaping labor demand, with a focus on quality inspection processes. Using a leading bearing factory as a case study, the research employs econometric models, A/B testing, and interviews to quantify AI’s impact on production efficiency, costs, …

Rome Was Not Built In A Day — Impact Of Market Agility And External Awareness On Iterative Innovation In Online Gaming Industry, Li Ming Gu

Dissertations and Theses Collection (Open Access)

Despite the prosperity of online gaming industry in China, online gaming firms cannot ignore the survival crisis brought by fierce competition. It is quite common for game developers to face issues like low game survival rates and poor performance, with some games even failing upon launch. To address these challenges and gain competitive advantages, game developers accelerate iteration speed and continuously provide users with new content or services. Since most companies found they cannot meet their development needs through traditional innovation models, understanding how to achieve high performance through iterative innovation has become crucial for game developers. Innovation starts with …

Research On Motivations For Corporate Voluntary Environmental Transformation: An Analysis Based On Wwf, Lunyan Lu

Dissertations and Theses Collection (Open Access)

This study investigates the multidimensional motivations driving corporate voluntary environmental transformation and its subsequent impacts, with a focus on political contexts, industry characteristics, and leadership traits. Situated within the framework of additional transformation requirements proposed by environmental non-profit organizations (e.g., WWF), the research examines how environmental transformation serves as a strategic vehicle for corporations to demonstrate social responsibility practices and enhance market competitiveness through philanthropic engagements. By integrating theoretical construction and empirical analysis, this study advances the explanatory frameworks of corporate social responsibility (CSR) theory, stakeholder theory, and resource dependence theory.

This research first identifies intrinsic motivations for corporations to …

Study On Sustainable Development Of Energy Innovation, Maoli Guo

Dissertations and Theses Collection (Open Access)

Energy innovation and sustainable development play significant roles in the economic development and technological progress of a country. This paper first reviews the measurement methods of energy efficiency in existing literature, selects evaluation indicators based on the influencing factors of energy system performance, and proposes an energy efficiency evaluation method combining the Malmquist index and the Data Envelopment Analysis (DEA) model to evaluate and test the performance of energy sustainable development in each province of China from 2005 to 2021.

The study finds that, firstly, the energy efficiency in China has generally shown an upward trend, but there are significant …

Analysis On Factors For The Success Of China's Industrial Parks -- "Crown Model" And Its Empirical Research, Ming Qiu

Dissertations and Theses Collection (Open Access)

Since the reform and opening-up policy, China has systematically promoted the development and construction of economic and technological development zones, high-tech industrial development zones, and various types of industry-focused functional parks by drawing on successful international models and integrating them with China’s context. This has been carried out from the central government to local governments to foster the clustering of regional industries, facilitate industrial upgrading, drive large-scale employment, increase GDP, generate continuous tax revenue, and accelerate urbanization. These efforts have been pivotal in transforming local economies and enhancing China’s competitive advantage in the global market. The author, with 20 years …

The Impact Of Marriage Status On Career Aspiration And Performance, Qiang Yi

Dissertations and Theses Collection (Open Access)

This study explores the impact of marital status on employee workplace behavior and job performance. Specifically, it finds that compared to unmarried employees, married employees demonstrate higher career aspirations and job performance. Further analysis reveals that this effect is primarily driven by the enhancement of family and career commitments brought about by marriage. These increased commitments significantly contribute to the improvement of employees' career aspirations and job performance. Moreover, this study examines the gender differences in the influence of marital status on family and career commitments.

The results show that marriage has a stronger effect on promoting family commitments among …

A Study On Paths And Effectiveness Of Internationalization Of Chinese Apparel Enterprises, Xiaohong Gao

Dissertations and Theses Collection (Open Access)

As globalization advances, international expansion has become a key strategy for firms to enhance their competitive edge. Nevertheless, current literature predominantly centers on developed countries, often overlooking the distinct obstacles and prospects encountered by companies from emerging markets. This gap is particularly evident in the apparel sector, where the impact of branding strategies on internationalization outcomes remains underexplored. This paper constructs an analytical framework of “internationalization context - internationalization pathway selection - internationalization performance”, combines case studies and empirical analysis to explore this research issue in depth, and applies the results of the research to enterprise practice.

This paper analyzes …

Knowledge Judgment, Managerial Decision-Making, And Firm Performance: From The Perspective Of Entrepreneurial Spirit Reconfiguration In Second-Generation Family Businesses, Xinhua Li

Dissertations and Theses Collection (Open Access)

Since the reform and opening up, Chinese family businesses, as the main body of the private economy, have played a significant role in the development of the national economy. As the first - generation entrepreneurs are entering their later years, inter - generational succession has become an important issue. This doctoral thesis focuses on the dynamic reshaping process of the entrepreneurial spirit of the second - generation entrepreneurs in family businesses and explores how it affects the improvement of corporate performance. Based on the cutting - edge theories of Austrian economics, this study constructs a research framework of "knowledge judgment …

Research On The Economic Performance And Process Optimization Strategies In Chinese Agricultural Enterprises, Zili Xu

Dissertations and Theses Collection (Open Access)

With the booming digital economy, digital transformation has become a key strategy for global enterprises to enhance competitiveness and optimize economic performance. This dissertation takes Chinese agricultural enterprises as the research subject and deeply explores the impact of digital transformation on corporate economic performance and strategies for business process optimization.

The dissertation first reviews the research progress on the digital transformation of agricultural enterprises. Secondly, it uses qualitative text analysis and machine learning technology to assess the digital level of Chinese agricultural enterprises and analyzes their current status and characteristics. The empirical study employs a fixed-effects model and finds that …

Digital Twin Dynamics: Employee’S Willingness To Adopt Ai Digital-Twin In A Craftsmanship Environment, Seow Hoon Tee

Dissertations and Theses Collection (Open Access)

Singapore’s manufacturing sector, contributing 22% to the nation’s GDP, is undergoing a strategic transformation under the Manufacturing 2030 vision, which aims to increase sector value by 50%. However, a critical challenge emerges in the widening age gap among craftsmen, particularly between 30 and 50 years old, misaligning with succession planning efforts. As senior craftsmen approach retirement, the urgency to transfer specialized expertise significantly increases. In response, initiatives such as the National AI Strategy (NAIS) 2.0 and Industry 5.0 efforts by the Singapore Manufacturing Federation (SMF) and Advanced Remanufacturing and Technology Centre (ARTC) emphasize AI-driven solutions to enhance knowledge retention and …

Creating And Analyzing Space Vehicle Seit/Pm Factors, Jordan A. Bosco

Theses and Dissertations

The Department of Defense relies on accurate cost estimation to inform budget decisions. Beyond being a critical component of the Defense Acquisition System, cost estimation is a legal requirement in the budgeting process. Cost analysts, therefore, have both a fiduciary and statutory responsibility to produce realistic estimates. Among the many elements of a space system cost estimate is Space Vehicle Systems Engineering, Integration & Test, and Program Management (SEIT/PM). While existing factors aid in estimating SEIT/PM, Space Systems Command is interested in research in alternatives to the current methods and crosschecks for those methods. This study develops a set of …

Mediating And Moderating Effects Of Job Satisfaction, Organizational Commitment, Perceptions Of External Markets, And Work-Life Balance On Employee Retention, Naya J. Gillespie

Theses and Dissertations

Employee retention remains a critical challenge for organizations across industries, particularly in environments with high turnover rates and competitive external job markets. This thesis examines the correlations between organizational commitment, job satisfaction, work-life balance, and perceptions of external job markets to uncover their collective and individual impacts on employee retention. Using quantitative research design, data was collected through an online survey of 240 participants across various hierarchical levels. Key findings indicate that organizational commitment and job satisfaction significantly influence retention, with job satisfaction also serving as a mediator between organizational commitment and turnover intentions. Work-life balance plays a direct role …

Does Artificial Intelligence Bias Exist In Mortgage Underwriting Software? Investigating Bias, Regional Disparities, And Fair Ai Models, Dorian Cornelius

Dissertations

This quantitative study closely emulated Zou and Khern's (2022) analysis of AI Bias in Mortgage Applications. They used the Home Mortgage Disclosure Act (HMDA) dataset from the Federal Financial Institution Examination Council's (FFEIC) website to review mortgage loan data from 2019 to determine if there was bias in the AI mortgage application approvals. Those researchers concluded that bias does exist in the AI mortgage underwriting software. Since their study, research has demonstrated that discrimination continues to exist in AI software. Therefore, this research expands on Zou and Khern’s study to determine if there are differences in the mortgage loan approval …

Developing A Successful Pr Campaign With Crisis Management And Competitive Positioning, Anna V. Gutierrez

Marketing

This senior project examines the key elements that contribute to the success of a public relations campaign and how these elements can be leveraged to help a company effectively respond to and recover from a crisis. By analyzing high-profile campaigns like Spotify to Wicked, the project identifies best practices in brand communication, audience connection, and narrative control. Marketing research and a professional interview provide additional insight into real-world applications of PR strategies, offering a deeper understanding of how brands maintain trust and visibility during challenging times. Ultimately it provides a framework for how businesses can craft compelling PR campaigns that …

From Classroom To Career: My Digital Marketing Journey With Disney And Grc, Hailey Jones

Graphic Communication

This senior project highlights my work as a Digital Marketing Intern with The Walt Disney Company from June 2024 to January 2025. It features key projects and accomplishments that show the development of fundamental marketing and their applicability in the workplace. Besides, this project incentivizes students in Cal Poly on how co-op internships could be extremely advantageous. It touches on internships' benefits of having real-world experience coupled with the development of highly-wanted skills and networking. This project to be hosted on the Graphic Communication Department's website speaks about flexible options within the major and the competitive advantages offered by the …

Advanced Variable Data Publishing: Vdp Application For Selkirk Sport, Natalie L. Barnes

Graphic Communication

Personalization acknowledges each customer's uniqueness by offering tailored products that match their preferences. It creates relevant, individualized interactions that enhance the customer experience. Selkirk Sport began as a small startup specializing in pickleball paddles and accessories, founded by my family members—Jim, Mike, and Rob Barnes. Their passion for the sport quickly became my own! As Selkirk has grown, there is an opportunity to enhance personalization in its messaging to better engage recipients and drive stronger responses. For my senior project, I analyzed Selkirk’s past marketing efforts and developed a campaign that leverages consumer data and personalized Variable Data Publishing (VDP) …

Exploring Business' And Consumers' Engagement On E-Commerce Platforms, Yichen Wang

Dissertations and Theses Collection (Open Access)

The rapid growth of e-commerce platforms has changed how consumers make decisions and how sellers advertise their products. This dissertation examines two key aspects: consumer choice modeling in dynamic online shopping environments and sellers' strategic advertising decisions in competitive markets.

The first essay introduces a Hierarchical Bayesian model to improve the understanding of Individual-Variant Choice Sets (IVCS), where consumers' choice sets change over time and include multiple selections. Traditional models struggle to account for these complexities due to restrictive assumptions. The proposed model introduces a flexible covariance structure that captures perceived similarities between alternatives, leading to better predictive accuracy. Validation …

Operational Energy Education: A Thematic Analysis Of Knowledge Area Needs And Educational Gaps, Nana Hene

Theses and Dissertations

Operational Energy (OE) education is vital for national security, military readiness, and fuel energy efficiency. This thesis analyzes the current landscape of OE education and identifies key gaps in awareness, energy knowledge, and curriculum structure. Through a reflexive thematic analysis of interviews with Subject Matter Experts (SMEs), the study underscores the necessity of integrating OE concepts into both educational and professional training programs. A framework is proposed to enhance OE education across various levels in the Air Force, aiming to cultivate a more energy-conscious and strategically prepared force. The findings highlight the critical need for targeted training, curriculum enhancements, and …

Analyzing U.S. Army Recruiter Productivity Through Cohort Differentiation And Behavioral Tendency Composition, Mary M. Bates

Theses and Dissertations

This research analyzes differences among aggregate achievements of U.S. Army recruiting cohorts, determines which behavioral tendencies are indicative of performance level, and investigates aggregate behavioral composition with cohort achievement. Analyses require implementation of OLS regression, ANOVA, Tukey’s Test, Mann-Whitney U test, Holm-Bonferroni adjustment, XGBoost decision tree, logistic regression, and the Kolmogorov-Smirnov test. The results show insignificant achievement differences among cohorts and weak yet prevalent abilities of select measures of behavioral tendencies to indicate recruiter performance.

Analysis Of An Army Recruiter Allocation Model (Ram), Erik J. Wittendorf

Theses and Dissertations

The United States Army Recruiting Command’s mission to recruit America’s best and brightest volunteers that can deploy, fight, and win requires an effective distribution of its recruiting force to serve as local community ambassadors. This research analyzes an Army recruiter allocation model (RAM) and assesses its underlying assumptions, objective function, and constraints. A detailed study of relative market potential and production rates for up to 1,319 Army recruiting stations and 18,789 ZIP codes enables RAM modification recommendations leveraging evolving recruiting concepts and identifies areas of future work to continue improving the Army’s understanding of the recruiting environment.

An Analysis Of Supervisor Job Satisfaction During Telework In The Covid-19 Pandemic, Corey L. Rucker

Theses and Dissertations

The COVID-19 pandemic significantly reshaped workplace practices, accelerating the adoption of telework. This study examines the job satisfaction of supervisors in telework environments, focusing on qualitative analysis of survey responses from 41 supervisors in the Department of Defense (DoD). Through thematic analysis, the research identifies key factors influencing supervisor satisfaction. These themes include flexibility, communication challenges, resource gaps, and the unique stressors of managing remote teams. Findings reveal that while telework offers benefits such as improved work-life balance and productivity, it also presents challenges like reduced team cohesion, blurred work-home boundaries, and difficulties in performance management. Grounded in Herzberg’s Two-Factor …

Marketing Strategies To Engage Multicultural Consumers, Nazanin Weck

Walden Dissertations and Doctoral Studies

The lack of marketing strategies that engages multicultural consumers is a concern for marketing managers because it can adversely impact their business profitability and sustained market competitiveness. Grounded in identity management theory (IMT), this qualitative pragmatic inquiry was conducted to explore the marketing strategies that successful marketing managers use to engage multicultural consumers. The participants were six marketing managers from distinct companies in the southeastern United States who specialize in acquiring and engaging multicultural customers. Data were collected through semistructured interviews, analysis of public company documents, and a systematic review of secondary sources, including social media content and corporate websites. …

Sweet Lies: Influence Of Food Marketing On Childrens’ Health And The Need For Reform, Mollie M. Warrington

Honors Theses

Markedly, there is heavy marketing of unhealthy food to children. This has become a significant public health concern because of escalating rates of child obesity, which have long-term consequences for physical health and severe mental health repercussions, such as body image concerns and low self-esteem. This thesis explores how food marketing strategies, historically rooted in television ads and evolving through digital platforms, are linked to children's dietary choices and broader public health implications. It analyzes various manipulative tactics, such as digital advertising, influencer endorsement, and gamification, showing how companies take advantage of the cognitive vulnerabilities of children to propagate unhealthy …

Navigating The Neoliberal Assemblage: The Role Of A Nonprofit Organization Shaping Disaster Governance And Community Resilience, Andrew Michael Russo

Dissertations and Theses

This dissertation examines the evolving role of Nonprofits Active in Disasters ("NADs") in disaster governance through a case study of the Cascade Relief Team, a nonprofit organization responding to the 2020 Echo Mountain Complex Fire in Oregon. Utilizing governmentality and assemblage theory frameworks, the study investigates how CRT navigates the complex interplay between neoliberal rationalities, community needs, and disaster response practices.

The research reveals CRT's multifaceted role in shaping disaster knowledge, mediating between official frameworks and local realities, and influencing the formation of resilient subjectivities. While CRT's practices often align with neoliberal approaches to disaster management, emphasizing individual responsibility and …

Utilizing Ai For Improved Credit Risk Assessment, Emel Baglarbasi

Harrisburg University Dissertations and Theses

As the finance sector continues to evolve, traditional risk assessment methods struggle to calculate default risk and identify nonlinear relationships accurately. This research examines an alternative risk assessment model designed to estimate credit risk more accurately and efficiently in the credit processes of individual customers, which are one of the primary sources of income for the banking sector. It presents the theoretical design of an AI-based model. The use of this AI model can reduce human error in processes, improve risk assessment accuracy, and expedite procedures. The study adopts a postpositivist worldview and employs a quantitative research design. Algorithms including …

Impact Of Global Leadership In Leading To The Success Of A Project, Swaraj Pinepe

Harrisburg University Dissertations and Theses

This research explores the impact of leadership competencies on the success of global projects, focusing on key factors such as cultural intelligence (CQ), emotional intelligence (EI), communication, and adaptability. Through a survey of project leaders, the study investigates how cultural differences affect team performance, the competencies required for effective leadership in diverse environments, and the challenges of managing cross-cultural teams. The findings emphasize the importance of understanding and navigating cultural nuances, fostering positive team dynamics, and aligning team objectives with organizational goals. The research also highlights the necessity of flexibility in leadership approaches to accommodate diverse team needs and improve …

Microsimulation: A Solution For Effective Client Engagement, Girish Balakrishnan

Harrisburg University Dissertations and Theses

A key challenge that product management professionals face is to convince their clients about the relevance of a product towards their business needs by aligning those with the product vision. To accomplish this need, new strategies to engage the clients with the product vision are extremely critical. Microsimulation is a wonderful way to not just communicate product vision but also to familiarize clients with unique functionalities offered by the product. Microsimulations avoid miscommunications by establishing interaction between provider and consumer. This research study primarily focuses on solving the problem of client disengagement in organizations involved in product development and operating …